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~institution:"Münchener Marketing-Symposium <22, 1996, München>"
~institution:"American Marketing Association"
~institution:"Harvard Graduate School of Business Administration"
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Münchener Marketing-Symposium <22, 1996, München>
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A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem : AMA Summer Academic Conference 2023 : AMA educators proceedings volume 34...
AMA Summer Academic Conference <2023, San Francisco, Calif.>
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2023
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A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem ; Volume 1 of 2
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2023
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A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem ; Volume 2 of 2
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Reconnecting and reconceiving the marketplace : AMA Winter Academic Conference 2023 : AMA educators proceedings volume 34 : online, 6 February, Nashville, Tennessee, USA, 10 - 12 F...
Umashankar, Nita
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Lisjak, Monika
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AMA Winter Academic Conference <2023, Online>
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Reconnecting and reconceiving the marketplace ; Part 1 of 2
Umashankar, Nita
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AMA Winter Academic Conference <2023, Online>
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2023
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Reconnecting and reconceiving the marketplace ; Part 2 of 2
Umashankar, Nita
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Reconnecting and reconceiving the marketplace : AMA Winter Academic Conference 2022 : AMA educators proceedings volume 33 : online and Las Vegas, 10 - 11 February and 18 - 20 Febru...
Humphreys, Ashlee
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Packard, Grand
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AMA Winter Academic Conference <2022, Online>
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2022
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Reconnecting and reconceiving the marketplace ; Part 1 of 2
Humphreys, Ashlee
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AMA Winter Academic Conference <2022, Online>
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Reconnecting and reconceiving the marketplace ; Part 2 of 2
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AMA Winter Academic Conference <2022, Online>
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2022
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Reimagining marketing : AMA Summer Academic Conference 2021 : AMA educators proceedings volume 32 : Online, 4-6 August 2021
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The human side of marketing in age of digital transformation : AMA Winter Academic Conference 2021 : AMA educators proceedings volume 32 : online, 17-19 February 2021
Malter, Alan J.
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AMA Winter Academic Conference <2021, Online>
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2021
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Consumers and firms in a global world : AMA Winter Academic Conference 2020 : AMA educators proceedings volume 31 : San Diego, California, USA, 14-16 February 2020
Lukas, Bryan A.
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Ferrell, Odies C.
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AMA Winter Academic Conference <2020, San Diego, Calif.>
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Bridging gaps: marketing in an age of disruption : AMA Summer Academic Conference 2020 : AMA educators proceedings volume 31 : online, 18-20 August 2020
Blanchard, Simon
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Bridging gaps: marketing in an age of disruption ; Part 1
Blanchard, Simon
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Epp, Amber M.
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Bridging gaps: marketing in an age of disruption ; Part 2
Blanchard, Simon
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Marketing on fire : burning questions, hot new methods, and practical ideas with spreading : AMA educators proceedings volume 30 : Chicago, Illinois, USA 9-11 August 2019
Peres, Renana
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AMA Summer Academic Conference <2019, Chicago, Ill.>
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2019
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Integrating paradigms in a world where marketing is everywhere : AMA educators proceedings volume 29 : New Orleans, Louisiana, USA 23-25 February 2018
Goldenberg, Jacob
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Laran, Juliano
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Winter Marketing Academic Conference <2018, New …
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2018
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Better marketing for a better world : Winter Marketing Academic Conference 2017 : AMA educators proceedings volume 28 : Orlando, Florida, USA, 17-19 February 2017
Chandy, Rajesh K.
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Inman, Jeffrey
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Winter Marketing Academic Conference <2017, Orlando, Fla.>
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2017
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What happens in marketing, stays digital : rethinking marketing in the era of unlimited data : Winter Marketing Academic Conference 2016 : Las Vegas, Nevada, USA, 26-28 February 20...
Hennig-Thurau, Thorsten
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Hofacker, Charles F.
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Winter Marketing Academic Conference <2016, Las Vegas, Nev.>
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2016
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Regaining relevance: doing research that reshapes the practice of marketing : Summer AMA Conference 2016 : AMA educators proceedings volume 27 : Atlanta, Georgia, USA, 5-7 August 2...
Jaworski, Bernard J.
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Morgan, Neil A.
