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isPartOf:"Handbuch Zielgruppenmanagement"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Handbuch Zielgruppenmanagement
Journal of advertising : official publication of the American Academy of Advertising
Young consumers : insight and ideas for responsible marketers
60
Journal of advertising research
34
SpringerLink / Bücher
34
Psychology & marketing
23
International journal of advertising : the quarterly review of marketing communications
21
The silver market phenomenon : business opportunities in an era of demographic change
21
The silver market phenomenon : marketing and innovation in the aging society
20
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
20
Journal of retailing and consumer services
17
Research
17
The journal of consumer marketing
17
Harvard business review : HBR
16
Journal of business research : JBR
16
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
16
Springer eBook Collection
16
Health marketing quarterly
15
Journal of fashion marketing and management
15
International journal of consumer studies
14
Journal of travel and tourism marketing
14
Journal of vacation marketing : an international journal
12
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
12
Tourism management : research, policies, practice
12
Harvard-Business-Manager : das Wissen der Besten
11
International journal of retail & distribution management
11
Jahrbuch Seniorenmarketing
11
Journal of food products marketing
11
Journal of marketing communications
11
European journal of marketing : EJM
10
Journal of international consumer marketing
10
Marketing intelligence & planning
10
Marketing letters : a journal of research in marketing
10
Wettlauf um die Frauen : der Bankkunde der Zukunft ist weiblich
10
International journal of hospitality management
9
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
8
International journal of advertising : the review of marketing communications
8
International journal of nonprofit and voluntary sector marketing
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of financial services marketing : JFSM
8
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ECONIS (ZBW)
54
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1
Special issue: children and advertising
Nelson, Michelle R.
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10012004032
Saved in:
2
Research on children and advertising then and now : challenges and opportunities for future research
Nelson, Michelle R.
- In:
Journal of advertising : official publication of the …
47
(
2018
)
4
,
pp. 301-308
Persistent link: https://www.econbiz.de/10012004034
Saved in:
3
How an advertising disclosure alerts young adolescents to sponsored vlogs : the moderating role of a peer-based advertising literacy intervention through an informational vlog
De Jans, Steffi
;
Cauberghe, Veroline
;
Hudders, Liselot
- In:
Journal of advertising : official publication of the …
47
(
2018
)
4
,
pp. 309-325
Persistent link: https://www.econbiz.de/10012004045
Saved in:
4
Parenting "YouTube natives" : the impact of pre-roll advertising and text disclosures on parental responses to sponsored child influencer videos
Evans, Nathaniel J.
;
Hoy, Mariea Grubbs
;
Childers, …
- In:
Journal of advertising : official publication of the …
47
(
2018
)
4
,
pp. 326-346
Persistent link: https://www.econbiz.de/10012004047
Saved in:
5
What components should be included in advertising literacy education? : effect of component types and the moderating role of age
Hwang, Yoori
;
Yum, Jung-Yoon
;
Jeong, Se-Hoon
- In:
Journal of advertising : official publication of the …
47
(
2018
)
4
,
pp. 347-361
Persistent link: https://www.econbiz.de/10012004049
Saved in:
6
Effectiveness of a school-based media literacy curriculum in encouraging critical attitudes about advertising content and forms among boys and girls
Sekarasih, Laras
;
Scharrer, Erica
;
Olson, Christine
; …
- In:
Journal of advertising : official publication of the …
47
(
2018
)
4
,
pp. 362-377
Persistent link: https://www.econbiz.de/10012004052
Saved in:
7
To meet or meat? : homophones in advertising encourage judgments and behaviors in children
Ilicic, Jasmina
;
Baxter, Stacey M.
;
Kulczynski, Alicia
- In:
Journal of advertising : official publication of the …
47
(
2018
)
4
,
pp. 378-394
Persistent link: https://www.econbiz.de/10012004056
Saved in:
8
When a correction contradicts : countermessages may increase adolescents' ambivalence in response to drinking-related narratives
Russell, Cristel Antonia
;
Hamby, Anne M.
;
Russell, Dale W.
