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Markenführung
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Journal of business research : JBR
The journal of brand management : an international journal
36
The journal of product & brand management
31
Journal of retailing and consumer services
16
International journal of hospitality management
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Marketing letters : a journal of research in marketing
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Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
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International journal of market research
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Cogent business & management
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Tourism management : research, policies, practice
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European journal of marketing
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European journal of marketing : EJM
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Qualitative market research : an international journal
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The service industries journal
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Global business review
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International journal of consumer studies
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of hospitality marketing & management
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Journal of promotion management : JPM
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Journal of strategic marketing
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Journal of travel and tourism marketing
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Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
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Asia Pacific journal of marketing and logistics
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International journal of advertising : the review of marketing communications
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International journal of sport management and marketing : IJSMM
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Journal of consumer marketing
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Journal of customer behaviour
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of marketing analytics : JMA
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Journal of marketing for higher education
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ECONIS (ZBW)
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1
An empirical examination of human brand authenticity as a driver of brand love
Osorio, Maria Lucila
;
Centeno, Edgar
;
Cambra-Fierro, Jesus
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014332150
Saved in:
2
Measuring brand hate in a cross-cultural context : Emic and Etic scale development and validation
Akrout, Houcine
;
Mrad, Mona
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013468640
Saved in:
3
The influence of negative emotions on brand trust and intention to share cause-related posts : a neuroscientific study
Bigné Alcañiz, J. Enrique
;
Ruiz Mafe, Carla
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014229560
Saved in:
4
How to build a brand-oriented family firm : the impact of socioemotional wealth (SEW) dimensions
Temprano-García, Víctor
;
Pérez-Fernández, Hector
; …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303756
Saved in:
5
The effect of emotional positivity of brand-generated social media messages on consumer attention and information sharing
Oliveira, João S.
;
Ifie, Kemefasu
;
Sykora, Martin
; …
- In:
Journal of business research : JBR
140
(
2022
),
pp. 49-61
Persistent link: https://www.econbiz.de/10013040651
Saved in:
6
How deep is your love? : the brand love-loyalty matrix in consumer-brand relationships
Robertson, Jeandri
;
Botha, Elsamari
;
Ferreira, Caitlin
; …
- In:
Journal of business research : JBR
149
(
2022
),
pp. 651-662
Persistent link: https://www.econbiz.de/10013325669
Saved in:
7
Effective messaging strategies to increase brand love for sociopolitical activist brands
Ahmad, Fayez
;
Guzman, Francisco
;
Kidwell, Blair
- In:
Journal of business research : JBR
151
(
2022
),
pp. 609-622
Persistent link: https://www.econbiz.de/10013459949
Saved in:
8
"All you need is love" from product design value perception to luxury brand love : an integrated framework
Hemonnet-Goujot, Aurélie
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1463-1475
Persistent link: https://www.econbiz.de/10013194473
Saved in:
9
The effects of mixed emotional appeals in leveraging paradox brands
Xin, Benlu
;
Zhu, Chengfeng
;
Septianto, Felix
- In:
Journal of business research : JBR
153
(
2022
),
pp. 266-275
Persistent link: https://www.econbiz.de/10013534022
Saved in:
10
Brand hate, rage, anger & co. : exploring the relevance and characteristics of negative consumer emotions toward brands
Haase, Janina
;
Wiedmann, Klaus-Peter
;
Labenz, Franziska
- In:
Journal of business research : JBR
152
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013493952
Saved in:
11
Brand respect : conceptualization, scale development and validation
Jahanvi, Jahanvi
;
Sharma, Meenakshi
- In:
Journal of business research : JBR
132
(
2021
),
pp. 115-123
Persistent link: https://www.econbiz.de/10012581569
Saved in:
12
Brands in virtual reality games : affective processes within computer-mediated consumer experiences
Berlo, Zeph M. C. van
;
Reijmersdal, Eva A. van
;
Smit, …
- In:
Journal of business research : JBR
122
(
2021
),
pp. 458-465
Persistent link: https://www.econbiz.de/10012420439
Saved in:
13
Brand love : corroborating evidence across four continents
Sajtos, Laszlo
;
Cao, Joanne T.
;
Espinosa, Jennifer A.
