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subject:"Online-Marketing"
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Online-Marketing
Internet-Auktion
183
Online auction
183
Auction theory
126
Auktionstheorie
126
Auction
117
Auktion
117
Electronic Commerce
78
E-commerce
77
Internet marketing
41
Online retailing
33
Online-Handel
33
Preismanagement
30
Pricing strategy
30
Internet
28
Consumer behaviour
24
Konsumentenverhalten
24
Reputation
21
Experiment
19
Preis
19
Price
19
Search engine
17
Suchmaschine
17
eBay
17
Digital platform
16
Digitale Plattform
16
Advertising effects
15
Werbewirkung
15
Asymmetric information
12
Asymmetrische Information
12
Lieferantenmanagement
12
Supplier relationship management
12
eBay Inc.
12
online auctions
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Auctions
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Online auctions
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Internet auction
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Sayedi, Amin
4
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Penta, Antonio
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Bergemann, Dirk
2
Bonatti, Alessandro
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Despotakis, Stylianos
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Dinerstein, Michael
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Einav, Liran
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Goldmanis, Maris
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Jerath, Kinshuk
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4
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3
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2
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2
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2
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ECONIS (ZBW)
41
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1
How do digital advertising auctions impact product prices?
Bergemann, Dirk
;
Bonatti, Alessandro
;
Wu, Nianqiang
-
2023
Persistent link: https://www.econbiz.de/10014329135
Saved in:
2
Analysis of online position auctions for search engine marketing
Santos, Margarida V. B.
;
Mota, Isabel
;
Campos, Pedro
- In:
Journal of marketing analytics : JMA
11
(
2023
)
3
,
pp. 409-425
Persistent link: https://www.econbiz.de/10014374857
Saved in:
3
Optimal promotion strategies of online marketplaces
Cheng, Xianghui
;
Deng, Shiming
;
Jiang, Xuan
;
Li, Yanhai
- In:
European journal of operational research : EJOR
306
(
2023
)
3
,
pp. 1264-1278
Persistent link: https://www.econbiz.de/10014279760
Saved in:
4
Competitive targeted online advertising
Li, Sanxi
;
Sun, Hailin
;
Yu, Jun
- In:
International journal of industrial organization
87
(
2023
),
pp. 1-23
Persistent link: https://www.econbiz.de/10014280059
Saved in:
5
Managed campaigns and data-augmented auctions for digital advertising
Bergemann, Dirk
;
Bonatti, Alessandro
;
Wu, Nianqiang
-
2023
Persistent link: https://www.econbiz.de/10014281869
Saved in:
6
Bid coordination in sponsored search auctions : detection methodology and empirical analysis
Decarolis, Francesco
;
Goldmanis, Maris
;
Penta, Antonio
; …
-
2023
Persistent link: https://www.econbiz.de/10013557377
Saved in:
7
Online auctions end time and its impact on sales success : analysis of the odds ratio on a selected central european market
Zakonnik, Łukasz
;
Czerwonka, Piotr
;
Zajdel, Radosław
- In:
Folia oeconomica Stetinensia : FOS
22
(
2022
)
2
,
pp. 246-264
Persistent link: https://www.econbiz.de/10014370610
Saved in:
8
Designing an online retail marketplace : leveraging information from sponsored advertising
Long, Fei
;
Jerath, Kinshuk
;
Sárváry, Miklós
- In:
Marketing science
41
(
2022
)
1
,
pp. 115-138
Persistent link: https://www.econbiz.de/10012820501
Saved in:
9
Fast core pricing for rich advertising auctions
Niazadeh, Rad
;
Hartline, Jason D.
;
Immorlica, Nicole
; …
- In:
Operations research
70
(
2022
)
1
,
pp. 223-240
Persistent link: https://www.econbiz.de/10012820654
Saved in:
10
Setting reserve prices in second-price auctions with unobserved bids
Rhuggenaath, Jason
;
Akcay, Alp
;
Zhang, Yingqian
; …
- In:
INFORMS journal on computing : JOC ; charting new …
34
(
2022
)
6
,
pp. 2950-2967
Persistent link: https://www.econbiz.de/10014326322
Saved in:
11
Market effects of sponsored search auctions
Motta, Massimo
;
Penta, Antonio
-
2022
Persistent link: https://www.econbiz.de/10013263474
Saved in:
12
First-price auctions in online display advertising
Despotakis, Stylianos
;
Ravi, Ramamoorthi
;
Sayedi, Amin
- In:
Journal of marketing research
58
(
2021
)
5
,
pp. 888-907
Persistent link: https://www.econbiz.de/10012662060
Saved in:
13
A near-optimal bidding strategy for real-time display advertising auctions
Tunuguntla, Srinivas
;
Hoban, Paul R.
