//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
language:"eng"
~language:"lat"
~isPartOf:"Journal of medical marketing : device, diagnostic and pharmaceutical marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Heilmittel"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Arzneimittel
46
Pharmaceuticals
46
Pharmaceutical industry
33
Pharmaindustrie
33
Physicians
12
Ärzte
12
Arzneimittelmarkt
8
Pharmaceutical market
8
Consumer behaviour
7
Gesundheitsversorgung
7
Health care
7
India
7
Indien
7
Konsumentenverhalten
7
Malaysia
6
Pharmaceutical distributors
6
Pharmahandel
6
Advertising
5
Advertising effects
5
Direct marketing
5
Direktmarketing
5
Generic drugs
5
Generika
5
Marketing management
5
Marketingmanagement
5
Werbewirkung
5
Werbung
5
Brand
3
Brand management
3
Gesundheitskosten
3
Health care costs
3
Internet marketing
3
Jemen
3
Markenartikel
3
Markenführung
3
Online-Marketing
3
Sales promotion
3
Verkaufsförderung
3
Yemen
3
physicians
3
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
46
Type of publication (narrower categories)
All
Article in journal
46
Aufsatz in Zeitschrift
46
Language
All
English
Latin
Author
All
Mohamed Azmi Ahmad Hassali
7
Saleem, Fahad
5
Davis, Joel J.
4
Aljadhey, Hisham
3
Ibrahim, Mohamed Izham Mohamed
3
Siang, Tan Ching
3
Alrasheedy, Alian A
2
Chressanthis, George A.
2
Handa, Meenakshi
2
Ricks, James
2
Srivastava, Vinita
2
Su, Ling
2
Vohra, Anupama
2
Ahmad, Mahmood
1
Al-Areefi, Mahmoud Abdullah
1
Al-Hamadi, Adnan Yahya
1
Al-Hamdi, Adnan Yahya
1
Alrasheedy, Alian A.
1
Ansa, Gloria A.
1
Atinga, Roger Ayimbillah
1
Ball, Jennifer G.
1
Banerjee, Saikat
1
Baptista, Maria Helena Miranda Flores
1
Barbro, Patrick A.
1
Bergler, Marcus
1
Chan, Christopher W. S.
1
Chandler, Lisa Lucarelli
1
Chen, Jinyan
1
Chmielarz, Piotr
1
Choon Wai Yee
1
Chowdhury, Nishat
1
Das, Sumanta
1
Dash, Sampada Kumar
1
Delbaere, Majorie
1
Dhume, S M.
1
Dureja, Harish
1
Eastin, Matthew S.
1
Eastman, Jacqueline K.
1
Ebadi, Collet
1
Eisenstein, Eric M.
1
more ...
less ...
Published in...
All
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
NBER working paper series
332
NBER Working Paper
263
Working paper / National Bureau of Economic Research, Inc.
258
Journal of health economics
114
The European journal of health economics : HEPAC ; health economics in prevention and care
111
Health economics
105
International journal of pharmaceutical and healthcare marketing : IJPHM
79
Discussion paper series / IZA
63
Health affairs : at the intersection of health, health care, and policy
63
CESifo working papers
56
Health marketing quarterly
51
Research paper
40
Discussion papers / CEPR
34
Health economics review
33
IZA Discussion Paper
29
Management science : journal of the Institute for Operations Research and the Management Sciences
29
Applied economics
28
Journal of pharmaceutical finance, economics & policy
28
Research policy : policy, management and economic studies of science, technology and innovation
27
Working paper
27
International journal of the economics of business
26
The European journal of health economics
25
Journal of illicit economies and development : JIED
24
International journal of health economics and management
23
Journal of research in pharmaceutical economics
23
The American economic review
22
Economics letters
21
American economic journal : a journal of the American Economic Association
20
Applied economics letters
20
European journal of operational research : EJOR
20
Forum for health economics & policy : an evolving collection of symposia on important health care issues
20
Journal of economic behavior & organization : JEBO
20
International journal of industrial organization
19
Research papers / South Centre
19
Health care management science
18
The journal of law & economics
18
CESifo Working Paper Series
17
Discussion paper / Centre for Economic Policy Research
17
International journal of health care finance and economics
17
more ...
less ...
