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Search: subject_exact:"Markenpolitik"
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Markenführung
16,766
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16,763
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7,215
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7,213
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6,955
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6,815
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5,179
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5,128
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2,497
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2,496
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2,452
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1,728
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1,728
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1,541
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1,519
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1,369
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1,353
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1,173
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1,115
Germany
1,110
Advertising effects
1,104
Marketing
908
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847
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847
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733
Advertising
697
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684
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668
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661
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660
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651
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651
Brand loyalty
629
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624
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616
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616
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599
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594
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592
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577
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41
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Burmann, Christoph
134
Esch, Franz-Rudolf
126
Baumgarth, Carsten
86
Melewar, T. C.
72
Huber, Frank
64
Meffert, Heribert
62
Keller, Kevin Lane
61
Ahlert, Dieter
55
Bruhn, Manfred
53
Balmer, John M. T.
45
De Chernatony, Leslie
45
Tomczak, Torsten
42
Bang, Nguyen
38
Loureiro, Sandra Maria Correia
37
Bauer, Hans H.
36
Phau, Ian
36
Wiedmann, Klaus-Peter
36
Merrilees, Bill
35
Foroudi, Pantea
33
Fournier, Susan
33
Ind, Nicholas
33
Schmidt, Holger J.
33
Sattler, Henrik
32
Uggla, Henrik
32
Kernstock, Joachim
30
Romaniuk, Jenni
28
Strebinger, Andreas
28
Guzman, Francisco
27
Ko, Eunju
27
MacInnis, Deborah J.
27
Christodoulides, George
26
Gupta, Suraksha
26
Völckner, Franziska
26
Aaker, David A.
25
Schroeder, Jonathan E.
25
Swoboda, Bernhard
25
Veloutsou, Cleopatra
25
Diamantopoulos, Adamantios
24
Herrmann, Andreas
24
Iglesias, Oriol
24
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Springer Fachmedien Wiesbaden
114
Gesellschaft zur Erforschung des Markenwesens
32
Verlag Dr. Kovač
17
National Bureau of Economic Research
14
Haufe-Lexware GmbH & Co. KG
13
Universität <Bremen> / Lehrstuhl für Innovatives Markenmanagement
13
Information Resources Management Association
12
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
10
Institut für Handelsmanagement und Netzwerkmarketing <Münster, Westfalen>
7
NetLibrary, Inc
7
Springer Gabler <Firma>
7
Books on Demand GmbH <Norderstedt>
6
Munich Business School
6
Österreichische Werbewissenschaftliche Gesellschaft
6
Campus Verlag
5
Deutsche Werbewissenschaftliche Gesellschaft
5
Fachhochschule Reutlingen / European School of Business
5
Gesellschaft für Konsum-, Markt- und Absatzforschung
5
IGI Global
5
Springer International Publishing
5
American Marketing Association
4
Edward Elgar Publishing
4
Helmut-Schmidt-Universität
4
Redline Verlag
4
Trendbüro <Hamburg>
4
Verlag Franz Vahlen
4
Institut für Handelsmanagement <Münster (Westf)>
3
Markenverband
3
Marketing zwischen Theorie und Praxis e.V. / Alumni
3
Springer-Verlag GmbH
3
UVK Verlagsgesellschaft mbH
3
Bundesvereinigung City- und Stadtmarketing Deutschland
2
Chambre de commerce et d'industrie de Paris
2
De Gruyter Oldenbourg
2
Erasmus Research Institute of Management
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
Gottfried Wilhelm Leibniz Universität Hannover
2
Hochschule Niederrhein
2
Institut für Gewerblichen Rechtsschutz <Zürich>
2
Institut für Markt- und Distributionsforschung <Köln>
2
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Published in...
All
Journal of business research : JBR
583
The journal of brand management : an international journal
555
The journal of product & brand management
386
SpringerLink / Bücher
315
Journal of retailing and consumer services
286
European journal of marketing : EJM
125
Psychology & marketing
109
Industrial marketing management : the international journal for industrial and high-tech firms
106
Asia Pacific journal of marketing and logistics
105
International journal of hospitality management
103
Marketing intelligence & planning
103
Journal of marketing management : MM
101
Journal of marketing communications
99
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Journal of strategic marketing
87
Innovatives Markenmanagement
86
Springer eBook Collection
85
Journal of marketing
77
Journal of the Academy of Marketing Science
76
Journal of promotion management : innovations in planning and applied research
71
Marketing letters : a journal of research in marketing
70
Research
69
Journal of promotion management : JPM
67
International journal of internet marketing and advertising : IJIMA
66
Journal of fashion marketing and management
66
Journal of international consumer marketing
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
62
International journal of advertising : the review of marketing communications
61
International marketing review
61
Journal of advertising research
61
Qualitative market research : an international journal
59
Journal of global marketing
56
Journal of marketing management : JMM ; journal of the Academy of Marketing
55
Journal of marketing research : JMR
55
International journal of contemporary hospitality management
53
Business horizons
52
Journal of travel and tourism marketing
52
The journal of consumer marketing
52
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ECONIS (ZBW)
17,182
USB Cologne (EcoSocSci)
857
USB Cologne (business full texts)
44
OLC EcoSci
13
EconStor
11
BASE
6
ArchiDok
1
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Date (oldest first)
5901
One last scuffle before we cherish brand love forever
Junaid, Muhammad
;
Hussain, Khalid
;
Hou, Fujun
- In:
International journal of market research
61
(
2019
)
6
,
pp. 571-573
Persistent link: https://www.econbiz.de/10012172452
Saved in:
5902
Is this love that I'm feelin'?
