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~isPartOf:"Journal of promotion management : JPM"
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Brand
29
Markenartikel
29
Brand management
25
Markenführung
25
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23
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23
Brand image
18
Markenimage
18
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product placement
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Journal of promotion management : JPM
The journal of brand management : an international journal
290
Journal of business research : JBR
278
The journal of product & brand management
198
Journal of retailing and consumer services
164
The Trademark reporter
85
Psychology & marketing
77
Markenartikel : das Magazin für Markenführung
74
European journal of marketing : EJM
70
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
Journal of marketing research : JMR
68
SpringerLink / Bücher
62
Journal of advertising research
56
Journal of marketing
55
Asia Pacific journal of marketing and logistics
46
Marketing intelligence & planning
44
Marketing letters : a journal of research in marketing
42
Journal of strategic marketing
41
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
The journal of consumer marketing
38
Journal of marketing communications
37
Journal of fashion marketing and management
36
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of the Academy of Marketing Science
35
Journal of retailing
34
Marketing : ZFP ; journal of research and management
34
Business horizons
33
Jahrbuch der Absatz- und Verbrauchsforschung
32
Journal of international consumer marketing
32
International journal of hospitality management
31
International journal of market research : JMRS ; the journal of the Market Research Society
31
Journal of marketing management : JMM ; journal of the Academy of Marketing
31
Management science : journal of the Institute for Operations Research and the Management Sciences
31
European journal of marketing
29
Industrial marketing management : the international journal for industrial and high-tech firms
29
International journal of advertising : the quarterly review of marketing communications
28
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
28
Journal of marketing management : MM
28
Brands and branding
27
Journal of promotion management : innovations in planning and applied research
27
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ECONIS (ZBW)
29
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1
Brand lovemarks scale of sport fans
Shuv-Ami, Avichai
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 215-232
Persistent link: https://www.econbiz.de/10011875380
Saved in:
2
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 312-331
Persistent link: https://www.econbiz.de/10011875418
Saved in:
3
Development and validation of consumers' need for ingredient authenticity (CNIA scale)
Zainol, Zahirah
;
Phau, Ian
;
Cheah, Isaac
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 376-397
Persistent link: https://www.econbiz.de/10011875430
Saved in:
4
Twenty-five years after the fall of the Berlin Wall : an empirical revisit of West German consumers' attitudes toward products and brands from former East Germany
Ahmed, Zafar U.
;
Hinck, Wolfgang
;
Felix, Reto
- In:
Journal of promotion management : JPM
24
(
2018
)
6
,
pp. 895-910
Persistent link: https://www.econbiz.de/10011979301
Saved in:
5
Name dropping and product mentions : branding in popular music lyrics
Craig, Clay
;
Flynn, Mark A.
;
Holody, Kyle J.
- In:
Journal of promotion management : JPM
23
(
2017
)
2
,
pp. 258-276
Persistent link: https://www.econbiz.de/10011729551
Saved in:
6
Metaphor as visual thinking in advertising and its effects : focus on brand familiarity and product involvement
Kim, Soojin
;
Kim, Jihye
;
Kim, Eunice
- In:
Journal of promotion management : JPM
23
(
2017
)
5
,
pp. 654-672
Persistent link: https://www.econbiz.de/10011799553
Saved in:
7
Promoting brands through product placement in successful and unsuccessful films in emerging markets
Srivastava, R. K.
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 281-300
Persistent link: https://www.econbiz.de/10011532956
Saved in:
8
Conceptualization of brand experience in an event marketing context
Tafesse, Wondwesen
- In:
Journal of promotion management : JPM
22
(
2016
)
1
,
pp. 34-48
Persistent link: https://www.econbiz.de/10011522019
Saved in:
9
Moderating role of brand familiarity in cross-media effects : an information processing perspective
Huang, Guanxiong
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 665-683
Persistent link: https://www.econbiz.de/10011631927
Saved in:
10
Product placement versus conventional advertising : the impact on brand choice of integrating promotional stimuli into movies
Redondo, Ignacio
;
Bernal, Jorge
- In:
Journal of promotion management : JPM
22
(
2016
)
6
,
pp. 773-791
Persistent link: https://www.econbiz.de/10011632059
Saved in:
11
Brand and price : key signals when opening a franchise outlet
Calderon-Monge, Esther
;
Huerta-Zavala, Pilar
- In:
Journal of promotion management : JPM
21
(
2015
)
4
,
pp. 416-431
Persistent link: https://www.econbiz.de/10011433399
Saved in:
12
External brand placement : the effects on game players' processing of an in-game brand
Kim, Eunice
;
Eastin, Matthew S.
