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Marketing management
48
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The marketing review
Journal of business research : JBR
324
Industrial marketing management : the international journal for industrial and high-tech firms
249
Journal of strategic marketing
195
SpringerLink / Bücher
174
European journal of marketing : EJM
129
Journal of marketing management : MM
122
Journal of the Academy of Marketing Science
116
Europäische Hochschulschriften / 5
114
The journal of business & industrial marketing
107
Journal of marketing communications
105
Journal of marketing
98
Marketing intelligence & planning
88
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
77
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
Springer eBook Collection
66
Management science : journal of the Institute for Operations Research and the Management Sciences
61
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60
Lehrbuch
58
Business horizons
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of advertising research
44
International journal of technology marketing : IJTMkt
43
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
The journal of product & brand management
40
Journal of business economics : JBE
39
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AMS review : official publication of the Academy of Marketing Science
38
Harvard-Business-Manager : das Wissen der Besten
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Psychology & marketing
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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1
A united front towards consumer-focused sponsorship
Sung, Billy
;
Cheah, Isaac
;
Phu, Ian
;
Nicholson, Amelia
- In:
The marketing review
20
(
2020
)
1/2
,
pp. 17-44
Persistent link: https://www.econbiz.de/10012299459
Saved in:
2
Recapitulation of brand anthropomorphism : an innovating marketing strategy
Agrawal, Shivan
;
Bajpai, Naval
;
Khandelwal, Utkal
- In:
The marketing review
20
(
2020
)
1/2
,
pp. 143-156
Persistent link: https://www.econbiz.de/10012299480
Saved in:
3
Achieving sustainable competitive advantage through brand makeover
Khan, Kalim
;
Panwar, Tapish
- In:
The marketing review
19
(
2019
)
3/4
,
pp. 213-234
Persistent link: https://www.econbiz.de/10012299789
Saved in:
4
Marketing, communication and democracy : towards a dialogue between the disciplines of marketing and communication
Basalingappa, Anita
;
Kumar, Keval
- In:
The marketing review
18
(
2018
)
2
,
pp. 149-160
Persistent link: https://www.econbiz.de/10011961543
Saved in:
5
Practical implications in popular consumer behaviour research
Annamalai, Balamurugan
;
Varshney, Sanjeev
- In:
The marketing review
18
(
2018
)
3/4
,
pp. 325-346
Persistent link: https://www.econbiz.de/10012116387
Saved in:
6
e-WOM : review and a new conceptualisation
Agarwal, Ridhi
;
Singh, Ramendra
- In:
The marketing review
18
(
2018
)
3/4
,
pp. 309-323
Persistent link: https://www.econbiz.de/10012116407
Saved in:
7
A paradigmatic and methodological examination of market orientation research
Shaikh, Ateeque
;
Modi, Pratik
;
Yadav, Vanita
;
Kumar, …
- In:
The marketing review
18
(
2018
)
3/4
,
pp. 371-400
Persistent link: https://www.econbiz.de/10012116408
Saved in:
8
The state of art of resource-based theory in marketing research
Della Corte, Valentina
;
D'Andrea, Chiara
;
Del Gaudio, …
- In:
The marketing review
17
(
2017
)
3
,
pp. 283-306
Persistent link: https://www.econbiz.de/10011853806
Saved in:
9
Factors influencing performance of SMEs : literature review and research propositions for SMEs
Sayal, Amber
;
Banerjee, Saikat
- In:
The marketing review
17
(
2017
)
1
,
pp. 3-32
Persistent link: https://www.econbiz.de/10011760023
Saved in:
10
Affiliate marketing : an overview and analysis of emerging literature
Dwivedi, Yogesh Kumar
;
Rana, Nripendra P.
;
Alryalat, …
- In:
The marketing review
17
(
2017
)
1
,
pp. 33-50
Persistent link: https://www.econbiz.de/10011760026
Saved in:
11
Private label retailers : systematic review of winning strategies
Muruganantham, G.
;
Priyadharshini, K.
- In:
The marketing review
17
(
2017
)
1
,
pp. 117-143
Persistent link: https://www.econbiz.de/10011760357
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12
Exploring the consumer opportunism conundrum in the insurance industry : the role of marketing
Gbadamosi, Ayantunji
;
Yusuf, Tajudeen Olalekan
- In:
The marketing review
16
(
2016
)
1
,
pp. 93-107
Persistent link: https://www.econbiz.de/10011597726
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13
Reverse psychology tractics in contemporary marketing
Sinha, Jay I.
