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International marketing
33
Internationales Marketing
33
Consumer behaviour
23
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Brand image
11
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Markenführung
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Journal of international consumer marketing
International marketing review
135
Journal of international marketing
122
Journal of global marketing
111
Journal of business research : JBR
102
International business review : the official journal of the European International Business Academy
44
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
42
Industrial marketing management : the international journal for industrial and high-tech firms
41
SpringerLink / Bücher
37
Advances in international marketing
36
Europäische Hochschulschriften / 5
31
Handbook of research in international marketing
26
Journal of euromarketing
26
The journal of brand management : an international journal
25
Asia Pacific journal of marketing and logistics
24
European journal of marketing : EJM
24
Management international review : mir ; journal of international business
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
23
International journal of advertising : the quarterly review of marketing communications
18
Journal of strategic marketing
18
Journal of the Academy of Marketing Science
18
The SAGE handbook of international marketing
18
The journal of business & industrial marketing
17
Marketing intelligence & planning
16
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
15
Journal of world business : JWB
15
The journal of product & brand management
15
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
14
European journal of international management : EJIM
14
Handbook of research on international advertising
14
Journal of marketing
14
Gabler Edition Wissenschaft
13
International journal of business and globalisation : IJBG
13
International marketing ; Vol. 1
13
International marketing ; Vol. V
13
Journal of macromarketing : examining the interactions among markets, marketing, and society
13
Journal of marketing management : MM
13
Research handbook on export marketing
13
Springer eBook Collection
13
International marketing ; Vol. 2
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ECONIS (ZBW)
34
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1
Xenocentrism, ethnocentrism, and global culture influence on consumer preference for global and local brands
Cucato, Jussara da S. T.
;
Bizarrias, Flávio Santino
; …
- In:
Journal of international consumer marketing
35
(
2023
)
3
,
pp. 351-366
Persistent link: https://www.econbiz.de/10014321486
Saved in:
2
To what extent should emerging brands maintain distinctiveness in the global market? : the effect of brand isomorphism level on brand evaluation
Chen, Changdong
;
Jiang, Ruochen
- In:
Journal of international consumer marketing
34
(
2022
)
1
,
pp. 72-94
Persistent link: https://www.econbiz.de/10013167303
Saved in:
3
Visual references in the description of print advertisements : a four-country cross-cultural analysis
Gliniecka, Martyna
- In:
Journal of international consumer marketing
34
(
2022
)
2
,
pp. 201-213
Persistent link: https://www.econbiz.de/10013167321
Saved in:
4
Cultural perspectives of millennials' decision-making styles in online group buying
Klein, Andreas
;
Sharma, Varinder M.
- In:
Journal of international consumer marketing
34
(
2022
)
4
,
pp. 357-379
Persistent link: https://www.econbiz.de/10013361563
Saved in:
5
Possession attachment toward global brands : how the "world of Barbie" is shaping the mindsets of millennial girls
Wagner, Udo
;
Jacob, Isaac
;
Khanna, Monica
;
Rai, Krupa A.
- In:
Journal of international consumer marketing
33
(
2021
)
4
,
pp. 434-451
Persistent link: https://www.econbiz.de/10012607777
Saved in:
6
Congruent versus incongruent branding for emerging market firms
Agnihotri, Arpita
;
Bhattacharya, Saurabh
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 226-237
Persistent link: https://www.econbiz.de/10012483614
Saved in:
7
"The Great War" in the auto-making industry : banal nationalism and symbolic domination and country-of-origin effect in consumer culture
Rius-Ulldemolins, Joaquim
- In:
Journal of international consumer marketing
33
(
2021
)
1
,
pp. 98-112
Persistent link: https://www.econbiz.de/10012423926
Saved in:
8
Multinational luxury brands' communication strategies on international and local social media : comparing Twitter and Weibo
Wang, Rang
;
Huang, Shuting
;
Pérez-Ríos, Natascha G.
