//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Westjohn, Stanford A."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Herkunftsbezeichnung"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Designation of origin
8
Herkunftsbezeichnung
8
Brand image
7
Consumer behaviour
7
Konsumentenverhalten
7
Markenimage
7
International marketing
5
Internationales Marketing
5
Brand management
4
Markenführung
4
Brand
3
Markenartikel
3
Country of origin
2
USA
2
United States
2
country of origin
2
Anger
1
Brand origin recognition accuracy
1
China
1
Corporate Social Responsibility
1
Corporate reputation
1
Corporate social responsibility
1
Country image
1
Country of association
1
Emotion
1
Firmenimage
1
Global branding
1
Global identity
1
Globalisierung
1
Globalization
1
Hope
1
India
1
Indien
1
Mehrebenenanalyse
1
Multi-level analysis
1
Multinationales Unternehmen
1
Openness to change
1
Partial least squares
1
Partielle kleinste Quadrate
1
Personality psychology
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Aufsatz im Buch
1
Book section
1
Language
All
English
8
Author
All
Westjohn, Stanford A.
Krishna, Kala
22
Diamantopoulos, Adamantios
20
Hayakawa, Kazunobu
19
Cadot, Olivier
18
Medalla, Erlinda M.
18
De Melo, Jaime
16
Bruwer, Johan
15
Mattoo, Aaditya
15
Giraldi, Janaina de Moura Engracia
12
Papadopoulos, Nicolas G.
12
Estevadeordal, Antoni
11
Benner, Eckhard
10
Huysmans, Martijn
10
Ju, Jiandong
10
Stepchenkova, Svetlana
10
Wey, Christian
10
Inama, Stefano
9
Krueger, Anne O.
9
Magnusson, Peter
9
Mukunoki, Hiroshi
9
Phau, Ian
9
Aichner, Thomas
8
Alvarez, Maria D.
8
Balabanis, George
8
Blakeney, Michael
8
Brenton, Paul
8
De Nisco, Alessandro
8
Fischer, Wolfgang Chr.
8
Haucap, Justus
8
Lee, Richard
8
Menapace, Luisa
8
Portugal-Pérez, Alberto
8
Roy, Devesh
8
Subramanian, Arvind
8
Astous, Alain d'
7
Becker, Tilman
7
Chen, Maggie Xiaoyang
7
Grebitus, Carola
7
Grote, Ulrike
7
more ...
less ...
Published in...
All
International marketing review
4
Entrepreneurship in international marketing
1
Journal of business research : JBR
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of international marketing
1
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A longitudinal analysis of country image and brand origin effects
Magnusson, Peter
;
Zdravkovic, Srdan
;
Westjohn, Stanford A.
- In:
International marketing review
39
(
2022
)
4
,
pp. 912-930
Persistent link: https://www.econbiz.de/10013396342
Saved in:
2
Vicarious animosity : taking sides on provocative issues
Zdravkovic, Srdan
;
Magnusson, Peter
;
Miocevic, Dario
; …
- In:
Journal of business research : JBR
124
(
2021
),
pp. 77-85
Persistent link: https://www.econbiz.de/10012493838
Saved in:
3
Beyond country image favorability : how brand positioning via country personality stereotypes enhances brand evaluations
Magnusson, Peter
;
Westjohn, Stanford A.
;
Sirianni, Nancy J.
- In:
Journal of international business studies : JIBS ; an …
50
(
2019
)
3
,
pp. 318-338
Persistent link: https://www.econbiz.de/10012006998
Saved in:
4
An examination of the interplay between corporate social responsibility, the brand's home country, and consumer global identification
Magnusson, Peter
;
Westjohn, Stanford A.
;
Zdravkovic, Srdan
- In:
International marketing review
32
(
2015
)
6
,
pp. 663-685
Persistent link: https://www.econbiz.de/10011517593
Saved in:
5
Does the value of global brands apply to both foreign and domestic-based global brands?
Westjohn, Stanford A.
;
Magnusson, Peter
;
Zhou, Joyce X.
- In:
Entrepreneurship in international marketing
,
(pp. 267-286)
.
2015
Persistent link: https://www.econbiz.de/10010493026
Saved in:
6
The spillover effects of prototype brand transgressions on country image and related brands
Magnusson, Peter
;
Krishnan, Vijaykumar
;
Westjohn, …
- In:
Journal of international marketing
22
(
2014
)
1
,
pp. 21-38
Persistent link: https://www.econbiz.de/10010348972
Saved in:
7
Further clarification on how perceived brand origin affects brand attitude : a reply to Samiee and Usunier
Magnusson, Peter
;
Westjohn, Stanford A.
;
Zdravkovic, Srdan
- In:
International marketing review
28
(
2011
)
5
,
pp. 497-507
Persistent link: https://www.econbiz.de/10009305310
Saved in:
8
"What? I thought Samsung was Japanese" : accurate or not, perceived country of origin matters
Magnusson, Peter
;
Westjohn, Stanford A.
;
Zdravkovic, Srdan
- In:
International marketing review
28
(
2011
)
5
,
pp. 454-472
Persistent link: https://www.econbiz.de/10009305317
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->