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Customer integration
24
Kundenintegration
24
Betriebliche Wertschöpfung
13
Value creation
13
Service-Dominant Logic
9
Service-dominant logic
9
value co-creation
9
Marketing theory
8
Marketingtheorie
8
Beziehungsmarketing
7
Relationship marketing
7
Customer value
5
Kundenwert
5
Social Web
5
Social web
5
Brand management
4
Markenführung
4
Theory of value
4
Werttheorie
4
resource integration
4
service-dominant logic
4
Brand
3
Co-creation
3
Consumer behaviour
3
Konsumentenverhalten
3
Lieferantenmanagement
3
Markenartikel
3
Supplier relationship management
3
Business network
2
Criticism
2
Kritik
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Network
2
Netzwerk
2
Personality psychology
2
Persönlichkeitspsychologie
2
Social values
2
Soziale Werte
2
Unternehmensnetzwerk
2
institutional logics
2
service logic
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2
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English
24
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Skålén, Per
3
Cova, Bernard
2
Echeverri, Per
2
Hughes, Tim
2
Vafeas, Mario
2
Akaka, Melissa Archpru
1
Anker, Thomas Boysen
1
Arvidsson, Adam
1
Chandler, Jennifer D.
1
Dalli, Daniele
1
Deszczyński, Bartosz
1
Díaz-Méndez, Montserrat
1
Eadie, Douglas
1
Edvardsson, Bo
1
Fisher, Dan
1
Gambetti, Rossella C.
1
Graffigna, Guendalina
1
Grönroos, Christian
1
Harrison, Debbie
1
Hibbert, Sally
1
Hilton, Toni
1
Ilkkonen, Rami
1
Kappel, Klemens
1
Kjellberg, Hans
1
Kleinaltenkamp, Michael
1
Laamanen, Mikko
1
Luca, Nadina R.
1
Lusch, Robert F.
1
Makkonen, Hannu
1
Marcos Cuevas, Javier
1
McDonald, Ruth
1
McHugh, Patricia
1
Pace, Stefano
1
Pongsakornrungsilp, Siwarit
1
Prior, Daniel D.
1
Sandøe, Peter
1
Saren, Michael
1
Schroeder, Jonathan E.
1
Sigala, Marianna
1
Smith, Scott
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Marketing theory
Journal of business research : JBR
154
Industrial marketing management : the international journal for industrial and high-tech firms
75
Journal of retailing and consumer services
73
SpringerLink / Bücher
47
Journal of service management
46
International journal of innovation management
45
The journal of product innovation management : an international publication of the Product Development & Management Association
45
The journal of services marketing
44
Technological forecasting & social change : an international journal
38
Research policy : policy, management and economic studies of science, technology and innovation
35
International journal of hospitality management
33
The journal of business & industrial marketing
33
Journal of strategic marketing
31
The service industries journal
31
Journal of marketing management : MM
29
Service business
25
Journal of service research : JSR
23
Public management review
23
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
22
International journal of technology marketing : IJTMkt
22
Kundenintegration : Forum Dienstleistungsmanagement
22
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
21
Journal of marketing
21
The journal of brand management : an international journal
21
International journal of technology management : IJTM
20
Journal of service theory and practice : JSTP
20
Marketing intelligence & planning
20
Tourism management : research, policies, practice
20
International journal of contemporary hospitality management
19
Journal of the Academy of Marketing Science
18
Journal of service research
17
The journal of product & brand management
17
Creativity and innovation management
16
European management journal
16
International journal of quality and service sciences
16
Revolutionizing innovation : users, communities, and open innovation
16
European journal of marketing
15
International journal of product development : IJPD
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
15
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1
Happiness and co-creation of value : playing the blues
Hughes, Tim
;
Vafeas, Mario
- In:
Marketing theory
21
(
2021
)
4
,
pp. 579-589
Persistent link: https://www.econbiz.de/10012660678
Saved in:
2
Collective storytelling : value co-creation in narrative-based goods
Wieczerzycki, Marcin
;
Deszczyński, Bartosz
- In:
Marketing theory
22
(
2022
)
3
,
pp. 445-463
Persistent link: https://www.econbiz.de/10013388911
Saved in:
3
Professional reflexivity in customer involvement : tensions and ambiguities in between identities
Echeverri, Per
- In:
Marketing theory
22
(
2022
)
4
,
pp. 477-500
Persistent link: https://www.econbiz.de/10013435566
Saved in:
4
Managing advertising agency client partnerships for value co-creation : characteristics, categories, and challenges
Díaz-Méndez, Montserrat
;
Saren, Michael
- In:
Marketing theory
19
(
2019
)
1
,
pp. 9-26
Persistent link: https://www.econbiz.de/10012001447
Saved in:
5
A market approach to social value co-creation : findings and implications from "Mageires" the social restaurant
Sigala, Marianna
- In:
Marketing theory
19
(
2019
)
1
,
pp. 27-45
Persistent link: https://www.econbiz.de/10012001453
Saved in:
6
Interactive value formation in interorganizational relationships : dynamic interchange between value co-creation, no-creation, and co-destruction
Makkonen, Hannu
;
Ilkkonen, Rami
- In:
Marketing theory
17
(
2017
)
4
,
pp. 517-535
Persistent link: https://www.econbiz.de/10011825051
Saved in:
7
Toward a service-dominant approach to social marketing
Luca, Nadina R.