Source
All
ECONIS (ZBW)
46
Showing
1
-
46
of
46
Sort
Relevance
Date (newest first)
Date (oldest first)
1
What makes more, better? An exploratory study on the effects of firm-level commercial operations attributes on pharmaceutical business performance
Chressanthis, George A.
;
Eisenstein, Eric M.
;
Barbro, …
- In:
Journal of medical marketing : device, diagnostic and …
15
(
2015
)
1/2
,
pp. 10-25
Persistent link: https://www.econbiz.de/10011618088
Saved in:
2
Direct-to-consumer advertising and the role of hope
Delbaere, Majorie
;
Willis, Erin
- In:
Journal of medical marketing : device, diagnostic and …
15
(
2015
)
1/2
,
pp. 26-38
Persistent link: https://www.econbiz.de/10011618114
Saved in:
3
Motivations for participating in clinical trials and health-related product testing
Paço, Arminda M. Finisterra do
;
Ferreira, Marisa
; …
- In:
Journal of medical marketing : device, diagnostic and …
15
(
2015
)
1/2
,
pp. 39-51
Persistent link: https://www.econbiz.de/10011618120
Saved in:
4
An incongruent picture of direct-to-consumer advertising of genetic tests : qualitative framing analysis on newspapers and 23andMe's press releases
Wen, Jing
- In:
Journal of medical marketing : device, diagnostic and …
15
(
2015
)
3/4
,
pp. 69-80
Persistent link: https://www.econbiz.de/10011881393
Saved in:
5
The "5 Horsemen of the Apothecary" : lessons to be learned by the top pharmaceutical performers for 2014-2009
Trombetta, Bill
- In:
Journal of medical marketing : device, diagnostic and …
15
(
2015
)
3/4
,
pp. 81-89
Persistent link: https://www.econbiz.de/10011881395
Saved in:
6
Medical advertising on demand : a content analysis of YouTube direct-to-consumer pharmaceutical advertisements
Muncy, James A.
;
Iyer, Rajesh
;
Eastman, Jacqueline K.
- In:
Journal of medical marketing : device, diagnostic and …
14
(
2014
)
2/3
,
pp. 145-153
Persistent link: https://www.econbiz.de/10010517750
Saved in:
7
Perceptions of general practitioners towards pharmaceutical price war and assessment medicines price variation among general practitioners' clinics in the state of Penang, Malaysia
Siang, Tan Ching
;
Mohamed Azmi Ahmad Hassali
; …
- In:
Journal of medical marketing : device, diagnostic and …
14
(
2014
)
2/3
,
pp. 125-132
Persistent link: https://www.econbiz.de/10010517752
Saved in:
8
Assessment of medicines price variation among community pharmacies in the state of Penang, Malaysia by using simulated client method
Siang, Tan Ching
;
Mohamed Azmi Ahmad Hassali
;
Saleem, Fahad
- In:
Journal of medical marketing : device, diagnostic and …
14
(
2014
)
2/3
,
pp. 115-124
Persistent link: https://www.econbiz.de/10010517753
Saved in:
9
Understanding of consumer's awareness about brands in pharmaceutical industry : an empirical study
Srivastava, RK
;
Kumar, Sanjiwani Jayant
- In:
Journal of medical marketing : device, diagnostic and …
14
(
2014
)
2/3
,
pp. 99-107
Persistent link: https://www.econbiz.de/10010517755
Saved in:
10
Beyond the pill : the move towards value-addded services in the pharmaceutical industry
Wenzel, Meike
;
Henne, Nathalie
;
Zöllner, York
- In:
Journal of medical marketing : device, diagnostic and …
14
(
2014
)
2/3
,
pp. 91-98
Persistent link: https://www.econbiz.de/10010517756
Saved in:
11
Pharmaceutical retailers and promotion by pharmaceutical companies in India
Srivastava, Vinita
;
Handa, Meenakshi
;
Vohra, Anupama
- In:
Journal of medical marketing : device, diagnostic and …
14
(
2014
)
2/3
,
pp. 74-80
Persistent link: https://www.econbiz.de/10010517758
Saved in:
12
Resposes to alternative forms of efficacy description in direct-to-consumer pharmaceutical communications
Davis, Joel J.
