//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Relationship marketing"
~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of internet commerce"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Internet-Netzwerk"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Relationship marketing
Social Web
157
Social web
157
Internet marketing
84
Online-Marketing
84
Consumer behaviour
73
Konsumentenverhalten
73
Viral marketing
43
Virales Marketing
43
Hotel industry
36
Hotellerie
36
Online retailing
33
Online-Handel
33
Beziehungsmarketing
27
Brand management
25
Markenführung
25
E-commerce
22
Electronic Commerce
22
Social media
22
Social network
21
Soziales Netzwerk
21
Gastronomie
19
Restaurant industry
19
social media
19
Confidence
16
Online reviews
16
Vertrauen
16
Brand image
15
Markenimage
15
Customer satisfaction
14
Kundenzufriedenheit
14
Facebook
11
Internet
11
Social relations
11
Soziale Beziehungen
11
Website
11
Brand
8
Customer integration
8
Dienstleistungsqualität
8
Emotion
8
more ...
less ...
Online availability
All
Undetermined
18
Free
1
Type of publication
All
Article
27
Type of publication (narrower categories)
All
Article in journal
27
Aufsatz in Zeitschrift
27
Language
All
English
27
Author
All
Aslam, Wajeeha
2
Farhat, Kashif
2
Mokhtar, Sany Sanuri Mohd
2
Aiyub, Asheefa Shaheen
1
Amar, Raju G.
1
Bai, Billy
1
Bhatt, Anil
1
Bulchand-Gidumal, Jacques
1
Busser, James A.
1
Chen, Chih-ping
1
Choi, Jihee
1
Deng, Qi
1
Dutta, Nirankush
1
Fakhreddin, Farbod
1
Farjoo, Hamta
1
Ferreira, Caitlin
1
Fiore, Ann Marie
1
Foroudi, Pantea
1
Garabollagh, Hooshmand Bagheri
1
García-Morales, Víctor J.
1
Garrido-Moreno, Aurora
1
González López-Valcárcel, Beatriz
1
Hine, Michael J.
1
Hopkins, Christopher D.
1
Hsu, Maxwell K.
1
Islam, Jamid Ul
1
Ji, Shaobo
1
Kang, Juhee
1
King, Stephen
1
Lepkowska-White, Elzbieta
1
Lockett, Nigel
1
Mariadoss, Babu John
1
Marvi, Reza
1
Mehdikhani, Rasoul
1
Melián-González, Santiago
1
Mohammad Nabil Almunawar
1
Moore, Jesse N.
1
Muhammad Anshari
1
Pan, Yating
1
Perdue, Richard R.
1
more ...
less ...
Published in...
All
International journal of hospitality management
Journal of internet commerce
Journal of business research : JBR
91
Journal of retailing and consumer services
64
International journal of internet marketing and advertising : IJIMA
35
Industrial marketing management : the international journal for industrial and high-tech firms
34
The journal of product & brand management
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
26
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
26
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
23
Journal of strategic marketing
22
The journal of brand management : an international journal
20
Business horizons
19
Marketing intelligence & planning
18
Technological forecasting & social change : an international journal
18
International journal of electronic marketing and retailing : IJEMR
17
Journal of promotion management : innovations in planning and applied research
17
The journal of services marketing
16
Journal of marketing communications
15
Journal of service management
15
International journal of business information systems : IJBIS
14
Journal of marketing
14
Asia Pacific journal of marketing and logistics
13
International journal of electronic customer relationship management : IJECRM
13
Journal of the Academy of Marketing Science
13
International journal of e-business research : an official publication of the Information Resources Management Association
12
Journal of hospitality marketing & management
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
Tourism management : research, policies, practice
12
Cogent business & management
11
Journal of electronic commerce research : JECR
11
The journal of business & industrial marketing
11
International journal of electronic commerce : IJEC
10
International journal of technology marketing : IJTMkt
10
Journal of customer behaviour
10
Journal of global marketing
10
Psychology & marketing
10
SpringerLink / Bücher
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of fashion marketing and management
9
more ...
less ...
