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9
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International journal of technology marketing : IJTMkt
SpringerLink / Bücher
521
Journal of business research : JBR
386
Industrial marketing management : the international journal for industrial and high-tech firms
279
Europäische Hochschulschriften / 5
230
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192
European journal of marketing : EJM
178
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168
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165
Journal of the Academy of Marketing Science
148
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139
Gabler Edition Wissenschaft
126
The journal of business & industrial marketing
117
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114
Marketing intelligence & planning
106
Journal of marketing communications
103
Lehrbuch
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
94
Journal of retailing and consumer services
84
Management science : journal of the Institute for Operations Research and the Management Sciences
71
Marketing theory
71
Journal of marketing research : JMR
67
Marketing : ZFP ; journal of research and management
67
The marketing review
67
Jahrbuch der Absatz- und Verbrauchsforschung
66
Journal of macromarketing : examining the interactions among markets, marketing, and society
66
Journal of advertising research
63
Journal of marketing education : JME
63
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
62
The journal of brand management : an international journal
62
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
60
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
60
Hamburger Schriften zur Marketingforschung
59
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
59
Asia Pacific journal of marketing and logistics
58
Arbeitspapier / Institut für Marketing, Universität Mannheim
57
Business horizons
57
Journal of business-to-business marketing
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Research
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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Journal of business economics : JBE
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1
Advertising agency selection, customer retention and satisfaction factors : an exploratory research in the Greek advertising market
Katsonis, Nikolaos
;
Tsekouropoulos, Georgios
; …
- In:
International journal of technology marketing : IJTMkt
13
(
2019
)
2
,
pp. 125-142
Persistent link: https://www.econbiz.de/10012140190
Saved in:
2
Effective use of technology in companies' marketing dynamics
Papaioannou, Eugenia
(
ed.
);
Pyatt, Alison
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012140211
Saved in:
3
Technology-based marketing strategies through the consumer lens : how might perceptions of ethicality and effectiveness interrelate?
Brooksbank, Roger
;
Fullerton, Sam
;
Miller, Steven
- In:
International journal of technology marketing : IJTMkt
13
(
2019
)
3/4
,
pp. 428-451
Persistent link: https://www.econbiz.de/10012209497
Saved in:
4
Advertising message strategy analysis for award-winning digital ads
Yfantidou, Ioanna
;
Riskos, Kyriakos
;
Tsourvakas, George
- In:
International journal of technology marketing : IJTMkt
12
(
2017
)
4
,
pp. 340-355
Persistent link: https://www.econbiz.de/10011862031
Saved in:
5
Communicating and developing relationships through Facebook : the case of Greek organisations
Kotzaivazoglou, Iordanis
- In:
International journal of technology marketing : IJTMkt
12
(
2017
)
4
,
pp. 375-388
Persistent link: https://www.econbiz.de/10011862037
Saved in:
6
Trial-and-error marketing : the role of the customer in tech start-ups
Eggers, Fabian
;
Brown McCabe, Deborah
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
2
,
pp. 149-164
Persistent link: https://www.econbiz.de/10011542599
Saved in:
7
Communicating high-tech products : a comparison between print advertisements of automotive premium and standard brands
Baccarella, Christian V.
;
Scheiner, Christian Willi
; …
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
1
,
pp. 24-38
Persistent link: https://www.econbiz.de/10011478607
Saved in:
8
How to bring innovation into a conservative market?
Sedysheva, Maritana
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
1
,
pp. 39-54
Persistent link: https://www.econbiz.de/10011478620
Saved in:
9
Revisiting the Marketing Strategy and Tactics of Technology Innovative Solutions
2016
Persistent link: https://www.econbiz.de/10011478662
Saved in:
10
Challenges and opportunities in marketing in the contemporary technological environment
Assimakopoulos, Costas
(
ed.
);
Del Chiappa, Giacomo
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011628216
Saved in:
11
Intention : customer perceived market orientation and perceived environmental sustainability information
Millson, Murray R.
- In:
International journal of technology marketing : IJTMkt
10
(
2015
)
3
,
pp. 248-265
Persistent link: https://www.econbiz.de/10011478336
Saved in:
12
Combining qualitative design-based methods and quantitative consumer research methods to improve customer experience in small service businesses : an example from the health club i...