;
Isaacson, Sandra M.
- In:
Journal of medical marketing : device, diagnostic and …
14
(
2014
)
1
,
pp. 57-67
Persistent link: https://www.econbiz.de/10010415264
Saved in:
13
Translation and validation of the Malaysian version of generic medicines scale
Wong, Zhi Yen
;
Mohamed Azmi Ahmad Hassali
;
Saleem, Fahad
; …
- In:
Journal of medical marketing : device, diagnostic and …
14
(
2014
)
1
,
pp. 32-40
Persistent link: https://www.econbiz.de/10010415275
Saved in:
14
Cost efficiency of pharmaceutical firms manufacturing drugs for specific diseases prevalent in India : a data envelopment analysis approach
Das, Sumanta
;
Patel, Gokulananda
- In:
Journal of medical marketing : device, diagnostic and …
14
(
2014
)
1
,
pp. 5-19
Persistent link: https://www.econbiz.de/10010415279
Saved in:
15
Determinants of pharmaceutical sales representative access limits to physicians
Chressanthis, George A.
;
Sfekas, Andrew
;
Khedkar, Pratap
; …
- In:
Journal of medical marketing : device, diagnostic and …
14
(
2014
)
4
,
pp. 220-243
Persistent link: https://www.econbiz.de/10011348624
Saved in:
16
Knowledge and perceptions of physicians from private medical centres towards generic medicines in the State of Perak, Malaysia : findings and implications
Mohamed Azmi Ahmad Hassali
;
Alrasheedy, Alian A.
;
Chan, …
- In:
Journal of medical marketing : device, diagnostic and …
14
(
2014
)
4
,
pp. 212-219
Persistent link: https://www.econbiz.de/10011348625
Saved in:
17
Leveraging technology adoption model for examining internet usage among physicians’ in changing Indian pharmaceutical marketing context : a structural equation modeling approach
Patwardhan, Avadhut Arun
;
Pandey, Neeraj
;
Dhume, S M.
- In:
Journal of medical marketing : device, diagnostic and …
14
(
2014
)
4
,
pp. 201-211
Persistent link: https://www.econbiz.de/10011348626
Saved in:
18
Informational sources on pharmaceutical medicines and factors affecting medication prescriptions : perspectives from Ghanaian physicians
Kayi, Esinam Afi
;
Atinga, Roger Ayimbillah
;
Ansa, Gloria A.
- In:
Journal of medical marketing : device, diagnostic and …
14
(
2014
)
4
,
pp. 176-181
Persistent link: https://www.econbiz.de/10011348630
Saved in:
19
Use of generic medicines : perspectives of consumers living in urban and suburban areas of Klang Valley in Malaysia
Salmiah Mohd Ali
;
Mohamed Mansor Manan
;
Mohamed Azmi Hassali
- In:
Journal of medical marketing : device, diagnostic and …
13
(
2013
)
4
,
pp. 242-250
Persistent link: https://www.econbiz.de/10010389833
Saved in:
20
Pharmacist professionalism, helpfulness, and consumer behavior linkage
Mardanov, Ismatilla T.
;
Ricks, James
- In:
Journal of medical marketing : device, diagnostic and …
13
(
2013
)
4
,
pp. 221-230
Persistent link: https://www.econbiz.de/10010389835
Saved in:
21
Post Caronia : is a new paradigm needed for off-label medication usage?
Rumore, Martha M.
