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Journal of marketing
Handbook of research in international marketing
International marketing review
124
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111
Journal of business research : JBR
102
International business review : the official journal of the European International Business Academy
44
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Journal of the Academy of Marketing Science
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The SAGE handbook of international marketing
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The journal of business & industrial marketing
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Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
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Journal of world business : JWB
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Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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Handbook of research on international advertising
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International journal of business and globalisation : IJBG
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International marketing ; Vol. 1
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International marketing ; Vol. V
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Journal of marketing management : MM
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Research handbook on export marketing
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Springer eBook Collection
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International marketing ; Vol. 2
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ECONIS (ZBW)
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1
Branding cultural products in international markets : a study of Hollywood movies in China
Gao, Weihe
;
Ji, Li
;
Liu, Yong
;
Sun, Qi
- In:
Journal of marketing
84
(
2020
)
3
,
pp. 86-105
Persistent link: https://www.econbiz.de/10012214920
Saved in:
2
Marketing channel management by multinational corporations in foreign markets
Grewal, Rajdeep
;
Saini, Amit
;
Kumar, Alok
;
Dwyer, F. R.
; …
- In:
Journal of marketing
82
(
2018
)
4
,
pp. 49-69
Persistent link: https://www.econbiz.de/10011880534
Saved in:
3
The role of culture in international relationship marketing
Samaha, Stephen A.
;
Beck, Joshua T.
;
Palmatier, Robert W.
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 78-98
Persistent link: https://www.econbiz.de/10010419897
Saved in:
4
Mapping the play of organizational identity in foreign market adaptation
Cayla, Julien
;
Peñaloza, Lisa
- In:
Journal of marketing
76
(
2012
)
6
,
pp. 38-54
Persistent link: https://www.econbiz.de/10009670267
Saved in:
5
The double-edged sword of foreign brand names for companies from emerging countries
Melnyk, Valentyna
;
Klein, Kristina
;
Völckner, Franziska
- In:
Journal of marketing
76
(
2012
)
6
,
pp. 21-37
Persistent link: https://www.econbiz.de/10009670268
Saved in:
6
Dealing with institutional distances in international marketing channels : governance strategies that engender legitimacy and efficiency
Yang, Zhilin
;
Su, Chenting
;
Fam, Kim Shyan
- In:
Journal of marketing
76
(
2012
)
3
,
pp. 41-55
Persistent link: https://www.econbiz.de/10009778041
Saved in:
7
Brand concepts as representations of human values : do cultural congruity and compatibility between values matter?
Torelli, Carlos J.
;
Ozsomer, Aysegul
;
Carvalho, Sergio W.
; …
- In:
Journal of marketing
76
(
2012
)
4
,
pp. 92-108
Persistent link: https://www.econbiz.de/10009782927
Saved in:
8
Promoting products from developing countries : roles of brand name and spokesperson
Bao, Yeqing
;
Zhang, Shi
;
Simpson, James T.
- In:
Handbook of research in international marketing
,
(pp. 48-67)
.
2011
Persistent link: https://www.econbiz.de/10009384957
Saved in:
9
The promises of global brands : market shares in major countries 2000-2009
Johansson, Johny K.
- In:
Handbook of research in international marketing
,
(pp. 20-47)
.
2011
Persistent link: https://www.econbiz.de/10009385001
Saved in:
10
The limits of global branding : the emerging market challenge
Douglas, Susan P.
;
Craig, C. S.
- In:
Handbook of research in international marketing
,
(pp. 3-19)
.
2011
Persistent link: https://www.econbiz.de/10009385044
Saved in:
11
Impact of emerging markets on marketing : rethinking existing perspectives and practices
Sheth, Jagdish N.
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 166-182
Persistent link: https://www.econbiz.de/10009270886
Saved in:
12
International advertising strategy : some thoughts on subjectivity and decision-making in the standardization decision
Whitelock, Jeryl
;
Fastoso, Fernando
- In:
Handbook of research in international marketing
,
(pp. 179-189)
.
2011
Persistent link: https://www.econbiz.de/10009385442
Saved in:
13
Resource-advantage theory : insights for global marketing strategy research
Griffith, David A.
;
Yeo, ChangSeob
- In:
Handbook of research in international marketing
,
(pp. 158-178)
.
2011
Persistent link: https://www.econbiz.de/10009385444
Saved in:
14
Place brands and brand-place associations : the role of "place" in international marketing
Papadopoulos, Nicolas G.
;
El Banna, Alia
;
Murphy, Steven A.
- In:
Handbook of research in international marketing
,
(pp. 88-113)
.
2011
Persistent link: https://www.econbiz.de/10009385448
Saved in:
15
Relevance and rigor in international marketing research : developments in product and brand origin line of inquiry
Samiee, Saeed
;
Leonidou, Leonides C.
- In:
Handbook of research in international marketing
,
(pp. 68-87)
.
2011
Persistent link: https://www.econbiz.de/10009385449
Saved in:
16
Bottom of the pyramid market : theory and practice
Jain, Subhash C.
- In:
Handbook of research in international marketing
,
(pp. 376-392)
.
2011
Persistent link: https://www.econbiz.de/10009387356
Saved in:
17
New product development for the base of the pyramid : a theory- and case-based framework
Nakata, Cheryl C.
;
Berger, Estelle
- In:
Handbook of research in international marketing
,
(pp. 349-375)
.
2011
Persistent link: https://www.econbiz.de/10009387357
Saved in:
18
Integrated strategies for the base of the pyramid
Sarathy, Ravi
- In:
Handbook of research in international marketing
,
(pp. 335-348)
.
2011
Persistent link: https://www.econbiz.de/10009387359
Saved in:
19
Theory of the global consumer
Westjohn, Stanford A.
