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Search: subject_exact:"Marketingpolitik"
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Marketing
18,860
Marketingmanagement
16,895
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16,191
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3,861
Theory
3,849
Konsumentenverhalten
3,494
Consumer behaviour
3,490
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3,291
Germany
2,932
Beziehungsmarketing
2,395
Relationship marketing
2,381
USA
2,049
United States
1,932
Strategisches Management
1,849
Markenführung
1,781
Brand management
1,780
Online-Marketing
1,497
Internet marketing
1,420
Marktforschung
1,330
Unternehmenserfolg
1,210
Innovation
1,175
Firm performance
1,172
Strategic management
1,125
Marketingtheorie
1,105
Werbung
1,078
Marketing theory
1,056
Market research
1,019
KMU
986
SME
985
Internationales Marketing
940
Advertising
898
Management
891
Social Web
890
Social web
890
International marketing
871
Markenimage
733
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725
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717
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717
Brand image
713
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2,106
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13,233
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415
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9,590
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3,682
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2,081
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2,081
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1,753
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1,656
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1,384
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1,147
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1,036
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873
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861
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860
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860
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772
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689
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689
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548
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416
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373
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350
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224
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224
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174
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174
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148
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140
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97
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88
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88
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87
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82
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19,884
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11,051
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191
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130
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114
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35
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34
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32
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27
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25
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22
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15
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9
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Meffert, Heribert
258
Kotler, Philip
246
Bruhn, Manfred
239
Pepels, Werner
158
Homburg, Christian
121
Wiedmann, Klaus-Peter
81
Belz, Christian
78
Bauer, Hans H.
77
Sheth, Jagdish N.
75
Tomczak, Torsten
70
Kirchgeorg, Manfred
67
Fritz, Wolfgang
65
Backhaus, Klaus
63
Kleinaltenkamp, Michael
59
Reinecke, Sven
59
Diller, Hermann
54
Esch, Franz-Rudolf
52
McDonald, Malcolm
52
Kumar, V.
50
Kreutzer, Ralf T.
48
Zerres, Michael P.
48
Baker, Michael John
47
Dichtl, Erwin
47
Keller, Kevin Lane
47
Armstrong, Gary
46
Ahlert, Dieter
45
Kuß, Alfred
44
Albers, Sönke
43
Kitchen, Philip J.
41
Piercy, Nigel
41
Raffée, Hans
39
Berndt, Ralph
38
Huber, Frank
38
Kerin, Roger A.
38
Nufer, Gerd
38
Unger, Fritz
38
Burmann, Christoph
37
Herrmann, Andreas
35
Koschnick, Wolfgang J.
35
Weis, Hans Christian
35
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All
Springer Fachmedien Wiesbaden
168
American Marketing Association
117
European Society for Opinion and Marketing Research
34
Books on Demand GmbH <Norderstedt>
30
Fördergesellschaft Marketing an der Universität Augsburg
30
Edward Elgar Publishing
23
IGI Global
21
Haufe-Lexware GmbH & Co. KG
20
Verlag Dr. Kovač
20
De Gruyter Oldenbourg
19
Fachhochschule Reutlingen / European School of Business
17
National Bureau of Economic Research
17
W. Kohlhammer GmbH
17
OECD
16
Verlag Franz Vahlen
16
Duncker & Humblot
15
Uni-Taschenbücher GmbH
15
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
15
Springer-Verlag GmbH
14
Springer Gabler <Firma>
13
Springer International Publishing
13
GATE Germany, Konsortium Internationales Hochschulmarketing
12
UVK Verlagsgesellschaft mbH
12
Chartered Institute of Marketing
11
Forschungsinstitut für Absatz und Handel <Sankt Gallen>
11
Information Resources Management Association
11
Institut für Marketing <Münster, Westfalen>
11
Absatzwirtschaftliche Gesellschaft
10
Academy of Marketing Science
10
American Management Association
10
Deutsche Marketing-Vereinigung