;
Hibbert, Sally
;
McDonald, Ruth
- In:
Marketing theory
16
(
2016
)
2
,
pp. 194-218
Persistent link: https://www.econbiz.de/10011495070
Saved in:
8
How users shape markets
Harrison, Debbie
;
Kjellberg, Hans
- In:
Marketing theory
16
(
2016
)
4
,
pp. 445-468
Persistent link: https://www.econbiz.de/10011645945
Saved in:
9
Antecedents to value diminution : a dyadic perspective
Vafeas, Mario
;
Hughes, Tim
;
Hilton, Toni
- In:
Marketing theory
16
(
2016
)
4
,
pp. 469-491
Persistent link: https://www.econbiz.de/10011645950
Saved in:
10
Vale co-destruction in interfirm relationships : the impact of actor engagement styles
Prior, Daniel D.
;
Marcos Cuevas, Javier
- In:
Marketing theory
16
(
2016
)
4
,
pp. 533-552
Persistent link: https://www.econbiz.de/10011645965
Saved in:
11
Collective-conflictual value co-creation : a strategic action field approach
Laamanen, Mikko
;
Skålén, Per
- In:
Marketing theory
15
(
2015
)
3
,
pp. 381-400
Persistent link: https://www.econbiz.de/10011492813
Saved in:
12
Value co-creation between the "inside" and the "outside" of a company : insights from a brand community failure
Gambetti, Rossella C.
;
Graffigna, Guendalina
- In:
Marketing theory
15
(
2015
)
2
,
pp. 155-178
Persistent link: https://www.econbiz.de/10011494449
Saved in:
13
Brand volunteering : value co-creation with unpaid consumers
Cova, Bernard
;
Pace, Stefano
;
Skålén, Per
- In:
Marketing theory
15
(
2015
)
4
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011494733
Saved in:
14
Institutional logics matter when coordinating resource integration
Edvardsson, Bo
;
Kleinaltenkamp, Michael
;
Tronvoll, Bård
; …
- In:
Marketing theory
14
(
2014
)
3
,
pp. 291-309
Persistent link: https://www.econbiz.de/10010461912
Saved in:
15
The forum on markets and marketing (FMM) : advancing service-dominant logic
Lusch, Robert F.
;
Vargo, Stephen Louis
- In:
Marketing theory
12
(
2012
)
2
,
pp. 193-199
Persistent link: https://www.econbiz.de/10009571603
Saved in:
16
The logical structure of the service-dominant logic of marketing
Williams, John R.
- In:
Marketing theory
12
(
2012
)
4
,
pp. 471-483
Persistent link: https://www.econbiz.de/10009697252
Saved in:
17
Fuzzy promises : explicative definitions of brand promise delivery
Anker, Thomas Boysen
;
Kappel, Klemens
;
Eadie, Douglas
; …
- In:
Marketing theory
12
(
2012
)
3
,
pp. 267-287
Persistent link: https://www.econbiz.de/10009658908
Saved in:
18
Co-creation and co-destruction : a practice-theory based study of interactive value formation
Echeverri, Per
;
Skålén, Per
- In:
Marketing theory
11
(
2011
)
3
,
pp. 351-373
Persistent link: https://www.econbiz.de/10009355151
Saved in:
19
Cocreation is chaotic : what it means for marketing when no one has control
Fisher, Dan
;
Smith, Scott
- In:
Marketing theory
11
(
2011
)
3
,
pp. 325-350
Persistent link: https://www.econbiz.de/10009355164
Saved in:
20
Understanding value co-creation in a co-consuming brand community
Pongsakornrungsilp, Siwarit
;
Schroeder, Jonathan E.
- In:
Marketing theory
11
(
2011
)
3
,
pp. 303-324
Persistent link: https://www.econbiz.de/10009355169
Saved in:
21
Value co-creation in service logic : a critical analysis
Grönroos, Christian
- In:
Marketing theory
11
(
2011
)
3
,
pp. 279-301
Persistent link: https://www.econbiz.de/10009355177
Saved in:
22
Ethics and value in customer co-production
Arvidsson, Adam
- In:
Marketing theory
11
(
2011
)
3
,
pp. 261-278
Persistent link: https://www.econbiz.de/10009355183
Saved in:
23
Roles as resources : a social roles perspective of change in value networks
Akaka, Melissa Archpru
;
Chandler, Jennifer D.
- In:
Marketing theory
11
(
2011
)
3
,
pp. 243-260
Persistent link: https://www.econbiz.de/10009355187
Saved in:
24
Critical perspectives on consumers' role as "producers" : broadening the debate on value co-creation in marketing processes
Cova, Bernard
;
Dalli, Daniele
;
Zwick, Detlev
- In:
Marketing theory
11
(
2011
)
3
,
pp. 231-241
Persistent link: https://www.econbiz.de/10009355199
Saved in:
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