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~subject:"Werbung"
~subject:"Firm performance"
~isPartOf:"European journal of marketing : EJM"
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Werbung
Firm performance
Marketing management
129
Marketingmanagement
129
Consumer behaviour
23
Konsumentenverhalten
23
Marketing
22
Brand management
21
Markenführung
21
Beziehungsmarketing
17
Relationship marketing
17
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15
Markenimage
15
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11
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11
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Strategisches Management
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Großbritannien
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Markenartikel
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Unternehmenserfolg
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Corporate culture
9
Integrated marketing communications
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Unternehmenskultur
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Advertising
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Advertising effects
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Brand architecture
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International marketing
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Agic, Emir
1
Cadogan, John W.
1
Cheng, Ranis
1
Cinjarevic, Merima
1
Coelho, Arnaldo
1
Finne, Åke
1
Frösén, Johanna
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1
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1
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1
Luxton, Sandra
1
Marques, Alzira
1
Marshall, Roger
1
Mavondo, Felix
1
Meyer, Jeffrey
1
Miles, Chris
1
Moliner, Miguel A.
1
Mortimer, Kathleen
1
Moutinho, Luiz
1
Muñoz-Gallego, Pablo A.
1
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O'Cass, Aron
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Prendergast, Gerard P.
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Salminen, Risto T.
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Samu, Sridhar
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Silva, Manuela
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Song, Reo
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Spotts, Harlan E.
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European journal of marketing : EJM
Journal of business research : JBR
61
Industrial marketing management : the international journal for industrial and high-tech firms
43
Journal of strategic marketing
30
The journal of business & industrial marketing
19
Journal of marketing communications
17
International marketing review
16
Cogent business & management
14
Journal of the Academy of Marketing Science
13
International business review : the official journal of the European International Business Academy
12
International entrepreneurship and management journal
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Journal of marketing management : MM
11
Journal of global marketing
10
Journal of marketing
10
Journal of retailing and consumer services
10
Marketing intelligence & planning
10
NICPRE / National Institute for Commodity Promotion Research and Evaluation
10
Asia Pacific journal of marketing and logistics
9
The marketing review
9
Australasian marketing journal
8
International journal of economic perspectives : IJEP
8
International journal of hospitality management
8
Journal of advertising research
8
Journal of business ethics : JOBE
8
Journal of international marketing
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
International journal of advertising : the review of marketing communications
7
Journal of Islamic marketing : JIMA
7
Journal of promotion management : JPM
7
Springer eBook Collection
7
SpringerLink / Bücher
7
AMS review : official publication of the Academy of Marketing Science
6
International journal of business and globalisation : IJBG
6
International journal of business performance management
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of research in marketing and entrepreneurship
6
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
6
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
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1
Proactive entrepreneurial behaviour, market orientation, and innovation outcomes : a study of small- and medium-sized manufacturing firms in the UK
Liu, Gordon
;
Ko, Wai Wai
;
Ngugi, Isaac K.
;
Takeda, Sachiko
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1980-2001
Persistent link: https://www.econbiz.de/10011773814
Saved in:
2
IMC capability : antecedents and implications for brand performance
Luxton, Sandra
;
Reid, Mike
;
Mavondo, Felix
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 421-444
Persistent link: https://www.econbiz.de/10011698199
Saved in:
3
Communication-in-use : customer-integrated marketing communication
Finne, Åke
;
Grönroos, Christian
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 445-463
Persistent link: https://www.econbiz.de/10011698204
Saved in:
4
The internal and external challenges facing clients in implementing IMC
Mortimer, Kathleen
;
Laurie, Sally
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 511-527
Persistent link: https://www.econbiz.de/10011698216
Saved in:
5
Are two arguments always better than one? : persuasion knowledge moderating the effect of integrated marketing communications
Kim, Jungkeun
;
Kim, Jae-Eun
;
Marshall, Roger
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1399-1425
Persistent link: https://www.econbiz.de/10011609129
Saved in:
6
Strategic marketing patterns and performance implications
Agic, Emir
;
Cinjarevic, Merima
;
Kurtovic, Emir
; …
- In:
European journal of marketing : EJM
50
(
2016
)
12
,
pp. 2216-2248
Persistent link: https://www.econbiz.de/10011629383
Saved in:
7
Development and impact of strategic marketing : a longitudinal study in a Nordic country from 2008 to 2014
Frösén, Johanna
;
Tikkanen, Henrikki
- In:
European journal of marketing : EJM
50
(
2016
)
12
,
pp. 2269-2294
Persistent link: https://www.econbiz.de/10011629391
Saved in:
8
The effect of product placements on the evaluation of movies
Meyer, Jeffrey
;
Song, Reo
;
Ha, Kyoungnam
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 530-549
Persistent link: https://www.econbiz.de/10011574462
Saved in:
9
Publicity and advertising : what matter most for sales?
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Weinberger, …
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 1986-2008
Persistent link: https://www.econbiz.de/10010461822
Saved in:
10
Predicting handbill avoidance in Hong Kong and the UK
Prendergast, Gerard P.
;
Tsang, Alex S. L.
;
Cheng, Ranis
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 132-146
Persistent link: https://www.econbiz.de/10010344234
Saved in:
11
Cause marketing communications : consumer inference on attitudes towards brand and cause
Samu, Sridhar
;
Wymer, Walter
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1333-1353
Persistent link: https://www.econbiz.de/10010414766
Saved in:
12
Antecedents and consequences of brand-oriented companies
Huang, Yen-tsung
;
Tsai, Ya-ting
- In:
European journal of marketing : EJM
47
(
2013
)
11/12
,
pp. 2020-2041
Persistent link: https://www.econbiz.de/10010205941
Saved in:
13
Persuasion, marketing communication, and the metaphor of magic
Miles, Chris
- In:
European journal of marketing : EJM
47
(
2013
)
11/12
,
pp. 2002-2019
Persistent link: https://www.econbiz.de/10010205943
Saved in:
14
Strategic flexibilities and export performance : the moderating roles of export market-oriented behavior and the export environment
Cadogan, John W.
;
Sundqvist, Sanna
;
Puumalainen, Kaisu
; …
- In:
European journal of marketing : EJM
46
(
2012
)
10
,
pp. 1418-1452
Persistent link: https://www.econbiz.de/10009661191
Saved in:
15
Implementing competitive strategies : the role of responsive and proactive market orientations
Voola, Ranjit
;
O'Cass, Aron
- In:
European journal of marketing : EJM
44
(
2010
)
1/2
,
pp. 245-266
Persistent link: https://www.econbiz.de/10003949217
Saved in:
16
Internal market orientation and its influence on organisational performance
Tortosa, Vicent
;
Moliner, Miguel A.
;
Sánchez, Javier
- In:
European journal of marketing : EJM
43
(
2009
)
11/12
,
pp. 1435-1456
Persistent link: https://www.econbiz.de/10009525783
Saved in:
17
Role of entrepreneurship and market orientation in firms' success
González-Benito, Óscar
;
González-Benito, Javier
; …
- In:
European journal of marketing : EJM
43
(
2009
)
3/4
,
pp. 500-522
Persistent link: https://www.econbiz.de/10009525856
Saved in:
18
Market orientation and performance : modelling a neural network
Silva, Manuela
;
Moutinho, Luiz
;
Coelho, Arnaldo
; …
- In:
European journal of marketing : EJM
43
(
2009
)
3/4
,
pp. 421-437
Persistent link: https://www.econbiz.de/10009525864
Saved in:
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