10
Gesellschaft für Konsum-, Markt- und Absatzforschung
10
NetLibrary, Inc
10
Campus Verlag
9
Erasmus Research Institute of Management
9
Harvard Graduate School of Business Administration
9
Wiley-VCH
9
AMACOM
8
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
8
Berliner Wissenschafts-Verlag
7
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SpringerLink / Bücher
521
Journal of business research : JBR
390
Industrial marketing management : the international journal for industrial and high-tech firms
292
Europäische Hochschulschriften / 5
230
Journal of strategic marketing
203
European journal of marketing : EJM
178
Journal of marketing management : MM
168
Springer eBook Collection
166
Journal of the Academy of Marketing Science
155
Journal of marketing
140
Gabler Edition Wissenschaft
126
The journal of business & industrial marketing
117
Marketing intelligence & planning
116
Springer eBook Collection / Business and Economics
114
Journal of marketing communications
106
Lehrbuch
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
Journal of retailing and consumer services
84
Management science : journal of the Institute for Operations Research and the Management Sciences
71
Marketing theory
71
Journal of marketing education : JME
70
Journal of marketing research : JMR
67
Marketing : ZFP ; journal of research and management
67
The marketing review
67
Jahrbuch der Absatz- und Verbrauchsforschung
66
Journal of macromarketing : examining the interactions among markets, marketing, and society
66
Journal of advertising research
65
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
62
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
62
The journal of brand management : an international journal
62
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
60
Hamburger Schriften zur Marketingforschung
59
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
59
Asia Pacific journal of marketing and logistics
58
Arbeitspapier / Institut für Marketing, Universität Mannheim
57
Business horizons
57
Journal of business-to-business marketing
57
Research
57
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
55
Journal of business economics : JBE
54
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ECONIS (ZBW)
27,705
USB Cologne (EcoSocSci)
4,875
OLC EcoSci
17
EconStor
14
Showing
14,651
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14651
Die Wirkung von Glaubwürdigkeit in der Marketingkommunikation : eine Analyse der kurz- und langfristigen Effekte
Küster-Rohde, Franziska
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003927072
Saved in:
14652
Vermarktung des Spitzenhandballs : eine ökonomische Analyse der Handball-Bundesliga Frauen
Mielke, Gabriele
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003927614
Saved in:
14653
Standardisierung im Internationalen Marketing : Entwicklung eines Analyseschemas ; empirische Anwendung in der europäischen Automobilindustrie
Dolski, Joerg
-
2010
Persistent link: https://www.econbiz.de/10003927637
Saved in:
14654
PR-Management für Hochschulen
Schneider, André
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003927672
Saved in:
14655
Rechtlich fit für Social-Media-Marketing?
Kohn, Regina
- In:
Wirtschaftsinformatik & Management : Zeitschrift für …
2
(
2010
)
1
,
pp. 46-48
Persistent link: https://www.econbiz.de/10003928102
Saved in:
14656
Controlling in Marketing und Vertrieb : Planung, Budgetierung und Performance Measurement
Artz, Martin
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003960304
Saved in:
14657
Die Rolle der E-Mail-Kommunikation im Hochschulmarketing : eine internationale Untersuchung zum Umgang mit Interessentenanfragen
Moss, Christoph
;
Weiser, Stephanie
-
2010
Persistent link: https://www.econbiz.de/10003960315
Saved in:
14658
Realisierung einer Planspiel-Lehrveranstaltung unter Verwendung der dafür konzipierten Entwicklungsumgebung Produktions- und Absatzsimulation
Petermann, Jan
-
2010
-
1. Aufl
Persistent link: https://www.econbiz.de/10003960319
Saved in:
14659
So what if remanufacturing cannibalizes my new product sales?
Atasu, Atalay
;
Guide, V. Daniel R.
;
Van Wassenhove, Luk N.
- In:
California management review
52
(
2009/10
)
2
,
pp. 56-76
Persistent link: https://www.econbiz.de/10003960512
Saved in:
14660
Marketing strategy and marketing performance measurement system : exploring the relationship
Lamberti, Lucio
;
Noci, Giuliano
- In:
European management journal
28
(
2010
)
2
,
pp. 139-152
Persistent link: https://www.econbiz.de/10003960920
Saved in:
14661
Understanding value formation : a study of marketing communications practices at the food retailer ICA
Ots, Mart
-
2010
Persistent link: https://www.econbiz.de/10003962071
Saved in:
14662
The effects of economic convergence on the formulation of marketing strategy: an analysis of the European automobile industry
Hyŏn, Chae-hun
- In:
International journal of business
15
(
2010
)
2
,
pp. 143-158
Persistent link: https://www.econbiz.de/10003962170
Saved in:
14663
The influence of ethical climate on marketing employees' job attitudes and behaviors
DeConinck, James B.
- In:
Journal of business research : JBR
63
(
2010
)
4
,
pp. 384-391
Persistent link: https://www.econbiz.de/10003962275
Saved in:
14664
Is small business better than big business for marketing managers?
Singhapakdi, Anusorn
;
Sirgy, M. Joseph
;
Lee, Dong-jin
- In:
Journal of business research : JBR
63
(
2010
)
4
,
pp. 418-423
Persistent link: https://www.econbiz.de/10003962303
Saved in:
14665
Customer loyalty and lifetime value : an empirical investigation of consumer packaged goods
Zhang, Jason Q.
;
Dixit, Ashutosh
;
Friedmann, Roberto
- In:
Journal of marketing theory and practice
18
(
2010
)
2
,
pp. 127-139
Persistent link: https://www.econbiz.de/10003962427
Saved in:
14666
Is "consumer orientation" a dimension of market orientation in consumer markets?
