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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
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Credibility
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Consumer behaviour
8
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Advertising effects
5
Werbewirkung
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Journal of promotion management : innovations in planning and applied research
Journal of business ethics : JOBE
43
Journal of business research : JBR
34
Journal of monetary economics
27
Journal of money, credit and banking : JMCB
27
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
26
Tourism management : research, policies, practice
24
Authentic leadership : clashes, convergences, and coalescences
23
Leadership
23
Economics letters
22
Insurance / Mathematics & economics
22
Journal of retailing and consumer services
22
Leadership & organization development journal
21
Open economies review
21
Journal of economic dynamics & control
19
The economic journal : the journal of the Royal Economic Society
19
Economic modelling
18
International journal of hospitality management
17
European economic review : EER
16
Journal of international economics
16
Applied economics
15
Journal of macroeconomics
15
Revue économique : revue bimestrielle
15
European journal of political economy
14
Journal of development economics
14
Applied economics letters
13
The American economic review
13
Journal of international money and finance
12
Journal of marketing communications
12
Psychology & marketing
12
The journal of brand management : an international journal
12
Authentic leadership and followership : international perspectives
11
Journal of policy modeling : JPMOD ; a social science forum of world issues
11
Macroeconomic dynamics
11
Advances in developing human resources : ADHR
10
Intereconomics : review of European economic policy
10
Journal of travel and tourism marketing
10
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
10
Public choice
10
Review / Federal Reserve Bank of St. Louis
10
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ECONIS (ZBW)
12
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1
Bloggers' interactive practices and their followers' purchase intentions : the mediating roles of perceived credibility and followers' para-social interactions
Olfat, Mohammad
;
Nasir, Melika
;
Shokoohyar, Sina
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 390-415
Persistent link: https://www.econbiz.de/10014513558
Saved in:
2
"Authentic warmth in these uncertain times" : the impact of authenticity in COVID-19 advertising on brand warmth and consumer responses
Yang, Jing
;
Jiang, Mengtian
;
Kim, Taeyoung
- In:
Journal of promotion management : innovations in …
29
(
2023
)
2
,
pp. 259-279
Persistent link: https://www.econbiz.de/10013483037
Saved in:
3
Examining the influence of endorser credibility on brand placements in reality shows through placement appeal : emotional vs rational appeal
Natarajan, Thamaraiselvan
;
Jayapal, Jegan
;
Jegan, …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
6
,
pp. 759-790
Persistent link: https://www.econbiz.de/10014287770
Saved in:
4
Should green products be advertised as green? : exploring the factors that affect ad credibility
Carrete-Lucero, Lorena de la Paz
;
Arroyo, Pilar
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 427-460
Persistent link: https://www.econbiz.de/10013550366
Saved in:
5
Web of lies : drivers and consequences of social media (in)authenticity
Alhouti, Sarah
;
Johnson, Catherine M.
- In:
Journal of promotion management : innovations in …
28
(
2022
)
8
,
pp. 1129-1164
Persistent link: https://www.econbiz.de/10013417000
Saved in:
6
Gender and celebrity scandals : a cross-cultural examination on celebrity endorsement
Huang, Jianping
- In:
Journal of promotion management : innovations in …
27
(
2021
)
1
,
pp. 133-150
Persistent link: https://www.econbiz.de/10012385180
Saved in:
7
Effect of social media influencer marketing on consumers' purchase intention and the mediating role of credibility
Saima
;
Khan, M. Altaf
- In:
Journal of promotion management : innovations in …
27
(
2021
)
4
,
pp. 503-523
Persistent link: https://www.econbiz.de/10012497679
Saved in:
8
A mixed methods examination of how people assess the credibility of sources used by public relations practitioners
O'Neil, Julie
;
Eisenmann, Marianne
;
Holman, Maggie
- In:
Journal of promotion management : innovations in …
26
(
2020
)
1
,
pp. 75-96
Persistent link: https://www.econbiz.de/10012179103
Saved in:
9
The effects of consumers' media exposure, attention, and credibility on pro-environmental behaviors
Lee, Jinhee
;
Cho, Moonhee
- In:
Journal of promotion management : innovations in …
26
(
2020
)
3
,
pp. 434-455
Persistent link: https://www.econbiz.de/10012179135
Saved in:
10
The influence of brand credibility on consumers' attention to sales promotions
Ladeira, Wagner Junior
;
Santini, Fernando de Oliveira
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
6
,
pp. 855-873
Persistent link: https://www.econbiz.de/10012258143
Saved in:
11
A content analysis of corporate blogs to identify communications strategies, objectives and dimensions of credibility
Colton, Deborah A.
;
Poploski, Sharon P.
- In:
Journal of promotion management : innovations in …
25
(
2019
)
4
,
pp. 609-630
Persistent link: https://www.econbiz.de/10012179048
Saved in:
12
The effects of native ads on consumer brand engagement : the moderating role of website credibility
Lee, Jin Kyun
;
Lee, Ki-young
;
Kim, Mikyoung
- In:
Journal of promotion management : innovations in …
25
(
2019
)
7
,
pp. 935-958
Persistent link: https://www.econbiz.de/10012179084
Saved in:
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