//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Brand names"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenprodukt"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand names
Markenartikel
8,022
Brand
7,702
Brand management
5,006
Markenführung
5,006
Consumer behaviour
4,097
Konsumentenverhalten
4,097
Markenimage
3,179
Brand image
3,151
Beziehungsmarketing
1,218
Relationship marketing
1,217
Theorie
712
Theory
712
Handelsmarke
516
Store brand
505
Werbewirkung
493
Advertising effects
486
Deutschland
483
Social Web
480
Social web
480
Marketingmanagement
477
Marketing management
473
Brand loyalty
465
Germany
439
USA
423
Luxury goods
414
Luxusgüter
414
United States
414
Markentreue
413
Online-Marketing
411
Internet marketing
409
Einzelhandel
381
Retail trade
374
Werbung
373
Markenpolitik
352
Advertising
330
Emotion
293
Marketing
293
Markenrecht
288
Trademark law
286
Preismanagement
275
more ...
less ...
Online availability
All
Undetermined
15
Free
1
Type of publication
All
Article
19
Type of publication (narrower categories)
All
Article in journal
19
Aufsatz in Zeitschrift
19
Language
All
English
19
Author
All
Pathak, Abhishek
3
Gunasti, Kunter
2
Motoki, Kosuke
2
Ozcan, Timucin
2
Pogacar, Ruth
2
Roper, Stuart
2
Round, Griff
2
Spence, Charles
2
Aimé, Isabelle
1
Azar, Salim L.
1
Brennan, Stacey M.
1
Carnevale, Marina
1
Chen, Kun
1
Dekimpe, Marnik G.
1
Geyskens, Inge
1
Grohmann, Bianca
1
Guèvremont, Amélie
1
Hadi, Rhonda
1
Howard, Daniel
1
Ilicic, Jasmina
1
Jong, Koen de
1
Keller, Kristopher Oliver
1
Kerin, Roger A.
1
Kou, Gang
1
Kouril, Michal
1
Li, Chen Hua
1
Luna, David
1
Manolică, Adriana
1
Melewar, T. C.
1
Miller, Elizabeth G.
1
Milne, George R.
1
Mititiuc, Corina-Elena
1
Newell, Stephen J.
1
Oosterlinck, Kim
1
Park, Jaewoo
1
Plant, Emily
1
Radermecker, Anne-Sophie
1
Roman, Teodora
1
Rosulek, Laura Felton
1
Skinner, Heather
1
more ...
less ...
Published in...
All
Journal of business research : JBR
5
European journal of marketing : EJM
3
Marketing letters : a journal of research in marketing
2
The journal of brand management : an international journal
2
Business horizons
1
European journal of marketing
1
Journal of cultural economics
1
Journal of destination marketing & management
1
The journal of asset management
1
The journal of product & brand management
1
The review of economic and business studies : REBS
1
more ...
less ...
Source
All
ECONIS (ZBW)
19
Showing
1
-
19
of
19
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Creating luxury brand names in the hospitality and tourism sector : the role of sound symbolism in destination branding
Motoki, Kosuke
;
Park, Jaewoo
;
Pathak, Abhishek
;
Spence, …
- In:
Journal of destination marketing & management
30
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014458596
Saved in:
2
Angelic brand name priming : saintly branded food influences brand healthfulness perceptions
Ilicic, Jasmina
;
Brennan, Stacey M.
- In:
European journal of marketing
57
(
2023
)
4
,
pp. 1099-1129
Persistent link: https://www.econbiz.de/10014252256
Saved in:
3
Follow your nose when it sounds right : how brand names influence consumer responses to product scents
Carnevale, Marina
;
Hadi, Rhonda
;
Luna, David
;
Pogacar, Ruth
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014229559
Saved in:
4
Articulatory global branding : generalizability, modulators, and mechanisms of the in-out effect in non-WEIRD consumers
Motoki, Kosuke
;
Pathak, Abhishek
- In:
Journal of business research : JBR
149
(
2022
),
pp. 231-239
Persistent link: https://www.econbiz.de/10013325591
Saved in:
5
Negative brand names
Manolică, Adriana
;
Mititiuc, Corina-Elena
;
Roman, Teodora
- In:
The review of economic and business studies : REBS
11
(
2018
)
1
,
pp. 31-44
Persistent link: https://www.econbiz.de/10012007249
Saved in:
6
Social media services branding : the use of corporate brand names
Swani, Kunal
;
Milne, George R.