- In:
Journal of medical marketing : device, diagnostic and …
13
(
2013
)
4
,
pp. 212-220
Persistent link: https://www.econbiz.de/10010389836
Saved in:
22
India's proposed universal health coverage scheme : implications for the global pharma industry
Singh, Sunil
;
Outteridge, Gavin
- In:
Journal of medical marketing : device, diagnostic and …
13
(
2013
)
3
,
pp. 181-193
Persistent link: https://www.econbiz.de/10009791593
Saved in:
23
The role of healthcare professionals in establishing unhealthy pharmaceutical promotion activities in Yemen
Al-Hamdi, Adnan Yahya
;
Ibrahim, Mohamed Izham Mohamed
; …
- In:
Journal of medical marketing : device, diagnostic and …
13
(
2013
)
3
,
pp. 142-150
Persistent link: https://www.econbiz.de/10009791599
Saved in:
24
Factor analysis on marketing mix of online pharmacies : based on the online pharmacies in China
Su, Ling
;
Li, Ting
;
Hu, Yuanjia
;
Chen, Jinyan
- In:
Journal of medical marketing : device, diagnostic and …
13
(
2013
)
2
,
pp. 93-101
Persistent link: https://www.econbiz.de/10009766204
Saved in:
25
Perception of physicians towards pharmaceutical promotion in India
Handa, Meenakshi
;
Vohra, Anupama
;
Srivastava, Vinita
- In:
Journal of medical marketing : device, diagnostic and …
13
(
2013
)
2
,
pp. 82-92
Persistent link: https://www.econbiz.de/10009766206
Saved in:
26
A qualitative exploration of perceptions toward pharmaceutical price war among community pharmacists in the state of Penang, Malaysia
Hassalim, Mohamed Azmi
;
Siang, Tan Ching
;
Saleem, Fahad
; …
- In:
Journal of medical marketing : device, diagnostic and …
13
(
2013
)
1
,
pp. 44-53
Persistent link: https://www.econbiz.de/10009732314
Saved in:
27
Presumed influence of endorser and fear appeal in DTC prescription drug advertising : are they overpowering consumers' judgments?
Kim, Hyojin
;
Lee, Chunsik
- In:
Journal of medical marketing : device, diagnostic and …
12
(
2012
)
4
,
pp. 247-258
Persistent link: https://www.econbiz.de/10009685908
Saved in:
28
Impact of pharmaceutical promotion on healthcare professional's practices and behaviour : views from general practitioners, medicine dispensers and medical representatives in Yemen
Al-Hamadi, Adnan Yahya
;
Mohamed Azmi Ahmad Hassali
; …
- In:
Journal of medical marketing : device, diagnostic and …
12
(
2012
)
4
,
pp. 240-246
Persistent link: https://www.econbiz.de/10009685913
Saved in:
29
Content analysis of efficacy descriptions on branded pharmaceutical websites
Davis, Joel J.
- In:
Journal of medical marketing : device, diagnostic and …
12
(
2012
)
4
,
pp. 211-220
Persistent link: https://www.econbiz.de/10009685928
Saved in:
30
Evaluation of pharmaceutical industry : sponsored educational events attended by physicians in Pakistan
Imran Masood
;
Ibrahim, Mohamed Izham Mohamed
;
Mohamed …
- In:
Journal of medical marketing : device, diagnostic and …
12
(
2012
)
1
,
pp. 22-29
Persistent link: https://www.econbiz.de/10009518293
Saved in:
31
Segmenting generic medicines' market, using physicians' attitudes and generic companies' prescription span as grouping criteria
Karayanni, Despina A.
;
Georgi, Christina C.
- In:
Journal of medical marketing : device, diagnostic and …
12
(
2012
)
2
,
pp. 104-122
Persistent link: https://www.econbiz.de/10009567780
Saved in:
32
The effect of pharmacists on drug purchasing behavior of price-sensitive consumers
Ricks, James
;
Mardanov, Ismatilla
- In:
Journal of medical marketing : device, diagnostic and …
12
(
2012
)
3
,
pp. 177-187
Persistent link: https://www.econbiz.de/10009582516
Saved in:
33
Study on the factors ruling pharmaceutical prduct management in Bangladesh
Chowdhury, Nishat
;
Kabir, Eva Rahman
- In:
Journal of medical marketing : device, diagnostic and …
12
(
2012
)
3
,
pp. 159-164
Persistent link: https://www.econbiz.de/10009582526
Saved in:
34
Product lifecycle management in pharmaceuticals
Prajapati, Vandana
;
Dureja, Harish
- In:
Journal of medical marketing : device, diagnostic and …
12
(
2012
)
3
,
pp. 150-158
Persistent link: https://www.econbiz.de/10009582547
Saved in:
35
A qualitative study exploring medical representatives' views on current drug promotion techniques in Yemen
Al-Areefi, Mahmoud Abdullah
;
Hassali, Mohamed Azmi
; …
- In:
Journal of medical marketing : device, diagnostic and …
12
(
2012
)
3
,
pp. 143-149
Persistent link: https://www.econbiz.de/10009582561
Saved in:
36
Religious categories and the human papillomavirus (HPV) vaccine : attitudes, intentions, and behaviors regarding vaccination
Fogel, Joshua A.
