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Green consumerism : perspectives, sustainability, and behavior
6
Green marketing and environmental responsibility in modern corporations
6
Green advertising and the reluctant consumer
5
Driving green consumerism through strategic sustainability marketing
4
Handbook of research on consumerism in business and marketing : concepts and practices
3
Managing corporate responsibility and risk for synergising business practices to achieve organizational excellence
3
Sustainable marketing, branding, and reputation management : strategies for a greener future
3
Betriebliches Umweltmanagement : nachhaltiges Wirtschaften im Unternehmen ; 30 Tabellen
2
Betriebliches Umweltmanagement : nachhaltiges Wirtschaften in Unternehmen ; 30 Tabellen
2
Continuing to broaden the marketing concept : making the world a better place
2
Corporate social responsibility and sustainability : from values to impact
2
Emerging technologies and marketing strategies for sustainable agriculture
2
Responsible Consumption and Sustainability : Case Studies from Corporate Social Responsibility, Social Marketing, and Behavioral Economics
2
Responsible management in emerging markets : a multisectoral focus
2
The Oxford handbook of business and the natural environment
2
The Routledge companion to advertising and promotional culture
2
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
2
Web-based green products life cycle management systems : reverse supply chain utilization
2
Advances and New Trends in Environmental Informatics : Environmental Informatics and the UN Sustainable Development Goals
1
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Betriebliches Nachhaltigkeitsmanagement : 19 Tabellen
1
Business management and environmental stewardship : environmental thinking as a prelude to management action
1
China's new deal : economic development under international financial crisis
1
Contemporary issues in marketing : principles and practice
1
Contemporary trends in innovative marketing strategies
1
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
1
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1
Counter-narratives and organization
1
Cut carbon, grow profits : business strategies for managing climate change and sustainability
1
Designing and communicating experience
1
Die künftige Rolle des Lebensmitteleinzelhandels in der Wertschöpfungskette : Chancen, Perspektiven, Risiken
1
Enhancing knowledge development in marketing ; Vol. 21
1
Enterprise development in SMEs and entrepreneurial firms : dynamic processes
1
Ethics, social responsibility and sustainability in marketing
1
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
1
Forum Markenforschung 2021 : Tagungsband der Konferenz DERMARKENTAG
1
Fostering global entrepreneurship through business model innovation
1
Global perspectives on contemporary marketing education
1
Green management : a new paradigm in the world of business
1
Handbook of research on green economic development initiatives and strategies
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1
Exploring the impact of green marketing on consumer behaviour in the FMCG industry : a sustainable path to consumer engagement
Kalra, Dixit
;
Singh, Harpreet
;
Gupta, Medha
;
Gupta, Swati
- In:
Green management : a new paradigm in the world of business
,
(pp. 81-93)
.
2024
Persistent link: https://www.econbiz.de/10015057588
Saved in:
2
Green marketing and brand perception : unveiling the consumer perspective
Sujanska, Lucia
;
Nadanyiova, Margareta
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 951-962)
.
2024
Persistent link: https://www.econbiz.de/10014575122
Saved in:
3
Green marketing as a business model innovation for Mexican cosmetics startups
Thiebaut, Renata
;
Miranda, Alexa Frias
- In:
Fostering global entrepreneurship through business …
,
(pp. 134-183)
.
2024
Persistent link: https://www.econbiz.de/10014470473
Saved in:
4
Harnessing data analytics and marketing intelligence for sustainable marketing innovation
Tchanturia, Nino
;
Dalakishvili, Rusudan
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 71-90)
.
2024
Persistent link: https://www.econbiz.de/10014519830
Saved in:
5
Green marketing drivers and their role in green purchase behaviour : a meta-analysis
Samad, Ataus
;
Chattaraj, Dibyendu
;
Das, Soumik
- In:
Perspectives in marketing, innovation and strategy
,
(pp. 126-134)
.
2023
Persistent link: https://www.econbiz.de/10014520742
Saved in:
6
The future of sustainable marketing : stakeholder perspectives on sustainable agricultural marketing
Tshuma, Sinothando
;
Dube, Mercy
;
Hungwe, Delight Rufaro
; …
- In:
Emerging technologies and marketing strategies for …
,
(pp. 88-100)
.
