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Journal of marketing for higher education
NBER working paper series
298
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269
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242
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211
The journal of technology transfer
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Beiträge zur Hochschulpolitik
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Applied economics letters
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International journal of education economics and development
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Advances in higher education and professional development (AHEPD) book series
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Journal of sport management : the official journal of the North American Society of Sport Management
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Higher School of Economics Research Paper
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Amfiteatru economic : an economic and business research periodical
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International entrepreneurship and management journal
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International review on public and non-profit marketing
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Journal of open innovation : technology, market, and complexity
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1
The homogenisation of prospectuses over the period of massification in the UK
Knight, Elizabeth Bronwen
- In:
Journal of marketing for higher education
32
(
2022
)
1
,
pp. 19-36
Persistent link: https://www.econbiz.de/10013277081
Saved in:
2
Motivation factors in student decisions to study Transnational Higher Education in China : a comparative study of two Anglo-Sino programmes
Liu, Dan
;
Winter, Alun de
;
Harrison, Peter
;
Wimpenny, …
- In:
Journal of marketing for higher education
33
(
2023
)
2
,
pp. 161-181
Persistent link: https://www.econbiz.de/10014419283
Saved in:
3
Community orientation : an overlooked pillar of market-oriented higher education institutions
El Alfy, Shahira
- In:
Journal of marketing for higher education
33
(
2023
)
2
,
pp. 182-204
Persistent link: https://www.econbiz.de/10014419291
Saved in:
4
Antecedents and consequences of brand citizenship behavior in private higher education institutions
Khan, Kamran
;
Hameed, Irfan
;
Hussainy, Syed Karamatullah
- In:
Journal of marketing for higher education
33
(
2023
)
2
,
pp. 223-244
Persistent link: https://www.econbiz.de/10014419304
Saved in:
5
Identification and emotional attachment in higher education : antecedents and consequences
Özer, Mehmet
;
Özer, Alper
;
Koçak, Akın
- In:
Journal of marketing for higher education
33
(
2023
)
2
,
pp. 264-288
Persistent link: https://www.econbiz.de/10014419321
Saved in:
6
The influence of university brand image, satisfaction, and university identification on alumni WOM intentions
Schlesinger, Walesska
;
Cervera-Taulet, Amparo
;
Wymer, Walter
- In:
Journal of marketing for higher education
33
(
2023
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014286201
Saved in:
7
Unique challenges of segmentation and differentiation for higher education
Story, John
- In:
Journal of marketing for higher education
33
(
2023
)
1
,
pp. 20-39
Persistent link: https://www.econbiz.de/10014286204
Saved in:
8
The influence of self-congruence and relationship quality on student educational involvement
Japutra, Arnold
;
Wang, Shasha
;
Li, Ting
- In:
Journal of marketing for higher education
33
(
2023
)
1
,
pp. 40-57
Persistent link: https://www.econbiz.de/10014286212
Saved in:
9
Marketing and communicating sustainability through college athletics : the effects of pro-environmental initiatives on the belief-attitude-intention hierarchy
Kim, Young Do
;
Nam, Changhyun
;
LaPlaca, Ashley M.
- In:
Journal of marketing for higher education
33
(
2023
)
1
,
pp. 58-78
Persistent link: https://www.econbiz.de/10014286229
Saved in:
10
Attracting international student applications to a university website : the role of story-based content and gender in improving stickiness
Cassar, Mario
;
Caruana, Albert
- In:
Journal of marketing for higher education
33
(
2023
)
1
,
pp. 79-96
Persistent link: https://www.econbiz.de/10014286237
Saved in:
11
Positioning strategies and rankings in the HE : congruence and contradictions
Kethüda, Önder
- In:
Journal of marketing for higher education
33
(
2023
)
1
,
pp. 97-123
Persistent link: https://www.econbiz.de/10014286246
Saved in:
12
Social brand engagement and brand positioning for higher educational institutions : an empirical study in Sri Lanka
Perera, Charitha Harshani
;
Nayak, Rajkishore
;
Long …
- In:
Journal of marketing for higher education
32
(
2022
)
2
,
pp. 179-196
Persistent link: https://www.econbiz.de/10013483242
Saved in:
13
Engaging students through social media : findings for the top five universities in the world
Bonilla Quijada, María del Rocío
;
Perea Muñoz, Eva
; …
- In:
Journal of marketing for higher education
32
(
2022
)
2
,
pp. 197-214
Persistent link: https://www.econbiz.de/10013483244
Saved in:
14
Factors influencing the choice of studying at UAE universities : an empirical research on the adoption of educational marketing strategies
Nuseir, Mohammed T.