- In:
Journal of advertising : official publication of the …
47
(
2018
)
4
,
pp. 395-411
Persistent link: https://www.econbiz.de/10012004059
Saved in:
9
Jack and Jill be nimble : a historical analysis of an "adless" children’s magazine
Holiday, Steven
- In:
Journal of advertising : official publication of the …
47
(
2018
)
4
,
pp. 412-428
Persistent link: https://www.econbiz.de/10012004092
Saved in:
10
The role of attachment style in shaping consumer preferences for products shown in advertisements that depict consensus claims
David, Meredith E.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
2
,
pp. 227-243
Persistent link: https://www.econbiz.de/10011486889
Saved in:
11
African American consumers' evaluations of ethnically primed advertisements
Zúñiga, Miguel A.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 94-101
Persistent link: https://www.econbiz.de/10011453879
Saved in:
12
Effective luxury-brand advertising : the ES-IF matching (entity-symbolic versus incremental-functional) model
Kwon, JaeHwan
;
Seo, Yuri
;
Ko, Dongwoo
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 459-471
Persistent link: https://www.econbiz.de/10011633860
Saved in:
13
Insidious effects of syntactic complexity : are ads targeting older adults too complex to remember?
Kim, Dongwook
;
Mishra, Sanjay
;
Wang, Ze
;
Singh, Surendra N.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 509-518
Persistent link: https://www.econbiz.de/10011633873
Saved in:
14
Advertising-induced embarrassment
Puntoni, Stefano
;
Hooge, Ilona E. de
;
Verbeke, Willem …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
1
,
pp. 71-79
Persistent link: https://www.econbiz.de/10010503334
Saved in:
15
Advertising as unfavorable self-presentation : the dirty laundry effect
Thomas, Tandy Chalmers
;
Trump, Rebecca K.
;
Price, Linda L.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
1
,
pp. 58-70
Persistent link: https://www.econbiz.de/10010503336
Saved in:
16
Healthy kids : examining the effect of message framing and polarity on children's attitudes and behavioral intentions
Wyllie, Jessica
;
Baxter, Stacey
;
Kulczynski, Alicia
- In:
Journal of advertising : official publication of the …
44
(
2015
)
2
,
pp. 140-150
Persistent link: https://www.econbiz.de/10011292322
Saved in:
17
Beyond seeing Mcdonald's Fiesta menu : the role of accent in brand sincerity of ethnic products and brands
Puzakova, Marina
;
Kwak, Hyokjin
;
Bellan, Monique
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 219-231
Persistent link: https://www.econbiz.de/10011313250
Saved in:
18
Children's advertising literacy for advergames : perception of the game as advertising
An, Soontae
;
Jin, Hyun Seung
;
Park, Eun Hae
- In:
Journal of advertising : official publication of the …
43
(
2014
)
1
,
pp. 63-72
Persistent link: https://www.econbiz.de/10010344086
Saved in:
19
Normative influences on product placement effects : alcohol brands in television series and the influence of presumed influence
Noguti, Valeria
;
Russell, Cristel Antonia
- In:
Journal of advertising : official publication of the …
43
(
2014
)
1
,
pp. 46-62
Persistent link: https://www.econbiz.de/10010344090
Saved in:
20
Product placement in social games : consumer experiences in China
Chen, Huan
;
Haley, Eric
- In:
Journal of advertising : official publication of the …
43
(
2014
)
3
,
pp. 286-295
Persistent link: https://www.econbiz.de/10010408860
Saved in:
21
Comparing TV ads and advergames targeting children : the impact of persuasion knowledge on behavioral responses
Panic, Katarina
;
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 264-273
Persistent link: https://www.econbiz.de/10009778508
Saved in:
22
Spokescharacters
Folse, Judith Anne Garretson
;
Netemeyer, Richard G.
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 17-32
Persistent link: https://www.econbiz.de/10009536717
Saved in:
23
Fantasy in food advertising targeted at children
Rose, Gregory
;
Merchant, Altaf
;
Bakir, Aysen
- In:
Journal of advertising : official publication of the …
41
(
2012
)
3
,
pp. 75-90
Persistent link: https://www.econbiz.de/10009738526
Saved in:
24
Mitigating the effects of advergames on children : do advertising breaks work?