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Summer AMA Conference <2016, Atlanta, Ga.>
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American …
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2016
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Leveraging new technologies to create value ; AMA Summer Educators' Conference 2014 ; AMA educators proceedings volume 25 ; San Francisco, California, 1 - 3 August 2014
Hamilton, Rebecca W.
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2015
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Marketing in a global, digital and connected world : 2015 AMA Winter Educators' Conference, San Antonio, Texas, February 13 - 15 2015 ; AMA educators' proceedings volume 26
Brown, Tom
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Swaminathan, Vanitha
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2015
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Engaging customers : AMA Winter Marketing Educators' Conference 2014 ; Orlando, Florida, USA, 21 - 23 February 2014
Hunter, Gary K.
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Winter Marketing Educators' Conference <2014, Orlando, Fla.>
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2014
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24
Innovating and collaborating in a global marketplace : AMA Summer Educators' Conference 2013 : AMA educators proceedings volume 24 : Boston, Massachussetts, USA, 9 - 11 August 2013
Slotegraaf, Rebecca
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Griffith, David
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Summer Educators' Conference <2013, Boston, Mass.>
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2014
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Marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; AMA Summer Educators' Conference 2012 ; AMA educators' proceedings Volume 23 ; Ch...
Arnold, Todd J.
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2013
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26
Enhancing knowledge development in marketing
2011
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27
Enhancing knowledge development in marketing ; Vol. 20
Kamins, Michael A.
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2010
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28
Marketing theory and applications ; 2010=Vol. 21
Brady, Michael K.
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2010
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29
Marketing theory and applications ; 2009=Vol. 20
Reynolds, Kristy
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2009
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30
Enhancing knowledge development in marketing ; Vol. 19
Brown, James R.
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2008
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31
Marketing theory and applications ; 2008=Vol. 19
Brown, Tom
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2008
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32
Harvard business review on retailing and merchandising
2008
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[Reprint]
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33
Marketing mix decisions : new perspectives and practices
Kerin, Roger A.
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O'Regan, Rob
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2008
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34
Private label strategy : how to meet the store brand challenge
Kumar, Nirmalya
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Steenkamp, Jan-Benedict E. M.
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2007
Persistent link: https://www.econbiz.de/10003350841
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35
Enhancing knowledge development in marketing ; Vol. 18
Mohr, Jakki
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2007
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What is marketing?
Silk, Alvin J.
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2006
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Ted Levitt on marketing
Levitt, Theodore
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2006
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Connecting with your customers
2006
Persistent link: https://www.econbiz.de/10003292010
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39
Enhancing knowledge development in marketing ; Vol. 17
Grewal, Dhruv
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2006
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Escaping the black hole : minimizing the damage from the marketing-sales disconnect
Schmonsees, Robert J.
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2005
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41
Enhancing knowledge development in marketing ; Vol. 15
Walker, Beth A.
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2005
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42
Simply better : winning and keeping customers by delivering what matters most
Barwise, Patrick
;
Meehan, Sean A.
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2004
Persistent link: https://www.econbiz.de/10001830108
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43
Higher profits through customer lock-in : a roadmap
Büschken, Joachim
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2004
Persistent link: https://www.econbiz.de/10001851118
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44
When marketing becomes a minefield
2004
Persistent link: https://www.econbiz.de/10001950121
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45
Accountable marketing : the economics of data-driven marketing
Rosenwald, Peter J.
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2004
Persistent link: https://www.econbiz.de/10001962037
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Mass affluence : seven new rules of marketing to today's consumer
Nunes, Paul
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Johnson, Brian
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2004
Persistent link: https://www.econbiz.de/10001932772
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"Marketing theory and applications" ; 2004=Vol. 15
Cron, William L.
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2004
Persistent link: https://www.econbiz.de/10002170130
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48
Enhancing knowledge development in marketing ; Vol. 15
Bernhardt, Kenneth L.
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contributor
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2004
Persistent link: https://www.econbiz.de/10003767941
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49
"Marketing theory and applications" ; 2003=Vol. 14
Henderson, Geraldine Rosa
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2003
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"Marketing theory and applications" ; 2002=Vol. 13
Evans, Kenneth R.
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Scheer, Lisa K.
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2002
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