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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"International marketing review"
~subject:"Emerging economies"
~subject:"Preismanagement"
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Emerging economies
Preismanagement
Marketing management
106
Marketingmanagement
106
International marketing
26
Internationales Marketing
25
Theorie
22
Theory
22
Multinationales Unternehmen
17
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17
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Management science : journal of the Institute for Operations Research and the Management Sciences
International marketing review
Journal of business research : JBR
18
Journal of strategic marketing
14
Springer eBook Collection
9
European journal of operational research : EJOR
7
Industrial marketing management : the international journal for industrial and high-tech firms
7
SpringerLink / Bücher
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International journal of emerging markets
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Journal of retailing and consumer services
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Palgrave Studies of Marketing in Emerging Economies
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International business review : the official journal of the European International Business Academy
5
Journal of international marketing
5
Journal of retailing
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Business practices in emerging and re-emerging markets
4
International journal of industrial organization
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of global marketing
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Lehrbuch
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Marketing intelligence & planning
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International journal of economics and business research : IJEBR
3
Journal of revenue and pricing management
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Journal of the Academy of Marketing Science
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Marketing : ZFP ; journal of research and management
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New world marketing
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Organizations and markets in emerging economies
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Palgrave studies of marketing in emerging economies
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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Springer eBook Collection / Business and Economics
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The marketing review
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Working paper / Centrum voor Bedrijfseconomie en Bedrijfseconometrie, Universiteit Antwerpen
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
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Entscheidungsunterstützung für ökonomische Probleme
2
European journal of marketing : EJM
2
Europäische Hochschulschriften / 5
2
Forschungsergebnisse der WU Wirtschaftsuniversität Wien
2
Innovation in pricing : contemporary theories and best practices
2
Innovations in services marketing and management : strategies for emerging economies
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1
Composite collaboration and the differentiation strategies adopted by emerging market firms in advanced markets during the COVID-19 pandemic
Khan, Huda
- In:
International marketing review
40
(
2023
)
5
,
pp. 1035-1053
Persistent link: https://www.econbiz.de/10014470106
Saved in:
2
Enhancing international marketing capability and export performance of emerging market SMEs in crises : strategic flexibility and digital technologies
Zahoor, Nadia
;
Lew, Yong Kyu
- In:
International marketing review
40
(
2023
)
5
,
pp. 1158-1187
Persistent link: https://www.econbiz.de/10014470114
Saved in:
3
Do coupons expand or cannibalize revenue : evidence from an e-market
Reimers, Imke
;
Xie, Claire
- In:
Management science : journal of the Institute for …
65
(
2019
)
1
,
pp. 286-300
Persistent link: https://www.econbiz.de/10011991408
Saved in:
4
Behavior-based advertising
Shen, Qiaowei
;
Villas-Boas, J. Miguel
- In:
Management science : journal of the Institute for …
64
(
2018
)
5
,
pp. 2047-2064
Persistent link: https://www.econbiz.de/10011873951
Saved in:
5
Competitive strategies for brick-and-mortar stores to counter "showrooming"
Mehra, Amit
;
Kumar, Subodha
;
Raju, Jagmohan Singh
- In:
Management science : journal of the Institute for …
64
(
2018
)
7
,
pp. 3076-3090
Persistent link: https://www.econbiz.de/10011899711
Saved in:
6
The influence of relational capability and marketing capabilities on the export performance of emerging market firms
Pham, Thi Song Hanh
;
Monkhouse, Lien Le
;
Barnes, Bradley R.
- In:
International marketing review
34
(
2017
)
5
,
pp. 606-628
Persistent link: https://www.econbiz.de/10011730785
Saved in:
7
Exploring the gap between policy and practice in private branding strategy management in an emerging market
Herstein, Ram
;
Drori, Netanel
;
Berger, Ron
;
Barnes, …
- In:
International marketing review
34
(
2017
)
4
,
pp. 559-578
Persistent link: https://www.econbiz.de/10011760570
Saved in:
8
Standardization versus adaptation of global marketing strategies in emerging market cross-border acquisitions
Rao-Nicholson, Rekha
;
Khan, Zaheer
- In:
International marketing review
34
(
2017
)
1
,
pp. 138-158
Persistent link: https://www.econbiz.de/10011673783
Saved in:
9
The role of brand image and product characteristics on firms' entry and OEM decisions
Caldieraro, Fabio
- In:
Management science : journal of the Institute for …
62
(
2016
)
11
,
pp. 3327-3350
Persistent link: https://www.econbiz.de/10011617130
Saved in:
10
Pay what you want as a marketing strategy in monopolistic and competitive markets
Schmidt, Klaus M.
;
Spann, Martin
;
Zeithammer, Robert
- In:
Management science : journal of the Institute for …
61
(
2015
)
6
,
pp. 1217-1236
Persistent link: https://www.econbiz.de/10011293398
Saved in:
11
The strategic value of high-cost customers
Subramanian, Upender
;
Raju, Jagmohan Singh
;
Zhang, Z. John
- In:
Management science : journal of the Institute for …
60
(
2014
)
2
,
pp. 494-507
Persistent link: https://www.econbiz.de/10010258777
Saved in:
12
Exporters moving toward emerging markets : a resource-based approach
Bortoluzzi, Guido
;
Chiarvesio, Maria
;
Di Maria, Eleonora
; …
- In:
International marketing review
31
(
2014
)
5
,
pp. 506-525
Persistent link: https://www.econbiz.de/10010415263
Saved in:
13
Marketing strategies of MNCs from emerging markets
Mellahi, Kamel
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003987948
Saved in:
14
Marketing strategies of MNCs from emerging markets ; [I]
Mellahi, Kamel
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003987962
Saved in:
15
Marketing strategies of MNCs from emerging markets ; Pt. 2
Mellahi, Kamel
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003987964
Saved in:
16
Obtaining strategic advantage from being imitated : when can encouraging "clones" pay?
Conner, Kathleen R.
- In:
Management science : journal of the Institute for …
41
(
1995
)
2
,
pp. 209-225
Persistent link: https://www.econbiz.de/10001179366
Saved in:
17
Integrating distribution strategy and tactics : a model and an application
Rangan, V. Kasturi
- In:
Management science : journal of the Institute for …
37
(
1991
)
11
,
pp. 1377-1389
Persistent link: https://www.econbiz.de/10001115796
Saved in:
18
Competitive dealing strategy and deal value escalation
Fraser, Cynthia
- In:
Management science : journal of the Institute for …
34
(
1988
)
11
,
pp. 1315-1323
Persistent link: https://www.econbiz.de/10001060038
Saved in:
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