Source
All
ECONIS (ZBW)
27
Showing
1
-
27
of
27
Sort
Relevance
Date (newest first)
Date (oldest first)
1
How many likes are good enough? : an evaluation of social media performance
Ferreira, Caitlin
;
Robertson, Jeandri
;
Reyneke, Mignon
- In:
Journal of internet commerce
21
(
2022
)
3
,
pp. 341-363
Persistent link: https://www.econbiz.de/10013352910
Saved in:
2
Let me engage you : peer engagement behaviour on peer-to-peer platforms
Marvi, Reza
;
Foroudi, Pantea
;
Fakhreddin, Farbod
- In:
International journal of hospitality management
115
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014487582
Saved in:
3
A forgotten tale of lurking engagement and social media-based brand communities
Farhat, Kashif
;
Aslam, Wajeeha
;
Mokhtar, Sany Sanuri Mohd
; …
- In:
Journal of internet commerce
22
(
2023
)
2
,
pp. 189-223
Persistent link: https://www.econbiz.de/10014288099
Saved in:
4
What makes brand social media posts engaging? : an integrative framework and future research agenda
Deng, Qi
;
Hine, Michael J.
;
Ji, Shaobo
;
Wang, Yun
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 1-39
Persistent link: https://www.econbiz.de/10013547764
Saved in:
5
The effects of brand community identification on consumer behavior in online brand communities
Valmohammadi, Changiz
;
Taraz, Roghayeh
;
Mehdikhani, Rasoul
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 74-96
Persistent link: https://www.econbiz.de/10013547771
Saved in:
6
Developing creative service ideas through hotel customer engagement for open innovation : focused on empowerment and motivation processes
Shin, Hakseung
;
Perdue, Richard R.
- In:
International journal of hospitality management
100
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013266279
Saved in:
7
How social media marketing activities (SMMAs) and brand equity affect the customer's response : does overall flow moderate it?
Zarei, Azim
;
Farjoo, Hamta
;
Garabollagh, Hooshmand Bagheri
- In:
Journal of internet commerce
21
(
2022
)
2
,
pp. 160-182
Persistent link: https://www.econbiz.de/10013178086
Saved in:
8
Beyond social media engagement : holistic digital engagement and a social identity perspective
Farhat, Kashif
;
Aslam, Wajeeha
;
Mokhtar, Sany Sanuri Mohd
- In:
Journal of internet commerce
20
(
2021
)
3
,
pp. 319-354
Persistent link: https://www.econbiz.de/10012549664
Saved in:
9
Use of social networking sites by SMEs to engage with their customers : a developing country perspective
Sharma, Shavneet
;
Singh, Gurmeet
;
Aiyub, Asheefa Shaheen
- In:
Journal of internet commerce
19
(
2020
)
1
,
pp. 62-81
Persistent link: https://www.econbiz.de/10012179615
Saved in:
10
Enhancing customer trust in peer-to-peer accommodation : a "soft" strategy via social presence
Ye, Shun
;
Ying, Tianyu
;
Zhou, Lingqiang
;
Wang, Tianyi
- In:
International journal of hospitality management
79
(
2019
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012012769
Saved in:
11
Social media communications and marketing strategy : a taxonomical review of potential explanatory approaches
Pan, Yating
;
Torres, Ivonne M.
;
Zúñiga, Miguel Ángel
- In:
Journal of internet commerce
18
(
2019
)
1
,
pp. 73-90
Persistent link: https://www.econbiz.de/10012179562
Saved in:
12
Gulping the poison : how webcare attributes reduce damages to brands caused by negative reviews
Tathagata, Ghosh
;
Amar, Raju G.
- In:
Journal of internet commerce
17
(
2018
)
3
,
pp. 216-254
Persistent link: https://www.econbiz.de/10011987461
Saved in:
13
The missing link : creating value with Social Media use in hotels
Garrido-Moreno, Aurora
;
García-Morales, Víctor J.
; …
- In:
International journal of hospitality management
75
(
2018
),
pp. 94-104
Persistent link: https://www.econbiz.de/10011944968
Saved in:
14
Factors affecting willingness to participate in consumer generated advertisement
Shulga, Lenna V.
;
Busser, James A.
