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isPartOf:"Journal of targeting, measurement and analysis for marketing"
~source:"econis"
~isPartOf:"Faculty & research / Insead : working paper series"
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Market segmentation
25
Marktsegmentierung
25
Consumer behaviour
7
Konsumentenverhalten
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Theorie
7
Theory
7
Betriebliche Kreislaufwirtschaft
3
Gebrauchtmarkt
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Reverse logistics
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Technologiewahl
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Technology choice
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Beziehungsmarketing
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Cluster analysis
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Clusteranalyse
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Competitive strategy
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Customer analysis
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Customer satisfaction
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Haustiere
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Kundenanalyse
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Kundenzufriedenheit
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Pets
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Product design
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1998-2005
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Debo, Laurens G.
3
Toktay, L. Beril
3
Van Wassenhove, Luk N.
3
Pazgal, Amit I.
2
Soberman, David A.
2
Akşin, Zeynep
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De Marez, Lieven
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1
Fonseca, Jaime R. S.
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García-Uceda, Esperanza
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Greene, Henry
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Greene, Shanti
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Hattum, Pascal van
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Hau, Harald
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Khallaayoune, Zakaria
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Massa, Massimo
1
Mehmetoglu, Mehmet
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Netessine, Serguei
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Paço, Arminda M. Finisterra do
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Journal of targeting, measurement and analysis for marketing
Faculty & research / Insead : working paper series
Journal of retailing and consumer services
32
Tourism management : research, policies, practice
25
NBER working paper series
24
SpringerLink / Bücher
24
Journal of travel and tourism marketing
21
Working paper / National Bureau of Economic Research, Inc.
20
Journal of strategic marketing
19
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
Discussion paper / Centre for Economic Policy Research
18
Journal of business research : JBR
18
Marketing intelligence & planning
17
Management science : journal of the Institute for Operations Research and the Management Sciences
16
European journal of operational research : EJOR
15
Journal of vacation marketing : an international journal
15
Tourism analysis : an interdisciplinary tourism & hospitality journal
15
Europäische Hochschulschriften / 5
14
Gabler Edition Wissenschaft
14
Journal of revenue and pricing management
14
NBER Working Paper
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CESifo working papers
13
Tourism economics : the business and finance of tourism and recreation
13
International journal of contemporary hospitality management
12
European journal of marketing : EJM
11
International journal of hospitality management
11
International journal of production economics
11
Journal of banking & finance
11
Journal of international financial markets, institutions & money
11
Segmentation in social marketing : process, methods and application
11
The journal of consumer marketing
11
Discussion papers / CEPR
10
International journal of industrial organization
10
International journal of retail & distribution management
10
Journal of hospitality marketing & management
10
Journal of marketing management : MM
10
The international review of retail, distribution and consumer research
10
Asia Pacific journal of marketing and logistics
9
Discussion paper / Tinbergen Institute
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International journal of production research
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ECONIS (ZBW)
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1
Does blockchain facilitate responsible sourcing? : an application to the diamond supply chain
Sumkin, Dmitry
;
Hasija, Sameer
;
Netessine, Serguei
-
2021
Persistent link: https://www.econbiz.de/10012545671
Saved in:
2
The dynamics of financially constrained arbitrage
Gromb, Denis
;
Vayanos, Dimitri
-
2014
Persistent link: https://www.econbiz.de/10010489077
Saved in:
3
A tale of two platforms : dealer intermediation in the European sovereign bond market
Dunne, Peter G.
;
Hau, Harald
;
Moore, Michael
-
2010
Persistent link: https://www.econbiz.de/10008807105
Saved in:
4
Dimensions of the dog-human relationship : a segmentation approach
Boya, Unal O.
;
Dotson, Michael J.
;
Hyatt, Eva M.
- In:
Journal of targeting, measurement and analysis for marketing
20
(
2012
)
2
,
pp. 133-143
Persistent link: https://www.econbiz.de/10009611642
Saved in:
5
A cluster analysis examination of pet owners' consumption values and behavior - segmenting owners strategically
Chen, Annie Huiling
;
Hung, Kuang-peng
;
Peng, Norman
- In:
Journal of targeting, measurement and analysis for marketing
20
(
2012
)
2
,
pp. 117-132
Persistent link: https://www.econbiz.de/10009611651
Saved in:
6
Model-based post hoc segmentation (with REBUS-PLS) for capturing heterogeneous consumer behaviour
Mehmetoglu, Mehmet
- In:
Journal of targeting, measurement and analysis for marketing
19
(
2011
)
3/4
,
pp. 165-172
Persistent link: https://www.econbiz.de/10009426787
Saved in:
7
Satisfaction-based segmentation : application of Kano model in Indian fast food industry
Ponnam, Abhilash
;
Sahoo, Debajani
;
Balaji, M. S.
