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Marketing letters : a journal of research in marketing
Discussion paper series / IZA
339
IZA Discussion Paper
188
Journal of business research : JBR
166
NBER working paper series
147
Working paper / National Bureau of Economic Research, Inc.
134
NBER Working Paper
120
Journal of behavioral decision making
92
Journal of economic behavior & organization : JEBO
87
CESifo working papers
71
Journal of vocational behavior
67
Sonderforschungsbereich 504, Rationalitätskonzepte, Entscheidungsverhalten und Ökonomische Modellierung
57
Journal of business ethics : JOBE
51
Journal of economic psychology : research in economic psychology and behavioral economics
50
Economics of education review
49
Journal of consumer research : JCR ; an interdisciplinary bimonthly
49
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
49
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
47
Working paper
46
Labour economics : official journal of the European Association of Labour Economists
45
Journal of behavioral and experimental economics
43
Journal of retailing and consumer services
42
SpringerLink / Bücher
42
Journal of career development
40
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
39
Strategic management journal
38
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
37
Technological forecasting & social change : an international journal
37
Discussion paper
36
Discussion paper / Centre for Economic Policy Research
36
Journal of marketing research : JMR
36
Journal of business venturing
35
Psychology & marketing
35
Journal of business and psychology
33
Journal of human resources : JHR
33
GLO discussion paper
32
International entrepreneurship and management journal
32
The Academy of Management review : AMR
32
Entrepreneurship, theory and practice : ET & P
31
Management science : journal of the Institute for Operations Research and the Management Sciences
30
SOEP papers on multidisciplinary panel data research / German Socio-Economic Panel Study (SOEP), DIW Berlin
30
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1
Does it pay off to smile even it is not authentic? : customers’ involvement and the effectiveness of authentic emotional displays
Olk, Stephan
;
Tscheulin, Dieter K.
;
Lindenmeier, Jörg
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 247-260
Persistent link: https://www.econbiz.de/10012548488
Saved in:
2
Strategic use of just-below numbers in packaged-foods calorie information
Schindler, Robert M.
;
Isaac, Mathew S.
;
Wang, Rebecca …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 237-250
Persistent link: https://www.econbiz.de/10014333925
Saved in:
3
Advertising creativity and its effects : a meta-analysis of the moderating role of modality
Darley, William K.
;
Lim, Jeen-su
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 99-111
Persistent link: https://www.econbiz.de/10014266007
Saved in:
4
Effects of linguistic style on persuasiveness of word-of-mouth messages with anonymous vs. identifiable sources
Chen, Jie
;
Fan, Wenjian
;
Wei, Junlong
;
Liu, Zunli
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 593-605
Persistent link: https://www.econbiz.de/10013454709
Saved in:
5
Impact of age on brand awareness sets : a turning point in consumers' early 60s
Lambert-Pandraud, Raphaëlle
;
Laurent, Gilles
;
Mullet, …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
2
,
pp. 205-218
Persistent link: https://www.econbiz.de/10011675161
Saved in:
6
Effects of personalized e-mail messages on privacy risk : moderating roles of control and intimacy
Song, Ji Hee
;
Kim, Hye Young
;
Kim, Sahangsoon
;
Lee, Sung Won
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 89-101
Persistent link: https://www.econbiz.de/10011444027
Saved in:
7
The moderating role of construal level on the evaluation of emotional appeal vs. cognitive appeal advertisements
Septianto, Felix
;
Pratiwi, Loren
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 171-181
Persistent link: https://www.econbiz.de/10011445982
Saved in:
8
Consumer emotional intelligence and its effects on responses to transgressions
Ahn, Hongmin
;
Sung, Yongjun
;
Drumwright, Minette E.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 223-233
Persistent link: https://www.econbiz.de/10011486471
Saved in:
9
Cake or fruit? Influencing healthy food choice through the interaction of automatic and instructed mental simulation
Xie, Hu
;
Minton, Elizabeth A.
;
Kahle, Lynn R.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
4
,
pp. 627-644
Persistent link: https://www.econbiz.de/10011614275
Saved in:
10
How competitor brand names affect within-brand choices
Gunasti, Kunter
;
Devezer, Berna
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
4
,
pp. 715-727
Persistent link: https://www.econbiz.de/10011614552
Saved in:
11
When deal depth doesn't matter : how handedness consistency influences consumer response to horizontal versus vertical price comparisons
Barone, Michael J.
;
Lyle, Keith B.
;
Winterich, Karen Page
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 213-223
Persistent link: https://www.econbiz.de/10011339348
Saved in:
12
Effects of cognitive resource availability on consumer decisions involving counterfeit products : the role of perceived justification
Kim, Jungkeun
;
Kim, Jae-eun
;
Park, Jongwon
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 869-881
Persistent link: https://www.econbiz.de/10009579956
Saved in:
13
Battle royal : zero-price effect vs relative vs referent thinking
Nicolau, Juan L.
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 661-669
Persistent link: https://www.econbiz.de/10009579983
Saved in:
14
The attraction effect is more pronounced for consumers who rely on intuitive reasoning
Mao, Wen
;
Oppewal, Harmen
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 339-351
Persistent link: https://www.econbiz.de/10009530698
Saved in:
15
Decision neuroscience and consumer decision making
Yoon, Carolyn
;
Gonzalez, Richard J.
;
Bechara, Antoine
; …
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
2
,
pp. 473-485
Persistent link: https://www.econbiz.de/10009565401
Saved in:
16
In the mood to buy? : understanding the interplay of mood regulation and congruence in an international context
Maier, Erik
;
Wilken, Robert
;
Schneider, Helmut
;
Kelemci …
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
4
,
pp. 1005-1018
Persistent link: https://www.econbiz.de/10009684819
Saved in:
17
Why consumers respond differently to absolute versus percentage descriptions of quantities
Weathers, Danny
;
Swain, Scott D.
;
Carlson, Jay P.
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
4
,
pp. 943-957
Persistent link: https://www.econbiz.de/10009684839
Saved in:
18
How does awareness evolve when advertising stops? : the role of memory
Aravindakshan, Ashwin
;
Naik, Prasad A.
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
3
,
pp. 315-326
Persistent link: https://www.econbiz.de/10009305516
Saved in:
19
The breadth-based adjective rating task (BART) in consumer behavior
Steinman, Ross B.
;
Karpinski, Andrew
- In:
Marketing letters : a journal of research in marketing
20
(
2009
)
4
,
pp. 327-335
Persistent link: https://www.econbiz.de/10003898046
Saved in:
20
Sequential sampling models of choice : some recent advances
Otter, Thomas
;
Johnson, Joe
;
Rieskamp, Jörg
;
Allenby, …
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 255-267
Persistent link: https://www.econbiz.de/10003774316
Saved in:
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