;
El Refae, Ghaleb A.
- In:
Journal of marketing for higher education
32
(
2022
)
2
,
pp. 215-237
Persistent link: https://www.econbiz.de/10013483257
Saved in:
15
The effect of perceived service quality, satisfaction and loyalty on perceived job performance : perceptions of university graduates
Chikazhe, Lovemore
;
Makanyeza, Charles
;
Kakava, …
- In:
Journal of marketing for higher education
32
(
2022
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013277068
Saved in:
16
Investigating the major factors that contribute to satisfaction with university formation in Psychology and Teaching in Chile
Espinoza, Oscar
;
González, Luis Eduardo
;
Sandoval, Luis
; …
- In:
Journal of marketing for higher education
32
(
2022
)
1
,
pp. 37-53
Persistent link: https://www.econbiz.de/10013277213
Saved in:
17
Co-creating positive outcomes in higher education : are students ready for co-creation?
Tarı Kasnakoğlu, Berna
;
Mercan, Hande
- In:
Journal of marketing for higher education
32
(
2022
)
1
,
pp. 73-88
Persistent link: https://www.econbiz.de/10013277223
Saved in:
18
Is university performance embedded in university-industry collaboration, marketization and information disclosure? : evidence from India
Chatterji, Niti
;
Rameshwar, Rudra
;
Kiran, Ravi
- In:
Journal of marketing for higher education
32
(
2022
)
1
,
pp. 89-112
Persistent link: https://www.econbiz.de/10013277226
Saved in:
19
Exploring the determinants of choosing an academic destination under a short-term mobility : a cross-cultural comparison of Poland and Portugal
Kosmaczewska, Joanna
- In:
Journal of marketing for higher education
32
(
2022
)
1
,
pp. 138-158
Persistent link: https://www.econbiz.de/10013277230
Saved in:
20
The influence of student-university identification on student's advocacy intentions : the role of student satisfaction and student trust
Abdelmaaboud, Abdelhamid K.
;
Polo Peña, Ana Isabel
; …
- In:
Journal of marketing for higher education
31
(
2021
)
2
,
pp. 197-219
Persistent link: https://www.econbiz.de/10012695058
Saved in:
21
Revisiting the "university image model" for higher education institutions' sustainability
Manzoor, Shamima Raihan
;
Ho, Jessica Sze Yin
;
Al …
- In:
Journal of marketing for higher education
31
(
2021
)
2
,
pp. 220-239
Persistent link: https://www.econbiz.de/10012695059
Saved in:
22
Facebook for Public Relations in the higher education field : a study from four countries Czechia, Slovakia, Poland and Hungary
Eger, Ludvík
;
Egerová, Dana
;
Tomczyk, Lukasz
; …
- In:
Journal of marketing for higher education
31
(
2021
)
2
,
pp. 240-260
Persistent link: https://www.econbiz.de/10012695060
Saved in:
23
Understanding the importance of eWOM on Higher Education Institutions' brand equity
Carvalho, Liliana
;
Brandão, Amélia Maria Pinto da Cunha
; …
- In:
Journal of marketing for higher education
31
(
2021
)
2
,
pp. 261-279
Persistent link: https://www.econbiz.de/10012695062
Saved in:
24
Moderating effect of perceived trust on service quality : student satisfaction relationship : evidence from Indian higher management education institutions
Sonali Singh
;
Jasial, Sumeet Singh
- In:
Journal of marketing for higher education
31
(
2021
)
2
,
pp. 280-304
Persistent link: https://www.econbiz.de/10012695063
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25
Charitable giving to college athletics : the role of brand communities in choosing how much to give
Kelly, Deborah
;
Vamosiu, Adriana
- In:
Journal of marketing for higher education
31
(
2021
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10012549773
Saved in:
26
From boots to books : consumer attitudes toward veterans support by higher education institutions
Ward, Cheryl B.
