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Journal of marketing for higher education
Discussion paper series / IZA
255
Economics of education review
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183
NBER working paper series
149
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Working paper / National Bureau of Economic Research, Inc.
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University of California at Berkeley, Center for Studies in Higher Education
59
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58
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International Journal of Education Economics and Development
41
Applied economics
37
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35
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Journal of teaching in international business
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International Journal of Pluralism and Economics Education
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Beiträge zur Hochschulpolitik
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GLO discussion paper
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IDB Publications (Working Papers)
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The B.E. journal of economic analysis & policy
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ECONIS (ZBW)
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1
The influence of self-congruence and relationship quality on student educational involvement
Japutra, Arnold
;
Wang, Shasha
;
Li, Ting
- In:
Journal of marketing for higher education
33
(
2023
)
1
,
pp. 40-57
Persistent link: https://www.econbiz.de/10014286212
Saved in:
2
The homogenisation of prospectuses over the period of massification in the UK
Knight, Elizabeth Bronwen
- In:
Journal of marketing for higher education
32
(
2022
)
1
,
pp. 19-36
Persistent link: https://www.econbiz.de/10013277081
Saved in:
3
Exploring the determinants of choosing an academic destination under a short-term mobility : a cross-cultural comparison of Poland and Portugal
Kosmaczewska, Joanna
- In:
Journal of marketing for higher education
32
(
2022
)
1
,
pp. 138-158
Persistent link: https://www.econbiz.de/10013277230
Saved in:
4
From boots to books : consumer attitudes toward veterans support by higher education institutions
Ward, Cheryl B.
;
Srivastava, R. V.
;
Roy, Donald P.
; …
- In:
Journal of marketing for higher education
31
(
2021
)
1
,
pp. 91-106
Persistent link: https://www.econbiz.de/10012549779
Saved in:
5
Motivation factors in student decisions to study Transnational Higher Education in China : a comparative study of two Anglo-Sino programmes
Liu, Dan
;
Winter, Alun de
;
Harrison, Peter
;
Wimpenny, …
- In:
Journal of marketing for higher education
33
(
2023
)
2
,
pp. 161-181
Persistent link: https://www.econbiz.de/10014419283
Saved in:
6
Community orientation : an overlooked pillar of market-oriented higher education institutions
El Alfy, Shahira
- In:
Journal of marketing for higher education
33
(
2023
)
2
,
pp. 182-204
Persistent link: https://www.econbiz.de/10014419291
Saved in:
7
Identification and emotional attachment in higher education : antecedents and consequences
Özer, Mehmet
;
Özer, Alper
;
Koçak, Akın
- In:
Journal of marketing for higher education
33
(
2023
)
2
,
pp. 264-288
Persistent link: https://www.econbiz.de/10014419321
Saved in:
8
Unique challenges of segmentation and differentiation for higher education
Story, John
- In:
Journal of marketing for higher education
33
(
2023
)
1
,
pp. 20-39
Persistent link: https://www.econbiz.de/10014286204
Saved in:
9
Revisiting perceived service quality in higher education : uncovering service quality dimensions for postgraduate students
El Alfy, Shahira
;
Abukari, Abdulai
- In:
Journal of marketing for higher education
30
(
2020
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10012259248
Saved in:
10
Bridging marketing and higher education : resource integration, co-creation and student learning
Smørvik, Kjersti Karijord
;
Vespestad, May Kristin
- In:
Journal of marketing for higher education
30
(
2020
)
2
,
pp. 256-270
Persistent link: https://www.econbiz.de/10012312399
Saved in:
11
Social brand engagement and brand positioning for higher educational institutions : an empirical study in Sri Lanka
Perera, Charitha Harshani
;
Nayak, Rajkishore
;
Long …
- In:
Journal of marketing for higher education
32
(
2022
)
2
,
pp. 179-196
Persistent link: https://www.econbiz.de/10013483242
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12
Engaging students through social media : findings for the top five universities in the world
Bonilla Quijada, María del Rocío
;
Perea Muñoz, Eva
; …
- In:
Journal of marketing for higher education
32
(
2022
)
2
,
pp. 197-214
Persistent link: https://www.econbiz.de/10013483244
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13
Digital technology and eWOM in the context of higher education : a study from Portugal and Spain
Ferreira, Bruno Morgado
;
Abrantes, José Luis
;
Seabra, …
- In:
Journal of marketing for higher education
32
(
2022
)
2
,
pp. 159-178
Persistent link: https://www.econbiz.de/10013483254
Saved in:
14
Factors influencing the choice of studying at UAE universities : an empirical research on the adoption of educational marketing strategies
Nuseir, Mohammed T.