Moussa, Salim
- In:
International journal of market research
61
(
2019
)
6
,
pp. 574-576
Persistent link: https://www.econbiz.de/10012172453
Saved in:
5903
Addressing the dichotomy of brand love
Junaid, Muhammad
;
Hussain, Khalid
;
Hou, Fujun
- In:
International journal of market research
61
(
2019
)
6
,
pp. 577-580
Persistent link: https://www.econbiz.de/10012172461
Saved in:
5904
I'm in love with the bobo
Moussa, Salim
- In:
International journal of market research
61
(
2019
)
6
,
pp. 581-584
Persistent link: https://www.econbiz.de/10012172465
Saved in:
5905
The Gandhian chakra : from sunset to sunrise
Mishra, Pallabi
- In:
Global journal of business management : GJBM
13
(
2019
)
2
,
pp. 16-26
Persistent link: https://www.econbiz.de/10012172540
Saved in:
5906
Destination branding strategy : a case study of Madhya Pradesh
Sharma, Poonam
- In:
Global journal of business management : GJBM
13
(
2019
)
2
,
pp. 61-73
Persistent link: https://www.econbiz.de/10012172783
Saved in:
5907
Achieving good dividends through brand leadership
Kirkup, Malcolm
;
Illes, Katalin
- In:
Good dividends : responsible leadership of business purpose
,
(pp. 127-138)
.
2019
Persistent link: https://www.econbiz.de/10012005101
Saved in:
5908
An app a day keeps a customer connected : explicating loyalty to brands and branded applications through the lens of affordance and service-dominant logic
Fang, Yu-Hui
- In:
Information & management : the internat. journal of …
56
(
2019
)
3
,
pp. 377-391
Persistent link: https://www.econbiz.de/10012005341
Saved in:
5909
Exploration of Garment enterprise marketing model based on "new retail"
Ge, Lu
;
Li, Chenggang
- In:
Modern economy
10
(
2019
)
1
,
pp. 227-236
Persistent link: https://www.econbiz.de/10012005654
Saved in:
5910
Strengthening relational ties and building loyalty through relational innovation and technology : evidence from Spanish hotel guests
Gil Saura, Irene
;
Ruiz-Molina, María-Eugenia
; …
- In:
Big data and innovation in tourism, travel, and …
,
(pp. 183-211)
.
2019
Persistent link: https://www.econbiz.de/10012006200
Saved in:
5911
Celebrity endorsements in emerging markets : align endorsers with brands or with consumers?
Roy, Subhadip
;
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
- In:
Journal of international business studies : JIBS ; an …
50
(
2019
)
3
,
pp. 295-317
Persistent link: https://www.econbiz.de/10012006997
Saved in:
5912
Beyond country image favorability : how brand positioning via country personality stereotypes enhances brand evaluations
Magnusson, Peter
;
Westjohn, Stanford A.
;
Sirianni, Nancy J.
- In:
Journal of international business studies : JIBS ; an …
50
(
2019
)
3
,
pp. 318-338
Persistent link: https://www.econbiz.de/10012006998
Saved in:
5913
The relationship between fake news and advertising : brand management in the era of programmatic advertising and prolific falsehood
Mills, Adam J.
;
Pitt, Christine
;
Ferguson, Sarah Lord
- In:
Journal of advertising research
59
(
2019
)
1
,
pp. 3-8
Persistent link: https://www.econbiz.de/10012007127
Saved in:
5914
Why knowledge gaps in measurement threaten the value of television advertising : the best available screen for brand building is at a crossroads
Bulgrin, Artie
- In:
Journal of advertising research
59
(
2019
)
1
,
pp. 9-13
Persistent link: https://www.econbiz.de/10012007131
Saved in:
5915
Love is in the menu : leveraging healthy restaurant brands with handwritten typeface
Liu, Qing
;
Choi, Sungwoo
;
Mattila, Anna S.