An, Soontae
;
Stern, Susannah
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10009009163
Saved in:
25
Two birds and one stone : purposeful polysemy in minority targeting and advertising evaluations
Puntoni, Stefano
;
Vanhamme, Joelle
;
Visscher, Ruben
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 25-41
Persistent link: https://www.econbiz.de/10009009164
Saved in:
26
How minority consumers use targeted advertising as pathways to self-empowerment : gay men's and lesbians' reading of out-of-the-closet advertising
Tsai, Wan-hsiu Sunny
- In:
Journal of advertising : official publication of the …
40
(
2011
)
3
,
pp. 85-97
Persistent link: https://www.econbiz.de/10009302698
Saved in:
27
The other meaning of fluency : content accessibility and language in advertising to bilinguals
Carroll, Ryall
;
Luna, David
- In:
Journal of advertising : official publication of the …
40
(
2011
)
3
,
pp. 73-84
Persistent link: https://www.econbiz.de/10009302699
Saved in:
28
The persuasiveness of individualistic and collectivistic advertising appeals among Chinese Generation-X-consumers
Zhang, Jing
- In:
Journal of advertising : official publication of the …
39
(
2010
)
3
,
pp. 69-80
Persistent link: https://www.econbiz.de/10008665416
Saved in:
29
The impact of medium context on bilingual consumers' responses to code-switched advertising
Bishop, Melissa M.
;
Peterson, Mark
- In:
Journal of advertising : official publication of the …
39
(
2010
)
3
,
pp. 55-67
Persistent link: https://www.econbiz.de/10008665417
Saved in:
30
How are children's attitudes toward ads and brands affected by gender-related content in advertising?
Bakir, Aysen
;
Palan, Kay M.
- In:
Journal of advertising : official publication of the …
39
(
2010
)
1
,
pp. 35-48
Persistent link: https://www.econbiz.de/10003962669
Saved in:
31
Self-regulatory safeguards and the online privacy of preteen children : implications for the advertising industry
Miyazaki, Anthony D.
;
Stanaland, Andrea J. S.
;
Lwin, May O.
- In:
Journal of advertising : official publication of the …
38
(
2009
)
4
,
pp. 79-91
Persistent link: https://www.econbiz.de/10003931181
Saved in:
32
Dual-modality disclaimers, emotional appeals, and production techniques in food advertising airing during programs rated for children : is there a good balance?
Wicks, Jan DeBlanc
;
Warren, Ron
;
Fosu, Ignatius
;
Wicks, …
- In:
Journal of advertising : official publication of the …
38
(
2009
)
4
,
pp. 93-105
Persistent link: https://www.econbiz.de/10003931183
Saved in:
33
Zielgruppenmanagement
Duttenhöfer, Stephan
;
Keller, Bernhard
- In:
Handbuch Zielgruppenmanagement
,
(pp. 1-11)
.
2009
Persistent link: https://www.econbiz.de/10003821686
Saved in:
34
Die Zielgruppe ist tot, es leben die Zielgruppen
Nitsche, Martin
;
Klenk, Peter
- In:
Handbuch Zielgruppenmanagement
,
(pp. 47-58)
.
2009
Persistent link: https://www.econbiz.de/10003821693
Saved in:
35
Vom Beziehungsangebot zur Zielgruppe: Zielgruppen als dynamische Beziehungsaggregate
Teuber, Stephan
;
Imminger, Kurt
- In:
Handbuch Zielgruppenmanagement
,
(pp. 59-70)
.
2009
Persistent link: https://www.econbiz.de/10003821703
Saved in:
36
Kundensegmentierung oder die Digitalisierung des "Tante-Emma Prinzips": ein spezieller Ansatz im Zielgruppenmanagement
Gebauer, Marcus
- In:
Handbuch Zielgruppenmanagement
,
(pp. 71-81)
.
2009
Persistent link: https://www.econbiz.de/10003821706
Saved in:
37
Zielgruppenansprache: Optimierung von Direktmarketing durch systematische Kundendaten-Analyse
Schmidberger, Martin
;
Babiuch-Schulze, Andreas
- In:
Handbuch Zielgruppenmanagement
,
(pp. 85-94)
.