; …
- In:
Journal of business research : JBR
126
(
2021
),
pp. 591-604
Persistent link: https://www.econbiz.de/10012494322
Saved in:
14
"If I give you my emotion, what do I get?" : conceptualizing and measuring the co-created emotional value of the brand
Mingione, Michela
;
Cristofaro, Matteo
;
Mondi, Daniele
- In:
Journal of business research : JBR
109
(
2020
),
pp. 310-320
Persistent link: https://www.econbiz.de/10012238074
Saved in:
15
From happy consumption to possessive bonds : when positive affect increases psychological ownership for brands
Thürridl, Carina
;
Kamleitner, Bernadette
;
Ruzeviciute, Ruta
- In:
Journal of business research : JBR
107
(
2020
),
pp. 89-103
Persistent link: https://www.econbiz.de/10012156721
Saved in:
16
Materialism, cosmopolitanism, and emotional brand attachment : the roles of ideal self-congruity and perceived brand globalness
Fastoso, Fernando
;
González-Jiménez, Héctor
- In:
Journal of business research : JBR
121
(
2020
),
pp. 429-437
Persistent link: https://www.econbiz.de/10012417364
Saved in:
17
Can't help falling in love? : how brand luxury generates positive consumer affect in social media
Mandler, Timo
;
Johnen, Marius
;
Gräve, Jan-Frederik
- In:
Journal of business research : JBR
120
(
2020
),
pp. 330-342
Persistent link: https://www.econbiz.de/10012417135
Saved in:
18
The impact of corporate social responsibility on consumer brand advocacy : the role of moral emotions, attitudes, and individual differences
Xie, Chunyan
;
Bagozzi, Richard P.
;
Grønhaug, Kjell
- In:
Journal of business research : JBR
95
(
2019
),
pp. 514-530
Persistent link: https://www.econbiz.de/10011980408
Saved in:
19
How does sensory brand experience influence brand equity? : considering the roles of customer satisfaction, customer affective commitment, and employee empathy
Iglesias, Oriol
;
Markovic, Stefan
;
Rialp Criado, Josep
- In:
Journal of business research : JBR
96
(
2019
),
pp. 343-354
Persistent link: https://www.econbiz.de/10011981068
Saved in:
20
The determinants of franchise brand loyalty in B2B markets : an emerging market perspective
Nyadzayo, Munyaradzi W.
;
Matanda, Margaret J.
; …
- In:
Journal of business research : JBR
86
(
2018
),
pp. 435-445
Persistent link: https://www.econbiz.de/10011855371
Saved in:
21
The emotional value of arts-based initiatives : strengthening the luxury brand-consumer relationship
Koronaki, Eirini
;
Kyrousi, Antigone G.
;
Panigyrakis, …
- In:
Journal of business research : JBR
85
(
2018
),
pp. 406-413
Persistent link: https://www.econbiz.de/10011815585
Saved in:
22
The impact of positive and negative emotions on loyalty intentions and their interactions with customer equity drivers
Ou, Yi-Chun
;
Verhoef, Peter C.
- In:
Journal of business research : JBR
80
(
2017
),
pp. 106-115
Persistent link: https://www.econbiz.de/10011771450
Saved in:
23
Developing and validating a scale of consumer brand embarrassment tendencies
Walsh, Gianfranco
;
Albrecht, Arne K.
;
Hofacker, Charles F.
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1138-1147
Persistent link: https://www.econbiz.de/10011440242
Saved in:
24
Empathy can increase customer equity related to pro-social brands
Lee, Eun-Ju
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3748-3754
Persistent link: https://www.econbiz.de/10011515254
Saved in:
25
Customer emotions and their triggers in luxury retail : understanding the effects of customer emotions before and after entering a luxury shop
Kim, Sooyun
;
Park, Geebum
;
Lee, Yeonjoo
;
Choi, Sunmee
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5809-5818
Persistent link: https://www.econbiz.de/10011597515
Saved in:
26
When luxury advertising adds the identitary values of luxury : a semiotic analysis
Anido Freire, N.
- In:
Journal of business research : JBR
67
(
2014
)
12
,
pp. 2666-2675
Persistent link: https://www.econbiz.de/10010483025
Saved in:
27
Consumers' green involvement and the persuasive effects of emotional versus functional ads
Matthes, Jörg
;
Wonneberger, Anke
;
Schmuck, Desirée
- In:
Journal of business research : JBR
67
(
2014
)
9
,
pp. 1885-1893
Persistent link: https://www.econbiz.de/10010379213
Saved in:
28
Store-evoked affect, personalities, and consumer emotional attachments to brands
Orth, Ulrich R.
;
Limon, Yonca
;
Rose, Gregory
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1202-1208
Persistent link: https://www.econbiz.de/10008696670
Saved in:
29
When consumers love their brands : exploring the concept and its dimensions
Albert, Noe͏̈l
;
Merunka, Dwight
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
61
(
2008
)
10
,
pp. 1062-1075
Persistent link: https://www.econbiz.de/10003766348
Saved in:
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