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subject:"Brand"
~isPartOf:"The IUP journal of brand management : IJBRM"
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Brand
Brand image
53
Markenimage
53
Brand management
42
Markenführung
42
Consumer behaviour
33
Konsumentenverhalten
33
Markenartikel
16
Beziehungsmarketing
7
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7
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5
Markentransfer
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India
4
Indien
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Advertising effects
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Bibliometrics
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Brand loyalty
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Markentreue
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Marketingmanagement
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Personality psychology
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Tourismusmarketing
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16
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Cleff, Thomas
2
Kakati, Rinalini P.
2
Mathews, Jose
2
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2
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1
Brahmbhatt, Dhruv
1
Choudhury, Dibyendu
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Choudhury, Smitishikha
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Gupta, Gaurav
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Joji Alex N.
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Lin, I Chun
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Pattanayak, J. K.
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Pegoo, M. K. K.
1
Shah, Juhi
1
Sharma, R. P.
1
Singh, Pankaj Kumar
1
Singla, Vikas
1
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1
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The IUP journal of brand management : IJBRM
Journal of business research : JBR
187
The journal of brand management : an international journal
161
The journal of product & brand management
155
Journal of retailing and consumer services
92
European journal of marketing : EJM
43
Asia Pacific journal of marketing and logistics
41
Psychology & marketing
39
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
33
Marketing intelligence & planning
31
Journal of marketing communications
28
The journal of consumer marketing
28
Marketing letters : a journal of research in marketing
27
European journal of marketing
24
International journal of hospitality management
24
Journal of international consumer marketing
24
Journal of strategic marketing
23
International journal of consumer studies
22
Journal of marketing management : JMM ; journal of the Academy of Marketing
21
International marketing review
20
Journal of global marketing
20
Journal of marketing
19
Journal of the Academy of Marketing Science
19
Cogent business & management
18
Journal of promotion management : JPM
18
Journal of promotion management : innovations in planning and applied research
18
Industrial marketing management : the international journal for industrial and high-tech firms
17
International journal of market research : JMRS ; the journal of the Market Research Society
17
Journal of fashion marketing and management
17
Journal of international marketing
17
Young consumers : insight and ideas for responsible marketers
16
International journal of advertising : the quarterly review of marketing communications
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
15
Qualitative market research : an international journal
15
International journal of market research
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Journal of marketing management : MM
14
Marketing : ZFP ; journal of research and management
14
Global business review
13
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ECONIS (ZBW)
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1
A configurational model of brand loyalty
Mathews, Jose
- In:
The IUP journal of brand management : IJBRM
16
(
2019
)
4
,
pp. 7-28
Persistent link: https://www.econbiz.de/10012182596
Saved in:
2
A study on the relationship between gender preference and brand experience with reference to Amazon brand
Baswan, Taru
;
Fatima, Farheen
- In:
The IUP journal of brand management : IJBRM
16
(
2019
)
4
,
pp. 64-77
Persistent link: https://www.econbiz.de/10012182603
Saved in:
3
The effect of online brand experience on brand loyalty : a web of emotions
Cleff, Thomas
;
Walter, Nadine
;
Xie, Jing
- In:
The IUP journal of brand management : IJBRM
15
(
2018
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10011873178
Saved in:
4
Servo lubricants : an analysis of brand attitude
Srivastava, Manish
;
Pegoo, M. K. K.
- In:
The IUP journal of brand management : IJBRM
15
(
2018
)
1
,
pp. 45-54
Persistent link: https://www.econbiz.de/10011873187
Saved in:
5
Determinants of brand equity from the consumer's perspective : a literature review
Brahmbhatt, Dhruv
;
Shah, Juhi
- In:
The IUP journal of brand management : IJBRM
14
(
2017
)
4
,
pp. 33-46
Persistent link: https://www.econbiz.de/10011854090
Saved in:
6
Growth of Patanjali brand from local to global market : a study
Masheswari, Namrata
;
Sharma, R. P.
- In:
The IUP journal of brand management : IJBRM
14
(
2017
)
4
,
pp. 59-67
Persistent link: https://www.econbiz.de/10011854105
Saved in:
7
The impact of consumer personality traits on luxury brand market : an empirical study on closet consumers
Kastiya, Shweta
- In:
The IUP journal of brand management : IJBRM
13
(
2016
)
1
,
pp. 20-33
Persistent link: https://www.econbiz.de/10011536296
Saved in:
8
Modeling the personality construct of brands : a study on apparel brands in India
Ghosh, Saugat
- In:
The IUP journal of brand management : IJBRM
13
(
2016
)
2
,
pp. 57-74
Persistent link: https://www.econbiz.de/10011538392
Saved in:
9
A study on selection of most preferred brands
Gupta, Gaurav
;
Singla, Vikas
- In:
The IUP journal of brand management : IJBRM
13
(
2016
)
4
,
pp. 24-33
Persistent link: https://www.econbiz.de/10011635579
Saved in:
10
Brand personality : finding compatibility between human personality and brand characteristics
Mathews, Jose
- In:
The IUP journal of brand management : IJBRM
12
(
2015
)
2
,
pp. 21-38
Persistent link: https://www.econbiz.de/10011300968
Saved in:
11
Can you feel it? : the effect of brand experience on brand equity
Cleff, Thomas
;
Lin, I Chun
;
Walter, Nadine
- In:
The IUP journal of brand management : IJBRM
11
(
2014
)
2
,
pp. 7-27
Persistent link: https://www.econbiz.de/10010385838
Saved in:
12
An analytical study of spillover effect of different branding elements on customer-based brand equity
Choudhury, Smritishikha
;
Kakati, Rinalini P.
- In:
The IUP journal of brand management : IJBRM
11
(
2014
)
1
,
pp. 30-46
Persistent link: https://www.econbiz.de/10010367908
Saved in:
13
The impact of brand loyalty on consumers' sportswear brand purchases
Singh, Pankaj Kumar
;
Pattanayak, J. K.
- In:
The IUP journal of brand management : IJBRM
11
(
2014
)
4
,
pp. 40-52
Persistent link: https://www.econbiz.de/10010490355
Saved in:
14
The effect of repositioning on brand personality : an empirical study on BlackBerry mobile phones
Mishra, Mukesh Kumar
;
Choudhury, Dibyendu
- In:
The IUP journal of brand management : IJBRM
10
(
2013
)
2
,
pp. 64-82
Persistent link: https://www.econbiz.de/10009772584
Saved in:
15
Measuring customer-based brand equity through brand building blocks for durables
Kakati, Rinalini P.
;
Choudhury, Smitishikha
- In:
The IUP journal of brand management : IJBRM
10
(
2013
)
2
,
pp. 24-41
Persistent link: https://www.econbiz.de/10009772590
Saved in:
16
Consumer evaluations of product line brand extension
Joji Alex N.
- In:
The IUP journal of brand management : IJBRM
8
(
2011
)
1
,
pp. 22-35
Persistent link: https://www.econbiz.de/10009245005
Saved in:
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