- In:
Journal of business research : JBR
98
(
2019
),
pp. 289-298
Persistent link: https://www.econbiz.de/10012007243
Saved in:
5916
When a student's "right to fail" harms the university brand : how a lack of guidance in experiential learning affects university-organization relationships
Bata, Michelle
;
Cox-Lanyon, Vickie
;
Davis, Micki
; …
- In:
Journal of management education : the official …
43
(
2019
)
1
,
pp. 108-120
Persistent link: https://www.econbiz.de/10012007545
Saved in:
5917
The right brew? : an analysis of the tourism experiences in rural Taiwan's coffee estates
Wang, Mei-jung
;
Chen, Li-Hsin
;
Su, Po-an
;
Morrison, …
- In:
Tourism management perspectives : TMP
30
(
2019
),
pp. 147-158
Persistent link: https://www.econbiz.de/10012007868
Saved in:
5918
Special issue: digital disruption in marketing
Crittenden, Victoria Lynn
(
ed.
);
Peterson, Robert A.
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012008121
Saved in:
5919
Relacyjne uwarunkowania kreowania marek należących do detalistów
Spyra, Zbigniew
-
2019
Persistent link: https://www.econbiz.de/10012008474
Saved in:
5920
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Country of origin effect : looking back and moving forward
,
(pp. 20-39)
.
2019
Persistent link: https://www.econbiz.de/10012008489
Saved in:
5921
Development and validation of consumers' need for ingredient authenticity (CNIA scale)
Zainol, Zahirah
;
Phau, Ian
;
Cheah, Isaac
- In:
Country of origin effect : looking back and moving forward
,
(pp. 84-105)
.
2019
Persistent link: https://www.econbiz.de/10012008497
Saved in:
5922
Why consumers in developing countries prefer foreign brands : a study of Japanese brands in Vietnam
Kim Nguyen Thuy Hang Dao
;
von der Heidt, Tania
- In:
Country of origin effect : looking back and moving forward
,
(pp. 106-127)
.
2019
Persistent link: https://www.econbiz.de/10012008501
Saved in:
5923
Markenpsychologie : wie Marken wirken - was Marken stark macht
Gutjahr, Gert
-
2019
-
4., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10012009225
Saved in:
5924
Gender difference in customer satisfaction and brand loyalty towards banking services
Mittal, Manish
;
Agrawal, Shruti
;
Grupta, Ratish
- In:
The IUP journal of marketing management : IJMM
18
(
2019
)
1
,
pp. 23-38
Persistent link: https://www.econbiz.de/10012009727
Saved in:
5925
Multisensory brand experiences in digital media
Musiolik, Thomas Heinrich
;
Karunanayaka, Kasun
;
Cheok, …
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
36
(
2019
)
1
,
pp. 52-57
Persistent link: https://www.econbiz.de/10012010912
Saved in:
5926
Co-creating brands : brand management from a co-creative perspective
Ind, Nicholas
;
Schmidt, Holger J.
-
2019
Persistent link: https://www.econbiz.de/10012111027
Saved in:
5927
The influence of customer-based brand equity on destination loyalty in Malaysian urban destinations
Wong, Philip Pong Weng
- In:
Tourism analysis : an interdisciplinary tourism & …
24
(
2019
)
2
,
pp. 249-254
Persistent link: https://www.econbiz.de/10012111347
Saved in:
5928
Market strategy development and innovation to strengthen consumer-based equity : the case of Brazilian airlines
Oliveira, Denise Santos de
;
Caetano, Mauro
- In:
Journal of air transport management
75
(
2019
),
pp. 103-110
Persistent link: https://www.econbiz.de/10012112372
Saved in:
5929
Brand perceptions of airports using social networks
Gitto, Simone
;
Mancuso, Paolo
- In:
Journal of air transport management
75
(
2019
),
pp. 153-163
Persistent link: https://www.econbiz.de/10012112379
Saved in:
5930
How to grow brand post engagement on Facebook and Twitter for airlines? : an empirical investigation of design and content factors
Menon, R. G. Vishnu
;
Valdimar Sigurdsson
;
Larsen, Nils Magne
- In:
Journal of air transport management
79
(
2019
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012112414
Saved in:
5931
Building your personal brand : a tool for employability
Peter, A. John
;
Gomez, Savilene Julia
- In:
The IUP journal of soft skills : IJSS
13
(
2019
)
2
,
pp. 7-20
Persistent link: https://www.econbiz.de/10012112521
Saved in:
5932
Passengers perceptions of airport branding strategies : the case of Tom Jobim International Airport - RIOgaleão, Brazil
Figueiredo, Tathiana
;
Castro, Rafael
- In:
Journal of air transport management
74
(
2019
),
pp. 13-19
Persistent link: https://www.econbiz.de/10012112726
Saved in:
5933
The economics of brands and branding
Bronnenberg, Bart J.