Coley, Linda Silver
;
Mentzer, John T.
;
Cooper, Martha C.
- In:
Journal of marketing theory and practice
18
(
2010
)
2
,
pp. 141-154
Persistent link: https://www.econbiz.de/10003962430
Saved in:
14667
The effect of product adaptation and market orientation on export performance : a survey of Thai managers
Tantong, Phattarawan
;
Karande, Kiran
;
Nair, Anil
; …
- In:
Journal of marketing theory and practice
18
(
2010
)
2
,
pp. 155-169
Persistent link: https://www.econbiz.de/10003962432
Saved in:
14668
The influence of different types of cues-to-action on vaccination behavior : an exploratory study
Morgan, Felicia N.
;
Brown McCabe, Deborah
;
Howley, …
- In:
Journal of marketing theory and practice
18
(
2010
)
2
,
pp. 191-208
Persistent link: https://www.econbiz.de/10003962443
Saved in:
14669
Integrating advertising and publicity : a theoretical examination of the effects of exposure sequence, publicity valence, and product attribute consistency
Kim, Jooyoung
;
Yoon, Hye Jin
;
Lee, Sun Young
- In:
Journal of advertising : official publication of the …
39
(
2010
)
1
,
pp. 97-113
Persistent link: https://www.econbiz.de/10003962685
Saved in:
14670
An integrated marketing capability benchmarking approach to dealer performance through parametric and nonparametric analyses
Akdeniz, M. Billur
;
Gonzalez-Padron, Tracy
;
Calantone, …
- In:
Industrial marketing management : the international …
39
(
2010
)
1
,
pp. 150-160
Persistent link: https://www.econbiz.de/10003962941
Saved in:
14671
Market orientation, ownership type, and e-business assimilation : evidence from Chinese firms
Li, Dahui
;
Chau, Patrick Y. K.
;
Lai, Fujun
- In:
Decision sciences : DS
41
(
2010
)
1
,
pp. 115-145
Persistent link: https://www.econbiz.de/10003963065
Saved in:
14672
Marketing out of the recession : recovery is coming, but things will never be the same again
Piercy, Nigel
;
Cravens, David W.
;
Lane, Nikala
- In:
The marketing review
10
(
2010
)
1
,
pp. 3-23
Persistent link: https://www.econbiz.de/10003963377
Saved in:
14673
Measuring marketing performance : a review and a framework
Gao, Yuhui
- In:
The marketing review
10
(
2010
)
1
,
pp. 25-40
Persistent link: https://www.econbiz.de/10003963397
Saved in:
14674
A critical account of the process of branding : towards a synthetis
El-Amir, Ayman
;
Burt, Steve
- In:
The marketing review
10
(
2010
)
1
,
pp. 69-86
Persistent link: https://www.econbiz.de/10003963420
Saved in:
14675
A perusal of extant literature on market orientation : concern for its implementation
Kaur, Gurjeet
;
Gupta, Mahesh Chander
- In:
The marketing review
10
(
2010
)
1
,
pp. 87-105
Persistent link: https://www.econbiz.de/10003963428
Saved in:
14676
Journal of Islamic marketing
Bingley : Emerald
-
1.2010 -
Persistent link: https://www.econbiz.de/10003963645
Saved in:
14677
Sportvermarktung in Krisenzeiten : erfolgreiche Strategien für Vereine und Verbände
Rohlmann, Peter
-
2010
Persistent link: https://www.econbiz.de/10003963658
Saved in:
14678
Moving beyond binary opposition : exploring the tapestry of gender in consumer research and marketing
Bettany, Shona
;
Dobscha, Susan
;
O'Malley, Lisa
; …
- In:
Marketing theory
10
(
2010
)
1
,
pp. 3-28
Persistent link: https://www.econbiz.de/10003964023
Saved in:
14679
Prototypes versus examples : a new model of online credibility for commercial websites
Guido, Gianluigi
;
Prete, M. Irene
;
Sammarco, Luigi
- In:
Journal of targeting, measurement and analysis for marketing
18
(
2010
)
1
,
pp. 3-16
Persistent link: https://www.econbiz.de/10003964160
Saved in:
14680
Market orientation of small ethnic minority-owned hospitality firms
Altinay, Levent
- In:
International journal of hospitality management
29
(
2010
)
1
,
pp. 148-156
Persistent link: https://www.econbiz.de/10003964248
Saved in:
14681
Management by the cognitive range : a perspective on knowledge management
Inuzuka, Atsushi
- In:
International journal of technology management : IJTM
49
(
2010
)
4
,
pp. 384-400
Persistent link: https://www.econbiz.de/10003964422
Saved in:
14682
Schutzmaßnahmen gegen Produktpiraterie im Funktionalbereich Marketing
Rehn, Selina C.W.
