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HR marketing
15
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15
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13
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8
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6
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6
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5
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Human resource management
SpringerLink / Bücher
56
Personalmarketing 2.0 : vom Employer Branding zum Recruiting
29
Employer Branding : Arbeitgeber positionieren und präsentieren
17
Erfolgsfaktor Employer Branding : Mitarbeiter binden und die Gen Y gewinnen
14
Social Media im Personalmarketing : erfolgreich in Netzwerken kommunizieren
13
Personalkommunikation : interne und externe Öffentlichkeit für HR-Themen gewinnen
12
Personalwirtschaft : das Magazin für den Job HR
12
Employer brand management : Arbeitgebermarken aufbauen und steuern
11
European journal of marketing : EJM
11
Europäische Hochschulschriften / 5
11
Gabler Edition Wissenschaft
11
Stellenanzeigen als Instrument des Employer Branding in Europa : interdisziplinäre und kontrastive Perspektiven
11
The journal of brand management : an international journal
11
essentials
11
Innovatives Markenmanagement
10
Springer eBook Collection
10
War for Talents : Erfolgsfaktoren im Kampf um die Besten
10
Journal of business research : JBR
9
Research
9
The international journal of human resource management
9
BestMasters
8
Business horizons
8
International journal of hospitality management
8
Personnel review : a professional journal reporting new developments in research, theory and practice of personel management
8
The journal of product & brand management
8
Administrative Sciences : open access journal
7
Employer branding for competitive advantage : models and implementation strategies
7
Innovationen im Personalmanagement : die spannendsten Entwicklungen aus der HR-Szene und ihr Nutzen für Unternehmen
7
Journal of business and psychology
7
Wirtschaftspsychologie aktuell : Zeitschrift für Personal und Management
7
Corporate communications : an international journal
6
European management journal
6
Global business review
6
International journal of contemporary hospitality management
6
International journal of selection and assessment
6
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
6
Personalführung : das DGFP Magazin für das Personalmanagement
6
Essentials
5
European research studies
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ECONIS (ZBW)
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1
Incongruous employer brand signals and organizational attractiveness : evidence from multinational companies in China
Wang, Lan
;
Han, Jian
;
Ramasamy, Bala
;
Peng, Siqing
- In:
Human resource management
61
(
2022
)
5
,
pp. 563-584
Persistent link: https://www.econbiz.de/10013468292
Saved in:
2
Beyond employer brand content : the role of employer brand process attributes in understanding employees' reactions toward their employer
Kanwal, Hira
;
Van Hoye, Greet
- In:
Human resource management
63
(
2024
)
1
,
pp. 67-86
Persistent link: https://www.econbiz.de/10014481378
Saved in:
3
Special issue: employer branding and talent acquisition
Yu, Kang Yang Trevor
(
ed.
);
Dineen, Brian R.
(
ed.
); …
-
2022
Persistent link: https://www.econbiz.de/10013468266
Saved in:
4
Winning applicants and influencing job seekers : an introduction to the special issue on employer branding and talent acquisition
Yu, Kang Yang Trevor
;
Dineen, Brian R.
;
Allen, David G.
; …
- In:
Human resource management
61
(
2022
)
5
,
pp. 515-524
Persistent link: https://www.econbiz.de/10013468283
Saved in:
5
Employer image within and across industries : moving beyond assessing points-of-relevance to identifying points-of-difference
Van Hoye, Greet
;
Lievens, Filip
;
Weijters, Bert
; …
- In:
Human resource management
61
(
2022
)
5
,
pp. 525-541
Persistent link: https://www.econbiz.de/10013468285
Saved in:
6
Recruitment brand equity for unknown employers : examining the effects of recruitment message claim verifiability and credibility on job pursuit intentions
Collins, Christopher J.
;
Martinez-Moreno, Julian E.
- In:
Human resource management
61
(
2022
)
5
,
pp. 585-597
Persistent link: https://www.econbiz.de/10013468296
Saved in:
7
Investigating electronic word-of-mouth on social media : an eye-tracking approach
Yu, Kang Yang Trevor
;
Goh, Kim Huat
;
Kawasaki, Shota
- In:
Human resource management
61
(
2022
)
5
,
pp. 599-616
Persistent link: https://www.econbiz.de/10013468302
Saved in:
8
The lure of work-life benefits : perceived person-organization fit as a mechanism explaining job seeker attraction to organizations
Firfiray, Shainaz
;
Mayo, Margarita
- In:
Human resource management
56
(
2017
)
4
,
pp. 629-649
Persistent link: https://www.econbiz.de/10011745039
Saved in:
9
Modeling the impact of advertisement-image congruity on applicant attraction
Baum, Matthias
;
Schäfer, Marina
;
Kabst, Rüdiger
- In:
Human resource management
55
(
2016
)
1
,
pp. 7-24
Persistent link: https://www.econbiz.de/10011436902
Saved in:
10
Recruitment process outsourcing and applicant reactions : when does image make a difference?
Wehner, Marius Claus
;
Giardini, Angelo
;
Kabst, Rüdiger
- In:
Human resource management
54
(
2015
)
6
,
pp. 851-875
Persistent link: https://www.econbiz.de/10011412014
Saved in:
11
The effectiveness of recruitment advertisements and recruitment websites : indirect and interactive effects on applicant attraction
Baum, Matthias
;
Kabst, Rüdiger
- In:
Human resource management
53
(
2014
)
3
,
pp. 353-378
Persistent link: https://www.econbiz.de/10010378688
Saved in:
12
Employee responses to changing aspects of the employer brand following a multinational acquisition : a longitudinal study
Edwards, Martin R.
;
Edwards, Tony
- In:
Human resource management
52
(
2013
)
1
,
pp. 27-54
Persistent link: https://www.econbiz.de/10009721296
Saved in:
13
Why does firm reputation in human resource policies influence college students?: the mechanisms underlying job pursuit intentions
Wayne, Julie Holliday
;
Casper, Wendy J.
- In:
Human resource management
51
(
2012
)
1
,
pp. 121-142
Persistent link: https://www.econbiz.de/10009508559
Saved in:
14
Graduates' reactions to recruitment process outsourcing : a scenario-based study
Wehner, Marius Claus
;
Giardini, Angelo
;
Kabst, Rüdiger
- In:
Human resource management
51
(
2012
)
4
,
pp. 601-623
Persistent link: https://www.econbiz.de/10009613336
Saved in:
15
Firm reputation, recruitment web sites, and attracting applicants
Williamson, Ian O.
;
King, James E.
;
Lepak, David P.
; …
- In:
Human resource management
49
(
2010
)
4
,
pp. 669-687
Persistent link: https://www.econbiz.de/10008647019
Saved in:
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