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Qualitative Methode
49
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49
Market research
25
Marktforschung
25
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17
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17
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11
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Qualitative market research : an international journal
Qualitative research in organizations and management : an international journal
58
Organizational research methods : ORM
57
Journal of business research : JBR
48
Journal of management inquiry
38
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
35
Qualitative Marktforschung : Konzepte - Methoden - Analysen
29
Rethinking the case study in international business and management research
17
Industrial marketing management : the international journal for industrial and high-tech firms
16
The real life guide to accounting research : a behind the scenes view of using qualitative research methods
16
Journal of career development
14
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
14
Strategic Organization
13
Technological forecasting & social change : an international journal
13
Young consumers : insight and ideas for responsible marketers
13
Human resource development review
11
Journal of health organization and management
10
Qualitative research in accounting & management : QRAM
10
Strategic organization
10
European journal of operational research : EJOR
9
European management journal
9
Health care management review : HCM review
9
International journal of contemporary hospitality management
9
Journal of applied behavioral science
9
Discussion paper series / IZA
8
Handbook of qualitative research methods on human resource management : innovative techniques
8
Information systems and e-business management : ISeB
8
International journal of market research : JMRS ; the journal of the Market Research Society
8
International marketing review
8
Journal of business venturing
8
Journal of management & organization : JMO
8
Journal of management studies : JMS
8
Journal of sport management : the official journal of the North American Society of Sport Management
8
Sport management review
8
SpringerLink / Bücher
8
International journal of market research
7
Journal of family business strategy
7
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
7
Lehrbuch
7
Management and organization review : MOR ; the official journal of The International Association for Chinese Management Research
7
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ECONIS (ZBW)
49
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1
A framework to improve retail customer experience : a qualitative study exploring the customer journey
Poorrezaei, Mojtaba
;
Pich, Christopher
;
Resnick, Sheilagh
- In:
Qualitative market research : an international journal
26
(
2023
)
5
,
pp. 663-686
Persistent link: https://www.econbiz.de/10014430705
Saved in:
2
Brand ageing : an analysis from a Latin American perspective
Villegas, Juliana
;
Guevara, Ruben
;
Escalante, Juan Esteban
- In:
Qualitative market research : an international journal
25
(
2022
)
1
,
pp. 20-42
Persistent link: https://www.econbiz.de/10013162189
Saved in:
3
An integrative review on online ethnography methods : differentiating theoretical bases, potentialities and limitations
Nascimento, Thaysa Costa do
;
Suarez, Maribel
;
Campos, …
- In:
Qualitative market research : an international journal
25
(
2022
)
4
,
pp. 492-510
Persistent link: https://www.econbiz.de/10013380495
Saved in:
4
Why papers are rejected and how to get yours accepted : advice on the construction of interpretive consumer research articles
Fischer, Eileen
;
Gopaldas, Daiame
;
Scaraboto, Daiane
- In:
Qualitative market research : an international journal
20
(
2017
)
1
,
pp. 60-67
Persistent link: https://www.econbiz.de/10011646908
Saved in:
5
An RQDA-based constructivist methodology for qualitative research
Chandra, Yanto
;
Shang, Liang
- In:
Qualitative market research : an international journal
20
(
2017
)
1
,
pp. 90-112
Persistent link: https://www.econbiz.de/10011646928
Saved in:
6
From "participant" to “friend” : the role of Facebook engagement in ethnographic research
Edirisingha, Prabash Aminda
;
Abarashi, Jamal
;
Ferguson, …
- In:
Qualitative market research : an international journal
20
(
2017
)
4
,
pp. 416-434
Persistent link: https://www.econbiz.de/10011814279
Saved in:
7
Perceived consumption vulnerability of elderly citizens : a qualitative exploration of the construct and its consequences
