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Kellogg on marketing : the marketing faculty of the kellog school of management
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Proceedings of the 19th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 1-3, 2011
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101
Value co-creation behaviour : antecedents and consequences
Alqayed, Yousef
;
Foroudi, Pantea
;
Dennis, Charles
; …
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Building corporate identity, image and reputation in …
,
(pp. 218-259)
.
2022
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102
Brand knowledge, brand community and brand engagement
Gupta, Suraksha
;
Cao, Dongmei
;
Abuelmaatti, Aisha
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Building corporate identity, image and reputation in …
,
(pp. 444-466)
.
2022
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103
Cross-media advertising in times of changing media environments and media consumption patterns
Diehl, Sandra
;
Koinig, Isabell
;
Scheiber, Rebecca
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Media and change management : creating a path for new …
,
(pp. 189-209)
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2022
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104
The marketing practices of Walt Disney and Warner Media : a comparative analysis
Janjua, Paviandeep Rai
;
Tabassum, Naznin
;
Nayak, …
- In:
Modern Corporations and Strategies at Work
,
(pp. 93-111)
.
2022
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105
Influencer marketing as an effective marketing tool in the conditions of selected regions of Central and Eastern Europe
Nastišin, Ľudovít
;
Fedorko, Richard
;
Kráľ, Štefan
- In:
Eurasian Business and Economics Perspectives : …
,
(pp. 145-154)
.
2022
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106
How do international performance, marketing capabilities and market turbulence jointly influence a foreign exit decision?
Tan, Qun
;
Sousa, Carlos M. P.
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Research handbook on foreign exit, relocation and …
,
(pp. 136-158)
.
2022
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107
Leveraging social media to create socially responsible consumers
Rishi, Bikramjit
;
Kuthuru, Neha Reddy
- In:
Social and sustainability marketing : a casebook for …
,
(pp. 415-432)
.
2022
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108
Management of shocking global crises : the use of Public Marketing 4.0 within a social responsibility and sustainability approach
Fernández-Villacañas Marín, Manuel Antonio
; …
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Social and sustainability marketing : a casebook for …
,
(pp. 435-473)
.
2022
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109
Case method as an effective pedagogical tool : some insights for better learning outcomes for social and sustainability marketing educators
Hewege, Chandana
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Social and sustainability marketing : a casebook for …
,
(pp. 537-544)
.
2022
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110
Introduction to public sector marketing communications in Africa
Adeola, Ogechi
;
Katuse, Paul
;
Twum, Kojo Kakra
;
Adisa, …
- In:
Public Sector Marketing Communications Volume I : …
,
(pp. 3-18)
.
2022
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111
Marketing communications strategies for public transport organisations
Nguyen Phong Nguyen
;
Mogaji, Emmanuel
- In:
Public Sector Marketing Communications Volume I : …
,
(pp. 41-68)
.
2022
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112
Positioning public university's brand through marketing communications : practical recommendations and implications
Nguyen Phong Nguyen
;
Mogaji, Emmanuel
- In:
Public Sector Marketing Communications Volume I : …
,
(pp. 69-98)
.
2022
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113
Service-dominant logic : the road map to value co-creation in place marketing
Daskou, Sofia
;
Masouras, Andreas
;
Athanasula-Reppa, …
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Business Development and Economic Governance in …
,
(pp. 369-382)
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114
On becoming market oriented in a commodity market : aligning internal operational capabilities with customer needs
Crittenden, Victoria Lynn
;
Crittenden, William F.
- In:
Commodity Marketing : Strategies, Concepts, and Cases
,
(pp. 255-264)
.
2022
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115
Marketing communications and brand development : an introduction
Adeola, Ogechi
;
Hinson, Robert
;
Sakkthivel, A. M.
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Marketing Communications and Brand Development in …
,
(pp. 3-15)
.
2022
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116
Leveraging digital marketing and integrated marketing communications for brand building in emerging markets
Chakraborty, Amrita
;
Jain, Varsha
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Marketing Communications and Brand Development in …
,
(pp. 281-305)
.
2022
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117
Entrepreneurial marketing in Jordanian SMEs : initiatives and challenges
Al-Weshah, Ghazi
;
Kakeesh, Dana
;
Alhammad, Fawwaz
- In:
Entrepreneurial Rise in the Middle East and North …
,
(pp. 67-91)
.