;
Foscht, Thomas
- In:
The marketing review
16
(
2016
)
3
,
pp. 343-353
Persistent link: https://www.econbiz.de/10011597038
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14
Strategic market orientations before and after industry transition : an entrepreneurship perspective
Gray, Gordon T.
;
Wert-Gray, Stacia
- In:
The marketing review
16
(
2016
)
4
,
pp. 373-388
Persistent link: https://www.econbiz.de/10011894548
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15
One gets what one orders : utilisation of digital marketing tools
Taiminen, Heini
- In:
The marketing review
16
(
2016
)
4
,
pp. 389-404
Persistent link: https://www.econbiz.de/10011894558
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16
Brand, image and reality : a guide for small and medium-sized businesses
Johnston, Malcolm
- In:
The marketing review
16
(
2016
)
2
,
pp. 149-182
Persistent link: https://www.econbiz.de/10011642104
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17
Practitioner research for unpaid product placement issues : literature review and directions for future research
Morikawa, Miyuki
;
Hosoda, Takamichi
- In:
The marketing review
15
(
2015
)
3
,
pp. 361-381
Persistent link: https://www.econbiz.de/10011438104
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18
The meaning and uses of cause-related marketing
Ikiebey, Godson
;
Omovbude, Rita
;
Shogbanmu, Segun
; …
- In:
The marketing review
15
(
2015
)
3
,
pp. 383-401
Persistent link: https://www.econbiz.de/10011438105
Saved in:
19
Brand placement : new perspectives and a comprehensive definition
Kandhadai, Ravi
;
Saxena, Rajan
- In:
The marketing review
14
(
2014
)
3
,
pp. 231-244
Persistent link: https://www.econbiz.de/10011444900
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20
Investigating the strategic marketing significance of brand love in developing and nurturing consumer-brand relationships via film branding : a brandscape perspective
Kohli, Gurdeep Singh
;
Melewar, T. C.
;
Yen, Dorothy
- In:
The marketing review
14
(
2014
)
4
,
pp. 383-405
Persistent link: https://www.econbiz.de/10011444956
Saved in:
21
Export market orientation in universities : bridging the gap between export marketing and higher education
Asaad, Yousra
;
Melewar, T. C.
;
Cohen, Geraldine
- In:
The marketing review
14
(
2014
)
2
,
pp. 145-162
Persistent link: https://www.econbiz.de/10010417123
Saved in:
22
Tweet me cruel : perspectives on battling digital marketing myopia
Durkin, Mark
- In:
The marketing review
13
(
2013
)
1
,
pp. 51-63
Persistent link: https://www.econbiz.de/10010247026
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23
Virtual brand-communities using blogs as communication platforms and their impact on the two-step communication process : a research agenda
Willi, Christine Hallier
;
Melewar, T. C.
;
Broderick, …
- In:
The marketing review
13
(
2013
)
2
,
pp. 103-123
Persistent link: https://www.econbiz.de/10010200658
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24
Drivers of channel equity : linking strategic marketing decisions to market performance
Mathur, Manisha
- In:
The marketing review
13
(
2013
)
4
,
pp. 393-414
Persistent link: https://www.econbiz.de/10010346373
Saved in:
25
The impact of corporate psychopaths on corporate reputation and marketing
Boddy, Clive
- In:
The marketing review
12
(
2012
)
1
,
pp. 79-89
Persistent link: https://www.econbiz.de/10009549377
Saved in:
26
Combining mix and relationship marketing
Lehtinen, Uolevi
- In:
The marketing review
11
(
2011
)
2
,
pp. 117-136
Persistent link: https://www.econbiz.de/10009356738
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27
Developing a new model for tracking brand equity as a measure of marketing effectiveness
Mirzaei, Abas
;
Gray, David
;
Baumann, Chris
- In:
The marketing review
11
(
2011
)
4
,
pp. 323-336
Persistent link: https://www.econbiz.de/10009428169
Saved in:
28
Logistic regression : an advancement of predicting consumer purchase propensity
Yeung, Ruth M. W.
;
Yee, Wallace M. S.
- In:
The marketing review
11
(
2011
)
1
,
pp. 71-81
Persistent link: https://www.econbiz.de/10009233532
Saved in:
29
Measuring marketing effectiveness : an agenda for SMEs
Brooks, Neil
;
Simkin, Lyndon
- In:
The marketing review
11
(
2011
)
1
,
pp. 3-24
Persistent link: https://www.econbiz.de/10009233549
Saved in:
30
Developing counterchaos marketing strategies : the key to survival and success in modern chaotic markets
Samli, A. Coskun
- In:
The marketing review
10
(
2010
)
2
,
pp. 185-202
Persistent link: https://www.econbiz.de/10003980729
Saved in:
31
Everyday life of the subaltern consumers: contexts, realities, and issues for marketing
Chaudhuri, Himadri Roy
- In:
The marketing review
10
(
2010
)
3
,
pp. 259-267
Persistent link: https://www.econbiz.de/10008651155
Saved in:
32
Where the wild brands are: some thoughts on anthropomorphic marketing
Brown, Stephen
- In:
The marketing review
10
(
2010
)
3
,
pp. 209-224
Persistent link: https://www.econbiz.de/10008651242
Saved in:
33
Marketing out of the recession : recovery is coming, but things will never be the same again
Piercy, Nigel
;
Cravens, David W.