;
El Refae, Ghaleb A.
- In:
Journal of marketing for higher education
32
(
2022
)
2
,
pp. 215-237
Persistent link: https://www.econbiz.de/10013483257
Saved in:
15
The influence of course experience, satisfaction, and loyalty on students' word-of-mouth and re-enrolment intentions
Rehman, Mohsin Abdur
;
Woyo, Erisher
;
Akahome, Joy Eghonghon
- In:
Journal of marketing for higher education
32
(
2022
)
2
,
pp. 259-277
Persistent link: https://www.econbiz.de/10013483261
Saved in:
16
An investigation into the influential factors that impact consumer decision-making among prospective online MBA students
Jeckells, Harriet
- In:
Journal of marketing for higher education
32
(
2022
)
2
,
pp. 278-304
Persistent link: https://www.econbiz.de/10013483262
Saved in:
17
The effect of perceived service quality, satisfaction and loyalty on perceived job performance : perceptions of university graduates
Chikazhe, Lovemore
;
Makanyeza, Charles
;
Kakava, …
- In:
Journal of marketing for higher education
32
(
2022
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013277068
Saved in:
18
Investigating the major factors that contribute to satisfaction with university formation in Psychology and Teaching in Chile
Espinoza, Oscar
;
González, Luis Eduardo
;
Sandoval, Luis
; …
- In:
Journal of marketing for higher education
32
(
2022
)
1
,
pp. 37-53
Persistent link: https://www.econbiz.de/10013277213
Saved in:
19
Social media and the university decision : do prospective students really care?
Shields, Alison B.
;
Peruta, Adam
- In:
Journal of marketing for higher education
29
(
2019
)
1
,
pp. 67-83
Persistent link: https://www.econbiz.de/10012179298
Saved in:
20
How do Australian universities market STEM courses in YouTube videos?
Mwenda, Amanda Bridget
;
Sullivan, Miriam
;
Grand, Ann
- In:
Journal of marketing for higher education
29
(
2019
)
2
,
pp. 191-208
Persistent link: https://www.econbiz.de/10012179310
Saved in:
21
Perceived service quality-loyalty path : a PAKSERV based investigation of international students enrolled in business schools in Thailand
Kashif, Muhammad
;
Pimpa Cheewakrakokbit
- In:
Journal of marketing for higher education
28
(
2018
)
1
,
pp. 51-65
Persistent link: https://www.econbiz.de/10011886223
Saved in:
22
Marketing your university on social media : a content analysis of Facebook post types and formats
Peruta, Adam
;
Shields, Alison B.
- In:
Journal of marketing for higher education
28
(
2018
)
2
,
pp. 175-191
Persistent link: https://www.econbiz.de/10011944562
Saved in:
23
Personalizing Twitter communication : an evaluation of "rotation-curation" for enhancing social media engagement within higher education
Condie, Jenna Marie
;
Ayodele, Ivett
;
Chowdhury, Sabirah
; …
- In:
Journal of marketing for higher education
28
(
2018
)
2
,
pp. 192-209
Persistent link: https://www.econbiz.de/10011944570
Saved in:
24
Co-creation in higher education : towards a conceptual model
Dollinger, Mollie
;
Lodge, Jason M.