;
Ebadi, Collet
- In:
Journal of medical marketing : device, diagnostic and …
11
(
2011
)
4
,
pp. 303-311
Persistent link: https://www.econbiz.de/10009547590
Saved in:
37
Effectiveness of e-detailing as an innovative pharmaceutical marketing tool in emerging economies : views of health care professionals of India
Banerjee, Saikat
;
Dash, Sampada Kumar
- In:
Journal of medical marketing : device, diagnostic and …
11
(
2011
)
3
,
pp. 204-214
Persistent link: https://www.econbiz.de/10009308833
Saved in:
38
Development and management of online pharmacies in China
Su, Ling
;
Huang, Wenlong
;
Leung, Jingyi
- In:
Journal of medical marketing : device, diagnostic and …
11
(
2011
)
3
,
pp. 197-203
Persistent link: https://www.econbiz.de/10009308834
Saved in:
39
Lifestyle and general medicines : a study of promotional-mix strategies in India
Jain, Sanjay Kumar
;
Saxena, Karunesh
- In:
Journal of medical marketing : device, diagnostic and …
11
(
2011
)
2
,
pp. 119-126
Persistent link: https://www.econbiz.de/10009235935
Saved in:
40
Beyond KOL management : communities of practice as a new perspective on pharmaceutical market penetration
Kroes, Mark
;
Chmielarz, Piotr
;
Chandler, Lisa Lucarelli
; …
- In:
Journal of medical marketing : device, diagnostic and …
11
(
2011
)
1
,
pp. 71-83
Persistent link: https://www.econbiz.de/10009235942
Saved in:
41
The effect of placement and modality on the recall of information from pharmaceutical web sites
Davis, Joel J.
- In:
Journal of medical marketing : device, diagnostic and …
10
(
2010
)
2
,
pp. 99-114
Persistent link: https://www.econbiz.de/10003979194
Saved in:
42
Perceptions of direct-to-consumer prescription drug advertising among advanced practice nurses
Mackert, Michael
;
Eastin, Matthew S.
;
Ball, Jennifer G.
- In:
Journal of medical marketing : device, diagnostic and …
10
(
2010
)
4
,
pp. 352-365
Persistent link: https://www.econbiz.de/10008749278
Saved in:
43
The challenge of Google Sidewiki for pharmaceutical marketers
Davis, Joel J.
- In:
Journal of medical marketing : device, diagnostic and …
10
(
2010
)
4
,
pp. 323-331
Persistent link: https://www.econbiz.de/10008749292
Saved in:
44
The Portuguese pharmaceutical market in the near future : a time series exploration approach
Baptista, Maria Helena Miranda Flores
;
Mendes, Jorge M.
- In:
Journal of medical marketing : device, diagnostic and …
9
(
2009
)
4
,
pp. 329-341
Persistent link: https://www.econbiz.de/10003921522
Saved in:
45
Adalat : a lifecycle managed
Kvesik, Dennis Z.
- In:
Journal of medical marketing : device, diagnostic and …
9
(
2009
)
3
,
pp. 187-200
Persistent link: https://www.econbiz.de/10003893203
Saved in:
46
Network connectedness of pharmaceutical sales rep (FLE)-physician dyad and physician prescription behaviour : a conceptual model
Singh, Ramendra
- In:
Journal of medical marketing : device, diagnostic and …
8
(
2008
)
3
,
pp. 257-268
Persistent link: https://www.econbiz.de/10003872256
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->