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Exploring the rise of fandom in contemporary consumer culture
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Capturing, analyzing, and managing word-of-mouth in the digital marketplace
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1
Driving force behind consumer brand engagement : the metaverse
Mittal, Garima
;
Bansal, Rohit
- In:
Cultural marketing and metaverse for consumer engagements
,
(pp. 164-181)
.
2023
Persistent link: https://www.econbiz.de/10014287144
Saved in:
2
Leveraging AI for content generation : a customer equity perspective
Schweidel, David A.
;
Reisenbichler, Martin
;
Reutterer, …
- In:
Artificial intelligence in marketing
,
(pp. 125-145)
.
2023
Persistent link: https://www.econbiz.de/10014307019
Saved in:
3
Begeisterungseigenschaften in der Unternehmensberatung und deren Wirkung auf die Kundenloyalität
Raff, Tilmann
;
Billen, Peter
;
Seitz, Nadine
- In:
Marketing und Innovation in disruptiven Zeiten
,
(pp. 147-167)
.
2023
Persistent link: https://www.econbiz.de/10013555051
Saved in:
4
E-loyalty towards mobile applications in online food ordering business model
Sanandra, Riska Fauzi
;
Nair, Praveen Balakrishnan
- In:
Impact of globalization and advanced technologies on …
,
(pp. 264-278)
.
2021
Persistent link: https://www.econbiz.de/10012518318
Saved in:
5
Connecting the dots between e-CRM and customer loyalty : mediating role of perceived value and customer support
Turulja, Lejla
;
Činjarević, Merima
- In:
Handbook of research on technology applications for …
,
(pp. 123-140)
.
2021
Persistent link: https://www.econbiz.de/10012307778
Saved in:
6
Quality strategies for customer loyalty in an e-service environment : a case of m-banking customers
Vasudeva, Savdeep
- In:
Strategies and tools for managing connected consumers
,
(pp. 46-69)
.
2020
Persistent link: https://www.econbiz.de/10012106733
Saved in:
7
Mapping Georgian bank customer's preferences for corporate social responsibility
Gogichadze, Anna
;
Tzavara, Dionisia
- In:
Responsible business in a changing world : new …
,
(pp. 33-51)
.
2020
Persistent link: https://www.econbiz.de/10012228699
Saved in:
8
Multimodale Kommunikation für Dienstleistungsanbieter am Point of Service (POS) zur Steuerung der wahrgenommenen Dienstleistungsqualität
Steffen, Dirk
- In:
Werbung für alle Sinne : multimodale …
,
(pp. 237-252)
.
2020
Persistent link: https://www.econbiz.de/10012271839
Saved in:
9
Retail customer engagement : a systematic mapping study
Moretta Tartaglione, Andrea
;
Granata, Giuseppe
- In:
Predicting trends and building strategies for consumer …
,
(pp. 1-26)
.
2019
Persistent link: https://www.econbiz.de/10012023198
Saved in:
10
Understanding Fluency and Friction in Customer Experience Management
Marutschke, David
;
Gournelos, Ted
;
Ray, Subhasis
- In:
Predicting trends and building strategies for consumer …
,
(pp. 88-108)
.
2019
Persistent link: https://www.econbiz.de/10012023221
Saved in:
11
Connected Cars als Instrument des Customer Relationship Managements
Holland, Heinrich
- In:
Dialogmarketing Perspektiven 2018/2019 : Tagungsband …
,
(pp. 67-92)
.
2019
Persistent link: https://www.econbiz.de/10011999956
Saved in:
12
The practicable aspect of the Omni-channel retailing strategy and its impact on customer loyalty
Christoforou, Tandy
;
Melanthiou, Yioula
- In:
The synergy of business theory and practice : advancing …
,
(pp. 239-260)
.
2019
Persistent link: https://www.econbiz.de/10012105754
Saved in:
13
The development of interpersonal trust between the consultant and client in the course of the consulting process
Mauerer, Christian
- In:
Advances in consulting research : recent findings and …
,
(pp. 273-298)
.