;
Coates, Hamish
- In:
Journal of marketing for higher education
28
(
2018
)
2
,
pp. 210-231
Persistent link: https://www.econbiz.de/10011944577
Saved in:
25
Revisiting the "university image model" for higher education institutions' sustainability
Manzoor, Shamima Raihan
;
Ho, Jessica Sze Yin
;
Al …
- In:
Journal of marketing for higher education
31
(
2021
)
2
,
pp. 220-239
Persistent link: https://www.econbiz.de/10012695059
Saved in:
26
Understanding the importance of eWOM on Higher Education Institutions' brand equity
Carvalho, Liliana
;
Brandão, Amélia Maria Pinto da Cunha
; …
- In:
Journal of marketing for higher education
31
(
2021
)
2
,
pp. 261-279
Persistent link: https://www.econbiz.de/10012695062
Saved in:
27
Moderating effect of perceived trust on service quality : student satisfaction relationship : evidence from Indian higher management education institutions
Sonali Singh
;
Jasial, Sumeet Singh
- In:
Journal of marketing for higher education
31
(
2021
)
2
,
pp. 280-304
Persistent link: https://www.econbiz.de/10012695063
Saved in:
28
Closing the loop : co-designing with students for greater market orientation
Dollinger, Mollie
;
Vanderlelie, Jessica
- In:
Journal of marketing for higher education
31
(
2021
)
1
,
pp. 41-57
Persistent link: https://www.econbiz.de/10012549776
Saved in:
29
Branding the university : building up meaning through ideological oppositions
Cordelier, Benoit
;
Vásquez, Consuelo
;
Viviane, Sergi
- In:
Journal of marketing for higher education
31
(
2021
)
1
,
pp. 136-154
Persistent link: https://www.econbiz.de/10012549783
Saved in:
30
Considering the marketing of higher education : the role of student learning gain as a potential indicator of teaching quality
Polkinghorne, Martyn
;
Roushan, Gelareh
;
Taylor, Julia
- In:
Journal of marketing for higher education
27
(
2017
)
2
,
pp. 213-232
Persistent link: https://www.econbiz.de/10011794825
Saved in:
31
Gratitude and its drivers within higher education
Cownie, Fiona
- In:
Journal of marketing for higher education
27
(
2017
)
2
,
pp. 290-308
Persistent link: https://www.econbiz.de/10011794862
Saved in:
32
Impacts of perceived country image, institution image and self-image on students' intention to study abroad : a study in Hanoi, Vietnam
Bình Nghiêm-Phú
;
Thành Hưng Nguyễn
- In:
Journal of marketing for higher education
30
(
2020
)
1
,
pp. 26-44
Persistent link: https://www.econbiz.de/10012258490
Saved in:
33
What do prospective students look for in higher degrees by research? : a scale development study
Saleem, Muhammad Abid
;
Eagle, Lynne C.
;
Akhtar, Naveed
; …
- In:
Journal of marketing for higher education
30
(
2020
)
1
,
pp. 45-65
Persistent link: https://www.econbiz.de/10012258494
Saved in:
34
Social media and students' behavioral intentions to enroll in postgraduate studies in Kenya : a moderated mediation model of brand personality and attitude
Simiyu, Gabriel
;
Bonuke, Ronald
;
Komen, Joyce
- In:
Journal of marketing for higher education
30
(
2020
)
1
,
pp. 66-86
Persistent link: https://www.econbiz.de/10012258495
Saved in:
35
Logos, ethos, pathos and the marketing of higher education
Hill, Jemma Helen Oeppen
- In:
Journal of marketing for higher education
30
(
2020
)
1
,
pp. 87-104
Persistent link: https://www.econbiz.de/10012258498
Saved in:
36
Insights into user engagement on social media : case study of a higher education institution
Bonilla Quijada, María del Rocío
;
Perea, Eva
;
Olmo, …
- In:
Journal of marketing for higher education
30
(
2020
)
1
,
pp. 145-160
Persistent link: https://www.econbiz.de/10012258502
Saved in:
37
Branding China through the internationalization of higher education sector : an international students' perspective from China
Yousaf, Salman
;
Fan, Xiucheng
;
Laber, Fahad
- In:
Journal of marketing for higher education
30
(
2020
)
2
,
pp. 161-179
Persistent link: https://www.econbiz.de/10012312375
Saved in:
38
What constitutes student-university brand relationship? : Malaysian students' perspective
Hashim, Sharizal
;
Norjaya Mohd. Yasin
;
Siti Aisyah Ya'kob
- In:
Journal of marketing for higher education
30
(
2020
)
2
,
pp. 180-202
Persistent link: https://www.econbiz.de/10012312378
Saved in:
39
"Just like studying abroad" : an analysis of the online promotional videos of Thai university international programmes
Kraus, Harald
;
Burford, James
- In:
Journal of marketing for higher education
30
(
2020
)
2
,
pp. 203-220
Persistent link: https://www.econbiz.de/10012312393
Saved in:
40
Do aspirational role models inspire or backfire? : perceived similarity mediates the effect of role models on minority students' college choices
Allen, Evelyn C.