2009
Persistent link: https://www.econbiz.de/10003821708
Saved in:
38
Zielgruppen-Management mit externen Daten: neue Kunden gewinnen, Bestandskunden binden
Hauck, Thomas
;
Tröstrum, Kai
- In:
Handbuch Zielgruppenmanagement
,
(pp. 107-118)
.
2009
Persistent link: https://www.econbiz.de/10003821721
Saved in:
39
Charakterisierung von Segmentierungen durch Werteorientierungen in Marketing, Vertrieb und Kommunikation
Keller, Bernhard
;
Lammers, Mark
- In:
Handbuch Zielgruppenmanagement
,
(pp. 119-137)
.
2009
Persistent link: https://www.econbiz.de/10003821722
Saved in:
40
Segmentierungsmöglichkeiten in der Marktforschung
Tuschl, Stefan
- In:
Handbuch Zielgruppenmanagement
,
(pp. 139-154)
.
2009
Persistent link: https://www.econbiz.de/10003821725
Saved in:
41
Intelligentes Zielgruppenmanagement Online
Noller, Stephan
- In:
Handbuch Zielgruppenmanagement
,
(pp. 155-166)
.
2009
Persistent link: https://www.econbiz.de/10003821727
Saved in:
42
Nachwuchskunden - die Altersvorsorge der Banken und Sparkassen
Ladewig, Sergej
;
Braner, Wolfgang
- In:
Handbuch Zielgruppenmanagement
,
(pp. 169-183)
.
2009
Persistent link: https://www.econbiz.de/10003821728
Saved in:
43
Vom Spaßinstitut zum seriösen Geschäftspartner: erfolgreiche Produkte für den Jugendmarkt
Knopp, Manfred
- In:
Handbuch Zielgruppenmanagement
,
(pp. 185-199)
.
2009
Persistent link: https://www.econbiz.de/10003821729
Saved in:
44
Born in the nineteensixties : die Sandwichgeneration im Vertrieb von Banken
Brunner, Wolfgang L.
;
Carl, Reinhard
- In:
Handbuch Zielgruppenmanagement
,
(pp. 201-214)
.
2009
Persistent link: https://www.econbiz.de/10003821731
Saved in:
45
Zielgruppe Erblasser: Generationenmanagement als Geschäftsfeld mit Zukunft
Bringmann, Georg
- In:
Handbuch Zielgruppenmanagement
,
(pp. 215-225)
.
2009
Persistent link: https://www.econbiz.de/10003821733
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46
Zielgruppe Frauen: "Frau sein - frei sein" : das Frauenbankkonzept der Raiffeisenbank Gastein
Rauscher, Christian
- In:
Handbuch Zielgruppenmanagement
,
(pp. 227-240)
.
2009
Persistent link: https://www.econbiz.de/10003821736
Saved in:
47
Zielgruppe "Türken": Kunden mit Migrationshintergrund
Gleisner, Fabian
;
Pohl, Patrik
- In:
Handbuch Zielgruppenmanagement
,
(pp. 241-254)
.
2009
Persistent link: https://www.econbiz.de/10003821738
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48
Zielgruppe türkische Gemeinde: direkter Draht statt bloße Annäherung
Zuchiatti, Tim
;
Kanders, Hermann-Josef
- In:
Handbuch Zielgruppenmanagement
,
(pp. 255-264)
.
2009
Persistent link: https://www.econbiz.de/10003821742
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49
Zielgruppe Neukunden: das kostenlose Girokonto ; oder wie man es verkehrt herum richtig macht
Barghoorn, Claudia
;
Böhm, Norman
- In:
Handbuch Zielgruppenmanagement
,
(pp. 275-286)
.
2009
Persistent link: https://www.econbiz.de/10003821752
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50
Zielgruppe Gewerbekunden: Bäcker, Metzger und Wirte
Sauter, Lothar
;
Georges, Bernd
- In:
Handbuch Zielgruppenmanagement
,
(pp. 305-319)
.
2009
Persistent link: https://www.econbiz.de/10003821760
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