2019
Persistent link: https://www.econbiz.de/10011928516
Saved in:
14
Introduction to the Handbook of research on customer engagement
Hollebeek, Linda D.
;
Sprott, David E.
- In:
Handbook of research on customer engagement
,
(pp. 1-3)
.
2019
Persistent link: https://www.econbiz.de/10013163338
Saved in:
15
Digital marketing : relationship between real Madrid's actions and brand promotion and customer loyalty
Mota, Cesar Silvério Pereira da
;
Isaías, Pedro
- In:
User innovation and the entrepreneurship phenomenon in …
,
(pp. 28-49)
.
2018
Persistent link: https://www.econbiz.de/10011761709
Saved in:
16
Factors affecting customer loyalty in NCR : an analysis
Parhi, Arpit Kumar
;
Misra, Pooja
- In:
Start-up enterprises and contemporary innovation …
,
(pp. 265-275)
.
2018
Persistent link: https://www.econbiz.de/10011764788
Saved in:
17
Segmenting fan communities : toward a taxonomy for researchers and industry
Collins, Nathalie
;
Murphy, Jamie
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 1-17)
.
2018
Persistent link: https://www.econbiz.de/10011764805
Saved in:
18
Fans and brands : delineating between fandoms, brand communities, and brand publics
Todd, Breanna M.
;
Armstrong Soule, Catherine A.
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 18-34)
.
2018
Persistent link: https://www.econbiz.de/10011764806
Saved in:
19
A hero who never dies : Steve Jobs in his fans' minds
Wu, Ruijuan
;
Wang, Cheng Lu
;
Hao, Wei
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 35-51)
.
2018
Persistent link: https://www.econbiz.de/10011764813
Saved in:
20
The passion that unites us all : the culture and consumption of sports fans
Mastromartino, Brandon
;
Chou, Wen-Hao Winston
;
Zhang, …
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 52-70)
.
2018
Persistent link: https://www.econbiz.de/10011764814
Saved in:
21
Those who rarely attend alone : tribal sport fans
Hedlund, David P.
;
Biscaia, Rui
;
Leal, Maria do Carmo
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 71-101)
.
2018
Persistent link: https://www.econbiz.de/10011764816
Saved in:
22
Cooperation and competition among regions : the umbrella brand as a tool for tourism competitiveness
Almeida Santana, Arminda
;
Moreno Gil, Sergio
- In:
Geopolitics and strategic management in the global economy
,
(pp. 315-336)
.
2018
Persistent link: https://www.econbiz.de/10011717649
Saved in:
23
The effects of country-of-origin on consumers' CSR perceptions, behavioral intentions, and loyalty
Pouliopoulos, Leonidas
;
Pouliopoulos, Theofilos
; …
- In:
Advances in applied economic research : proceedings of …
,
(pp. 303-316)
.
2017
Persistent link: https://www.econbiz.de/10011744138
Saved in:
24
The importance of electronics news brand trust : the case of online newspapers in Indonesia
Ardyan, Elia
;
Aryanto, Vincent Didiek Wiet
- In:
Driving innovation and business success in the digital …
,
(pp. 99-118)
.
2017
Persistent link: https://www.econbiz.de/10011606461
Saved in:
25
Fuzzy clustering : an analysis of service quality in the mobile phone industry
Baeshen, Mashhour H.
;
Beynon, Malcolm J.
;
Daunt, Kate L.
- In:
Handbook of research on intelligent techniques and …
,
(pp. 40-61)
.
2017
Persistent link: https://www.econbiz.de/10011611189
Saved in:
26
Kunden ins rechte Licht setzen
Gartz, Sebastian
;
Schmidt-Stohn, Olaf
- In:
Brand the Future : systematische Markenentwicklung im B2B
,
(pp. 135-150)
.
2017
Persistent link: https://www.econbiz.de/10011565742
Saved in:
27
Social media and customer engagement at Makemytrip.com
Jha, Bidyanand
;
Kshetri, Anita
- In:
Services marketing cases in emerging markets : an asian …
,
(pp. 117-136)
.