;
Dubé, Jean-Pierre
;
Moorthy, Sridhar
-
2019
Persistent link: https://www.econbiz.de/10012112777
Saved in:
5934
Exploring the dimensions of online destination brand experience : Spanish and North American tourists' perspectives
Jiménez-Barreto, Jano
;
Sthapit, Erose
;
Rubio Benito, …
- In:
Tourism management perspectives : TMP
31
(
2019
),
pp. 348-360
Persistent link: https://www.econbiz.de/10012113021
Saved in:
5935
Family firm brands, perceptions of doing good, and consumer happiness
Schellong, Margarete
;
Kraiczy, Nils
;
Malär, Lucia
; …
- In:
Entrepreneurship theory and practice : ET&P
43
(
2019
)
5
,
pp. 921-946
Persistent link: https://www.econbiz.de/10012113433
Saved in:
5936
Establishing an automated brand index based on opinion mining : analysis of printed and social media
Nuortimo, Kalle
;
Harkonen, Janne
- In:
Journal of marketing analytics : JMA
7
(
2019
)
3
,
pp. 141-151
Persistent link: https://www.econbiz.de/10012113474
Saved in:
5937
How valence, volume and variance of online reviews influence brand attitudes
Zablocki, Agnieszka
;
Schlegelmilch, Bodo B.
;
Houston, …
- In:
AMS review : official publication of the Academy of …
9
(
2019
)
1/2
,
pp. 61-77
Persistent link: https://www.econbiz.de/10012113569
Saved in:
5938
For service innovation in end-of-life care, branding and messaging matter
Stuart, Brad
- In:
AMS review : official publication of the Academy of …
9
(
2019
)
1/2
,
pp. 110-114
Persistent link: https://www.econbiz.de/10012113578
Saved in:
5939
Assessing the pedagogical value of branded digital marketing certification programs
Spiller, Lisa D.
;
Tuten, Tracy L.
- In:
Journal of marketing education : JME
41
(
2019
)
2
,
pp. 77-90
Persistent link: https://www.econbiz.de/10012113850
Saved in:
5940
Motivating professional student behavior through a gamified personal branding assignment
Robson, Karen
- In:
Journal of marketing education : JME
41
(
2019
)
2
,
pp. 154-164
Persistent link: https://www.econbiz.de/10012113913
Saved in:
5941
Special issue: digital disruption in marketing, 2
Crittenden, Victoria Lynn
(
ed.
);
Peterson, Robert A.
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012113991
Saved in:
5942
The influence of brand experience and service quality on customer engagement
Prentice, Catherine
;
Wang, Xuequn
;
Loureiro, Sandra …
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 50-59
Persistent link: https://www.econbiz.de/10012114115
Saved in:
5943
Definition, conceptualization and measurement of consumer-based retailer brand equity
Troiville, Julien
;
Hair, Joseph F.
;
Cliquet, Gérard
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 73-84
Persistent link: https://www.econbiz.de/10012114123
Saved in:
5944
Creating brand engagement through in-store gamified customer experiences
Högberg, Johan
;
Olsson Ramberg, Marcus
;
Gustafsson, Anders
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 122-130
Persistent link: https://www.econbiz.de/10012114145
Saved in:
5945
Building customers' resilience to negative information in the airline industry
Augusto, Mário Gomes
;
Godinho, Pedro Manuel Cortesão
; …
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 235-248
Persistent link: https://www.econbiz.de/10012114157
Saved in:
5946
Building resistance to brand switching during disruptions in a competitive market
Appiah, Dominic
;
Howell, Kerry E.
;
Ozuem, Wilson
; …
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 249-257
Persistent link: https://www.econbiz.de/10012114158
Saved in:
5947
Customer engagement in the service context : an empirical investigation of the construct, its antecedents and consequences
Islam, Jamid Ul
;
Hollebeek, Linda D.
;
Rahman, Zillur
; …
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 277-285
Persistent link: https://www.econbiz.de/10012114161
Saved in:
5948
Enhancing brand relationship performance through customer participation and value creation in social media brand communities
Carlson, Jamie
;
Wyllie, Jessica
;
Rahman, Mohammad M.
; …
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 333-341
Persistent link: https://www.econbiz.de/10012114174
Saved in:
5949
Variations in consumers' use of brand online social networking : a uses and gratifications approach
Lim, Heejin
;
Kumar, Archana
- In:
Journal of retailing and consumer services
51
(
2019
),
pp. 450-457
Persistent link: https://www.econbiz.de/10012115176
Saved in:
5950
Re-branding : implication, benefits and effects on buying decision using selected FMCG in Lagos State, Nigeria
Olaore, Oladipo Gbemi
;
Kuye, O. L.
- In:
Academic journal of economic studies
5
(
2019
)
3
,
pp. 12-19
Persistent link: https://www.econbiz.de/10012115367
Saved in:
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