- In:
Journal of international consumer marketing
32
(
2020
)
4
,
pp. 313-323
Persistent link: https://www.econbiz.de/10012259393
Saved in:
9
Do country and culture influence online reviews? : an analysis of a multinational retailer's country-specific sites
Barbro, Patrick A.
;
Mudambi, Susan M.
;
Schuff, David
- In:
Journal of international consumer marketing
32
(
2020
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10012200795
Saved in:
10
The interplay between brand globalness and localness for iconic global and local brands in the transitioning Chinese market
Liu, Yu
;
Tsai, Wanhsiu Sunny
;
Tao, Weiting
- In:
Journal of international consumer marketing
32
(
2020
)
2
,
pp. 128-145
Persistent link: https://www.econbiz.de/10012200809
Saved in:
11
Evaluation of culturally symbolic brand : the role of "fear of missing out" phenomenon
Kang, Inwon
;
Son, Jeyoung
;
Koo, Jakyung
- In:
Journal of international consumer marketing
31
(
2019
)
3
,
pp. 270-286
Persistent link: https://www.econbiz.de/10012200733
Saved in:
12
Internationalization of cultural products from South to North : antecedents and outcomes
Rabêlo Neto, Alexandre
;
Sousa-Filho, José Milton de
; …
- In:
Journal of international consumer marketing
31
(
2019
)
4
,
pp. 363-376
Persistent link: https://www.econbiz.de/10012200788
Saved in:
13
Segmenting consumers based on their evaluation of local, global and glocal brands
López-Lomelí, Miguel Ángel
;
Alarcón-del-Amo, …
- In:
Journal of international consumer marketing
31
(
2019
)
5
,
pp. 395-407
Persistent link: https://www.econbiz.de/10012200790
Saved in:
14
Antecedents of global brand purchase likelihood : exploring the mediating effect of quality, prestige and familiarity
Hussein, Rania
;
Hassan, Salah
- In:
Journal of international consumer marketing
30
(
2018
)
5
,
pp. 288-303
Persistent link: https://www.econbiz.de/10011966059
Saved in:
15
Religion and perceptions of the regulation of controversial advertising
Wang, Zehua
;
Deshpande, Sameer
;
Waller, David S.
; …
- In:
Journal of international consumer marketing
30
(
2018
)
1
,
pp. 29-44
Persistent link: https://www.econbiz.de/10011917500
Saved in:
16
Foreign languages in advertising as implicit country-of-origin cues : mechanism, associations, and effectiveness
Hornikx, Jos
;
Meurs, Frank van
- In:
Journal of international consumer marketing
29
(
2017
)
2
,
pp. 60-73
Persistent link: https://www.econbiz.de/10011690489
Saved in:
17
Understanding consumer animosity in the politicized global market : from the perspective of young transnational consumers
Yang, Qinghua
;
Snell, Katy
;
Tsai, Wanhsiu Sunny
- In:
Journal of international consumer marketing
27
(
2015
)
3
,
pp. 220-236
Persistent link: https://www.econbiz.de/10011306310
Saved in:
18
Toward a global consumer "eco-orientation" model : a cross-national perspective
Stone, George W.
;
Silver Coley, Linda
;
Leak, Roland L.
- In:
Journal of international consumer marketing
26
(
2014
)
4
,
pp. 311-328
Persistent link: https://www.econbiz.de/10010400569
Saved in:
19
Consumer evaluation of brand extension for global and local brands : the moderating role of product similarity
Punyatoya, Plavini
- In:
Journal of international consumer marketing
25
(
2013
)
3
,
pp. 198-215
Persistent link: https://www.econbiz.de/10009761420
Saved in:
20
The impact of psychic distance on consumers' behavior in international online purchasing
Safari, Aswo
;
Thilenius, Peter
;
Hadjikhani, Amjad
- In:
Journal of international consumer marketing
25
(
2013
)
4
,
pp. 234-249
Persistent link: https://www.econbiz.de/10010125894
Saved in:
21
Measuring the ethnocentric tendencies of Iranian consumers : an assessment of validity and reliability of the CETSCALE
Sepehr, Sorush
;
Kaffashpoor, Azar
- In:
Journal of international consumer marketing
24
(
2012
)
4
,
pp. 263-274
Persistent link: https://www.econbiz.de/10009717327
Saved in:
22
Constructing communication strategy : a three-country case study
Rabino, Samuel
;
Moskowitz, Howard R.
