Mohtasham, Seyyed Sajjad; Sarollahi, Sedigheh Kobra; … - In: Eurasian business review 7 (2017) 2, pp. 229-245
Word of mouth (WOM) has become an important and influential source of information on consumer attitudes and buying behavior. It is also considered very important in service industries, because intangible products cannot be easily evaluated before consumption. The aim of this study is to...