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Search: subject_exact:"Marketingmanagement"
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Marketingmanagement
17,022
Marketing management
16,185
Marketing
3,484
Konsumentenverhalten
2,513
Consumer behaviour
2,510
Theorie
2,250
Theory
2,247
Beziehungsmarketing
1,875
Relationship marketing
1,871
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1,649
Germany
1,598
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1,363
Brand management
1,361
USA
1,290
United States
1,261
Online-Marketing
1,163
Strategisches Management
1,131
Internet marketing
1,118
Unternehmenserfolg
1,035
Firm performance
1,031
Strategic management
883
Innovation
852
KMU
765
SME
765
Internationales Marketing
760
International marketing
734
Marktforschung
695
Social Web
683
Social web
683
Werbung
647
Markenimage
605
Brand image
602
Advertising
592
Market research
580
Marketingtheorie
547
Marketing theory
537
Innovationsmanagement
533
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515
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505
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505
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7,701
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55
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1,062
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986
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757
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683
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683
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643
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547
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480
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471
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448
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448
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393
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212
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186
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176
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137
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118
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100
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100
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87
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87
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66
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63
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63
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45
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41
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40
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77
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24
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15
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12
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10
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4
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3
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Kotler, Philip
122
Bruhn, Manfred
105
Homburg, Christian
79
Meffert, Heribert
75
Pepels, Werner
58
Keller, Kevin Lane
45
Sheth, Jagdish N.
41
Kirchgeorg, Manfred
40
Tomczak, Torsten
39
Kumar, V.
38
Backhaus, Klaus
36
Esch, Franz-Rudolf
34
Kleinaltenkamp, Michael
33
Wiedmann, Klaus-Peter
33
Albers, Sönke
32
Bauer, Hans H.
32
Kitchen, Philip J.
31
Vrontis, Demetris
29
Piercy, Nigel
28
Berndt, Ralph
27
Kerin, Roger A.
27
Peter, Jerome Paul
27
Burmann, Christoph
26
Kuß, Alfred
25
Diller, Hermann
24
Fritz, Wolfgang
24
O'Cass, Aron
24
Reinecke, Sven
24
Belz, Christian
23
McDonald, Malcolm
23
Fantapié Altobelli, Claudia
22
Melewar, T. C.
22
Varadarajan, Rajan
22
Ahlert, Dieter
21
Armstrong, Gary
21
Balmer, John M. T.
21
Hartley, Steven W.
21
Hinson, Robert
21
Kotabe, Masaaki
21
Morgan, Neil A.
21
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All
Springer Fachmedien Wiesbaden
61
American Marketing Association
58
Books on Demand GmbH <Norderstedt>
18
European Society for Opinion and Marketing Research
15
Fördergesellschaft Marketing an der Universität Augsburg
14
IGI Global
13
OECD
13
Verlag Franz Vahlen
11
Verlag Dr. Kovač
10
Haufe-Lexware GmbH & Co. KG
9
De Gruyter Oldenbourg
8
Duncker & Humblot
8
Fachhochschule Reutlingen / European School of Business
8
Harvard Graduate School of Business Administration
8
Chartered Institute of Marketing
7
Information Resources Management Association
7
National Bureau of Economic Research
7
NetLibrary, Inc
7
UVK Verlagsgesellschaft mbH
7
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
7
AMACOM
6
American Management Association
6
Edward Elgar Publishing
6
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
6
Uni-Taschenbücher GmbH
6
Wiley-VCH
6
Campus Verlag
5
Center of Market Oriented Product and Production Management
5
DePaul University / College of Commerce
5
Erasmus Research Institute of Management
5
Berliner Wissenschafts-Verlag
4
Erich-Schmidt-Verlag
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
4
Gesellschaft Entwicklung, Konstruktion, Vertrieb
4
INSEAD
4
Internationales Arbeitsamt
4
Macquarie University / Department of Economics
4
Pearson Studium
4
Springer Gabler <Firma>
4
Springer-Verlag GmbH
4
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Published in...
All
Journal of business research : JBR
323
Industrial marketing management : the international journal for industrial and high-tech firms
249
SpringerLink / Bücher
201
Journal of strategic marketing
193
European journal of marketing : EJM
129
Europäische Hochschulschriften / 5
128
Journal of marketing management : MM
122
Journal of the Academy of Marketing Science
114
The journal of business & industrial marketing
107
Journal of marketing communications
105
Journal of marketing
98
Marketing intelligence & planning
88
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
78
Springer eBook Collection
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
59
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of advertising research
44
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Springer eBook Collection / Business and Economics
43
International journal of technology marketing : IJTMkt
42
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
The journal of product & brand management
40
Journal of business economics : JBE
39
AMS review : official publication of the Academy of Marketing Science
38
Harvard-Business-Manager : das Wissen der Besten
38
Psychology & marketing
38
Marketing letters : a journal of research in marketing
37
Cogent business & management
35
Journal of business ethics : JOBE
35
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Source
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ECONIS (ZBW)
16,603
USB Cologne (EcoSocSci)
663
EconStor
16
USB Cologne (business full texts)
5
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1
Showing
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9001
Branchenspezifisches Marketing
Drees, Norbert
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009236131
Saved in:
9002
Event-Marketing : Trends und Entwicklungen
Luppold, Stefan
(
ed.
