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Marketing management
101
Marketingmanagement
101
Theorie
35
Theory
35
Consumer behaviour
16
Konsumentenverhalten
16
Beziehungsmarketing
12
Relationship marketing
12
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11
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11
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Bauer, Hans H.
3
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Raju, Jagmohan Singh
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2
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2
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Management science : journal of the Institute for Operations Research and the Management Sciences
Jahrbuch der Absatz- und Verbrauchsforschung
Journal of business research : JBR
321
Industrial marketing management : the international journal for industrial and high-tech firms
240
Journal of strategic marketing
184
SpringerLink / Bücher
172
European journal of marketing : EJM
129
Journal of marketing management : MM
123
Europäische Hochschulschriften / 5
114
Journal of the Academy of Marketing Science
109
The journal of business & industrial marketing
107
Journal of marketing communications
102
Journal of marketing
99
Marketing intelligence & planning
83
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
75
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Springer eBook Collection
66
The journal of brand management : an international journal
60
Lehrbuch
58
Business horizons
50
The marketing review
48
Asia Pacific journal of marketing and logistics
46
Journal of global marketing
44
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
44
Journal of advertising research
42
Marketing : ZFP ; journal of research and management
42
Journal of marketing research : JMR
41
The journal of product & brand management
41
International journal of technology marketing : IJTMkt
40
International marketing review
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
Journal of business economics : JBE
39
Harvard-Business-Manager : das Wissen der Besten
38
Springer eBook Collection / Business and Economics
38
Marketing letters : a journal of research in marketing
37
Psychology & marketing
37
AMS review : official publication of the Academy of Marketing Science
36
Journal of business ethics : JOBE
35
Harvard business review : HBR
34
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ECONIS (ZBW)
101
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1
Too popular, too fast : optimal advertising and entry timing in markets with peer influence
Fruchter, Gila E.
;
Prasad, Ashutosh
;
Van Den Bulte, …
- In:
Management science : journal of the Institute for …
68
(
2022
)
6
,
pp. 4725-4741
Persistent link: https://www.econbiz.de/10013369116
Saved in:
2
Brand spillover as a marketing strategy
Wu, Xiaole
;
Zhang, Fuqiang
;
Zhou, Yu
- In:
Management science : journal of the Institute for …
68
(
2022
)
7
,
pp. 5348-5363
Persistent link: https://www.econbiz.de/10013369309
Saved in:
3
Following the customers : dynamic competitive repositioning
Ning, Z. Eddie
;
Villas-Boas, J. Miguel
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 1002-1018
Persistent link: https://www.econbiz.de/10012878402
Saved in:
4
A model of product line marketing
He, Chuan
;
Ke, Shaowei
;
Zhang, Xingtan
- In:
Management science : journal of the Institute for …
68
(
2022
)
8
,
pp. 6100-6115
Persistent link: https://www.econbiz.de/10013371245
Saved in:
5
Demonstrations and price competition in new product release
Boleslavsky, Raphael
;
Cotton, Christopher
;
Gurnani, Haresh
- In:
Management science : journal of the Institute for …
63
(
2017
)
6
,
pp. 2016-2026
Persistent link: https://www.econbiz.de/10011707384
Saved in:
6
Sequential learning in designing marketing campaigns for market entry
Moazeni, Somayeh
;
Defourny, Boris
;
Wilczak, Monika J.
- In:
Management science : journal of the Institute for …
66
(
2020
)
9
,
pp. 4226-4245
Persistent link: https://www.econbiz.de/10012297820
Saved in:
7
Increasing quality sequence : when is it an optimal product introduction strategy?