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 391-411
Persistent link: https://www.econbiz.de/10011305215
Saved in:
13
Hegemonic masculinity in hip-hop music? : difference in brand mention in rap music based on the rapper's gender
Mohammed-Baksh, Sufyan
;
Callison, Coy
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 351-370
Persistent link: https://www.econbiz.de/10011305224
Saved in:
14
Effects of in-game virtual direct experience (VDE) on reactions to real-world brands
Dardis, Frank E.
;
Schmierbach, Mike
;
Ahern, Lee
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 313-334
Persistent link: https://www.econbiz.de/10011305231
Saved in:
15
Assessing brand origin recognition accuracy and its antecedents in a developing country
Tjiptono, Fandy
;
Arli, Denni
;
Dewi Retno Rosari, …
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 631-648
Persistent link: https://www.econbiz.de/10011433590
Saved in:
16
The power of promoting healthy brands : familiarity in healthy product decision making
Bui, M̃y
;
Kemp, Elyria
;
Hamilton, Mitchell
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 739-759
Persistent link: https://www.econbiz.de/10011433651
Saved in:
17
Examining consumer risk perceptions of prototypical brands versus me-too brands
Quintal, Vanessa
;
Phau, Ian
- In:
Journal of promotion management : JPM
20
(
2014
)
2
,
pp. 115-135
Persistent link: https://www.econbiz.de/10010373183
Saved in:
18
When do consumers believe puffery claims? : the moderating role of brand familiarity and repetition
Lee, Sang Yeal
- In:
Journal of promotion management : JPM
20
(
2014
)
2
,
pp. 219-239
Persistent link: https://www.econbiz.de/10010373823
Saved in:
19
Investigating the advertising antecedents to and consequences of brand experience
Roswinanto, Widyarso
;
Strutton, David
- In:
Journal of promotion management : JPM
20
(
2014
)
5
,
pp. 607-627
Persistent link: https://www.econbiz.de/10010467260
Saved in:
20
Meaning or sound? : the effects of brand name fluency on brand recall and willingness to buy
Lee, Sangwon
;
Baack, Daniel W.
- In:
Journal of promotion management : JPM
20
(
2014
)
5
,
pp. 521-536
Persistent link: https://www.econbiz.de/10010467280
Saved in:
21
On branding in the Western world with figurative content factors : a case of established versus non-established brands
Shi, Lei
- In:
Journal of promotion management : JPM
20
(
2014
)
3
,
pp. 358-371
Persistent link: https://www.econbiz.de/10010399899
Saved in:
22
"Listening to Maybach in My Maybach" : evolution of product mention in music across the millennium's first decade
Baksh-Mohammed, Sufyan
;
Callison, Coy
- In:
Journal of promotion management : JPM
20
(
2014
)
1
,
pp. 20-35
Persistent link: https://www.econbiz.de/10010343559
Saved in:
23
The role of brand knowledge in determining sponsorship effectiveness
Donlan, Leah Kathleen
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 241-264
Persistent link: https://www.econbiz.de/10009754887
Saved in:
24
Creating online brand personality : the role of personal difference
Chung, Hwiman
;
Ahn, Euijin
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 167-187
Persistent link: https://www.econbiz.de/10009754903
Saved in:
25
How to influence the brand attitude of the audience by micro-films
Yu, Hueiju
;
Chang, Yu-ting
- In:
Journal of promotion management : JPM
19
(
2013
)
5
,
pp. 674-686
Persistent link: https://www.econbiz.de/10010233239
Saved in:
26
Explaining love of wine brands
Loureiro, Sandra Maria Correia
;
Kaufmann, Hans Rüdiger
- In:
Journal of promotion management : JPM
18
(
2012
)
3
,
pp. 329-343
Persistent link: https://www.econbiz.de/10009621071
Saved in:
27
Special issue: Marketing communication of brands and products in the new era
Melanthiou, Yioula
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009621083
Saved in:
28
The effects of humor on ad processing : mediating role of brand familiarity
Chung, Hwiman
;
Zhao, Xinshu
- In:
Journal of promotion management : JPM
17
(
2011
)
1
,
pp. 76-95
Persistent link: https://www.econbiz.de/10009238586
Saved in:
29
Promoting the network brand : an exploration of network and local affiliate on-air promotion during the Super Bowl, 2001-2006
Alessandri, Susan Westcott
- In:
Journal of promotion management : JPM
15
(
2009
)
1/2
,
pp. 150-164
Persistent link: https://www.econbiz.de/10003884531
Saved in:
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