Roy, Subhadip
;
Sanyal, Shamindra Nath
- In:
Qualitative market research : an international journal
20
(
2017
)
4
,
pp. 469-485
Persistent link: https://www.econbiz.de/10011814311
Saved in:
8
"My Grandfather kept one of these tins on top of the bookshelf" : consumers' recalled experiences involving packaging
Ryynänen, Toni
;
Joutsela, Markus
;
Heinonen, Visa
- In:
Qualitative market research : an international journal
19
(
2016
)
1
,
pp. 4-26
Persistent link: https://www.econbiz.de/10011535855
Saved in:
9
A front-to-back guide to writing a qualitative research article
Gopaldas, Ahir
- In:
Qualitative market research : an international journal
19
(
2016
)
1
,
pp. 115-121
Persistent link: https://www.econbiz.de/10011535872
Saved in:
10
Understanding meaning transfer in celebrity endorsements : a qualitative exploration
Jain, Varsha
;
Roy, Subhadip
- In:
Qualitative market research : an international journal
19
(
2016
)
3
,
pp. 266-286
Persistent link: https://www.econbiz.de/10011598407
Saved in:
11
Using qualitative research for establishing content validity of e-lifestyle and website quality constructs
Pandey, Shweta
;
Chawla, Deepak
- In:
Qualitative market research : an international journal
19
(
2016
)
3
,
pp. 339-356
Persistent link: https://www.econbiz.de/10011598510
Saved in:
12
Sample size for qualitative research
Boddy, Clive Roland
- In:
Qualitative market research : an international journal
19
(
2016
)
4
,
pp. 426-432
Persistent link: https://www.econbiz.de/10011599984
Saved in:
13
The use of the repertory grid technique in online trust research
Bauman, Antonina
- In:
Qualitative market research : an international journal
18
(
2015
)
3
,
pp. 362-382
Persistent link: https://www.econbiz.de/10011305121
Saved in:
14
My-music my-self
Greenacre, Luke
;
Freeman, Lynne
;
Filby, Jared
; …
- In:
Qualitative market research : an international journal
18
(
2015
)
1
,
pp. 145-160
Persistent link: https://www.econbiz.de/10010491597
Saved in:
15
Qualitative projective techniques in political brand image research from the perspective of young adults
Pich, Christopher
;
Dean, Dianne
- In:
Qualitative market research : an international journal
18
(
2015
)
1
,
pp. 115-144
Persistent link: https://www.econbiz.de/10010491598
Saved in:
16
Visual and projective methods in Asian research : commentary
Belk, Russell W.
- In:
Qualitative market research : an international journal
16
(
2013
)
1
,
pp. 94-107
Persistent link: https://www.econbiz.de/10010204006
Saved in:
17
Digital technologies are re-shaping our brains : what are the implications for society and the research industry?
Keegan, Sheila
- In:
Qualitative market research : an international journal
15
(
2012
)
3
,
pp. 328-346
Persistent link: https://www.econbiz.de/10009573209
Saved in:
18
A mixed-methods approach for designing market-driven packaging
Metcalf, Lynn
;
Hess, Jeffrey S.
;
Danes, Jeffrey E.
; …
- In:
Qualitative market research : an international journal
15
(
2012
)
3
,
pp. 268-289
Persistent link: https://www.econbiz.de/10009573216
Saved in:
19
Undertaking research at the bottom of the pyramid using qualitative methods : from theoretical considerations to practical realities
Chikweche, Tendai
;
Fletcher, Richard
- In:
Qualitative market research : an international journal
15
(
2012
)
3
,
pp. 242-267
Persistent link: https://www.econbiz.de/10009573218
Saved in:
20
Not too many but also not too few : exploring the explanatory mechanisms for the negative effects of low customer density in retail settings
Uhrich, Sebastian
;
Luck, Michael
- In:
Qualitative market research : an international journal
15
(
2012
)
3
,
pp. 290-308
Persistent link: https://www.econbiz.de/10009573528
Saved in:
21
Understanding challenges of qualitative research : rhetorical issues and reality traps
Kapoulas, Alexandros
- In:
Qualitative market research : an international journal
15
(
2012
)
4
,
pp. 354-368
Persistent link: https://www.econbiz.de/10009659827
Saved in:
22
Qualitative responses for innovative corporate and societal solutions
Kaufmann, Hans Rüdiger
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009659831
Saved in:
23
An exploration of men's brand relationships
Zayer, Linda Tuncay
;
Neier, Stacy
- In:
Qualitative market research : an international journal
14
(
2011
)
1
,
pp. 83-104
Persistent link: https://www.econbiz.de/10008858051
Saved in:
24
Dear Mr Chocolate : constructing a typology of contextualized chocolate consumption experiences through qualitative diary research
Zarantonello, Lia
;
Luomala, Harri T.
