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~person:"Davies, Gary"
~person:"Bang, Nguyen"
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Brand architecture
13
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Davies, Gary
Bang, Nguyen
Rindell, Anne
Balmer, John M. T.
41
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17
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11
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ECONIS (ZBW)
13
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1
What makes a corporate heritage brand authentic for consumers? : a semiotic approach
Rindell, Anne
;
Santos, Fernando Pinto
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 545-558
Persistent link: https://www.econbiz.de/10012601216
Saved in:
2
To be or not to be corporate heritage oriented? : a study of managers' corporate heritage mindsets
Rindell, Anne
;
Strandvik, Tore
- In:
European management journal
41
(
2023
)
2
,
pp. 282-291
Persistent link: https://www.econbiz.de/10014289449
Saved in:
3
Fly me to the moon : from corporate branding orientation to retailer preference and business performance
Foroudi, Pantea
;
Foroudi, Mohammad Mahdi
;
Palazzo, Maria
; …
- In:
International journal of contemporary hospitality management
34
(
2022
)
1
,
pp. 78-112
Persistent link: https://www.econbiz.de/10012798182
Saved in:
4
Corporate image heritage : a customer view of corporate heritage
Rindell, Anne
- In:
Foundations of corporate heritage
,
(pp. 275-287)
.
2017
Persistent link: https://www.econbiz.de/10011656858
Saved in:
5
Corporate identity and corporate branding
Melewar, T. C.
(
ed.
);
Bang, Nguyen
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011675575
Saved in:
6
Advancing the scholarship on corporate identity and corporate branding
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 107-109
Persistent link: https://www.econbiz.de/10011675581
Saved in:
7
Towards a branding oriented higher education sector : an overview of the four perspectives on university marketing studies
Sujchaphong, Narissara
;
Bang, Nguyen
;
Melewar, T. C.
- In:
The marketing review
17
(
2017
)
1
,
pp. 87-116
Persistent link: https://www.econbiz.de/10011760353
Saved in:
8
The state of the art on corporate reputation : a special section
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 217-219
Persistent link: https://www.econbiz.de/10011734498
Saved in:
9
The importance of ethics in branding : mediating effects of ethical branding on company reputation and brand loyalty
Sharifah Faridah Syed Alwi
;
Ali, Sulaiman Muhammad
; …
- In:
Business ethics quarterly : the journal of the Society …
27
(
2017
)
3
,
pp. 393-422
Persistent link: https://www.econbiz.de/10011735309
Saved in:
10
Two sides of a coin : connecting corporate brand heritage to consumers' corporate image heritage
Rindell, Anne
;
Santos, Fernando Pinto
;
Lima, Ana Pinto de
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 467-484
Persistent link: https://www.econbiz.de/10011350053
Saved in:
11
Employee as symbol : stereotypical age effects on corporate brand associations
Davies, Gary
;
Chun, Rosa
- In:
European journal of marketing : EJM
46
(
2012
)
5
,
pp. 663-683
Persistent link: https://www.econbiz.de/10009567641
Saved in:
12
Public sector corporate branding and customer orientation
Whelan, Susan
;
Davies, Gary
;
Walsh, Margaret
;
Bourke, Rita
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1164-1171
Persistent link: https://www.econbiz.de/10008696681
Saved in:
13
Corporate brand evolution : corporate brand images evolving in consumers' everyday life
Rindell, Anne
;
Strandvik, Tore
- In:
European business review : EBR ; the official journal …
22
(
2010
)
3
,
pp. 276-286
Persistent link: https://www.econbiz.de/10003988614
Saved in:
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