Pedram, Mahmood
;
Balachander, Subramanian
- In:
Management science : journal of the Institute for …
61
(
2015
)
10
,
pp. 2487-2494
Persistent link: https://www.econbiz.de/10011386241
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8
Do coupons expand or cannibalize revenue : evidence from an e-market
Reimers, Imke
;
Xie, Claire
- In:
Management science : journal of the Institute for …
65
(
2019
)
1
,
pp. 286-300
Persistent link: https://www.econbiz.de/10011991408
Saved in:
9
Behavior-based advertising
Shen, Qiaowei
;
Villas-Boas, J. Miguel
- In:
Management science : journal of the Institute for …
64
(
2018
)
5
,
pp. 2047-2064
Persistent link: https://www.econbiz.de/10011873951
Saved in:
10
Optimal marketing strategies for the acquisition and retention of service subscribers
Ben Rhouma, Tarek
;
Zaccour, Georges
- In:
Management science : journal of the Institute for …
64
(
2018
)
6
,
pp. 2609-2627
Persistent link: https://www.econbiz.de/10011878982
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11
Competitive strategies for brick-and-mortar stores to counter "showrooming"
Mehra, Amit
;
Kumar, Subodha
;
Raju, Jagmohan Singh
- In:
Management science : journal of the Institute for …
64
(
2018
)
7
,
pp. 3076-3090
Persistent link: https://www.econbiz.de/10011899711
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12
Measuring multichannel advertising response
Zantedeschi, Daniel
;
Feit, Elea McDonnell
;
Bradlow, Eric T.
- In:
Management science : journal of the Institute for …
63
(
2017
)
8
,
pp. 2706-2728
Persistent link: https://www.econbiz.de/10011741415
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13
The role of brand image and product characteristics on firms' entry and OEM decisions
Caldieraro, Fabio
- In:
Management science : journal of the Institute for …
62
(
2016
)
11
,
pp. 3327-3350
Persistent link: https://www.econbiz.de/10011617130
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14
How does adoption of the outlet channel impact customers' spending in the retail stores : conflict or synergy?
Soysal, Gonca
;
Krishnamurthi, Lakshman
- In:
Management science : journal of the Institute for …
62
(
2016
)
9
,
pp. 2692-2704
Persistent link: https://www.econbiz.de/10011577191
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15
How point-of-sale marketing mix impacts national-brand purchase shares
Hwang, Minha
;
Thomadsen, Raphael
- In:
Management science : journal of the Institute for …
62
(
2016
)
2
,
pp. 571-590
Persistent link: https://www.econbiz.de/10011446258
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16
Pay what you want as a marketing strategy in monopolistic and competitive markets
Schmidt, Klaus M.
;
Spann, Martin
;
Zeithammer, Robert
- In:
Management science : journal of the Institute for …
61
(
2015
)
6
,
pp. 1217-1236
Persistent link: https://www.econbiz.de/10011293398
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17
Compensation and peer effects in competing sales teams
Chan, Tat
;
Li, Jia
;
Pierce, Lamar
- In:
Management science : journal of the Institute for …
60
(
2014
)
8
,
pp. 1965-1984
Persistent link: https://www.econbiz.de/10010403593
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18
The strategic value of high-cost customers
Subramanian, Upender
;
Raju, Jagmohan Singh
;
Zhang, Z. John
- In:
Management science : journal of the Institute for …
60
(
2014
)
2
,
pp. 494-507
Persistent link: https://www.econbiz.de/10010258777
Saved in:
19
Trade promotion decisions under demand uncertainty : a market experiment approach
Hong, Yuan
;
Gómez, Miguel I.
;
Rao, Vithala R.
- In:
Management science : journal of the Institute for …
59
(
2013
)
7
,
pp. 1709-1724
Persistent link: https://www.econbiz.de/10009784104
Saved in:
20
Measuring the informative and persuasive roles of detailing on prescribing decisions
Ching, Andrew
;
Ishihara, Masakazu
- In:
Management science : journal of the Institute for …
58
(
2012
)
7
,
pp. 1374-1387
Persistent link: https://www.econbiz.de/10009578305
Saved in:
21
Advance selling when consumers regret
Nasiry, Javad
;
Popescu, Ioana
- In:
Management science : journal of the Institute for …
58
(
2012
)
6
,
pp. 1160-1177
Persistent link: https://www.econbiz.de/10009563500
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22
Empirical investigation of retail expansion and cannibalization in a dynamic environment
Pancras, Joseph
;
Sriram, S.
;
Kumar, V.