Veen, Gerrita van der
;
Lugt, Remko van der
;
Lille, …
- In:
International journal of technology marketing : IJTMkt
10
(
2015
)
3
,
pp. 266-286
Persistent link: https://www.econbiz.de/10011478341
Saved in:
13
Special issue: innovation and new marketing channels
Melanthiou, Yioula
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10011478563
Saved in:
14
Special issue: Marketing innovative technology solutions in global market : insights and perspectives
Brem, Alexander
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011308468
Saved in:
15
Mobile marketing : a contemporary strategic perspective
Amirkhanpour, Monaliz
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
International journal of technology marketing : IJTMkt
9
(
2014
)
3
,
pp. 252-269
Persistent link: https://www.econbiz.de/10010490512
Saved in:
16
Marketing information technology to the bottom of the pyramid market case study : the Aakash tablet
Sharma, Poonam
;
Engle, Marcy
;
Coburn, Victor
;
Smith, Anthony
- In:
International journal of technology marketing : IJTMkt
8
(
2013
)
4
,
pp. 386-394
Persistent link: https://www.econbiz.de/10010201181
Saved in:
17
Distinctive dynamic capabilities for new business creation : sensing, seizing, scaling and separating
Roseno, Axel
;
Enkel, Ellen
;
Mezger, Florian
- In:
International journal of technology marketing : IJTMkt
8
(
2013
)
2
,
pp. 197-234
Persistent link: https://www.econbiz.de/10009759275
Saved in:
18
Building up a firm's commercialisation competence : from product concept to the first reference
Aarikka-Stenroos, Leena
;
Lehtimäki, Tuula
- In:
International journal of technology marketing : IJTMkt
8
(
2013
)
2
,
pp. 177-196
Persistent link: https://www.econbiz.de/10009759276
Saved in:
19
Independent inventors and inbound open innovation : using a resource-based approach to create a tool for screening inventor approaches in order to facilitate technology in-licensin...
Smeilus, Gavin
;
Harris, Robert J.
;
Pollard, Andrew
- In:
International journal of technology marketing : IJTMkt
8
(
2013
)
2
,
pp. 102-126
Persistent link: https://www.econbiz.de/10009759285
Saved in:
20
Special issue: Action for innovation : marketing inventions with success
Brem, Alexander
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009759287
Saved in:
21
A study of software product sampling
Tu, Yanbin
;
Lu, Min
;
Tung, Y. Alex
- In:
International journal of technology marketing : IJTMkt
7
(
2012
)
3
,
pp. 306-323
Persistent link: https://www.econbiz.de/10009576389
Saved in:
22
Special issue on strategic practices and cases adopted for technology marketing
Sardana, G. D.
(
contributor
)
- In:
International journal of technology marketing : IJTMkt
7
(
2012
)
3
,
pp. 225-286
Persistent link: https://www.econbiz.de/10009576443
Saved in:
23
Editorial : considering marketing of technology solutions from a dual perspective
Brem, Alexander
;
Viardot, Eric
- In:
International journal of technology marketing : IJTMkt
7
(
2012
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10009545455
Saved in:
24
The involvement process through social media in 2010 UK election : is it a real Facebook based participation?
Artusi, Marco
;
Maurizzi, Andrea
- In:
International journal of technology marketing : IJTMkt
6
(
2011/12
)
4
,
pp. 305-315
Persistent link: https://www.econbiz.de/10009546064
Saved in:
25
Overcoming the pitfalls in external technology commercialisation : a managerial guide
Kutvonen, Antero
;
Savitskaya, Irina
- In:
International journal of technology marketing : IJTMkt
7
(
2012
)
2
,
pp. 135-150
Persistent link: https://www.econbiz.de/10009564984
Saved in:
26
Special issue: The renewed voice of the customer in innovation design
Brem, Alexander
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009373856
Saved in:
27
Reconsidering the role of brainstorming in the marketing of technology-driven innovation
Kuo, David Chien-liang
;
Lin, Chien-chiang
;
Yang, Jui-lin
- In:
International journal of technology marketing : IJTMkt
6
(
2011
)
1
,
pp. 4-16
Persistent link: https://www.econbiz.de/10009373863
Saved in:
28
Case study : Nokia's strategies in Indian mobile handsets markets during 2002 to 2006
Bidyarthi, H. M. Jha
;
Srivastava, Ashish K.
;
Bokad, P. V.
; …
- In:
International journal of technology marketing : IJTMkt
6
(
2011
)
2
,
pp. 178-188
Persistent link: https://www.econbiz.de/10009405894
Saved in:
29
Special issue: Marketing of emerging technologies
Sengupta, Sanjit
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009412250
Saved in:
30
Marketing of technological knowledge : an empirical analysis of licensing activities of university TLOs in Japan
Yoneyama, Shigemi
;
Senoo, Dai
;
Watanabe, Toshiya
- In:
International journal of technology marketing : IJTMkt
5
(
2010
)
2
,
pp. 127-144
Persistent link: https://www.econbiz.de/10008746095
Saved in:
31
Virtual technology marketing and governance problems : how can firms benefit from dynamic boundaries?
O, In gyu
- In:
International journal of technology marketing : IJTMkt
5
(
2010
)
2
,
pp. 111-126
Persistent link: https://www.econbiz.de/10008746098
Saved in:
32
Launching enterprise data backup and recovery solutions : the case of Ozonetel
Kumar, Sujit
;
Varma, Siddharth
- In:
International journal of technology marketing : IJTMkt
5
(
2010
)
1
,
pp. 15-26
Persistent link: https://www.econbiz.de/10003991599
Saved in:
33
KMA Remarketing Corporation
Chaubey, Manmohan D.