- In:
Journal of marketing research
58
(
2021
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012426501
Saved in:
14
Evolutionary stability in the generalized second-price auction
Norman, Thomas W. L.
- In:
Economic theory
71
(
2021
)
1
,
pp. 235-250
Persistent link: https://www.econbiz.de/10012433450
Saved in:
15
Incentive-compatible learning of reserve prices for repeated auctions
Kanoria, Yash
;
Nazerzadeh, Hamid
- In:
Operations research
69
(
2021
)
2
,
pp. 509-524
Persistent link: https://www.econbiz.de/10012533542
Saved in:
16
From mad men to maths men : concentration and buyer power in online advertising
Decarolis, Francesco
;
Rovigatti, Gabriele
- In:
American economic review
111
(
2021
)
10
,
pp. 3299-3327
Persistent link: https://www.econbiz.de/10012656014
Saved in:
17
An empirical analysis of seller advertising strategies in an online marketplace
Sun, Haoyan
;
Fan, Ming
;
Tan, Yong
- In:
Information systems research : ISR
31
(
2020
)
1
,
pp. 37-56
Persistent link: https://www.econbiz.de/10012242419
Saved in:
18
Position ranking and auctions for online marketplaces
Chu, Leon Yang
;
Nazerzadeh, Hamid
;
Zhang, Heng
- In:
Management science : journal of the Institute for …
66
(
2020
)
8
,
pp. 3617-3634
Persistent link: https://www.econbiz.de/10012289184
Saved in:
19
Clinching auctions with online supply
Goel, Gagan
;
Mirrokni, Vahab
;
Paes Leme, Renato
- In:
Games and economic behavior
123
(
2020
),
pp. 342-358
Persistent link: https://www.econbiz.de/10012430768
Saved in:
20
Peaches, lemons, and cookies : designing auction markets with dispersed information
Abraham, Ittai
;
Athey, Susan
;
Babaioff, Moshe
;
Grubb, …
- In:
Games and economic behavior
124
(
2020
),
pp. 454-477
Persistent link: https://www.econbiz.de/10012432201
Saved in:
21
Buyer preferences for auction pricing rules in online outsourcing markets : fixed price vs. open price
Hong, Zhijuan
;
Wu, Ruhai
;
Sun, Yan
;
Dong, Kunxiang
- In:
Electronic markets : EM ; the international journal of …
30
(
2020
)
1
,
pp. 163-179
Persistent link: https://www.econbiz.de/10012419474
Saved in:
22
Marketing agencies and collusive bidding in online ad auctions
Decarolis, Francesco
;
Goldmanis, Maris
;
Penta, Antonio
- In:
Management science : journal of the Institute for …
66
(
2020
)
10
,
pp. 4433-4454
Persistent link: https://www.econbiz.de/10012305249
Saved in:
23
Learning in online advertising
Choi, W. Jason
;
Sayedi, Amin
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
4
,
pp. 584-608
Persistent link: https://www.econbiz.de/10012059797
Saved in:
24
The effect of ID verification in online markets : evidence from a field experiment
Livingston, Jeffrey Alan
;
Scholten, Patrick A.