)
-
2011
Persistent link: https://www.econbiz.de/10009236151
Saved in:
9003
Real-time marketing & PR : how to instantly engage your market, connect with customers, and create products that grow your business now
Scott, David Meerman
-
2011
Persistent link: https://www.econbiz.de/10009236194
Saved in:
9004
Der strategische Prozess der Produktentwicklung am Beispiel der Muster GmbH : eine strategische Bewertung der aktuellen Unternehmens-Ausrichtung und Implementierung eines optimiert...
Tebartz, Nina Diana
- In:
Produktmanagement im Einzelhandel und der Medienwelt
,
(pp. 1-83)
.
2011
Persistent link: https://www.econbiz.de/10009236396
Saved in:
9005
Evaluation of a national key account management concept within selected market organisations of Metter Toledo Process Analytics
Affeltranger, Roger
- In:
Integriertes Key-Account-Management
,
(pp. 149-251)
.
2011
Persistent link: https://www.econbiz.de/10009236405
Saved in:
9006
Lean Management - Lean Sales Process : Konzeption zur systematischen Einführung eines idealen Verkaufsprozesses, basierend auf dem Lean Management Methoden im Verkauf und Marketing...
Schmid, Joachim
- In:
Integriertes Key-Account-Management
,
(pp. 61-148)
.
2011
Persistent link: https://www.econbiz.de/10009236407
Saved in:
9007
Marketing in a recession : retrench or invest?
O'Malley, Lisa
;
Story, Vicky
;
O'Sullivan, Vicky
- In:
Journal of strategic marketing
19
(
2011
)
3
,
pp. 285-310
Persistent link: https://www.econbiz.de/10009236492
Saved in:
9008
Building country image through corporate image : exploring the factors that influence the image transfer
Gotsi, Manto
;
Lopez, Carmen
;
Andriopoulos, Constantine
- In:
Journal of strategic marketing
19
(
2011
)
3
,
pp. 255-272
Persistent link: https://www.econbiz.de/10009236495
Saved in:
9009
Managerial identification of competitors : accuracy and performance consequences
Clark, Bruce H.
- In:
Journal of strategic marketing
19
(
2011
)
3
,
pp. 209-227
Persistent link: https://www.econbiz.de/10009236499
Saved in:
9010
Ownership, strategic orientation and internationalization in emerging markets
Liu, Yi
;
Li, Yuan
;
Xue, Jiaqi
- In:
Journal of world business : JWB
46
(
2011
)
3
,
pp. 381-393
Persistent link: https://www.econbiz.de/10009236812
Saved in:
9011
Konsumentenverhalten der Generation 55Plus im Bereich Finanzdienstleistungen
Kienzle, Lisa
- In:
Facetten des Konsumenten- und Käuferverhaltens in …
,
(pp. 237-262)
.
2011
Persistent link: https://www.econbiz.de/10009237546
Saved in:
9012
Journal of retail marketing management research : JRMMR
Hatfield
-
1.2007/08-vol. 4, Nr. 1 (Oktober 2011) ; damit …
Persistent link: https://www.econbiz.de/10009237767
Saved in:
9013
Speed or quality? : how the order of market entry influences the relationship between market orientation and new product performance
Rodríguez-Pinto, Javier
;
Carbonell, Pilar
; …
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
2
,
pp. 145-154
Persistent link: https://www.econbiz.de/10009238541
Saved in:
9014
Paving the way for "distinguished marketing"
Leeflang, Peter
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
2
,
pp. 76-88
Persistent link: https://www.econbiz.de/10009238553
Saved in:
9015
Toward a “theoretical toolbox” for sustainability research in marketing
Connelly, Brian L.
;
Ketchen, David J.
;
Slater, Stanley F.
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
1
,
pp. 86-100
Persistent link: https://www.econbiz.de/10008909605
Saved in:
9016
Market-oriented sustainability : a conceptual framework and propositions
Crittenden, Victoria Lynn
;
Crittenden, William F.