- In:
Qualitative market research : an international journal
14
(
2011
)
1
,
pp. 55-82
Persistent link: https://www.econbiz.de/10008858055
Saved in:
25
The power of qualitative research in the era of social media
Branthwaite, Alan
;
Patterson, Simon
- In:
Qualitative market research : an international journal
14
(
2011
)
4
,
pp. 430-440
Persistent link: https://www.econbiz.de/10009380572
Saved in:
26
A qualitative examination of decoupling, recpoupling and organizational survival of rural retailers
Jackson, Vanessa
;
Stoel, Leslie
- In:
Qualitative market research : an international journal
14
(
2011
)
4
,
pp. 410-428
Persistent link: https://www.econbiz.de/10009380581
Saved in:
27
Trust in supply chains, meanings, determinants and demonstrations : a qualitative study in an emerging market context
Skandrani, Hamida
;
Triki, Abdelfattah
;
Baratli, Boudour
- In:
Qualitative market research : an international journal
14
(
2011
)
4
,
pp. 391-409
Persistent link: https://www.econbiz.de/10009380587
Saved in:
28
An exploratory investigation of the theorized levels of consumer fanaticism
Thorne, Scott
- In:
Qualitative market research : an international journal
14
(
2011
)
2
,
pp. 160-173
Persistent link: https://www.econbiz.de/10009153391
Saved in:
29
New frontiers on observational research
Prince, Melvin
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009261198
Saved in:
30
I spy with my little eye : a comparison of manual versus computer-aided analysis of data gathered by projective techniques
Davidson, Lorraine
;
Skinner, Heather
- In:
Qualitative market research : an international journal
13
(
2010
)
4
,
pp. 441-459
Persistent link: https://www.econbiz.de/10008688935
Saved in:
31
The role of information and communication technologies in using projective techniques as survey tools to meet the challenges of bounded rationality
Bond, Derek
;
Ramsey, Elaine
- In:
Qualitative market research : an international journal
13
(
2010
)
4
,
pp. 430-440
Persistent link: https://www.econbiz.de/10008688937
Saved in:
32
Exploring consumers' reactions towards innovative mobile services
Broeckelmann, Philipp
- In:
Qualitative market research : an international journal
13
(
2010
)
4
,
pp. 414-429
Persistent link: https://www.econbiz.de/10008688946
Saved in:
33
Mining deeper meaning in consumer decision maps
Mulvey, Michael S.
;
Kavalam, Beena E.
- In:
Qualitative market research : an international journal
13
(
2010
)
4
,
pp. 372-388
Persistent link: https://www.econbiz.de/10008688956
Saved in:
34
Projective techniques in US marketing and management research : the influence of The Achievement Motive
Soley, Lawrence C.
- In:
Qualitative market research : an international journal
13
(
2010
)
4
,
pp. 334-353
Persistent link: https://www.econbiz.de/10008688964
Saved in:
35
Projective Techniques
Boddy, Clive R.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008688965
Saved in:
36
Using triangulation and multiple case studies to advance relationship marketing theory
Stavros, Constantino
;
Westberg, Kate
- In:
Qualitative market research : an international journal
12
(
2009
)
3
,
pp. 307-320
Persistent link: https://www.econbiz.de/10003876984
Saved in:
37
Blind insights : a new technique for testing a priori hypotheses with qualitative methods
DeRosia, Eric David
;
Christensen, Glenn L.
