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~type_genre:"Thesis"
~type_genre:"Article in journal"
~subject:"Werbewirkung"
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Search: subject_exact:"Konsummotiv"
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Werbewirkung
Consumer motivation
242
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242
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100
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100
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48
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48
Online retailing
43
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43
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39
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39
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28
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21
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20
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19
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18
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14
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purchase intention
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1
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1
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Journal of retailing and consumer services
3
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2
International journal of advertising : the quarterly review of marketing communications
2
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2
Journal of electronic commerce research : JECR
2
Psychology & marketing
2
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1
Journal of advertising : official publication of the American Academy of Advertising
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1
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ECONIS (ZBW)
19
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1
Facilitating imaginations through online product presentation videos : effects on imagery fluency, product attitude and purchase intention
Orús, Carlos
;
Gurrea Sarasa, Raquel
;
Flavián Blanco, …
- In:
Electronic commerce research
17
(
2017
)
4
,
pp. 661-700
Persistent link: https://www.econbiz.de/10011744345
Saved in:
2
Points of attachment and sponsorship outcomes in an individual sport
Reams, Lamar
;
Eddy, Terry
;
Cork, B. Colin
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
3
,
pp. 159-169
Persistent link: https://www.econbiz.de/10011372411
Saved in:
3
"As if it were mine" : imagery works by inducing psychological ownership
Kamleitner, Bernadette
;
Feuchtl, Silvia
- In:
Journal of marketing theory and practice
23
(
2015
)
2
,
pp. 208-223
Persistent link: https://www.econbiz.de/10011300910
Saved in:
4
How to use multichannel behavior to predict online conversions : behavior patterns across online channels inform strategies for turning users into paying customers
Klapdor, Sebastian
;
Anderl, Eva
;
Schumann, Jan Hendrik
; …
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 433-442
Persistent link: https://www.econbiz.de/10011429169
Saved in:
5
Social media advertising value : the case of transitional economies in Southeast Asia
Dao, William Wan-tien
;
Le, Angelina Nhat Hanh
;
Cheng, …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
2
,
pp. 271-294
Persistent link: https://www.econbiz.de/10010362915
Saved in:
6
Optimizing the amount of entertainment in advertising : what's so funny about tracking reactions to humor?
Teixeira, Thales S.
;
Stipp, Horst
- In:
Journal of advertising research
53
(
2013
)
3
,
pp. 286-296
Persistent link: https://www.econbiz.de/10010199588
Saved in:
7
PP for "product placement" or "puzzled public"? : the effectiveness of symbols as warnings of product placement and the moderating role of brand recall
Tessitore, Tina
;
Geuens, Maggie
- In:
International journal of advertising : the quarterly …
32
(
2013
)
3
,
pp. 419-442
Persistent link: https://www.econbiz.de/10009789456
Saved in:
8
Effects of reputation and website quality on online consumers' emotion, perceived risk and purchase intention : based on the stimulus-organism-response model
Kim, Jiyoung
;
Lennon, Sharron J.
- In:
Journal of research in interactive marketing : …
7
(
2013
)
1
,
pp. 33-56
Persistent link: https://www.econbiz.de/10009730799
Saved in:
9
Frustration and consumer evaluation of search advertising and search engine effectiveness : the case of hedonic versus utilitarian product
Sun, Qin
;
Spears, Nancy
- In:
Journal of electronic commerce research : JECR
13
(
2012
)
2
,
pp. 122-134
Persistent link: https://www.econbiz.de/10009573339
Saved in:
10
How do storefront windows displays influence entering decisions of clothing stores?
Oh, Hyunjoo
;
Petrie, Jenny
;
Rudolph, Thomas
- In:
Journal of retailing and consumer services
19
(
2012
)
1
,
pp. 27-35
Persistent link: https://www.econbiz.de/10009507909
Saved in:
11
Does store image influence demand for organic store brands?
Ngobo, Paul-Valentin
;
Jean, Sylvie
- In:
Journal of retailing and consumer services
19
(
2012
)
6
,
pp. 621-628
Persistent link: https://www.econbiz.de/10009655498
Saved in:
12
Understanding factors affecting consumer intention to shop in a virtual world
Domina, Tanya
;
Lee, Seung-eun
;
MacGillivray, Maureen
- In:
Journal of retailing and consumer services
19
(
2012
)
6
,
pp. 613-620
Persistent link: https://www.econbiz.de/10009655499
Saved in:
13
Effects of discount framing in comparative price advertising
McKechnie, Sally
;
Devlin, James
;
Ennew, Christine T.
; …
- In:
European journal of marketing : EJM
46
(
2012
)
11/12
,
pp. 1501-1522
Persistent link: https://www.econbiz.de/10009707878
Saved in:
14
Communicating green marketing appeals effectively : the role of consumers' motivational orientation to promotion versus prevention
Ku, Hsuan-hsuan
;
Kuo, Chien-chih
;
Wu, Ching-luen
;
Wu, …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 41-50
Persistent link: https://www.econbiz.de/10009762983
Saved in:
15
Measuring and managing returns from retailer-customized coupon campaigns
Venkatesan, Rajkumar
;
Farris, Paul W.
- In:
Journal of marketing
76
(
2012
)
1
,
pp. 76-94
Persistent link: https://www.econbiz.de/10009729590
Saved in:
16
Cross-national differences in e-WOM influence
Christodoulides, George
;
Michaelidou, Nina
;
Argyriou, …
- In:
European journal of marketing : EJM
46
(
2012
)
11/12
,
pp. 1689-1707
Persistent link: https://www.econbiz.de/10009678036
Saved in:
17
Celebrity worship, materialism, compulsive buying, and the empty self
Reeves, Robert A.
;
Baker, Gary A.
;
Truluck, Chris S.
- In:
Psychology & marketing
29
(
2012
)
9
,
pp. 674-679
Persistent link: https://www.econbiz.de/10009615240
Saved in:
18
Celebrities in advertising : looking for congruence or likability?
Fleck, Nathalie
;
Korchia, Michael
;
Le Roy, Isabelle
- In:
Psychology & marketing
29
(
2012
)
9
,
pp. 651-662
Persistent link: https://www.econbiz.de/10009615243
Saved in:
19
Impact of virtual brand experience on purchase intentions : the role of multichannel congruence
Gabisch, Jason A.
;
Gwebu, Kholekile L.
- In:
Journal of electronic commerce research : JECR
12
(
2011
)
4
,
pp. 302-319
Persistent link: https://www.econbiz.de/10009545626
Saved in:
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