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subject:"Brand image"
~person:"Westjohn, Stanford A."
~person:"Barnes, Liz"
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Search: subject_exact:"Geographical indications"
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Brand image
Designation of origin
12
Herkunftsbezeichnung
12
Markenimage
10
Consumer behaviour
9
Konsumentenverhalten
9
Brand management
7
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country of origin
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branding
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Brand origin recognition accuracy
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Branding
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Westjohn, Stanford A.
Barnes, Liz
Diamantopoulos, Adamantios
13
Papadopoulos, Nicolas G.
9
Giraldi, Janaina de Moura Engracia
7
Magnusson, Peter
7
Balabanis, George
6
Chen, Chun-Chu
6
Grudecka, Anna
6
Phau, Ian
6
Pike, Steven
6
Stylidis, Dimitrios
6
Aichner, Thomas
5
Cai, Liping A.
5
Wang, Cheng Lu
5
Zdravkovic, Srdan
5
Alvarez, Maria D.
4
Bruno, Pascal
4
Bruwer, Johan
4
Campo, Sara
4
Cheah, Isaac
4
Coletti, Paolo
4
De Nisco, Alessandro
4
Guzman, Francisco
4
Hahm, Jeeyeon
4
Hamzaoui-Essoussi, Leila
4
Heslop, Louise A.
4
Jaffe, Eugene D.
4
Klein, Kristina
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Lehto, Xinran Y.
4
Li, Mimi
4
Lopez, Carmen
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Melewar, T. C.
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Merunka, Dwight
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Samiee, Saeed
4
Tasci, Asli DA
4
Völckner, Franziska
4
Witek-Hajduk, Marzanna Katarzyna
4
Andéhn, Mikael
3
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International marketing review
4
Country of origin effect : looking back and moving forward
1
Entrepreneurship in international marketing
1
Journal of fashion marketing and management
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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Journal of international marketing
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Journal of promotion management : JPM
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ECONIS (ZBW)
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1
A longitudinal analysis of country image and brand origin effects
Magnusson, Peter
;
Zdravkovic, Srdan
;
Westjohn, Stanford A.
- In:
International marketing review
39
(
2022
)
4
,
pp. 912-930
Persistent link: https://www.econbiz.de/10013396342
Saved in:
2
Beyond country image favorability : how brand positioning via country personality stereotypes enhances brand evaluations
Magnusson, Peter
;
Westjohn, Stanford A.
;
Sirianni, Nancy J.
- In:
Journal of international business studies : JIBS ; an …
50
(
2019
)
3
,
pp. 318-338
Persistent link: https://www.econbiz.de/10012006998
Saved in:
3
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Country of origin effect : looking back and moving forward
,
(pp. 20-39)
.
2019
Persistent link: https://www.econbiz.de/10012008489
Saved in:
4
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 312-331
Persistent link: https://www.econbiz.de/10011875418
Saved in:
5
Management perspectives on country of origin
Rashid, Arooj
;
Barnes, Liz
;
Warnaby, Gary
- In:
Journal of fashion marketing and management
20
(
2016
)
2
,
pp. 230-244
Persistent link: https://www.econbiz.de/10011575487
Saved in:
6
Does the value of global brands apply to both foreign and domestic-based global brands?
Westjohn, Stanford A.
;
Magnusson, Peter
;
Zhou, Joyce X.
- In:
Entrepreneurship in international marketing
,
(pp. 267-286)
.
2015
Persistent link: https://www.econbiz.de/10010493026
Saved in:
7
An examination of the interplay between corporate social responsibility, the brand's home country, and consumer global identification
Magnusson, Peter
;
Westjohn, Stanford A.
;
Zdravkovic, Srdan
- In:
International marketing review
32
(
2015
)
6
,
pp. 663-685
Persistent link: https://www.econbiz.de/10011517593
Saved in:
8
The spillover effects of prototype brand transgressions on country image and related brands
Magnusson, Peter
;
Krishnan, Vijaykumar
;
Westjohn, …
- In:
Journal of international marketing
22
(
2014
)
1
,
pp. 21-38
Persistent link: https://www.econbiz.de/10010348972
Saved in:
9
Further clarification on how perceived brand origin affects brand attitude : a reply to Samiee and Usunier
Magnusson, Peter
;
Westjohn, Stanford A.
;
Zdravkovic, Srdan
- In:
International marketing review
28
(
2011
)
5
,
pp. 497-507
Persistent link: https://www.econbiz.de/10009305310
Saved in:
10
"What? I thought Samsung was Japanese" : accurate or not, perceived country of origin matters
Magnusson, Peter
;
Westjohn, Stanford A.
;
Zdravkovic, Srdan
- In:
International marketing review
28
(
2011
)
5
,
pp. 454-472
Persistent link: https://www.econbiz.de/10009305317
Saved in:
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