;
Magnusson, Peter
- In:
Handbook of research in international marketing
,
(pp. 317-332)
.
2011
Persistent link: https://www.econbiz.de/10009387362
Saved in:
20
Is there a country-of-origin theory?
Magnusson, Peter
;
Westjohn, Stanford A.
- In:
Handbook of research in international marketing
,
(pp. 292-316)
.
2011
Persistent link: https://www.econbiz.de/10009387363
Saved in:
21
Understanding the role of culture in online groups
Yalcinkaya, Goksel
- In:
Handbook of research in international marketing
,
(pp. 278-291)
.
2011
Persistent link: https://www.econbiz.de/10009387365
Saved in:
22
The role of psychic distance in international marketing strategy implementation
Evans, Jody
- In:
Handbook of research in international marketing
,
(pp. 267-277)
.
2011
Persistent link: https://www.econbiz.de/10009387366
Saved in:
23
Managerial determinants of export performance : direct and moderating effects
Sousa, Carlos M. P.
;
Ruzo, Emilio
- In:
Handbook of research in international marketing
,
(pp. 249-266)
.
2011
Persistent link: https://www.econbiz.de/10009387367
Saved in:
24
Subsidiary marketing strategy implementation (SMSI) : the missing link of international marketing strategy research
Gencturk, Esra
;
Kandemir, Destan
- In:
Handbook of research in international marketing
,
(pp. 209-245)
.
2011
Persistent link: https://www.econbiz.de/10009387369
Saved in:
25
The standarization construct in international marketing : earlier conceptualization and suggestions for further development
Yaprak, Attila
;
Xu, Shichun
;
Cavusgil, S. Tamer
- In:
Handbook of research in international marketing
,
(pp. 190-208)
.
2011
Persistent link: https://www.econbiz.de/10009387372
Saved in:
26
Does accommodating a self-serving partner in an international marketing alliance pay off?
Bello, Daniel C.
;
Katsikeas, Constantine S.
;
Robson, …
- In:
Journal of marketing
74
(
2010
)
6
,
pp. 77-93
Persistent link: https://www.econbiz.de/10008702739
Saved in:
27
A global investigation into the constellation of consumer attitudes toward global and local products
Steenkamp, Jan-Benedict E. M.
;
Jong, Martijn G. de
- In:
Journal of marketing
74
(
2010
)
6
,
pp. 18-40
Persistent link: https://www.econbiz.de/10008702765
Saved in:
28
State-of-the-art review of research in international marketing management
Kotabe, Masaaki
- In:
Handbook of research in international marketing
,
(pp. 3-41)
.
2003
Persistent link: https://www.econbiz.de/10001803670
Saved in:
29
Regionalization of multinationals: implications for research in international marketing
Erramilli, M. Krishna
- In:
Handbook of research in international marketing
,
(pp. 81-96)
.
2003
Persistent link: https://www.econbiz.de/10001803759
Saved in:
30
Experimental economic approaches to international marketing research
Buchan, Nancy R.
- In:
Handbook of research in international marketing
,
(pp. 190-208)
.
2003
Persistent link: https://www.econbiz.de/10001803856
Saved in:
31
Language and culture: linguistic effects on consumer behavior in international marketing research
Zhang, Shi
;
Schmitt, Bernd H.
;
Haley, Hillary
- In:
Handbook of research in international marketing
,
(pp. 228-242)
.
2003
Persistent link: https://www.econbiz.de/10001803879
Saved in:
32
Global brands: does familiarity breed contempt?
Johansson, Johny K.
;
Ronkainen, Ilkka A.
- In:
Handbook of research in international marketing
,
(pp. 279-293)
.
2003
Persistent link: https://www.econbiz.de/10001803904
Saved in:
33
International advertising research: standardization/ adaptation and the future
Ryans, John K.
;
Griffith, David A.
- In:
Handbook of research in international marketing
,
(pp. 294-309)
.
2003
Persistent link: https://www.econbiz.de/10001803910
Saved in:
34
Roles and consequences of electronic commerce in global marketing
Samiee, Saeed
- In:
Handbook of research in international marketing
,
(pp. 336-357)
.
2003
Persistent link: https://www.econbiz.de/10001803944
Saved in:
35
Privacy protection and global marketing: balancing consumer and corporate interests
Sarathy, Ravi
- In:
Handbook of research in international marketing
,
(pp. 358-376)
.
2003
Persistent link: https://www.econbiz.de/10001803960
Saved in:
36
The development and use of a global marketing and sales scorecard
Engle, Robert L.
- In:
Handbook of research in international marketing
,
(pp. 446-457)
.
2003
Persistent link: https://www.econbiz.de/10001803987
Saved in:
37
Developing marketing expert systems : an application to international negotiations
Rangaswamy, Arvind
(
contributor
)
- In:
Journal of marketing
53
(
1989
)
4
,
pp. 24-39
Persistent link: https://www.econbiz.de/10001075774
Saved in:
38
Standardization of international marketing strategy : some research hypotheses
Jain, Subhash C.
- In:
Journal of marketing
53
(
1989
)
1
,
pp. 70-79
Persistent link: https://www.econbiz.de/10001059731
Saved in:
39
International market entry and expansion via independent or integrated channels of distribution
Anderson, Erin
- In:
Journal of marketing
51
(
1987
)
1
,
pp. 71-82
Persistent link: https://www.econbiz.de/10001052998
Saved in:
40
The American Export Trading Company : designing a new international marketing institution
Bello, Daniel C.
;
Williamson, Nicholas C.
- In:
Journal of marketing
49
(
1985
)
4
,
pp. 60-69
Persistent link: https://www.econbiz.de/10001899083
Saved in:
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