;
Lane, Nikala
- In:
The marketing review
10
(
2010
)
1
,
pp. 3-23
Persistent link: https://www.econbiz.de/10003963377
Saved in:
34
A perusal of extant literature on market orientation : concern for its implementation
Kaur, Gurjeet
;
Gupta, Mahesh Chander
- In:
The marketing review
10
(
2010
)
1
,
pp. 87-105
Persistent link: https://www.econbiz.de/10003963428
Saved in:
35
Improving the marketing-operations relationship : case evidence from an internet small-medium-enterprise
Piercy, Niall
- In:
The marketing review
10
(
2010
)
4
,
pp. 333-351
Persistent link: https://www.econbiz.de/10008760555
Saved in:
36
Buying less, more often : an evaluation of sachet marketing strategy in an emerging market
Singh, Ramendra
;
Ang, Rodolfo P.
;
Sy-changco, Joseph A.
- In:
The marketing review
9
(
2009
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10003819080
Saved in:
37
Marketing flexibility in the context of the service-dominant logic
Gurău, Călin
- In:
The marketing review
9
(
2009
)
3
,
pp. 185-197
Persistent link: https://www.econbiz.de/10003883382
Saved in:
38
The costs and perils of over-targeting in today's markets
Sinha, Jay I.
;
Rosenthal, Edward C.
- In:
The marketing review
9
(
2009
)
3
,
pp. 243-250
Persistent link: https://www.econbiz.de/10003883394
Saved in:
39
Corporate social responsibility : impacts on strategic marketing and customer value
Piercy, Nigel
;
Lane, Nikala
- In:
The marketing review
9
(
2009
)
4
,
pp. 335-360
Persistent link: https://www.econbiz.de/10003916461
Saved in:
40
An elder's reflection on marketing to the elderly
Baron, Steve
- In:
The marketing review
8
(
2008
)
4
,
pp. 313-328
Persistent link: https://www.econbiz.de/10003781145
Saved in:
41
Global marketing strategy in the digital age : an analysis of Japanese mobile phone manufacturers
Osaki, Takanori
- In:
The marketing review
8
(
2008
)
4
,
pp. 329-341
Persistent link: https://www.econbiz.de/10003781153
Saved in:
42
Models of advertising standardisation and adaptation : it's time to move the debate forward
Krolikowska, Ewa
;
Kuenzel, Sven
- In:
The marketing review
8
(
2008
)
4
,
pp. 383-394
Persistent link: https://www.econbiz.de/10003781197
Saved in:
43
The role of religious marketing in economic regeneration: a case study of Knock
McDermott, John Carmel
- In:
The marketing review
8
(
2008
)
1
,
pp. 75-82
Persistent link: https://www.econbiz.de/10003674772
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44
Media convergence and the evolving media business model : an overview and strategic opportunities
McPhillips, Simon
;
Merlo, Omar
- In:
The marketing review
8
(
2008
)
3
,
pp. 237-253
Persistent link: https://www.econbiz.de/10003760736
Saved in:
45
Innovation and new product development : Sky+, a mini case study
Cameron, Philip
- In:
The marketing review
7
(
2007
)
4
,
pp. 313-323
Persistent link: https://www.econbiz.de/10003621495
Saved in:
46
Factors affecting the pursuit of standards: a theoretical framework
Riley, Debra
- In:
The marketing review
7
(
2007
)
2
,
pp. 139-154
Persistent link: https://www.econbiz.de/10003501544
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47
Price-setting in business-to-business markets
Brennan, Ross
;
Canning, Louise
;
McDowell, Raymond
- In:
The marketing review
7
(
2007
)
3
,
pp. 207-234
Persistent link: https://www.econbiz.de/10003538029
Saved in:
48
Responding to eroding competitive advantages : observations from the Norwegian seafood industry
Sogn-Grundvåg, Geir
;
Grønhaug, Kjell
;
Thode …
- In:
The marketing review
7
(
2007
)
3
,
pp. 235-246
Persistent link: https://www.econbiz.de/10003538043
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