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~person:"Brettel, Malte"
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Search: subject_exact:"Marketingstrategie"
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Marketing management
17
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17
Firm performance
7
Unternehmenserfolg
7
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6
Unternehmensgründung
6
Deutschland
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2
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Brettel, Malte
Kotler, Philip
94
Bruhn, Manfred
85
Meffert, Heribert
66
Homburg, Christian
65
Pepels, Werner
47
Sheth, Jagdish N.
42
Keller, Kevin Lane
38
Kumar, V.
38
Esch, Franz-Rudolf
36
Tomczak, Torsten
36
Kirchgeorg, Manfred
35
Wiedmann, Klaus-Peter
34
Backhaus, Klaus
33
Bauer, Hans H.
33
Piercy, Nigel
30
Kitchen, Philip J.
29
Vrontis, Demetris
29
Albers, Sönke
28
Kuß, Alfred
28
Kerin, Roger A.
27
Kleinaltenkamp, Michael
26
Schneider, Willy
26
Berndt, Ralph
25
Burmann, Christoph
25
O'Cass, Aron
24
Diller, Hermann
23
Fritz, Wolfgang
23
Peter, Jerome Paul
23
Melewar, T. C.
22
Reinecke, Sven
22
Varadarajan, Rajan
22
Armstrong, Gary
21
Balmer, John M. T.
21
Fantapié Altobelli, Claudia
21
Hartley, Steven W.
21
Hinson, Robert
21
McDonald, Malcolm
21
Morgan, Neil A.
21
Rajagopal
21
Schultz, Don E.
21
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Die Betriebswirtschaft : DBW
1
E-entrepreneurship and ICT ventures : strategy, organization and technology
1
Entrepreneurial marketing
1
Entrepreneurship, theory and practice : ET & P
1
European management journal
1
Gabler Edition Wissenschaft / Entrepreneurship
1
International journal of e-entrepreneurship and innovation : IJEEI ; an official publication of the Information Resources Management Association
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business economics : JBE
1
Journal of business research : JBR
1
Journal of international marketing
1
Journal of marketing
1
Journal of marketing management : MM
1
Journal of strategic marketing
1
Marketing letters : a journal of research in marketing
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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Technology analysis & strategic management
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ECONIS (ZBW)
17
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17
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1
Digital orientation : conceptualization and operationalization of a new strategic orientation
Kindermann, Bastian
;
Beutel, Sebastian
;
Garcia de …
- In:
European management journal
39
(
2021
)
5
,
pp. 645-657
Persistent link: https://www.econbiz.de/10013198101
Saved in:
2
Share repurchases and myopia : implications on the stock and consumer markets
Bendig, David
;
Willmann, Daniel
;
Strese, Steffen
; …
- In:
Journal of marketing
82
(
2018
)
2
,
pp. 19-41
Persistent link: https://www.econbiz.de/10011810249
Saved in:
3
Nonlinear and dynamic effects of responsive and proactive market orientation : a longitudinal investigation
Jaeger, Nikolai A.
;
Zacharias, Nicolas A.
;
Brettel, Malte
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 767-779
Persistent link: https://www.econbiz.de/10011634058
Saved in:
4
How entrepreneurial firms profit from pricing capabilities : an examination of technology-based ventures
Flatten, Tessa
;
Engelen, Andreas
;
Möller, Timo
; …
- In:
Entrepreneurship, theory and practice : ET & P
39
(
2015
)
5
,
pp. 1111-1136
Persistent link: https://www.econbiz.de/10011373284
Saved in:
5
Competition-motivated corporate social responsibility
Kemper, Jan
;
Schilke, Oliver
;
Reimann, Martin
;
Wang, Xuyi
; …
- In:
Journal of business research : JBR
66
(
2013
)
10
,
pp. 1954-1963
Persistent link: https://www.econbiz.de/10009772319
Saved in:
6
How departments' decision-making influence and interdepartmental dynamics relate to two facets of strategic market orientation
Oswald, Monika
;
Brettel, Malte
;
Engelen, Andreas
- In:
Journal of strategic marketing
20
(
2012
)
6
,
pp. 483-507
Persistent link: https://www.econbiz.de/10009663981
Saved in:
7
Alignment of market orientation and innovation as a success factor : a five-country study
Brettel, Malte
;
Oswald, Monika
;
Flatten, Tessa
- In:
Technology analysis & strategic management
24
(
2012
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10009710080
Saved in:
8
What is the "right" market orientation for new entrepreneurial ventures? : a five-country study
Brettel, Malte
;
Engelen, Andreas
;
Oswald, Monika
- In:
Entrepreneurial marketing
,
(pp. 83-109)
.
2011
Persistent link: https://www.econbiz.de/10009379616
Saved in:
9
Incorporating long-term effects in determining the effectiveness of different types of online advertising
Breuer, Ralph
;
Brettel, Malte
;
Engelen, Andreas
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
4
,
pp. 327-340
Persistent link: https://www.econbiz.de/10010217760
Saved in:
10
Die Wirkung von operativen Marketing-Mix-Fähigkeiten auf den Unternehmenserfolg : ein 4-Länder-Vergleich
Engelen, Andreas
;
Kemper, Jan
;
Brettel, Malte
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
62
(
2010
)
7
,
pp. 710-743
Persistent link: https://www.econbiz.de/10008696363
Saved in:
11
Market orientation in emerging firms : towards a more rigorous understanding of entrepreneurial marketing
Brettel, Malte
;
Engelen, Andreas
;
Heinemann, Florian
; …
- In:
E-entrepreneurship and ICT ventures : strategy, …
,
(pp. 44-67)
.
2010
Persistent link: https://www.econbiz.de/10003957128
Saved in:
12
The antecedents and consequences of a market orientation: the moderating role of organisational life cycles
Engelen, Andreas
;
Brettel, Malte
;
Heinemann, Florian
- In:
Journal of marketing management : MM
26
(
2010
)
5/6
,
pp. 515-547
Persistent link: https://www.econbiz.de/10003995635
Saved in:
13
Market orientation in emerging firms : towards a more rigorous understanding of entrepreneurial marketing
Brettel, Malte
;
Engelen, Andreas
;
Heinemann, Florian
; …
- In:
International journal of e-entrepreneurship and …
1
(
2010
)
4
,
pp. 1-21
Persistent link: https://www.econbiz.de/10009007800
Saved in:
14
Der Einfluss nationaler Kultur auf Stellhebel und Wirkung der Marktorientierung in deutschen und thailändischen jungen Unternehmen
Brettel, Malte
;
Engelen, Andreas
;
Heinemann, Florian
- In:
Journal of business economics : JBE
79
(
2009
)
1
,
pp. 59-92
Persistent link: https://www.econbiz.de/10003794251
Saved in:
15
Determinanten und Effekte der Marktorientierung : eine Analyse nicht-linearer Zusammenhänge
Engelen, Andreas
;
Brettel, Malte
- In:
Die Betriebswirtschaft : DBW
69
(
2009
)
6
,
pp. 717-739
Persistent link: https://www.econbiz.de/10003908257
Saved in:
16
Antecedents of market orientation: a cross-cultural comparison
Brettel, Malte
;
Engelen, Andreas
;
Heinemann, Florian
; …
- In:
Journal of international marketing
16
(
2008
)
2
,
pp. 84-119
Persistent link: https://www.econbiz.de/10003735800
Saved in:
17
Marketing-Controlling junger Wachstumsunternehmen : eine Fallstudienanalyse mit Internet-Unternehmen
Wufka, Carolin Sylvia
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003480574
Saved in:
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