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~person:"Verhoef, Peter C."
~person:"Rodríguez del Bosque, Ignacio A."
~person:"Homburg, Christian"
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Customer retention
8
Kundenbindung
8
Consumer behaviour
7
Customer satisfaction
7
Konsumentenverhalten
7
Kundenzufriedenheit
7
Beziehungsmarketing
6
Relationship marketing
6
Corporate Social Responsibility
4
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4
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3
Marketingmanagement
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2
Customers
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2
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2
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Marketing
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Satisfaction
2
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customer loyalty
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Customer experience management
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Verhoef, Peter C.
Rodríguez del Bosque, Ignacio A.
Homburg, Christian
Becker, Roman
7
Daschmann, Gregor
7
Schüller, Anne M.
6
Ozuem, Wilson
5
Confente, Ilenia
4
Fuchs, Gerhard
4
Kreutzer, Ralf T.
4
Prentice, Catherine
4
Tecklenburg, Tim
4
Anaya-Sánchez, Rafael
3
Bauer, Hans H.
3
Chen, Shu-Ching
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Conze, Oliver
3
Gouthier, Matthias
3
Große-Bölting, Kristin
3
Holland, Heinrich
3
Hollebeek, Linda D.
3
Langmann, Kristin
3
Orth, Ulrich R.
3
Palmatier, Robert W.
3
Pepels, Werner
3
Pätzmann, Jens
3
Pérez, Andrea
3
Ramaseshan, B.
3
Rogan, Michelle
3
Russo, Ivan
3
Seja, Christa
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Skala-Gast, Doris
3
Sprott, David E.
3
Stock-Homburg, Ruth
3
Töpfer, Armin
3
Wang, Cheng Lu
3
Weißgerber, Anja
3
Wong, IpKin Anthony
3
Aguilar-Illescas, Rocio
2
Akerlof, George A.
2
Aksoy, Lerzan
2
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Journal of hospitality marketing & management
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Journal of service research : JSR
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Journal of the Academy of Marketing Science
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Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
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Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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ECONIS (ZBW)
8
USB Cologne (EcoSocSci)
1
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1
Kundenrückgewinnungsmanagement : organisationale Erfolgsfaktoren und Besonderheiten des Business-to-Business Kontexts
Gwinner, Olivia
-
2019
Persistent link: https://www.econbiz.de/10011989967
Saved in:
2
Customer experience management : toward implementing an evolving marketing concept
Homburg, Christian
;
Jozic, Danijel
;
Kuehnl, Christina
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 377-401
Persistent link: https://www.econbiz.de/10011684998
Saved in:
3
The predictive ability of different customer feedback metrics for retention
Haan, Evert de
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 195-206
Persistent link: https://www.econbiz.de/10011337502
Saved in:
4
Corporate social responsibility and customer loyalty : exploring the role of identification, satisfaction and type of company
Pérez, Andrea
;
Rodríguez del Bosque, Ignacio A.
- In:
The journal of services marketing
29
(
2015
)
1
,
pp. 15-25
Persistent link: https://www.econbiz.de/10010531150
Saved in:
5
An integrative framework to understand how CSR affects customer loyalty through identification, emotions and satisfaction
Pérez, Andrea
;
Rodríguez del Bosque, Ignacio A.
- In:
Journal of business ethics : JOBE
129
(
2015
)
3
,
pp. 571-584
Persistent link: https://www.econbiz.de/10011295309
Saved in:
6
Exploring the antecedents of hotel customer loyalty : a social identity perspective
Martínez García de Leaniz, Patricia
;
Rodríguez del …
- In:
Journal of hospitality marketing & management
24
(
2015
)
1/2
,
pp. 1-23
Persistent link: https://www.econbiz.de/10010526384
Saved in:
7
The role of consumer confidence in creating customer loyalty
Ou, Yi-chun
;
Vries, Lisette de
;
Wiesel, Thorsten
; …
- In:
Journal of service research : JSR
17
(
2014
)
3
,
pp. 339-354
Persistent link: https://www.econbiz.de/10010393226
Saved in:
8
The effect of corporate associations on consumer behaviour
Pérez, Andrea
;
Salmones, María del Mar García de los
; …
- In:
European journal of marketing : EJM
47
(
2013
)
1/2
,
pp. 218-238
Persistent link: https://www.econbiz.de/10009718536
Saved in:
9
Personal characteristics as moderators of the relationship between customer satisfaction and loyalty : an empirical analysis
Homburg, Christian
;
Giering, Annette
-
1999
Persistent link: https://www.econbiz.de/10004817979
Saved in:
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