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~isPartOf:"Journal of business research : JBR"
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Neuroscience
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Journal of business research : JBR
Journal of advertising : official publication of the American Academy of Advertising
SpringerLink / Bücher
19
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
14
Journal of advertising research
13
Psychology & marketing
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Springer eBook Collection
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Journal of business ethics : JOBE
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Neuroökonomie : Grundlagen - Methoden - Anwendungen
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Journal of marketing research : JMR
8
Organizational research methods : ORM
8
ERIM Ph. D. series research in management / Erasmus Institute of Management
7
Analyzing the strategic role of neuromarketing and consumer neuroscience
6
BestMasters
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Harvard business review : HBR
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of management education : a publication of the Organizational Behavior Teaching Society
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Lecture Notes in Information Systems and Organisation
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Recherches économiques de Louvain
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The leadership quarterly : LQ ; an international journal of political, social and behavioral science
6
European research studies
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of economic psychology : research in economic psychology and behavioral economics
5
Journal of management information systems : JMIS
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Journal of management inquiry
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Journal of organizational behavior : OB ; the internat. journal of industrial, occupational and organizational psychology and behavior
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Journal of retailing and consumer services
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Handbook of research methodologies and design in neuroentrepreneurship
4
International journal of consumer studies
4
International review of economics : journal of civil economy
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Journal of management : JOM
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Management information systems : mis quarterly
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Marketing letters : a journal of research in marketing
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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Springer eBook Collection / Business and Management
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The journal of product & brand management
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The social cognitive neuroscience of organizations
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Annals of operations research
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Discussion paper / The Hebrew University of Jerusalem, Center for the Study of Rationality
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Edward Elgar E-Book Archive
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1
Exploring the boundaries of neuromarketing through systematic investigation
Bhardwaj, Shikha
;
Rana, Gunjan A.
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013468813
Saved in:
2
"Two rivers" brain map for social media marketing : reward and information value drivers of SNS consumer engagement
Zhang, Jing
;
Lee, Eun-Ju
- In:
Journal of business research : JBR
149
(
2022
),
pp. 494-505
Persistent link: https://www.econbiz.de/10013325635
Saved in:
3
Brain buzz for Facebook? : neural indicators of SNS content engagement
Zhang, Jing
;
Yun, Jin Ho
;
Lee, Eun-Ju
- In:
Journal of business research : JBR
130
(
2021
),
pp. 444-452
Persistent link: https://www.econbiz.de/10012544855
Saved in:
4
Is it an error to communicate CSR strategies? : neural differences among consumers when processing CSR messages
Guerrero Medina, Carlos Alberto
;
Martínez-Fiestas, Myriam
- In:
Journal of business research : JBR
126
(
2021
),
pp. 99-112
Persistent link: https://www.econbiz.de/10012494235
Saved in:
5
Can neuromarketing add value to the traditional marketing research? : an exemplary experiment with functional near-infrared spectroscopy (fNIRS)
Meyerding, Stephan G. H.
;
Mehlhose, Clara M.
- In:
Journal of business research : JBR
107
(
2020
),
pp. 172-185
Persistent link: https://www.econbiz.de/10012156733
Saved in:
6
Gamification : a cognitive-emotional view
Mullins, Jeffrey K.
;
Sabherwal, Rajiv
- In:
Journal of business research : JBR
106
(
2020
),
pp. 304-314
Persistent link: https://www.econbiz.de/10012158370
Saved in:
7
Looking beyond traditional measures of advertising impact : using neuroscientific methods to evaluate social marketing messages
Gountas, John
;
Gountas, Sandra
;
Ciorciari, Joseph
; …
- In:
Journal of business research : JBR
105
(
2019
),
pp. 121-135
Persistent link: https://www.econbiz.de/10012128491
Saved in:
8
Demystifying neuromarketing
Lim, Weng Marc
- In:
Journal of business research : JBR
91
(
2018
),
pp. 205-220
Persistent link: https://www.econbiz.de/10011902933
Saved in:
9
Social consumer neuroscience : neurophysiological measures of advertising effectiveness in a social context
Pozharliev, Rumen
;
Verbeke, Willem J. M. I.
;
Bagozzi, …
- In:
Journal of advertising : official publication of the …
46
(
2017
)
3
,
pp. 351-362
Persistent link: https://www.econbiz.de/10011744280
Saved in:
10
Research in reverse : ad testing using an inductive consumer neuroscience approach
Daugherty, Terry
;
Hoffman, Ernest
;
Kennedy, Kathleen
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3168-3176
Persistent link: https://www.econbiz.de/10011507970
Saved in:
11
Psychophysiological responses to background brand placements in video games
Gangadharbatla, Harsha
;
Bradley, Samuel
;
Wise, Wesley
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 251-263
Persistent link: https://www.econbiz.de/10009778511
Saved in:
12
Exploring ad-elicited emotional arousal and memory for the ad using fMRI
Bakalash, Tomer
;
Riemer, Hila
- In:
Journal of advertising : official publication of the …
42
(
2013
)
4
,
pp. 275-291
Persistent link: https://www.econbiz.de/10010230113
Saved in:
13
The impact of medium context on bilingual consumers' responses to code-switched advertising
Bishop, Melissa M.
;
Peterson, Mark
- In:
Journal of advertising : official publication of the …
39
(
2010
)
3
,
pp. 55-67
Persistent link: https://www.econbiz.de/10008665417
Saved in:
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