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~isPartOf:"Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven"
~isPartOf:"Journal of macromarketing : examining the interactions among markets, marketing, and society"
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Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
Journal of macromarketing : examining the interactions among markets, marketing, and society
Journal of historical research in marketing
85
Marketing theory
82
SpringerLink / Bücher
71
Industrial marketing management : the international journal for industrial and high-tech firms
63
Journal of marketing management : MM
60
Journal of the Academy of Marketing Science
48
Legends in marketing
40
Journal of business research : JBR
37
European journal of marketing : EJM
33
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
Springer eBook Collection / Business and Economics
29
History of marketing thought ; Volume 1
28
AMS review : official publication of the Academy of Marketing Science
27
Marketing : ZFP ; journal of research and management
27
History of marketing thought ; Volume 2
24
Journal of marketing
24
Journal of marketing research : JMR
24
Journal of macromarketing
22
Review of marketing research
22
SAGE library in marketing
22
Lehrbuch
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Major theoretical debates and contemporary issues in marketing theory
18
The SAGE handbook of marketing theory
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
The development of marketing theory and its philosophical underpinnings
17
The history of marketing science
17
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
16
Journal of marketing education : JME
16
Australasian marketing journal
15
Critical marketing : issues in contemporary marketing
15
Gabler Edition Wissenschaft
15
Journal of strategic marketing
15
The impact of theory on representations of the consumer and the marketing organisation
15
ERIM report series research in management
14
Journal of customer behaviour
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
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ECONIS (ZBW)
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1
"Migrants are splendid types" : the "beautiful balts" megamarketing campaign to boost the reception of displaced persons in Australia after World War II
Krisjanous, Jayne
;
Kadirov, Djavlonbek
- In:
Journal of macromarketing : examining the interactions …
38
(
2018
)
4
,
pp. 425-440
Persistent link: https://www.econbiz.de/10011954421
Saved in:
2
Robert F. Lusch : one of a kind scholar and a macromarketer
Peterson, Mark
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
3
,
pp. 317-320
Persistent link: https://www.econbiz.de/10011750622
Saved in:
3
Can macromarketing learn from 40,000 years of history?
Layton, Roger A.
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
3
,
pp. 334-335
Persistent link: https://www.econbiz.de/10011750627
Saved in:
4
The role of marketing in ritual evolution
Cross, Samantha N. N.
;
Harrison, Robert L.
;
Gilly, Mary C.
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
4
,
pp. 460-478
Persistent link: https://www.econbiz.de/10011791114
Saved in:
5
The unintended consequences of the countercultural movement of the 1960s : what’s marketing got to do with it?
Stinerock, Robert
- In:
Journal of macromarketing : examining the interactions …
36
(
2016
)
2
,
pp. 229-236
Persistent link: https://www.econbiz.de/10011497342
Saved in:
6
Exploring the shaping of markets through controversies : methodological propositions for macromarketing studies
Blanchet, Vivien
;
Depeyre, Colette
- In:
Journal of macromarketing : examining the interactions …
36
(
2016
)
1
,
pp. 41-53
Persistent link: https://www.econbiz.de/10011452314
Saved in:
7
Investigating chrematistics in marketing systems : a research framework
Kadirov, Djavlonbek
;
Varey, Richard J.
;
Wolfenden, Sally
- In:
Journal of macromarketing : examining the interactions …
36
(
2016
)
1
,
pp. 54-67
Persistent link: https://www.econbiz.de/10011452315
Saved in:
8
Religion-related research in the journal of macromarketing, 1981-2014
Drenten, Jenna
;
McManus, Kristy
- In:
Journal of macromarketing : examining the interactions …
36
(
2016
)
4
,
pp. 377-387
Persistent link: https://www.econbiz.de/10011623702
Saved in:
9
"Whatever works" : the marketplace mission of Singapore's City Harvest Church
Yip, Jeaney
;
Ainsworth, Susan
- In:
Journal of macromarketing : examining the interactions …
36
(
2016
)
4
,
pp. 443-456
Persistent link: https://www.econbiz.de/10011623737
Saved in:
10
Special issue: Religion and macromarketing
Benton, Raymond
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011623763
Saved in:
11
The evolution of retailing : a meta review of literature
McArthur, Ellen
;
Weaven, Scott
;
Dant, Rajiv P.
- In:
Journal of macromarketing : examining the interactions …
36
(
2016
)
3
,
pp. 272-286
Persistent link: https://www.econbiz.de/10011561561
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12
Macro-social marketing
Kennedy, Ann-Marie
- In:
Journal of macromarketing : examining the interactions …
36
(
2016
)
3
,
pp. 354-365
Persistent link: https://www.econbiz.de/10011561603
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13
Creating the cautious consumer : marketing managerialism and bio-power in health consumption
Yngfalk, Carl
;
Yngfalk, Anna Fyrberg
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
4
,
pp. 435-447
Persistent link: https://www.econbiz.de/10011413160
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14
On "brand" : whether a semiotic marketing system or not
Gaski, John F.
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
3
,
pp. 387-390
Persistent link: https://www.econbiz.de/10011339723
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15
Diversity in marketing system assortments
Layton, Roger A.
;
Duan, Zhirong
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
3
,
pp. 320-333
Persistent link: https://www.econbiz.de/10011339732
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16
Brands defined as semiotic marketing systems
Conejo, Francisco
;
Wooliscroft, Ben
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
3
,
pp. 287-301
Persistent link: https://www.econbiz.de/10011339736
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17
Brand meaning rigidity in China
Eckhardt, Giana M.