- In:
International journal of technology marketing : IJTMkt
5
(
2010
)
1
,
pp. 59-66
Persistent link: https://www.econbiz.de/10003991613
Saved in:
34
Using social networks as a promotional tool for higher education institutions
Melanthiou, Yioula
;
Fantis, Sophia
- In:
International journal of technology marketing : IJTMkt
5
(
2010
)
4
,
pp. 303-314
Persistent link: https://www.econbiz.de/10009154590
Saved in:
35
Special issue: Today's consumer : online, mobile and social
Melanthiou, Yioula
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10009154592
Saved in:
36
Marketing mixes for digital products : a study of the marketspaces in China
Wang, Y.
;
Wang, K. L.
;
Yao, J. T.
- In:
International journal of technology marketing : IJTMkt
4
(
2009
)
1
,
pp. 15-42
Persistent link: https://www.econbiz.de/10003838025
Saved in:
37
A study of the diffusion parameters and marketing decision variables for a family of technological innovations
Chanda, Udayan
;
Bardhan, Amit Kumar
- In:
International journal of technology marketing : IJTMkt
3
(
2008
)
4
,
pp. 358-375
Persistent link: https://www.econbiz.de/10003809504
Saved in:
38
Adoption of stationary fuel cells: a focus group study with potential users
Karger, Cornelia R.
;
Bongartz, Richard
- In:
International journal of technology marketing : IJTMkt
3
(
2008
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10003717520
Saved in:
39
Managing the innovative deployment of Information and Communication Technologies (ICTs) for Global Service Organisations
Fellenz, Martin R.
;
Brady, Mairead
- In:
International journal of technology marketing : IJTMkt
3
(
2008
)
1
,
pp. 39-55
Persistent link: https://www.econbiz.de/10003717529
Saved in:
40
Beyond the interoperability of telephony, VoIP and networking: self-realisation marketing contribution to value creation in telecommunications sector
Arruda Filho, Emílio José Montero
;
Cassia, Fabio
; …
- In:
International journal of technology marketing : IJTMkt
3
(
2008
)
1
,
pp. 56-80
Persistent link: https://www.econbiz.de/10003717531
Saved in:
41
Market creation for radical ICT innovations - an empirical analysis
Ruokonen, Mika
;
Nummela, Niina
;
Puumalainen, Kaisu
; …
- In:
International journal of technology marketing : IJTMkt
3
(
2008
)
2
,
pp. 97-115
Persistent link: https://www.econbiz.de/10003739616
Saved in:
42
Vaporware : a tug of war between market freezing and cannibalisation
Bao, Yongchuan
- In:
International journal of technology marketing : IJTMkt
3
(
2008
)
2
,
pp. 116-136
Persistent link: https://www.econbiz.de/10003739623
Saved in:
43
Do you know Y? Mobile internet and the thumb generation
Lim, Lynn L. K.
;
Chou, Mei Wen
;
Melewar, T. C.
- In:
International journal of technology marketing : IJTMkt
3
(
2008
)
2
,
pp. 137-152
Persistent link: https://www.econbiz.de/10003739628
Saved in:
44
Out on the pull : how small firms are making themselves sexy with new online promotion techniques
Harris, Lisa
;
Rae, Alan
;
Grewal, Simran
- In:
International journal of technology marketing : IJTMkt
3
(
2008
)
2
,
pp. 153-168
Persistent link: https://www.econbiz.de/10003739632
Saved in:
45
Electronic customer relationship management : a new approach to self-evaluate a tourism destination
Zehrer, Anita
;
Fenkart, Susanne
- In:
International journal of technology marketing : IJTMkt
3
(
2008
)
2
,
pp. 169-182
Persistent link: https://www.econbiz.de/10003739644
Saved in:
46
The distinction between the success and failure factors driving the implementation of e-channels of distribution : the case of Taiwan
Wang, Michael Chih-Hung
;
Chen, Lily Shui-Lien
;
Cheng, …
- In:
International journal of technology marketing : IJTMkt
3
(
2008
)
2
,
pp. 183-201
Persistent link: https://www.econbiz.de/10003739652
Saved in:
47
Selling technology to Hong Kong manufactureres : an empirical extension of the technology acceptance model
Au, Alan Kai Ming
;
Yeung, Matthew C. H.
- In:
International journal of technology marketing : IJTMkt
2
(
2007
)
3
,
pp. 201-224
Persistent link: https://www.econbiz.de/10003601990
Saved in:
48
Managing external technology commercialisation : a process perspective
Lichtenthaler, Ulrich
- In:
International journal of technology marketing : IJTMkt
2
(
2007
)
3
,
pp. 225-242
Persistent link: https://www.econbiz.de/10003602002
Saved in:
49
Individual assessment of humanlike consumer robots : an extended TAM with aesthetic response and tolerance
Oyedele, Adesegun
;
Hong, Soonkwan
;
Minor, Michael
- In:
International journal of technology marketing : IJTMkt
2
(
2007
)
3
,
pp. 243-263
Persistent link: https://www.econbiz.de/10003602010
Saved in:
50
A discussion of new business models for 3D printing
Anderson, Phil
;
Sherman, Cherie Ann
- In:
International journal of technology marketing : IJTMkt
2
(
2007
)
3
,
pp. 280-294
Persistent link: https://www.econbiz.de/10003602030
Saved in:
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