- In:
Management science : journal of the Institute for …
58
(
2012
)
11
,
pp. 2001-2018
Persistent link: https://www.econbiz.de/10009679748
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23
Competing to be certain (but wrong) : market dynamics and excessive confidence in judgment
Radzevick, Joseph R.
;
Moore, Don A.
- In:
Management science : journal of the Institute for …
57
(
2011
)
1
,
pp. 93-106
Persistent link: https://www.econbiz.de/10008858566
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24
Comarketing alliances : should you contract on actions or outcomes?
Chennamaneni, Pavan Rao
;
Desiraju, Ramarao
- In:
Management science : journal of the Institute for …
57
(
2011
)
4
,
pp. 752-762
Persistent link: https://www.econbiz.de/10009012167
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25
Special issue on marketing within the enterprise and beyond
Chintagunta, Pradeep K.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009373356
Saved in:
26
The stock market in the driver' s seat! : implications for R&D and marketing
Chakravarty, Anindita
;
Grewal, Rajdeep
- In:
Management science : journal of the Institute for …
57
(
2011
)
9
,
pp. 1594-1609
Persistent link: https://www.econbiz.de/10009312558
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27
Introduction to the special issue on marketing within the enterprise and beyond
Chintagunta, Praddep K.
;
Desai, Preyas S.
- In:
Management science : journal of the Institute for …
57
(
2011
)
9
,
pp. 1511
Persistent link: https://www.econbiz.de/10009313063
Saved in:
28
Prediction markets : alternative mechanisms for complex environments with few traders
Healy, Paul J.
;
Linardi, Sera
;
Lowery, J. Richard
; …
- In:
Management science : journal of the Institute for …
56
(
2010
)
11
,
pp. 1977-1996
Persistent link: https://www.econbiz.de/10008748108
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29
Seller search and market outcomes in online auctions
Kuruzovich, Jason
;
Viswanathan, Siva
;
Agarwal, Ritu
- In:
Management science : journal of the Institute for …
56
(
2010
)
10
,
pp. 1702-1717
Persistent link: https://www.econbiz.de/10008701433
Saved in:
30
Pioneering plus a broad product line strategy : higher profits or deeper losses?
Boulding, William
;
Christen, Markus
- In:
Management science : journal of the Institute for …
55
(
2009
)
6
,
pp. 958-967
Persistent link: https://www.econbiz.de/10003865926
Saved in:
31
Optimal market intelligence strategy when management attention is scarce
Christen, Markus
;
Boulding, William
;
Staelin, Richard
- In:
Management science : journal of the Institute for …
55
(
2009
)
4
,
pp. 526-538
Persistent link: https://www.econbiz.de/10003859203
Saved in:
32
R&D in the pharmaceutical industry : a world of small innovations
Ganuza, Juan José
;
Llobet, Gerard
;
Domínguez, Beatriz
- In:
Management science : journal of the Institute for …
55
(
2009
)
4
,
pp. 539-551
Persistent link: https://www.econbiz.de/10003859207
Saved in:
33
Quality disclosure formats in a distribution channel
Guo, Liang
- In:
Management science : journal of the Institute for …
55
(
2009
)
9
,
pp. 1513-1526
Persistent link: https://www.econbiz.de/10003894212
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34
Milieuzugehörigkeit und Persuasion : die empirische Bedeutung psychografisch orientierter Zielgruppenansprache für die Werbewirkung
Schenk, Michael
;
Tschörtner, Anke
;
Heckenberger, Matthias
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
54
(
2008
)
3
,
pp. 287-307
Persistent link: https://www.econbiz.de/10003775984
Saved in:
35
Inventory management under market size dynamics
Olsen, Tava Lennon
;
Parker, Rodney P.
- In:
Management science : journal of the Institute for …
54
(
2008
)
10
,
pp. 1805-1821
Persistent link: https://www.econbiz.de/10003776072
Saved in:
36
Cultivating trust and harvesting value in virtual communities
Porter, Constance Elise
;
Donthu, Naveen
- In:
Management science : journal of the Institute for …
54
(
2008
)
1
,
pp. 113-128
Persistent link: https://www.econbiz.de/10003709943
Saved in:
37
Die Self-Organizing Map (SOM) : eine alternative Methode zur Segmentierung von Märkten
Bauer, Erich
;
Bastian, Iryna
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
53
(
2007
)
2
,
pp. 142-161
Persistent link: https://www.econbiz.de/10003511838
Saved in:
38
Optimal advertising and promotion budgets in dynamic markets with brand equitiy as a mediating variable
Sriram, S.