;
Collisson, Brian
- In:
Journal of marketing for higher education
30
(
2020
)
2
,
pp. 221-238
Persistent link: https://www.econbiz.de/10012312396
Saved in:
41
Buying search, buying students : how elite U.S. institutions employ paid search to practice academic capitalism online
Taylor, Z. W.
;
Bicak, Ibrahim
- In:
Journal of marketing for higher education
30
(
2020
)
2
,
pp. 271-296
Persistent link: https://www.econbiz.de/10012312400
Saved in:
42
Advertising online by educational institutions and students' reaction : a study of Malaysian Universities
Muhammad Tahir Jan
;
Djihane Ammari
- In:
Journal of marketing for higher education
26
(
2016
)
2
,
pp. 168-180
Persistent link: https://www.econbiz.de/10011618646
Saved in:
43
Student co-creation behavior in higher education : the role of satisfaction with the university experience
Elsharnouby, Tamer H.
- In:
Journal of marketing for higher education
25
(
2015
)
2
,
pp. 238-262
Persistent link: https://www.econbiz.de/10011497297
Saved in:
44
The university brand and social media : using data analytics to assess brand authenticity
Pringle, James
;
Fritz, Samantha
- In:
Journal of marketing for higher education
29
(
2019
)
1
,
pp. 19-44
Persistent link: https://www.econbiz.de/10012179294
Saved in:
45
Do flexible admission systems affect student enrollment? : evidence from UK universities
Massoud, Hiba K.
;
Ayoubi, Rami M.
- In:
Journal of marketing for higher education
29
(
2019
)
1
,
pp. 84-101
Persistent link: https://www.econbiz.de/10012179300
Saved in:
46
Hedonic and utilitarian value : the role of shared responsibility in higher education services
Cao, Joanne T.
;
Foster, Jamye
;
Yaoyuneyong, Gallayanee
; …
- In:
Journal of marketing for higher education
29
(
2019
)
1
,
pp. 134-152
Persistent link: https://www.econbiz.de/10012179304
Saved in:
47
Marketing Christian higher education in Canada : a "nested" fields perspective
Pizarro Milian, Roger
;
Rizk, Jessica
- In:
Journal of marketing for higher education
29
(
2019
)
2
,
pp. 284-302
Persistent link: https://www.econbiz.de/10012179323
Saved in:
48
Higher education marketing : does inducing anxiety facilitate critical thinking or more consumerism?
Gibbs, Paul
- In:
Journal of marketing for higher education
28
(
2018
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10011886215
Saved in:
49
Getting out of the rankings game : a better way to evaluate higher education institutions for best fit
Poole, Sonja Martin
;
Levin, Michael A.
;
Elam, Kate
- In:
Journal of marketing for higher education
28
(
2018
)
1
,
pp. 12-31
Persistent link: https://www.econbiz.de/10011886216
Saved in:
50
Using income effects to market undergraduate education abroad participation in higher education
Partlo, Margaret
;
Ampaw, Frim
- In:
Journal of marketing for higher education
28
(
2018
)
1
,
pp. 66-89
Persistent link: https://www.econbiz.de/10011886225
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