2017
Persistent link: https://www.econbiz.de/10011537904
Saved in:
28
An analysis of the relationship between quality factors and customer loyalty for success of firms in the service industry : a case study
Silvestri, Cecilia
- In:
Strategic marketing management and tactics in the …
,
(pp. 74-106)
.
2017
Persistent link: https://www.econbiz.de/10011695224
Saved in:
29
Client pofile of Spanish fitness centers : segmentation by loyalty and characteristics of the client
García-Fernández, Jerónimo
;
Gálvez-Ruiz, Pablo
; …
- In:
Sports management as an emerging economic activity : …
,
(pp. 273-291)
.
2017
Persistent link: https://www.econbiz.de/10011758390
Saved in:
30
The tacit knowledge through the customer experience : conceptualization, externalization methods, and use application to Tunisian Thalassotherapy centers
Jaziri-Bouagina, Dhouha
- In:
Handbook of research on tacit knowledge management for …
,
(pp. 1-29)
.
2017
Persistent link: https://www.econbiz.de/10011670112
Saved in:
31
Social networks impact on potential customers' buying decisions and current customer loyalty
Al-Rabayah, Wafaa A.
- In:
Strategic uses of social media for improved customer …
,
(pp. 173-192)
.
2017
Persistent link: https://www.econbiz.de/10011632777
Saved in:
32
The value-based sales approach - design process, tools and needed capabilities to create a solution
Luotola, Hanna
;
Ivanova-Gongne, Maria
;
Liinamaa, Johanna
- In:
Practices for network management : in search of …
,
(pp. 237-250)
.
2017
Persistent link: https://www.econbiz.de/10011634781
Saved in:
33
A framework for ecosystemic strategizing and change
Tsvetkova, Anastasia
;
Nokelainen, Tomi
;
Gustafsson, Magnus
- In:
Practices for network management : in search of …
,
(pp. 275-301)
.
2017
Persistent link: https://www.econbiz.de/10011634785
Saved in:
34
E-WOM issues and challenges : a study with respect to the FMCG sector
Jain, Dhiraj
;
Sharma, Yuvraj
- In:
Capturing, analyzing, and managing word-of-mouth in the …
,
(pp. 213-229)
.
2016
Persistent link: https://www.econbiz.de/10011430666
Saved in:
35
Discernment of youth towards e-retailing in Asian and Gulf marketing territories
Mathews, Soney
;
Varshney, Seema
;
Jassel, Jagdeep Singh
- In:
E-retailing challenges and opportunities in the global …
,
(pp. 183-204)
.
2016
Persistent link: https://www.econbiz.de/10011506292
Saved in:
36
Cruise customer loyalty improvement with social media
Heinze, Imke
;
Guhr, Nadine
;
Breitner, Michael H.
- In:
Cruise business development : safety, product design …
,
(pp. 157-174)
.
2016
Persistent link: https://www.econbiz.de/10011474263
Saved in:
37
Creating loyal customers : threee generations of cruise travellers
Wiscombe, Caroline Ann
- In:
Cruise business development : safety, product design …
,
(pp. 175-189)
.
2016
Persistent link: https://www.econbiz.de/10011474264
Saved in:
38
SCRUM : auf schlanke Weise Veränderungen begleiten, Mitarbeiter aktivieren und Kunden binden
Drews, Claudia
- In:
Erfolgsfaktor Lean Management 2.0 : wettbewerbsfähige …
,
(pp. 19-39)
.
2016
Persistent link: https://www.econbiz.de/10011536580
Saved in:
39
"Nur Bares ist Wahres" - Kundenbindung in Zeiten der Digitalisierung des Retail-Bankgeschäfts
Altenhain, Thomas
;
Ess, Konrad
;
Sehgal, Attul
- In:
Marktplätze im Umbruch : digitale Strategien für …
,
(pp. 359-368)
.
2015
Persistent link: https://www.econbiz.de/10011441271
Saved in:
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