;
Bai, Billy
- In:
International journal of hospitality management
74
(
2018
),
pp. 214-223
Persistent link: https://www.econbiz.de/10011924667
Saved in:
15
Goodwill intended for whom? Examining factors influencing conspicuous prosocial behavior on social media
Choi, Jihee
;
Seo, Soobin
- In:
International journal of hospitality management
60
(
2017
),
pp. 23-32
Persistent link: https://www.econbiz.de/10011640219
Saved in:
16
Exploring the challenges of incorporating social media marketing strategies in the restaurant business
Lepkowska-White, Elzbieta
- In:
Journal of internet commerce
16
(
2017
)
3
,
pp. 323-342
Persistent link: https://www.econbiz.de/10011804506
Saved in:
17
Linking customer engagement to trust and word-of-mouth on Facebook brand communities : an empirical study
Islam, Jamid Ul
;
Rahman, Zillur
- In:
Journal of internet commerce
15
(
2016
)
1
,
pp. 40-58
Persistent link: https://www.econbiz.de/10011636431
Saved in:
18
Exploring th effect of store characteristics and interpersonal trust on purchase intention in the context of online social media marketing
Dutta, Nirankush
;
Bhatt, Anil
- In:
Journal of internet commerce
15
(
2016
)
3
,
pp. 239-273
Persistent link: https://www.econbiz.de/10011636489
Saved in:
19
Friendship on social networking sites : improving relationships between hotel brands and consumers
Su, Na
;
Mariadoss, Babu John
;
Reynolds, Dennis
- In:
International journal of hospitality management
51
(
2015
),
pp. 76-86
Persistent link: https://www.econbiz.de/10011413949
Saved in:
20
Enhancing consumer-brand relationships on restaurant Facebook fan pages : maximizing consumer benefits and increasing active participation
Kang, Juhee
;
Tang, Liang
;
Fiore, Ann Marie
- In:
International journal of hospitality management
36
(
2014
),
pp. 145-155
Persistent link: https://www.econbiz.de/10010239303
Saved in:
21
Online customer engagement through blogs in India
Verma, Sanjeev
- In:
Journal of internet commerce
13
(
2014
)
1/4
,
pp. 282-301
Persistent link: https://www.econbiz.de/10010474776
Saved in:
22
Applying transaction cost economy to construct a strategy for travel agents in facing disintermediation threats
Mohammad Nabil Almunawar
;
Muhammad Anshari
- In:
Journal of internet commerce
13
(
2014
)
1/4
,
pp. 211-232
Persistent link: https://www.econbiz.de/10010474779
Saved in:
23
Using social networking sites : what is the big attraction? ; exploring a mediated moderation relationship
Xiao, Qian
;
Zhuang, Weiling
;
Hsu, Maxwell K.
- In:
Journal of internet commerce
13
(
2014
)
1/4
,
pp. 45-64
Persistent link: https://www.econbiz.de/10010474811
Saved in:
24
A social media analysis of the contribution of destinations to client satisfaction with hotels
Bulchand-Gidumal, Jacques
;
Melián-González, Santiago
; …
- In:
International journal of hospitality management
35
(
2013
),
pp. 44-47
Persistent link: https://www.econbiz.de/10010225933
Saved in:
25
Exploring personal branding on YouTube
Chen, Chih-ping
- In:
Journal of internet commerce
12
(
2013
)
1/4
,
pp. 332-347
Persistent link: https://www.econbiz.de/10010248367
Saved in:
26
Utilization of relationship-oriented social media in the selling process : a comparison of consumer (B2C) and industrial (B2B) salespeople
Moore, Jesse N.
;
Hopkins, Christopher D.
;
Raymond, Mary Anne
- In:
Journal of internet commerce
12
(
2013
)
1/4
,
pp. 48-75
Persistent link: https://www.econbiz.de/10010248490
Saved in:
27
Exploring the factors of gastronomy blogs influencing readers’ intention to taste
Wang, Hsiu-yuan
- In:
International journal of hospitality management
30
(
2011
)
3
,
pp. 503-514
Persistent link: https://www.econbiz.de/10009130592
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->