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subject:"Customer value"
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Search: subject_exact:"Kundeninformationssystem"
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Customer value
Customer data
216
Kundendaten
216
Beziehungsmarketing
55
Relationship marketing
55
Data protection
52
Datenschutz
52
Consumer behaviour
49
Konsumentenverhalten
49
Data Mining
26
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25
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18
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18
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17
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17
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17
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17
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17
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17
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17
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16
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14
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13
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13
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12
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12
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12
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12
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11
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10
Geschäftsmodell
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Preisdifferenzierung
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Price discrimination
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English
5
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Abedzadeh, Najmeh
1
Aghdaie, Mohammad Hasan
1
Bonacchi, M.
1
Cui, Geng
1
Ferrari, M.
1
Kleindienst, Dominikus
1
Nematbakhsh, MohammadAli
1
Pellegrini, M.
1
Tafreshi, Parham Fami
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Wan, Xiang
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Handbook of research on intelligent techniques and modeling applications in marketing analytics
1
International journal of electronic marketing and retailing : IJEMR
1
Journal of management information systems : JMIS
1
Performance measurement and management control : measuring and rewarding performance
1
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ECONIS (ZBW)
5
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A new perspective on RFM analytics
Aghdaie, Mohammad Hasan
;
Tafreshi, Parham Fami
- In:
Handbook of research on intelligent techniques and …
,
(pp. 1-20)
.
2017
Persistent link: https://www.econbiz.de/10014576405
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2
Contributions to managing customer data - no shareholder value without customer value
Kleindienst, Dominikus
-
2016
Persistent link: https://www.econbiz.de/10011760261
Saved in:
3
Using CLV for modelling churn and customer retention
Abedzadeh, Najmeh
;
Nematbakhsh, MohammadAli
- In:
International journal of electronic marketing and …
5
(
2012
)
2
,
pp. 128-146
Persistent link: https://www.econbiz.de/10009699817
Saved in:
4
Cost-sensitive learning via priority sampling to improve the return on marketing and CRM investment
Cui, Geng
;
Wong, Man Leung
;
Wan, Xiang
- In:
Journal of management information systems : JMIS
29
(
2012/13
)
1
,
pp. 341-373
Persistent link: https://www.econbiz.de/10009656100
Saved in:
5
The lifetime value scorecard : from e-metrics to internet customer value
Bonacchi, M.
;
Ferrari, M.
;
Pellegrini, M.
- In:
Performance measurement and management control : …
,
(pp. 193-226)
.
2009
Persistent link: https://www.econbiz.de/10009611996
Saved in:
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