;
Paulus, Klaus
; …
- In:
Journal of international consumer marketing
24
(
2012
)
4
,
pp. 232-251
Persistent link: https://www.econbiz.de/10009717332
Saved in:
23
Developing and validating AFFINITY : a new scale to measure consumer affinity toward foreign countries
Wongtada, Nittaya
;
Rice, Gillian
;
Bandyopadhyay, Subir
- In:
Journal of international consumer marketing
24
(
2012
)
3
,
pp. 147-167
Persistent link: https://www.econbiz.de/10009566969
Saved in:
24
Does it pay to be first? : a cross-national comparison of mature and emerging market consumer attitudes toward pioneer and follower brands
Mady, Tarek T.
- In:
Journal of international consumer marketing
23
(
2011
)
3/4
,
pp. 276-296
Persistent link: https://www.econbiz.de/10009270613
Saved in:
25
Cross-cultural consumer behavior : a review of research findings
Mooij, Marieke K. de
;
Hofstede, Geert
- In:
Journal of international consumer marketing
23
(
2011
)
3/4
,
pp. 181-192
Persistent link: https://www.econbiz.de/10009270636
Saved in:
26
Cross-cultural and cross-national consumer research in the global economy of the twenty-first century
Manrai, Lalita A.
;
Manrai, Ajay K.
- In:
Journal of international consumer marketing
23
(
2011
)
3/4
,
pp. 167-180
Persistent link: https://www.econbiz.de/10009270639
Saved in:
27
Special issue: International/global perspectives in cross-cultural and cross-national consumer research in the twenty-first century
Manrai, Ajay K.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009270647
Saved in:
28
Country-of-origin effects on consumers' evaluations of automobiles : perspectives from a developing nation
Sohail, M. Sadiq
;
Sahin, Osman Gokhan
- In:
Journal of international consumer marketing
22
(
2010
)
3
,
pp. 245-257
Persistent link: https://www.econbiz.de/10003995604
Saved in:
29
College-educated youths' attitudes toward global brands : implications for global marketing strategies
Chu, Shu-chuan
;
Huang, Szu-chi
- In:
Journal of international consumer marketing
22
(
2010
)
2
,
pp. 129-145
Persistent link: https://www.econbiz.de/10003986194
Saved in:
30
Cross-cultural issues in international consumer marketing : introduction to the special section
Huff, Lenard C.
- In:
Journal of international consumer marketing
22
(
2010
)
2
,
pp. 183-186
Persistent link: https://www.econbiz.de/10003986199
Saved in:
31
Dreams and taboos : home loan advertising in the United States and Saudi Arabia
Perry, Vanessa G.
;
Motley, Carol M.
- In:
Journal of international consumer marketing
22
(
2010
)
2
,
pp. 199-212
Persistent link: https://www.econbiz.de/10003986204
Saved in:
32
Measuring and accounting for cross-country response biases in marketing food and drink products
Levin, Aron M.
;
Levin, Irwin P.
;
Cook, Michael P.
- In:
Journal of international consumer marketing
22
(
2010
)
2
,
pp. 213-222
Persistent link: https://www.econbiz.de/10003986206
Saved in:
33
Special section: Cross-cultural research
Huff, Lenard C.
(
contributor
)
- In:
Journal of international consumer marketing
22
(
2010
)
2
,
pp. 183-222
Persistent link: https://www.econbiz.de/10003986207
Saved in:
34
A multidimensional scale for measuring country image
Lala, Vishal
;
Allred, Anthony T.
;
Chakraborty, Goutam
- In:
Journal of international consumer marketing
21
(
2009
)
1
,
pp. 51-66
Persistent link: https://www.econbiz.de/10003890676
Saved in:
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