2022
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118
The impact of green marketing on sustainable consumption behavior
Radziszewska, Aleksandra
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Corporate social responsibility and sustainability : …
,
(pp. 214-225)
.
2022
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119
The use of CRM in marketing and communication strategies in Portuguese non-profit organizations
Rodrigues, Maria Inês Magalhães
;
Fonseca, Manuel …
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Navigating digital communication and challenges for …
,
(pp. 223-244)
.
2022
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120
Market investigations in the EU : a road map
Motta, Massimo
;
Peitz, Martin
;
Schweitzer, Heike
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Market investigations : a new competition tool for Europe?
,
(pp. 1-15)
.
2022
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121
A study on marketing strategies of banking services during covid times
Ramakrishnan, Sheeja
;
Krishnan, Namitha
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Repositioning business : a strategic response to …
,
(pp. 86-102)
.
2022
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122
Innovation orientation, marketing capability, dynamic capability, and performance
Borahima, Bahrun
;
Noermijati, Noermijati
;
Hadiwidjojo, …
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123
Marketing communications and brand development in a changing world : introduction, issues, and perspectives
Adeola, Ogechi
;
Hinson, Robert
;
Sakkthivel, A. M.
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Marketing Communications and Brand Development in …
,
(pp. 3-21)
.
2022
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124
SMEs' adoption of Artificial Intelligence-chatbots for marketing communication : a conceptual framework for an emerging economy
Mokhtar, Sany Sanuri Mohd
;
Salimon, Maruf Gbadebo
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Marketing Communications and Brand Development in …
,
(pp. 25-53)
.
2022
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125
Marketing communications : embedding sustainability practices in a changing world
Adeola, Ogechi
;
Olaniyi, Evans
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Marketing Communications and Brand Development in …
,
(pp. 287-307)
.
2022
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126
Brand purpose as the next marketing paradigm
Derqui, Belén
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Advances in National Brand and Private Label Marketing …
,
(pp. 89-97)
.
2022
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127
Roles and implications of marketing communications in retail settings : a systematic review
Girotto, Michele
;
Solé Moro, Mª Luisa
;
Argila …
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Advances in National Brand and Private Label Marketing …
,
(pp. 173-199)
.
2022
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128
How can luxury fashion brands create a multisensory environment online to improve customer experience?
Stancescu, Laura
;
Clark, Lillian
;
Redolfi, Carolina
- In:
Integrated Business Models in the Digital Age : …
,
(pp. 275-314)
.
2022
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129
Driving business performance through customer value management practice : a case of digital tag channel in an emerging mobile market
Dairo, Adeolu
;
Beyioku, Adetunji
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Digital Business in Africa : Social Media and Related …
,
(pp. 253-276)
.
2022
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130
Influence of micro-celebrities on the formulation of social media marketing strategies
Mole, Benjamin
;
Cook, Paul
;
Crabtree, Ruth M.
- In:
Marketing analysis in sport business : global perspectives
,
(pp. 125-143)
.
2022
Persistent link: https://www.econbiz.de/10014311252
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131
Examining Facebook marketing practice : the case of New Zealand provincial rugby
Cole, Jason
;
Martin, Andrew J.
;
Thompson, Ashleigh-Jane
- In:
Marketing analysis in sport business : global perspectives
,
(pp. 144-162)
.
2022
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132
Más allá del Español (Beyond Spanish) : the influence of Hispanic and Latin cultural identity on marketing communications
Garcia-Collart, Tessa
- In:
Handbook of research on ethnic and intra-cultural marketing
,
(pp. 136-145)
.
2022
Persistent link: https://www.econbiz.de/10013502441
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133
Religious diversity and target marketing
Sledge, Sally
- In:
Handbook of research on ethnic and intra-cultural marketing
,
(pp. 182-197)
.
2022
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134
Reaching halal and Islamic market segments : tapping marketing opportunities beyond the borders
Islam, Mohammad Mominul
- In:
Handbook of research on ethnic and intra-cultural marketing
,
(pp. 198-210)
.