2024
Persistent link: https://www.econbiz.de/10014635506
Saved in:
7
A policy framework for sustainable marketing practices and brand evaluation through Instagram marketing
Jalal, Syed Muhammad
;
Arshad, Iqra
;
Khalil, Shahid
; …
- In:
Emerging technologies and marketing strategies for …
,
(pp. 70-87)
.
2024
Persistent link: https://www.econbiz.de/10014635500
Saved in:
8
Energy efficiency in web development : investigation of the power consumption of a web application with different load distribution
Kleinert, Florian
;
Arndt, Hans-Knud
- In:
Advances and New Trends in Environmental Informatics : …
,
(pp. 201-216)
.
2023
Persistent link: https://www.econbiz.de/10014022701
Saved in:
9
Sustainability and the supply chain
Mackie, Linda
;
Campbell, Deborah
- In:
Fashion Marketing in Emerging Economies Volume I : …
,
(pp. 163-220)
.
2023
Persistent link: https://www.econbiz.de/10013543227
Saved in:
10
Green marketing mix strategy and fast-moving consumer goods purchase behaviour during COVID-19 pandemic : experiences from Malaysia
Ling, Khoo Shen
;
Siti Haslina Md Harizan
- In:
Research on Islamic Business Concepts : Proceedings of …
,
(pp. 15-33)
.
2023
Persistent link: https://www.econbiz.de/10013540553
Saved in:
11
Please do not buy our brand : how consumers respond to green-demarketing messages
Herm, Steffen
;
Möller-Herm, Jana
;
Wache, Catalina
; …
- In:
Forum Markenforschung 2021 : Tagungsband der Konferenz …
,
(pp. 105-118)
.
2023
Persistent link: https://www.econbiz.de/10014276969
Saved in:
12
Green is in fashion : eco-design and circular economy strategies in the fashion industry
Chamorro Mera, Antonio
;
Robina-Ramírez, Rafael
- In:
Responsible Consumption and Sustainability : Case …
,
(pp. 49-63)
.
2023
Persistent link: https://www.econbiz.de/10014320630
Saved in:
13
Want to be rewarded for recycling? : with RECICLOS you can!
Palacios-González, M. Manuela
;
Janita-Muñoz, M. Soledad
- In:
Responsible Consumption and Sustainability : Case …
,
(pp. 85-101)
.
2023
Persistent link: https://www.econbiz.de/10014320642
Saved in:
14
Factors influencing young consumers buying behaviour towards green products
Swar, Biranchi Narayan
- In:
Paradigm Shift in Business : Critical Appraisal of …
,
(pp. 239-253)
.
2023
Persistent link: https://www.econbiz.de/10014429384
Saved in:
15
Understanding green marketing in agriculture : a stakeholder analysis in Angola
Garwi, Jabulani
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 160-177)
.
2023
Persistent link: https://www.econbiz.de/10014414205
Saved in:
16
Green marketing, environmental awareness, and innovation as factors for the purchase of green products
Pinto, Isabel Fernandes
;
Borges, Ana Pinto
;
Vieira, …
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 178-194)
.
2023
Persistent link: https://www.econbiz.de/10014414212
Saved in:
17
Green marketing strategies and consumer behavior : insights for achieving sustainable marketing success
Muchenje, Chenjerai
;
Tapera, Musekiwa Clinton
; …
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 465-484)
.
2023
Persistent link: https://www.econbiz.de/10014414299
Saved in:
18
Brand attitude and frugality as a lifestyle : evidence from coffee shop customers
Villavicencio, María
;
Schlesinger, Walesska
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 83-88)
.
2023
Persistent link: https://www.econbiz.de/10014289842
Saved in:
19
Marketing research on environmental sustainability
Iacobucci, Down
;
Gabriel, Marcelo L. D. S.
;
Schneider, …
- In:
Continuing to broaden the marketing concept : making …
,
(pp. 261-292)
.
2020
Persistent link: https://www.econbiz.de/10012321237
Saved in:
20
Green marketing's effect on the decision to purchase body shop cosmetic products in Bandar Lampung
Pandjaitan, Dorothy Haratua Rouly
;
M. S. Mahrinasari
- In:
The future opportunities and challenges of business in …
,
(pp. 287-290)
.