- In:
Review of industrial organization : RIO
54
(
2019
)
3
,
pp. 595-615
Persistent link: https://www.econbiz.de/10012157678
Saved in:
25
Monetizing online marketplaces
Choi, Hana
;
Mela, Carl F.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
6
,
pp. 948-972
Persistent link: https://www.econbiz.de/10012147189
Saved in:
26
Consumer price search and platform design in internet commerce
Dinerstein, Michael
;
Einav, Liran
;
Levin, Jonathan
; …
- In:
The American economic review
108
(
2018
)
7
,
pp. 1820-1859
Persistent link: https://www.econbiz.de/10011891489
Saved in:
27
Auctions for online ad space among advertisers sensitive to both views and clicks
Maillé, Patrick
;
Tuffin, Bruno
- In:
Electronic commerce research
18
(
2018
)
3
,
pp. 485-506
Persistent link: https://www.econbiz.de/10011901669
Saved in:
28
Hybrid mechanisms for Vickrey-Clarke-Groves and generalized second-price bids
Hummel, Patrick
- In:
International journal of game theory : official journal …
47
(
2018
)
1
,
pp. 331-350
Persistent link: https://www.econbiz.de/10011943724
Saved in:
29
Exclusive placement in online advertising
Sayedi, Amin
;
Jerath, Kinshuk
;
Baghaie, Marjan
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
6
,
pp. 970-986
Persistent link: https://www.econbiz.de/10011966235
Saved in:
30
Targeted couponing in online auctions
Choudhary, Vidyanand
;
Shivendu, Shivendu
- In:
Information systems research : ISR
28
(
2017
)
3
,
pp. 490-510
Persistent link: https://www.econbiz.de/10011754087
Saved in:
31
Incorporating hidden costs of annoying ads in display auctions
Stourm, Valeria
;
Bax, Eric
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
3
,
pp. 622-640
Persistent link: https://www.econbiz.de/10011758106
Saved in:
32
Emergent heterogeneity in keyword valuation in sponsored search markets : a closer-to-practice perspective
Gupta, Agam
;
Saha, Biswatosh
;
Sarkar, Uttam K.
- In:
Computational economics
50
(
2017
)
4
,
pp. 687-710
Persistent link: https://www.econbiz.de/10011783474
Saved in:
33
Expertise in online markets
Despotakis, Stylianos
;
Hafalir, Isa
;
Ravi, Ramamoorthi
; …
- In:
Management science : journal of the Institute for …
63
(
2017
)
11
,
pp. 3895-3910
Persistent link: https://www.econbiz.de/10011772842
Saved in:
34
Loss functions for predicted click‐through rates in auctions for online advertising
Hummel, Patrick
;
McAfee, Randolph Preston
- In:
Journal of applied econometrics
32
(
2017
)
7
,
pp. 1314-1328
Persistent link: https://www.econbiz.de/10011862727
Saved in:
35
Estimation of beauty contest auctions
Yoganarasimhan, Hema
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
1
,
pp. 27-54
Persistent link: https://www.econbiz.de/10011437598
Saved in:
36
Understanding the impact of in-process promotional messages : an application to online auctions
Ducarroz, Caroline
;
Yang, Sha
;
Greenleaf, Eric A.
- In:
Journal of marketing
80
(
2016
)
2
,
pp. 80-100
Persistent link: https://www.econbiz.de/10011458674
Saved in:
37
The impact of competing ads on click performance in sponsored search
Agarwal, Ashish
;
Mukhopadhyay, Tridas
- In:
Information systems research : ISR
27
(
2016
)
3
,
pp. 538-557
Persistent link: https://www.econbiz.de/10011584780
Saved in:
38
Do organic results help or hurt sponsored search performance?
Agarwal, Ashish
;
Hosanagar, Kartik
;
Smith, Michael D.
- In:
Information systems research : ISR
26
(
2015
)
4
,
pp. 695-713
Persistent link: https://www.econbiz.de/10011420776
Saved in:
39
The role of signals in online auction purchase decisions
Cypryjański, Jacek
;
Grzesiuk, Aleksandra
- In:
Folia oeconomica Stetinensia : FOS
15
(
2015
)
1
,
pp. 53-68
Persistent link: https://www.econbiz.de/10011625472
Saved in:
40
Consumer price search and platform design in internet commerce
Dinerstein, Michael
;
Einav, Liran
;
Levin, Jonathan
; …
-
2014
Persistent link: https://www.econbiz.de/10010412762
Saved in:
41
The impact of privacy policy on the auction market for online display advertising
Johnson, Garrett
-
2013
The advent of online advertising has simultaneously created unprecedented opportunities for advertisers to target consumers and prompted privacy concerns among consumers and regulators. This paper estimates the financial impact of privacy policies on the online display ad industry by applying an...
Persistent link: https://www.econbiz.de/10010250694
Saved in:
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