2022
Persistent link: https://www.econbiz.de/10013502473
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135
Research on marketing strategy from the perspective of prospect theory and mental accounting
Pan, Yanbing
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Proceedings of the 5th International Conference on …
,
(pp. 272-280)
.
2022
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136
Creative crowdsourcing : a marketing strategy for innovative companies
Steils, Nadia
;
Hanine, Salwa
- In:
The SAGE handbook of digital marketing
,
(pp. 295-309)
.
2022
Persistent link: https://www.econbiz.de/10013367092
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137
The role of push notifications
Gavilan, Diana
- In:
The SAGE handbook of digital marketing
,
(pp. 349-368)
.
2022
Persistent link: https://www.econbiz.de/10013367096
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138
Voice marketing
Zoghaib, Alice
- In:
The SAGE handbook of digital marketing
,
(pp. 393-408)
.
2022
Persistent link: https://www.econbiz.de/10013367101
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139
Key factors in online community management
Peck, David W.
- In:
The SAGE handbook of digital marketing
,
(pp. 426-440)
.
2022
Persistent link: https://www.econbiz.de/10013367117
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140
Marketing in a pandemic
Jindal, Priya
;
Gambhir, Radhika
- In:
Developing relationships, personalization, and data …
,
(pp. 57-68)
.
2022
Persistent link: https://www.econbiz.de/10013334852
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141
From Chambord's brand equity to the construction of a touristic destination's image : a reductive marketing approach
Agbokanzo, Koffi Selom
;
Tanchoux, Philippe
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 223-245)
.
2022
Persistent link: https://www.econbiz.de/10013338080
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142
Sustainable entrepreneurship and marketing strategy : exploring the consumer "attitude-behavioural intention" gap in the sport sponsorship context
Konstantino, Koronios
;
Lazaros, Ntasis
;
Panagiotis, …
- In:
Entrepreneurial Innovation : Strategy and Competition …
,
(pp. 53-61)
.
2022
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143
The relationship between product placement and shopping intentions on Instagram
Suková, Lenka
;
Míková, Ladislava
- In:
Achieving Business Competitiveness in a Digital …
,
(pp. 177-206)
.
2022
Persistent link: https://www.econbiz.de/10013343574
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144
The rise of virtual representation of fashion in marketing practices : how it can encourage sustainable luxury fashion consumption
Zhou, Shuang
;
Baek, Eunsoo
;
Jang, Juyeun
- In:
Sustainable Luxury : An International Perspective
,
(pp. 217-292)
.
2022
Persistent link: https://www.econbiz.de/10013362686
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145
The change of marketing strategies of luxury brands in China under the internet era
Wang, Lingzhou
- In:
Proceedings of the 5th International Conference on …
,
(pp. 115-122)
.
2022
Persistent link: https://www.econbiz.de/10013348627
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146
Marketing : cultural identity implications and inclusion concept
Opute, Abdullah Promise
;
Jawad, Caroline
;
Jiang, Xi
- In:
Critical perspectives on diversity, equity, and …
,
(pp. 61-74)
.
2022
Persistent link: https://www.econbiz.de/10013382187
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147
The influence of technology acceptance model aspects on the adoption of database marketing technology by tour operators in Tanzania
Swallehe, Omary
- In:
Business, industry and trade in the Tropics
,
(pp. 230-247)
.
2022
Persistent link: https://www.econbiz.de/10013472565
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148
Analyzing minor league sport markets in the United States : proposing a marketing model
Tiell, Bonnie
;
Foster, Danielle C.
- In:
Sport marketing in a global environment : strategic …
,
(pp. 70-96)
.
2022
Persistent link: https://www.econbiz.de/10013475244
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149
Marketing management in the football industry : guidelines, trends, and proposals
Moraes, Ivan Furegato
;
Rocco Jr., Ary José
;
Bastos, …
- In:
Sport marketing in a global environment : strategic …
,
(pp. 107-125)
.
2022
Persistent link: https://www.econbiz.de/10013475256
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150
Sport marketing and social media strategies : a literature review and research agenda
Zeren, Deniz
;
Erkan, Ismail
;
Acikgoz, Fulya
- In:
Sport marketing in a global environment : strategic …
,
(pp. 126-141)
.
2022
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