2020
Persistent link: https://www.econbiz.de/10012311547
Saved in:
21
The impact of green marketing on sustainable consumption behavior
Radziszewska, Aleksandra
- In:
Corporate social responsibility and sustainability : …
,
(pp. 214-225)
.
2022
Persistent link: https://www.econbiz.de/10013263285
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22
The impact of green marketing on sustainable consumption behavior
Radziszewska, Aleksandra
- In:
Corporate social responsibility and sustainability : …
,
(pp. 214-225)
.
2022
Persistent link: https://www.econbiz.de/10013472089
Saved in:
23
Sustainable marketing in China : the case of Monmilk
Yuan, Ruizhi
;
Chen, Yanyan
- In:
Social and sustainability marketing : a casebook for …
,
(pp. 575-595)
.
2022
Persistent link: https://www.econbiz.de/10013463855
Saved in:
24
A cognitive approach to the argument strength × message involvement paradigm in green advertising persuasion
Yu, Jason
- In:
Designing and communicating experience
,
(pp. 337-355)
.
2021
Persistent link: https://www.econbiz.de/10012648344
Saved in:
25
An introduction to responsible management : a corporate social responsibility, green marketing, and sustainability management perspective
Adae, Eric Kwame
;
Kosiba, John Paul Basewe
;
Hinson, Robert
- In:
Responsible management in emerging markets : a …
,
(pp. 1-34)
.
2021
Persistent link: https://www.econbiz.de/10012698336
Saved in:
26
SME green marketing
Martins, Albert
- In:
Responsible management in emerging markets : a …
,
(pp. 107-135)
.
2021
Persistent link: https://www.econbiz.de/10012698380
Saved in:
27
Wine cooperatives in Alsace : standing out at any cost for a sale?
Boulanger, Sylvaine
- In:
Wine, networks and scales : intermediation in the …
,
(pp. 131-145)
.
2021
Persistent link: https://www.econbiz.de/10012814327
Saved in:
28
Sustainability marketing : products, fairtrade, and greenwashing
Oates, Caroline
- In:
The SAGE handbook of marketing ethics
,
(pp. 226-237)
.
2021
Persistent link: https://www.econbiz.de/10012304973
Saved in:
29
Sustainability developments in cities of the world
Peterson, Mark
;
Epler, Rhett
- In:
Continuing to broaden the marketing concept : making …
,
(pp. 243-260)
.
2020
Persistent link: https://www.econbiz.de/10012321231
Saved in:
30
Food Retail 2019 - Digitalisierung und Nachhaltigkeit als zentrale Herausforderungen des deutschen Lebensmitteleinzelhandels
Bissinger, Katharina
;
Teuber, Ramona
- In:
Die künftige Rolle des Lebensmitteleinzelhandels in …
,
(pp. 133-159)
.
2020
Persistent link: https://www.econbiz.de/10012293780
Saved in:
31
Profiling green consumers in an emerging country context
Altınbaṣak-Farina, İpek
;
Guleryuz-Turkel, Gozde
- In:
Ethics, social responsibility and sustainability in …
,
(pp. 193-214)
.
2019
Persistent link: https://www.econbiz.de/10012104180
Saved in:
32
Green marketing : the next marketing revolution
Acharya, Anitha
;
Gupta, Manish
- In:
Green consumerism : perspectives, sustainability, and …
,
(pp. 3-20)
.
2019
Persistent link: https://www.econbiz.de/10012000157
Saved in:
33
Environmentally conscious consumer behavior and green marketing : an analytical study of the Indian market
Kautish, Pradeep
- In:
Green consumerism : perspectives, sustainability, and …
,
(pp. 119-142)
.
2019
Persistent link: https://www.econbiz.de/10012000169
Saved in:
34
Empirically examining green brand associations to gain green competitive advantage through green purchasing intentions
Sharma, Nitika
;
Lal, Madan
- In:
Green consumerism : perspectives, sustainability, and …
,
(pp. 143-158)
.
2019
Persistent link: https://www.econbiz.de/10012000171
Saved in:
35
Sustainable green marketing : a tred of consumerism
Tullani, Harsh
;
Dahiya, Richa
- In:
Green consumerism : perspectives, sustainability, and …
,
(pp. 161-183)
.