; …
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
1
,
pp. 71-85
Persistent link: https://www.econbiz.de/10008909607
Saved in:
9017
The structure of sustainability research in marketing, 1958 - 2008 : a basis for future research opportunities
Chabowski, Brian R.
;
Mena, Jeannette A.
; …
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
1
,
pp. 55-70
Persistent link: https://www.econbiz.de/10008909608
Saved in:
9018
Mindful consumption : a customer-centric approach to sustainability
Sheth, Jagdish N.
;
Sethia, Nirmal K.
;
Srinivas, Shanthi
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
1
,
pp. 21-39
Persistent link: https://www.econbiz.de/10008909612
Saved in:
9019
Sustainable marketing, equity, and economic growth : a resource-advantage, economic freedom approach
Hunt, Shelby D.
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
1
,
pp. 7-20
Persistent link: https://www.econbiz.de/10008909613
Saved in:
9020
Editorial: Market-focused sustainability : market orientation plus!
Hult, G. Tomas M.
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
1
,
pp. 1-6
Persistent link: https://www.econbiz.de/10008909614
Saved in:
9021
Special issue: Sustainability
Hult, G. Tomas M.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10008909616
Saved in:
9022
Red bull "gives you wings" for better or worse : a double-edged impact of brand exposure on consumer performance
Brasel, S. Adam
;
Gips, James
- In:
Journal of consumer psychology : JCP : the official …
21
(
2011
)
1
,
pp. 57-64
Persistent link: https://www.econbiz.de/10008909933
Saved in:
9023
Internet pricing : a two sided market perspective
Samanta, Swadesh Kumar
;
Pan, Hui
;
Woods, John
; …
- In:
International journal of economics and business research
3
(
2011
)
2
,
pp. 225-240
Persistent link: https://www.econbiz.de/10008932989
Saved in:
9024
A survey of market orientation research (1995 - 2008)
Liao, Shu-hsien
;
Chang, Wen-jung
;
Wu, Chi-chuan
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
2
,
pp. 301-310
Persistent link: https://www.econbiz.de/10008934041
Saved in:
9025
On looking into Vargo and Lusch's concept of generic actors in markets, or “it's all B2B … and beyond!”
Spohrer, James C.
- In:
Industrial marketing management : the international …
40
(
2011
)
2
,
pp. 199-201
Persistent link: https://www.econbiz.de/10008934056
Saved in:
9026
Reflections on Vargo and Lusch's systems perspective
Sheth, Jagdish N.
- In:
Industrial marketing management : the international …
40
(
2011
)
2
,
pp. 197-198
Persistent link: https://www.econbiz.de/10008934057
Saved in:
9027
It's all B2B … and beyond : toward a systems perspective of the market
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Industrial marketing management : the international …
40
(
2011
)
2
,
pp. 181-187
Persistent link: https://www.econbiz.de/10008934076
Saved in:
9028
'Newness to the firm'-variables in the NPD process of technology companies
Haverila, Matti
- In:
International journal of business innovation and research
5
(
2011
)
1
,
pp. 29-45
Persistent link: https://www.econbiz.de/10008934152
Saved in:
9029
Single- and multi-ideology marketing in the province of Quebec in the early twentieth century
Baillargeon, Lisa
;
Gélinas, Patrice
- In:
Journal of macromarketing : examining the interactions …
31
(
2011
)
1
,
pp. 32-43
Persistent link: https://www.econbiz.de/10008935201
Saved in:
9030
Convergence and divergence : developing a semiglobal marketing strategy
Douglas, Susan P.
;
Craig, C. S.
- In:
Journal of international marketing
19
(
2011
)
1
,
pp. 82-101
Persistent link: https://www.econbiz.de/10008935326
Saved in:
9031
Strategic planning and performance management
Moutinho, Luiz
;
Rate, Shirley
;
Ballantyne, Ronnie
- In:
Strategic management in tourism
,
(pp. 236-261)
.
2011
Persistent link: https://www.econbiz.de/10008936250
Saved in:
9032
Ethno-Marketing : das unbeachtete Potenzial der Migranten
Liebetrau, Axel
- In:
Insurance & Innovation ... : Ideen und Erfolgsrezepte …
(
2011
),
pp. 119-130
Persistent link: https://www.econbiz.de/10008936487
Saved in:
9033
The marketing mix paradigm and the Dixonian systems perspective of marketing
Rosenbloom, Bert
;
Dimitrova, Boryana
- In:
Journal of historical research in marketing
3
(
2011
)
1
,
pp. 53-66
Persistent link: https://www.econbiz.de/10008936949
Saved in:
9034
Strategic alliances as an element of innovative marketing in SMEs
O'Dwyer, Michele
;
Gilmore, Audrey
;
Carson, David
- In:
Journal of strategic marketing
19
(
2011
)
1
,
pp. 91-104
Persistent link: https://www.econbiz.de/10008936986
Saved in:
9035
Turf wars : what the intraorganisational conflict literature may contribute to our understanding of marketing strategy implementation
Smith, Brian David
- In:
Journal of strategic marketing
19
(
2011
)
1
,
pp. 25-42
Persistent link: https://www.econbiz.de/10008936996
Saved in:
9036
Corporate sustainability reporting : how to benefit from ICT for communicating à la carte
Isenmann, Ralf
- In:
Handbook of corporate sustainability : frameworks, …
,
(pp. 207-248)
.