- In:
Qualitative market research : an international journal
12
(
2009
)
1
,
pp. 15-35
Persistent link: https://www.econbiz.de/10003828368
Saved in:
38
A hard look at hard laddering : a comparison of studies examining the hierarchical structure of means-end theory
Phillips, Joan M.
;
Reynolds, Thomas J.
- In:
Qualitative market research : an international journal
12
(
2009
)
1
,
pp. 83-99
Persistent link: https://www.econbiz.de/10003828392
Saved in:
39
Qualitative analysis and the construction of causal models
Prince, Melvin
;
Manolis, Chris
;
Tratner, Susan
- In:
Qualitative market research : an international journal
12
(
2009
)
2
,
pp. 130-152
Persistent link: https://www.econbiz.de/10003843697
Saved in:
40
"Emergent inquiry" : a practitioner's reflections on the development of qualitative research
Keegan, Sheila
- In:
Qualitative market research : an international journal
12
(
2009
)
2
,
pp. 234-248
Persistent link: https://www.econbiz.de/10003843738
Saved in:
41
Qualis? : from theory to practice
Barnham, Chris
- In:
Qualitative market research : an international journal
11
(
2008
)
4
,
pp. 414-424
Persistent link: https://www.econbiz.de/10003775214
Saved in:
42
To have and to hold : managing channels in UK high street financial services
Farquhar, Jillian Dawes
;
Panther, Tracy
;
Wright, Len Tiu
- In:
Qualitative market research : an international journal
11
(
2008
)
4
,
pp. 425-438
Persistent link: https://www.econbiz.de/10003775215
Saved in:
43
Bridging the practitioner-academic divide
Keegan, Sheila
;
Tinsan, Julie
;
Nancarrow, Clive
- In:
Qualitative market research : an international journal
11
(
2008
)
1
,
pp. 107-112
Persistent link: https://www.econbiz.de/10003698919
Saved in:
44
Designing and conducting online interviews to investigate interesting consumer phenomena
Gruber, Thorsten
;
Szmigin, Isabelle
;
Reppel, Alexander E.
; …
- In:
Qualitative market research : an international journal
11
(
2008
)
3
,
pp. 256-274
Persistent link: https://www.econbiz.de/10003746538
Saved in:
45
Research ethics : re-evaluating the consequentialist perspective of using covert participant observation in management research
Oliver, John
;
Eales, Keith
- In:
Qualitative market research : an international journal
11
(
2008
)
3
,
pp. 344-357
Persistent link: https://www.econbiz.de/10003746558
Saved in:
46
Developments in human observation methodologies
Lee, Nick
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003458735
Saved in:
47
Just friends, good acquaintances or soul mates? : an exploration of web site connectedness
Maulana, Amalia E.
;
Eckhardt, Giana M.
- In:
Qualitative market research : an international journal
10
(
2007
)
3
,
pp. 227-242
Persistent link: https://www.econbiz.de/10003492515
Saved in:
48
Concept articulation and web research: a case study using quali-quant methods
Moskowitz, Howard R.
;
Rabino, Samuel
;
Beckley, Jacqueline
- In:
Qualitative market research : an international journal
10
(
2007
)
3
,
pp. 282-299
Persistent link: https://www.econbiz.de/10003492528
Saved in:
49
Projective techniques for brand image research : two personification-based methods explored
Hofstede, Anouk
;
Hoof, Joris van
;
Walenberg, Natascha
; …
- In:
Qualitative market research : an international journal
10
(
2007
)
3
,
pp. 300-309
Persistent link: https://www.econbiz.de/10003492531
Saved in:
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