2019
Persistent link: https://www.econbiz.de/10012000173
Saved in:
36
Communicating sustainability and green marketing : an emotional appeal
Venkata Rajasekhar, Moturu
;
Krishnaveer Abhishek, Challa
; …
- In:
Green consumerism : perspectives, sustainability, and …
,
(pp. 229-257)
.
2019
Persistent link: https://www.econbiz.de/10012000411
Saved in:
37
Going green : toward organic farming and a plastic-free eco-friendly lifestyle
Roy, Sumit
- In:
Green consumerism : perspectives, sustainability, and …
,
(pp. 305-333)
.
2019
Persistent link: https://www.econbiz.de/10012000548
Saved in:
38
Green marketing and branding : combining micro and macro perspectives to achieve a circular economy
Kuscu, Asli
- In:
The circular economy and its implications on …
,
(pp. 213-229)
.
2019
Persistent link: https://www.econbiz.de/10012109211
Saved in:
39
Marketing ethics, green and sustainable marketing
Gbadamosi, Ayantunji
- In:
Contemporary issues in marketing : principles and practice
,
(pp. 185-218)
.
2019
Persistent link: https://www.econbiz.de/10012134045
Saved in:
40
Driving green marketing in a developing country : reducing the attitude-behaviour gap
Pandey, Shweta
;
Chawla, Deepak
- In:
Driving green consumerism through strategic …
,
(pp. 99-121)
.
2018
Persistent link: https://www.econbiz.de/10011764183
Saved in:
41
Green marketing strategies and marketing performance : the case of Turkey
Kılıç, Serkan
;
Özdemir, Erkan
- In:
Driving green consumerism through strategic …
,
(pp. 135-154)
.
2018
Persistent link: https://www.econbiz.de/10011764188
Saved in:
42
Green brand personality : its relevance to the green marketing practices
Acharya, Anitha
;
Gupta, Manish
- In:
Driving green consumerism through strategic …
,
(pp. 155-168)
.
2018
Persistent link: https://www.econbiz.de/10011764193
Saved in:
43
Marketing strategies for trendy animal products : sustainability as a core
Escribano, Alfredo J.
- In:
Driving green consumerism through strategic …
,
(pp. 169-203)
.
2018
Persistent link: https://www.econbiz.de/10011764196
Saved in:
44
Shifting to green : insigths from a SME hotel's green approach in China
Song-Turner, Helen
- In:
The Goals of Sustainable Development : Responsibility …
,
(pp. 231-250)
.
2018
Persistent link: https://www.econbiz.de/10011706572
Saved in:
45
Countering the "natural" organizational self on social media
Johansen, Trine Susanne
- In:
Counter-narratives and organization
,
(pp. 64-82)
.
2017
Persistent link: https://www.econbiz.de/10011533067
Saved in:
46
Green marketing as a tool for reducing environmental footprint of the construction industry
Sertyesilisik, Begum
- In:
Green marketing and environmental responsibility in …
,
(pp. 1-29)
.
2017
Persistent link: https://www.econbiz.de/10011670033
Saved in:
47
The impact of green attributes from suppliers on supply chain performance
Mendoza Fong, José Roberto
;
García-Alcaraz, Jorge Luis
; …
- In:
Green marketing and environmental responsibility in …
,
(pp. 83-103)
.
2017
Persistent link: https://www.econbiz.de/10011670050
Saved in:
48
Why do companies engage in green marketing? : alternative green marketing strategies and the motivations for the green marketing approach
Kirezli, Özge
;
Yiğit, Melis Kaytaz
- In:
Green marketing and environmental responsibility in …
,
(pp. 105-135)
.
2017
Persistent link: https://www.econbiz.de/10011670066
Saved in:
49
Practice of green marketıng activities in the organic agricultural sector in Turkey
Asoğlu, Veysel
;
Şengün, Halil İbrahim
- In:
Green marketing and environmental responsibility in …
,
(pp. 136-163)
.
2017
Persistent link: https://www.econbiz.de/10011670068
Saved in:
50
Eco-friendly culpabilities of modern corporates on ecological marketing : an overview
Esakki, Thangasamy
- In:
Green marketing and environmental responsibility in …
,
(pp. 164-182)
.
2017
Persistent link: https://www.econbiz.de/10011670069
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