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Haarkosmetik
21
Hair care product
21
Consumer behaviour
8
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8
Brand image
5
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5
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5
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ECONIS (ZBW)
21
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1
A study on consumer preference and satisfaction towards various brands of hair shampoo in Ahmedabad city : consumer preference and satisfaction towards hair shampoo brands
Rawal, Nupur
;
Singh, Gurmeet Sikh
- In:
Data-driven decision making for long-term business success
,
(pp. 356-368)
.
2024
Persistent link: https://www.econbiz.de/10014483558
Saved in:
2
Modeling the differential effect of brand strength on the sales effect of advertising
Kawahara, Tatsuya
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
3
,
pp. 342-360
Persistent link: https://www.econbiz.de/10013358781
Saved in:
3
Willingness toupee
McEvoy, David M.
;
Morgan, Owen Ashton
;
Whitehead, John C.
-
2019
Persistent link: https://www.econbiz.de/10011966780
Saved in:
4
Measuring the strength of color brand-name links : the comparative efficacy of measurement approaches
Romaniuk, Jenni
;
Nenycz-Thiel, Magda
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 313-319
Persistent link: https://www.econbiz.de/10010419816
Saved in:
5
Dispelling the myth of a global consumer : Indonesian consumer behavior researched by means of an analytical diagram for intercultural marketing ; with a case study of Sunsilk sham...
Willer, Ragnar Karl
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003389077
Saved in:
6
The relevance of irrelevance in brand communication
Albrecht, Carmen-Maria
;
Neumann, Marcus M.
;
Haber, Tobias E.
- In:
Psychology & marketing
28
(
2011
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10008857026
Saved in:
7
An efficient heuristic for medium-term planning in shampoo production
Mocquillon, Cédric
;
Lenté, Christophe
;
T'kindt, Vincent
- In:
International journal of production economics
129
(
2011
)
1
,
pp. 178-185
Persistent link: https://www.econbiz.de/10008779636
Saved in:
8
Discovering how brands grow
Corkindale, David
- In:
The marketing review
11
(
2011
)
4
,
pp. 337-345
Persistent link: https://www.econbiz.de/10009428160
Saved in:
9
Effectiveness of sales promotion effort in emerging markets : a brand level analysis
Baidya, Mahir Kumar
;
Ghose, Kamal
- In:
International journal of business and emerging markets …
2
(
2010
)
1
,
pp. 43-57
Persistent link: https://www.econbiz.de/10003901778
Saved in:
10
Accelerating structured consumer-driven package design
Gofman, Alex
;
Moskowitz, Howard R.
;
Mets, Tõnis
- In:
The journal of consumer marketing
27
(
2010
)
2/3
,
pp. 157-168
Persistent link: https://www.econbiz.de/10003987446
Saved in:
11
Creating technology-based merchandising ideas for hair coloring through weak signals, concept optimization and mind-set segmentation
Gabay, Gillie
;
Flores, Laurent
;
Moskowitz, Howard R.
; …
- In:
The journal of consumer marketing
27
(
2010
)
2/3
,
pp. 211-223
Persistent link: https://www.econbiz.de/10003987461
Saved in:
12
Purchase of global shampoo brands and the impact of country of origin on Lebanese consumers
Zbib, Imad J.
;
Wooldridge, Barbara R.
;
Ahmed, Zafar U.
; …
- In:
The journal of product & brand management
19
(
2010
)
4
,
pp. 261-275
Persistent link: https://www.econbiz.de/10008658573
Saved in:
13
Consumer attitude dynamics and marketing impact on sales
Hanssens, Dominique M.
;
Pauwels, Koen
;
Srinivasan, Shuba
; …
- In:
MSI reports : working paper series
(
2010
)
4
,
pp. 3-39
Persistent link: https://www.econbiz.de/10009007363
Saved in:
14
Brand salience for fast-moving consumer goods : an empirically based model
Vieceli, Julian
;
Shaw, Robin N.
- In:
Journal of marketing management : MM
26
(
2010
)
13/14
,
pp. 1218-1238
Persistent link: https://www.econbiz.de/10008810714
Saved in:
15
Evaluating the effect of consumer sales promotions on brand loyal and brand switching segments
Nagar, Komal
- In:
Vision : the journal of business perspective
13
(
2009
)
4
,
pp. 35-48
Persistent link: https://www.econbiz.de/10003964857
Saved in:
16
Metaphor in the marketplace
Hirschman, Elizabeth Caldwell
- In:
Marketing theory
7
(
2007
)
3
,
pp. 227-248
Persistent link: https://www.econbiz.de/10003571205
Saved in:
17
Shampoos and conditioners - France
In:
Consumer goods Europe
(
2007
)
536
Persistent link: https://www.econbiz.de/10003509130
Saved in:
18
Shampoos and conditioners - Germany
In:
Consumer goods Europe
(
2007
)
536
Persistent link: https://www.econbiz.de/10003509141
Saved in:
19
Shampoos and conditioners - Italy
In:
Consumer goods Europe
(
2007
)
536
Persistent link: https://www.econbiz.de/10003509142
Saved in:
20
Shampoos and conditioners - Spain
In:
Consumer goods Europe
(
2007
)
536
Persistent link: https://www.econbiz.de/10003509146
Saved in:
21
Shampoos and conditioners - UK
In:
Consumer goods Europe
(
2007
)
536
Persistent link: https://www.econbiz.de/10003509152
Saved in:
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