- In:
Journal of targeting, measurement and analysis for marketing
19
(
2011
)
3/4
,
pp. 195-205
Persistent link: https://www.econbiz.de/10009427433
Saved in:
8
Using Cox regression to model customer time to churn in the wireless telecommunications industry
Wong, Ken Kwong-kay
- In:
Journal of targeting, measurement and analysis for marketing
19
(
2011
)
1
,
pp. 37-43
Persistent link: https://www.econbiz.de/10009233560
Saved in:
9
Reducing the optimal to a useful number of clusters for model-based clustering
Hattum, Pascal van
;
Hoijtink, Herbert
- In:
Journal of targeting, measurement and analysis for marketing
18
(
2010
)
2
,
pp. 139-154
Persistent link: https://www.econbiz.de/10008662160
Saved in:
10
"LOV" and the big screen : a value-system segmentation of movie goers
Marchand, June
;
Khallaayoune, Zakaria
- In:
Journal of targeting, measurement and analysis for marketing
18
(
2010
)
3/4
,
pp. 177-188
Persistent link: https://www.econbiz.de/10008840825
Saved in:
11
Identifying the green consumer: a segmentation study
Paço, Arminda M. Finisterra do
;
Raposo, Mário
;
Leal …
- In:
Journal of targeting, measurement and analysis for marketing
17
(
2009
)
1
,
pp. 17-25
Persistent link: https://www.econbiz.de/10003830411
Saved in:
12
A new approach to target segmentation: media-usage segmentation in the multi-media environment
Heo, Jun
;
Cho, Chang-hoan
- In:
Journal of targeting, measurement and analysis for marketing
17
(
2009
)
3
,
pp. 145-155
Persistent link: https://www.econbiz.de/10003894391
Saved in:
13
Enhancing segmentation systems
Greene, Henry
;
Greene, Shanti
- In:
Journal of targeting, measurement and analysis for marketing
16
(
2007/08
)
4
,
pp. 298-311
Persistent link: https://www.econbiz.de/10003798088
Saved in:
14
Market segmentation with mixture regression models : understanding measures that guide model selection
Sarstedt, Marko
- In:
Journal of targeting, measurement and analysis for marketing
16
(
2007/08
)
3
,
pp. 228-246
Persistent link: https://www.econbiz.de/10003760630
Saved in:
15
The effects of bond supply uncertainty on the leverage of the firm
Massa, Massimo
(
contributor
);
Yasuda, Ayako
(
contributor
); …
-
2007
Persistent link: https://www.econbiz.de/10003661296
Saved in:
16
Adopter segments, adoption determinants and mobile marketing
De Marez, Lieven
;
Vyncke, Patrick
;
Berte, Katrien
; …
- In:
Journal of targeting, measurement and analysis for marketing
16
(
2007/08
)
1
,
pp. 78-95
Persistent link: https://www.econbiz.de/10003698755
Saved in:
17
Supermarket customers segments stability
Fonseca, Jaime R. S.
;
Cardoso, Margarida G. M. S.
- In:
Journal of targeting, measurement and analysis for marketing
15
(
2007
)
4
,
pp. 210-221
Persistent link: https://www.econbiz.de/10003593698
Saved in:
18
Customer segmentation : the concepts of trust, commitment and relationships
Hultén, Bertil
- In:
Journal of targeting, measurement and analysis for marketing
15
(
2007
)
4
,
pp. 256-269
Persistent link: https://www.econbiz.de/10003593906
Saved in:
19
Targeting efficiencies among trade show nonattendees
Berné, Carmen
;
García-Uceda, Esperanza
- In:
Journal of targeting, measurement and analysis for marketing
15
(
2007
)
3
,
pp. 146-157
Persistent link: https://www.econbiz.de/10003523022
Saved in:
20
Increasing compatibility as a competitive tool
Pazgal, Amit I.
(
contributor
); …
-
2005
-
rev
Persistent link: https://www.econbiz.de/10002848767
Saved in:
21
Market segmentation and product technology selection for remanufacturable products
Debo, Laurens G.
(
contributor
);
Toktay, L. Beril
(
contributor
)
-
2005
-
rev
Persistent link: https://www.econbiz.de/10002807931
Saved in:
22
Increasing compatibility as a competitive tool
Pazgal, Amit I.
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001826224
Saved in:
23
Market segmentation and product technology selection for remanufacturable products
Debo, Laurens G.
(
contributor
);
Toktay, L. Beril
(
contributor
)
-
2003
-
[Elektronische Ressource], rev
Persistent link: https://www.econbiz.de/10001827390
Saved in:
24
Value creation in service delivery : relating market segmentation, incentives and operational performance
Guneş, Evrim D.
(
contributor
);
Akşin, Zeynep
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001716443
Saved in:
25
Market segmentation and production technology selection for remanufacturable products
Debo, Laurens G.
(
contributor
);
Toktay, L. Beril
(
contributor
)
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001632471
Saved in:
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