;
Srivastava, R. V.
;
Roy, Donald P.
; …
- In:
Journal of marketing for higher education
31
(
2021
)
1
,
pp. 91-106
Persistent link: https://www.econbiz.de/10012549779
Saved in:
27
Role of brand experience and brand affect in creating brand engagement : a case of higher education institutions (HEIs)
Farhat, Kashif
;
Mokhtar, Sany Sanuri Mohd
;
Salniza Md. …
- In:
Journal of marketing for higher education
31
(
2021
)
1
,
pp. 107-135
Persistent link: https://www.econbiz.de/10012549781
Saved in:
28
Branding the university : building up meaning through ideological oppositions
Cordelier, Benoit
;
Vásquez, Consuelo
;
Viviane, Sergi
- In:
Journal of marketing for higher education
31
(
2021
)
1
,
pp. 136-154
Persistent link: https://www.econbiz.de/10012549783
Saved in:
29
Impacts of perceived country image, institution image and self-image on students' intention to study abroad : a study in Hanoi, Vietnam
Bình Nghiêm-Phú
;
Thành Hưng Nguyễn
- In:
Journal of marketing for higher education
30
(
2020
)
1
,
pp. 26-44
Persistent link: https://www.econbiz.de/10012258490
Saved in:
30
What do prospective students look for in higher degrees by research? : a scale development study
Saleem, Muhammad Abid
;
Eagle, Lynne C.
;
Akhtar, Naveed
; …
- In:
Journal of marketing for higher education
30
(
2020
)
1
,
pp. 45-65
Persistent link: https://www.econbiz.de/10012258494
Saved in:
31
Market orientation : a key to survival and competitive advantage in Ghana's private universities
Anabila, Peter
;
Kastner, Adelaide Naa Amerley
;
Bulley, …
- In:
Journal of marketing for higher education
30
(
2020
)
1
,
pp. 125-144
Persistent link: https://www.econbiz.de/10012258501
Saved in:
32
Insights into user engagement on social media : case study of a higher education institution
Bonilla Quijada, María del Rocío
;
Perea, Eva
;
Olmo, …
- In:
Journal of marketing for higher education
30
(
2020
)
1
,
pp. 145-160
Persistent link: https://www.econbiz.de/10012258502
Saved in:
33
Revisiting perceived service quality in higher education : uncovering service quality dimensions for postgraduate students
El Alfy, Shahira
;
Abukari, Abdulai
- In:
Journal of marketing for higher education
30
(
2020
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10012259248
Saved in:
34
Branding China through the internationalization of higher education sector : an international students' perspective from China
Yousaf, Salman
;
Fan, Xiucheng
;
Laber, Fahad
- In:
Journal of marketing for higher education
30
(
2020
)
2
,
pp. 161-179
Persistent link: https://www.econbiz.de/10012312375
Saved in:
35
What constitutes student-university brand relationship? : Malaysian students' perspective
Hashim, Sharizal
;
Norjaya Mohd. Yasin
;
Siti Aisyah Ya'kob
- In:
Journal of marketing for higher education
30
(
2020
)
2
,
pp. 180-202
Persistent link: https://www.econbiz.de/10012312378
Saved in:
36
"Just like studying abroad" : an analysis of the online promotional videos of Thai university international programmes
Kraus, Harald
;
Burford, James
- In:
Journal of marketing for higher education
30
(
2020
)
2
,
pp. 203-220
Persistent link: https://www.econbiz.de/10012312393
Saved in:
37
Do aspirational role models inspire or backfire? : perceived similarity mediates the effect of role models on minority students' college choices
Allen, Evelyn C.