;
Miller, Elizabeth G.
- In:
Journal of business research : JBR
125
(
2021
),
pp. 785-797
Persistent link: https://www.econbiz.de/10012494177
Saved in:
7
Territorial brand management : beer, authenticity, and sense of place
Melewar, T. C.
;
Skinner, Heather
- In:
Journal of business research : JBR
116
(
2020
),
pp. 680-689
Persistent link: https://www.econbiz.de/10012257669
Saved in:
8
Stay close but not too close : the role of similarity in the cross-gender extension of patronymic brands
Ulrich, Isabelle
;
Azar, Salim L.
;
Aimé, Isabelle
- In:
Journal of business research : JBR
120
(
2020
),
pp. 157-174
Persistent link: https://www.econbiz.de/10012417111
Saved in:
9
The sound of branding : an analysis of the initial phonemes of popular brand names
Pathak, Abhishek
;
Velasco, Carlos
;
Spence, Charles
- In:
The journal of asset management
27
(
2020
)
3
,
pp. 339-354
Persistent link: https://www.econbiz.de/10012298801
Saved in:
10
How associations between products and numbers in brand names affect consumer attitudes : introducing multi-context numbers
Ozcan, Timucin
;
Gunasti, Kunter
- In:
The journal of brand management : an international journal
26
(
2019
)
2
,
pp. 176-194
Persistent link: https://www.econbiz.de/10012060058
Saved in:
11
"The Master of …": creating names for art history and the art market
Oosterlinck, Kim
;
Radermecker, Anne-Sophie
- In:
Journal of cultural economics
43
(
2019
)
1
,
pp. 57-95
Persistent link: https://www.econbiz.de/10012173369
Saved in:
12
How to brand your private labels
Geyskens, Inge
;
Keller, Kristopher Oliver
;
Dekimpe, …
- In:
Business horizons
61
(
2018
)
3
,
pp. 487-496
Persistent link: https://www.econbiz.de/10011866418
Saved in:
13
Effective strategies for developing meaningful names and associations for co-branded products in new and emerging markets
Chen, Kun
;
Newell, Stephen J.
;
Kou, Gang
;
Zhang, Lei
; …
- In:
The journal of brand management : an international journal
24
(
2017
)
4
,
pp. 362-374
Persistent link: https://www.econbiz.de/10011753366
Saved in:
14
When and why does the name of the brand still matter? : developing the temporal dimension of brand name equity theory
Round, Griff
;
Roper, Stuart
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2118-2137
Persistent link: https://www.econbiz.de/10011773843
Saved in:
15
Consumer reactions to round numbers in brand names
Gunasti, Kunter
;
Ozcan, Timucin
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 309-322
Persistent link: https://www.econbiz.de/10011486544
Saved in:
16
Untangling the brand name from the branded entity : the conceptualisation and value of the established brand name
Round, Griff
;
Roper, Stuart
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1941-1960
Persistent link: https://www.econbiz.de/10011449376
Saved in:
17
Sounds good : phonetic sound patterns in top brand names
Pogacar, Ruth
;
Plant, Emily
;
Rosulek, Laura Felton
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 549-563
Persistent link: https://www.econbiz.de/10011399113
Saved in:
18
Consonants in brand names influence brand gender perceptions
Guèvremont, Amélie
;
Grohmann, Bianca
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 101-122
Persistent link: https://www.econbiz.de/10010519627
Saved in:
19
A surname brand effect explanation for consumer brand preference and advocacy
Howard, Daniel
;
Kerin, Roger A.
- In:
The journal of product & brand management
22
(
2013
)
5/6
,
pp. 362-370
Persistent link: https://www.econbiz.de/10010224843
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->