- In:
Managementmaßnahmen gegen Produktpiraterie und …
,
(pp. 121-181)
.
2010
Persistent link: https://www.econbiz.de/10003964726
Saved in:
14683
Half a century of marketing ethics: shifting perspectives and emerging trends
Schlegelmilch, Bodo B.
;
Öberseder, Magdalena
- In:
Journal of business ethics : JOBE
93
(
2010
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10003965521
Saved in:
14684
Demand and supply integration : a conceptual framework of value creation through knowledge management
Esper, Terry L.
;
Ellinger, Alexander E.
;
Stank, Theodore P.
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
1
,
pp. 5-18
Persistent link: https://www.econbiz.de/10003965740
Saved in:
14685
Supply chain technology : the role of environment in predicting performance
Davis-Sramek, Beth
;
Germain, Richard
;
Iyer, Karthik
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
1
,
pp. 42-55
Persistent link: https://www.econbiz.de/10003965748
Saved in:
14686
Gaining comparative advantage in supply chain relationships : the mediating role of market-oriented IT competence
Davis, Donna F.
;
Golicic, Susan L.
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
1
,
pp. 56-70
Persistent link: https://www.econbiz.de/10003965751
Saved in:
14687
Marketing at the retail shelf : an examination of moderating effects of logistics on SKU market share
Waller, Matthew A.
;
Williams, Brent D.
;
Tangari, Andrea …
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
1
,
pp. 105-117
Persistent link: https://www.econbiz.de/10003965754
Saved in:
14688
Special issue: Exploring the relationship between marketing and supply chain management
Mentzer, John T.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003965755
Saved in:
14689
Walking in Memphis : testing one DMO's marketing strategy to millennials
Loda, Marsha D.
;
Coleman, Barbara C.
;
Backman, Kenneth
- In:
Journal of travel research : a quarterly publication of …
49
(
2010/11
)
1
,
pp. 46-55
Persistent link: https://www.econbiz.de/10003966084
Saved in:
14690
Future Kids : die geheimen Wünsche und wa(h)ren Bedürfnisse der Konsumenten von morgen
Kirig, Anja
;
Friedemann, Christiane
;
Langwieser, Corinna
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003966696
Saved in:
14691
Marketing communications : a brand narrative approach
Dahlén, Micael
;
Lange, Fredrik
;
Smith, Terry
-
2010
Persistent link: https://www.econbiz.de/10003856512
Saved in:
14692
Google Marketing : Werben mit AdWords, Analytics, AdSense & Co ; [Werben mit Google]
Rupp, Susanne
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003856561
Saved in:
14693
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
Rapp, Stan
(
ed.
)
-
2010
Persistent link: https://www.econbiz.de/10003858320
Saved in:
14694
Global marketing strategy : past, present, and future
Douglas, Susan P.
;
Craig, C. S.
- In:
The past, present and future of international business …
,
(pp. 431-457)
.
2010
Persistent link: https://www.econbiz.de/10008656875
Saved in:
14695
Übungsbuch zur Einführung in die Allgemeine Betriebswirtschaftslehre
Wöhe, Günter
;
Kaiser, Hans
;
Döring, Ulrich
-
2010
-
13., überarb. und aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10008656927
Saved in:
14696
Reconnecting marketing to markets
Araujo, Luis
(
ed.
)
-
2010
-
1. publ.
Persistent link: https://www.econbiz.de/10008657783
Saved in:
14697
Business schools' use of corporate social responsibility as a corporate marketing strategy
Nielsen, Anne Ellerup
;
Thomsen, Christa
- In:
Contemplating corporate marketing, identity and …
,
(pp. 144-156)
.
2010
Persistent link: https://www.econbiz.de/10008658052
Saved in:
14698
Corporate social responsibility and corporate identity : potentials for disciplinary cross-fertilization within research and teaching
Nielsen, Anne Ellerup
;
Johansen, Trine Susanne
- In:
Contemplating corporate marketing, identity and …
,
(pp. 51-59)
.
2010
Persistent link: https://www.econbiz.de/10008658060
Saved in:
14699
The missing link in corporate marketing
Jančič, Zlatko
- In:
Contemplating corporate marketing, identity and …
,
(pp. 49-50)
.
2010
Persistent link: https://www.econbiz.de/10008658061
Saved in:
14700
Schools of thought in corporate marketing : traces and future perspectives
Kernstock, Joachim
;
Brexendorf, Tim Oliver
- In:
Contemplating corporate marketing, identity and …
,
(pp. 36-48)
.
2010
Persistent link: https://www.econbiz.de/10008658062
Saved in:
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