;
Collisson, Brian
- In:
Journal of marketing for higher education
30
(
2020
)
2
,
pp. 221-238
Persistent link: https://www.econbiz.de/10012312396
Saved in:
38
The impact of brand equity dimensions on university reputation : an empirical study of Georgian higher education
Khoshtaria, Tornike
;
Datuashvili, Davit
;
Matin, Arian
- In:
Journal of marketing for higher education
30
(
2020
)
2
,
pp. 239-255
Persistent link: https://www.econbiz.de/10012312397
Saved in:
39
Bridging marketing and higher education : resource integration, co-creation and student learning
Smørvik, Kjersti Karijord
;
Vespestad, May Kristin
- In:
Journal of marketing for higher education
30
(
2020
)
2
,
pp. 256-270
Persistent link: https://www.econbiz.de/10012312399
Saved in:
40
Buying search, buying students : how elite U.S. institutions employ paid search to practice academic capitalism online
Taylor, Z. W.
;
Bicak, Ibrahim
- In:
Journal of marketing for higher education
30
(
2020
)
2
,
pp. 271-296
Persistent link: https://www.econbiz.de/10012312400
Saved in:
41
If we build it, will they come? : the effect of new athletic facilities on recruiting rankings for power five football and men's basketball programs
Huml, Matt Ryan
;
Pifer, N. David
;
Towle, Caitlin
;
Rode, …
- In:
Journal of marketing for higher education
29
(
2019
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012179291
Saved in:
42
The university brand and social media : using data analytics to assess brand authenticity
Pringle, James
;
Fritz, Samantha
- In:
Journal of marketing for higher education
29
(
2019
)
1
,
pp. 19-44
Persistent link: https://www.econbiz.de/10012179294
Saved in:
43
Social media and the university decision : do prospective students really care?
Shields, Alison B.
;
Peruta, Adam
- In:
Journal of marketing for higher education
29
(
2019
)
1
,
pp. 67-83
Persistent link: https://www.econbiz.de/10012179298
Saved in:
44
Do flexible admission systems affect student enrollment? : evidence from UK universities
Massoud, Hiba K.
;
Ayoubi, Rami M.
- In:
Journal of marketing for higher education
29
(
2019
)
1
,
pp. 84-101
Persistent link: https://www.econbiz.de/10012179300
Saved in:
45
Brand Fan Pages experience and strength as antecedents to engagement and intensity of use to achieve HEIS' brand loyalty
Garza Salgado, Esperanza
;
Royo Vela, Marcelo
- In:
Journal of marketing for higher education
29
(
2019
)
1
,
pp. 102-120
Persistent link: https://www.econbiz.de/10012179301
Saved in:
46
Hedonic and utilitarian value : the role of shared responsibility in higher education services
Cao, Joanne T.
;
Foster, Jamye
;
Yaoyuneyong, Gallayanee
; …
- In:
Journal of marketing for higher education
29
(
2019
)
1
,
pp. 134-152
Persistent link: https://www.econbiz.de/10012179304
Saved in:
47
A day at the university fair : "hot" brands, "house of brands" and promotional tactics in higher education
Missaghian, Rod
;
Pizarro Milian, Roger
- In:
Journal of marketing for higher education
29
(
2019
)
2
,
pp. 153-172
Persistent link: https://www.econbiz.de/10012179307
Saved in:
48
How do Australian universities market STEM courses in YouTube videos?
Mwenda, Amanda Bridget
;
Sullivan, Miriam
;
Grand, Ann
- In:
Journal of marketing for higher education
29
(
2019
)
2
,
pp. 191-208
Persistent link: https://www.econbiz.de/10012179310
Saved in:
49
Does diversity hurt students' feeling of oneness? : a study of the relationships among social trust, university internal brand identification, and brand citizenship behaviors on di...
Yao, Qingjiang
;
Martin, Mary Clare
;
Yang, Hsin-Yen
; …
- In:
Journal of marketing for higher education
29
(
2019
)
2
,
pp. 209-229
Persistent link: https://www.econbiz.de/10012179314
Saved in:
50
Universities engaging social media users : an investigation of quantitative relationships between universities' Facebook followers/interactions and university attributes
Lund, Brady
- In:
Journal of marketing for higher education
29
(
2019
)
2
,
pp. 251-267
Persistent link: https://www.econbiz.de/10012179318
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