;
Kalwani, Manohar U.
- In:
Management science : journal of the Institute for …
53
(
2007
)
1
,
pp. 46-60
Persistent link: https://www.econbiz.de/10003632019
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39
Kinostars als Marken : eine Erweiterung des Ingredient Branding-Ansatzes
Walsh, Gianfranco
;
Jaschke, Matthias
;
Kilian, Thomas
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
53
(
2007
)
3
,
pp. 245-266
Persistent link: https://www.econbiz.de/10003603895
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40
Modellgestützte Analyse, Simulation und Prognose mit Verbraucherpaneldaten : der GfK Brand Simulator
Wildner, Raimund
;
Scherübl, Birgit
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
51
(
2005
)
4
,
pp. 332-354
Persistent link: https://www.econbiz.de/10003278635
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41
"Stellschrauben" und "Stolpersteine" des globalen Marketing
Lange, Manfred
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
50
(
2004
)
2
,
pp. 160-181
Persistent link: https://www.econbiz.de/10002129688
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42
Neue Zielgruppensegmente für das Marketing: der schwule Konsument
Bauer, Hans H.
;
Neumann, Marcus M.
;
Weiss, Kristina von
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
50
(
2004
)
4
,
pp. 352-369
Persistent link: https://www.econbiz.de/10002565921
Saved in:
43
Die Akzeptanz von Smartphones : eine empirische Analyse
Walsh, Gianfranco
;
Wiedmann, Klaus-Peter
;
Kilian, Thomas
; …
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
50
(
2004
)
4
,
pp. 385-410
Persistent link: https://www.econbiz.de/10002565982
Saved in:
44
Marktforschung für den Preis
Wildner, Raimund
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
49
(
2003
)
1
,
pp. 4-26
Persistent link: https://www.econbiz.de/10001759666
Saved in:
45
Multi-Channel-Management. : Eine empirische Analyse zu ausgewählten Aktionsparametern und deren Erfolgsrelevanz
Wirtz, Bernd W.
;
Büttner, Tobias
;
Schwarz, Joachim
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
49
(
2003
)
1
,
pp. 65-83
Persistent link: https://www.econbiz.de/10001759679
Saved in:
46
Der Imagegetransfer im Event-Marketing
Nufer, Gerd
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
49
(
2003
)
4
,
pp. 385-406
Persistent link: https://www.econbiz.de/10001949512
Saved in:
47
Der Einfluss von Unternehmensreputation und Kundenzufriedenheit auf die Wechselbereitschaft : Ergebnisse einer empirischen Untersuchung am Beispiel eines Energieversorgers
Walsh, Gianfranco
;
Wiedmann, Klaus-Peter
;
Buxel, Holger
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
49
(
2003
)
4
,
pp. 407-423
Persistent link: https://www.econbiz.de/10001949530
Saved in:
48
Prozessorientierte CRM-Unternehmensportale : Konzeption, Strategie und Umsetzung
Baaken, Thomas
;
Lasogga, Frank
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
49
(
2003
)
4
,
pp. 424-440
Persistent link: https://www.econbiz.de/10001949567
Saved in:
49
Kundenwertbasierte Unternehmensbewertung : das Customer Lifetime Value-Konzept und sein Beitrag zu einer Marketingorientierten Unternehmensbewertung
Bauer, Hans H.
;
Hammerschmidt, Maik
;
Brähler, Matthias
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
48
(
2002
)
4
,
pp. 324-344
Persistent link: https://www.econbiz.de/10001736390
Saved in:
50
Zur Implementierung von Marketingstrategien
Tarlatt, Alexander
;
Volkmann, Michael
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
48
(
2002
)
3
,
pp. 239-256
Persistent link: https://www.econbiz.de/10001709449
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