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subject_exact:"markenware"
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1
Der Einfluss der Marke auf den Unternehmenswert : eine Analyse am Beispiel der Adidas Group
Eisenzapf, David
;
Meser, Michael
;
Reinbacher, Philipp
- In:
Corporate finance : Finanzierung, Kapitalmarkt, …
13
(
2022
)
9/10
,
pp. 281-291
Persistent link: https://www.econbiz.de/10013393386
Saved in:
2
Patent- and trademark-seeking outward foreign direct investment by Chinese firms : the role of business group affiliation
Shi, Xinwei
;
Williams, Christopher
;
Sutherland, Dylan
; …
- In:
Industrial and corporate change
31
(
2022
)
3
,
pp. 838-862
Persistent link: https://www.econbiz.de/10013253528
Saved in:
3
Market entry, fighting brands, and tacit collusion : evidence from the French mobile telecommunications market
Bourreau, Marc
;
Sun, Yutec
;
Verboven, Frank
- In:
American economic review
111
(
2021
)
11
,
pp. 3459-3499
Persistent link: https://www.econbiz.de/10012656019
Saved in:
4
Consumer misinformation and the brand premium : a private label blind taste test
Bronnenberg, Bart J.
;
Dubé, Jean-Pierre
;
Sanders, Robert E.
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
2
,
pp. 382-406
Persistent link: https://www.econbiz.de/10012212454
Saved in:
5
Implicit and explicit preferences for brand name sounds
Pogacar, Ruth
;
Kouril, Michal
;
Carpenter, Thomas P.
; …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
2
,
pp. 241-259
Persistent link: https://www.econbiz.de/10011876282
Saved in:
6
Erlebniswelt im Zeichen des Elches : zur "Fabrikation der Sichtbarkeit" in der Geschichte von Abercrombie & Fitch
Hörz, Peter F. N.
;
Richter, Marcus
- In:
Zeitschrift für Unternehmensgeschichte
62
(
2017
)
1
,
pp. 111-133
Persistent link: https://www.econbiz.de/10011711648
Saved in:
7
The formation of consumer brand preferences
Bronnenberg, Bart J.
;
Dubé, Jean-Pierre
- In:
Annual review of economics
9
(
2017
),
pp. 353-382
Persistent link: https://www.econbiz.de/10011911006
Saved in:
8
Tastlé-Nestlé, Toogle-Google : the effects of similarity to familiar brand names in brand name innovation
Kronrod, Ann
;
Lowrey, Tina M.
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1182-1189
Persistent link: https://www.econbiz.de/10011440265
Saved in:
9
Sounds that make you smile and share : a phonetic key to prosociality and engagement
Kniffin, Kevin M.
;
Shimizu, Mitsuru
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 273-283
Persistent link: https://www.econbiz.de/10011486527
Saved in:
10
A valuation analysis of corporate naming rights for collegiate sport venues
Popp, Nels
;
DeSchriver, Timothy D.
;
McEvoy, Chad D.
; …
- In:
Sport marketing quarterly : preferred journal of the …
25
(
2016
)
1
,
pp. 7-20
Persistent link: https://www.econbiz.de/10011508540
Saved in:
11
Effects of perceptual and conceptual similarities on consumers' evaluations of copycat brand names
Yao, Qin
;
Wen, Na
;
Dou, Wenyu
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
2
,
pp. 117-125
Persistent link: https://www.econbiz.de/10011477154
Saved in:
12
The sweet taste of consistency in brand name sound & product/label shapes : investigating appetitive responses in a dessert context and obstacles that suppress
Spears, Nancy
;
Ketron, Seth
;
Cowan, Kirsten
- In:
The journal of brand management : an international journal
23
(
2016
)
4
,
pp. 439-456
Persistent link: https://www.econbiz.de/10011606890
Saved in:
13
Culture-led city brands as economic engines : theory and empirics
Plaza Inchausti, Beatriz
;
González Casimiro, Pilar
; …
- In:
The annals of regional science : an international …
54
(
2015
)
1
,
pp. 179-196
Persistent link: https://www.econbiz.de/10011302341
Saved in:
14
The unconscious processing information
Albanese, Paul J.
- In:
Marketing theory
15
(
2015
)
1
,
pp. 59-78
Persistent link: https://www.econbiz.de/10011494431
Saved in:
15
"A" business by any other name : firm name choice as a signal of firm quality
McDevitt, Ryan C.
- In:
Journal of political economy
122
(
2014
)
4
,
pp. 909-944
Persistent link: https://www.econbiz.de/10010400188
Saved in:
16
Creating gender brand personality with brand names : the effects of phonetic symbolism
Wu, Lan
;
Klink, Richard R.
;
Guo, Jiansheng
- In:
Journal of marketing theory and practice
21
(
2013
)
3
,
pp. 319-329
Persistent link: https://www.econbiz.de/10009787440
Saved in:
17
Sound symbolism effects across languages : implications for global brand names
Shrum, L. J.
;
Lowrey, Tina M.
;
Luna, David
;
Lerman, Dawn B.
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
3
,
pp. 275-279
Persistent link: https://www.econbiz.de/10009613717
Saved in:
18
A rose.com by any other name
Cooper, Michael J.
;
Dimitrov, Orlin
;
Rau, P. Raghavendra
- In:
The journal of finance : the journal of the American …
56
(
2001
)
6
,
pp. 2371-2388
Persistent link: https://www.econbiz.de/10001631758
Saved in:
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