2011
Persistent link: https://www.econbiz.de/10008937335
Saved in:
9037
Differences between high- and low-performing exporting firms in a developing country
Sibanda, Khutula
;
Erwee, Ronel
;
Ng, Eric
- In:
International marketing : emerging markets
,
(pp. 207-228)
.
2011
Persistent link: https://www.econbiz.de/10008937367
Saved in:
9038
Examining the determinants of interfunctional coordination and export performance: an investigation of Brazilian exporters
Sousa, Carlos M.
;
Lengler, Jorge
- In:
International marketing : emerging markets
,
(pp. 189-206)
.
2011
Persistent link: https://www.econbiz.de/10008937368
Saved in:
9039
Hallmarks in the development of marketing: Chinese managers' market orientation and ability to deliver service quality
Pitta, Dennis A.
;
Smith, Darlene Brannigan
- In:
International marketing : emerging markets
,
(pp. 155-187)
.
2011
Persistent link: https://www.econbiz.de/10008937369
Saved in:
9040
Marketing management and strategy
Hunt, Shelby D.
-
2011
Persistent link: https://www.econbiz.de/10008937576
Saved in:
9041
Launching new products and services : marketing innovations effectively
Gatignon, Hubert A.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10008937650
Saved in:
9042
Orienting the firm for promoting innovations : establishing a a culture of innovations
Gatignon, Hubert A.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10008937652
Saved in:
9043
Language brokering : stimulating creativity during the concept development phase
Dell'Era, Claudio
;
Buganza, Tommaso
;
Fecchio, Camilla
; …
- In:
Creativity and innovation management
20
(
2011
)
1
,
pp. 36-48
Persistent link: https://www.econbiz.de/10008938007
Saved in:
9044
Opportunity Recognition im Rahmen eines holistischen Lösungsansatzes für Entwicklungsstrategien von Unternehmen : Möglichkeiten und Grenzen der Anwendung
Janssen, Gunter
;
Gaul, Wolfgang
- In:
The entrepreneurship-innovation-marketing interface : …
,
(pp. 277-287)
.
2011
Persistent link: https://www.econbiz.de/10008938519
Saved in:
9045
Werte-Innovationen als Basis für den Markterfolg : konzeptionelle Ansatzpunkte vor dem Hintergrund der Lehre von den Unternehmerfunktionen
Reckenfelderbäumer, Martin
;
Wille, Thomas
- In:
The entrepreneurship-innovation-marketing interface : …
,
(pp. 213-231)
.
2011
Persistent link: https://www.econbiz.de/10008938532
Saved in:
9046
The making of the sensuous consumer
Desroches, Pascale
;
Marcoux, Jean-Sébastien
- In:
Inside marketing : practices, ideologies, devices
,
(pp. 162-182)
.
2011
Persistent link: https://www.econbiz.de/10008938707
Saved in:
9047
"Made-in" Nigeria of "owned-by" Ireland? : country-of-origin cues and the narratives of Guinness consumption in London
Madichie, Nnamdi
- In:
Management decision : MD
49
(
2011
)
10
,
pp. 1612-1622
Persistent link: https://www.econbiz.de/10009613033
Saved in:
9048
Österreichs Hidden Champions aus Kundensicht - Kundensteuerung im Multi-Channel-Retailing - Informationsverhalten der Verwenderrolle im Buying Center - Kanalspezifische Fokussierun...
2011
Persistent link: https://www.econbiz.de/10009614244
Saved in:
9049
Perception of customers towards the marketing strategies adopted by Indian banks
Uma Rani T. S.
;
Kamaraj K.
;
Panchanatham, N.
- In:
International journal of management & transformation : …
5
(
2011
)
1/2
,
pp. 14-21
Persistent link: https://www.econbiz.de/10009683631
Saved in:
9050
Analysis of a virtual market for mass production of appropriate industrial goods
Khaled, Shafi A.
- In:
Bangladesh economy in the 21st century : selected …
,
(pp. 29-50)
.
2011
Persistent link: https://www.econbiz.de/10009685542
Saved in:
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