;
Bengtsson, Anders
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
2
,
pp. 218-228
Persistent link: https://www.econbiz.de/10011286475
Saved in:
18
Sustainability as megatrend : two schools of macromarketing thought
Mittelstaedt, John D.
;
Shultz, Clifford J.
;
Kilbourne, …
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
3
,
pp. 253-264
Persistent link: https://www.econbiz.de/10010402644
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19
Introduction to the special issue: Sustainability as megatrend I
McDonagh, Pierre
;
Prothero, Andrea
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
3
,
pp. 248-252
Persistent link: https://www.econbiz.de/10010402645
Saved in:
20
Introduction to the special issue on subsistence marketplaces : from micro-level insights to macro-level impact
Viswanathan, Madhu
;
Shultz, Clifford J.
;
Sridharan, Srinivas
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
2
,
pp. 119-121
Persistent link: https://www.econbiz.de/10010379887
Saved in:
21
From subsistence marketplaces up, from general macromarketing theories down : bringing marketing's contribution to development into the theoretical midrange
Ingenbleek, Paul T. M.
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
2
,
pp. 199-212
Persistent link: https://www.econbiz.de/10010380639
Saved in:
22
Waste, art, and social change : transformative consumer research outside of the academy?
Tadajewski, Mark
;
Hamilton, Kathy
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
1
,
pp. 80-86
Persistent link: https://www.econbiz.de/10010257263
Saved in:
23
Authenticity : a macromarketing perspective
Kadirov, Djavlonbek
;
Varey, Richard J.
;
Wooliscroft, Ben
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
1
,
pp. 73-79
Persistent link: https://www.econbiz.de/10010257265
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24
Roger Dickinson (1929–2012)
Peterson, Mark
;
Vann, Richard
- In:
Journal of macromarketing : examining the interactions …
33
(
2013
)
1
,
pp. 83-86
Persistent link: https://www.econbiz.de/10009771548
Saved in:
25
Marketing : culture institutionalized
Firat, A. Fuat
- In:
Journal of macromarketing : examining the interactions …
33
(
2013
)
1
,
pp. 78-82
Persistent link: https://www.econbiz.de/10009771549
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26
From marketing ideology to branding ideology
Levy, Sidney J.
;
Luedicke, Marius K.
- In:
Journal of macromarketing : examining the interactions …
33
(
2013
)
1
,
pp. 58-66
Persistent link: https://www.econbiz.de/10009771552
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27
Marketeando : domesticating marketing education the "Peruvian way"
Denegri-Knott, Janice
;
Witkowski, Terrence H.
;
Pipoli, Gina
- In:
Journal of macromarketing : examining the interactions …
33
(
2013
)
1
,
pp. 41-57
Persistent link: https://www.econbiz.de/10009771553
Saved in:
28
Extension in the subjectifying power of marketing ideology in organizations : a Foucauldian analysis of academic marketing
Fougère, Martin
;
Skålén, Per
- In:
Journal of macromarketing : examining the interactions …
33
(
2013
)
1
,
pp. 13-28
Persistent link: https://www.econbiz.de/10009771555
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29
Ideology for the 10 billion : introduction to globalization of marketing ideology
Eckhardt, Giana M.
;
Dholakia, Nikhilesh
;
Varman, Rohit
- In:
Journal of macromarketing : examining the interactions …
33
(
2013
)
1
,
pp. 7-12
Persistent link: https://www.econbiz.de/10009771556
Saved in:
30
Marketing in the flourishing society megatrend
Varey, Richard J.
- In:
Journal of macromarketing : examining the interactions …
33
(
2013
)
4
,
pp. 354-368
Persistent link: https://www.econbiz.de/10010227822
Saved in:
31
Reconceptualizing resources : a critique of service-dominant logic
Campbell, Norah
;
O’Driscoll, Aidan
;
Saren, Michael
- In:
Journal of macromarketing : examining the interactions …
33
(
2013
)
4
,
pp. 306-321
Persistent link: https://www.econbiz.de/10010227830
Saved in:
32
Being critical in marketing studies : the imperative of macro perspectives
Dholakia, Nikhilesh
- In:
Journal of macromarketing : examining the interactions …
32
(
2012
)
2
,
pp. 220-225
Persistent link: https://www.econbiz.de/10009558350
Saved in:
33
Atmospheres of seduction : a critique of aesthetic marketing practices
Biehl-Missal, Brigitte
;
Saren, Michael
- In:
Journal of macromarketing : examining the interactions …
32
(
2012
)
2
,
pp. 168-180
Persistent link: https://www.econbiz.de/10009558357
Saved in:
34
Macromarketing teaching materials : a forty-year retrospective
Shapiro, Stanley J.
- In:
Journal of macromarketing : examining the interactions …
32
(
2012
)
4
,
pp. 412-416
Persistent link: https://www.econbiz.de/10009692954
Saved in:
35
Reflections on sustainable enterprise : a macromarketing approach for macromarketing education
Reppel, Alexander E.
- In:
Journal of macromarketing : examining the interactions …
32
(
2012
)
4
,
pp. 397-403
Persistent link: https://www.econbiz.de/10009692958
Saved in:
36
The consumer as "voter", "judge" and "jury" : historical origins and political consequences of a marketing myth
Schwarzkopf, Stefan
- In:
Journal of macromarketing : examining the interactions …
31
(
2011
)
1
,
pp. 8-18
Persistent link: https://www.econbiz.de/10008758103
Saved in:
37
The theory of monopolistic competition, marketing’s intellectual history, and the product differentiation versus market segmentation controversy
Hunt, Shelby D.
- In:
Journal of macromarketing : examining the interactions …
31
(
2011
)
1
,
pp. 73-84
Persistent link: https://www.econbiz.de/10008935193
Saved in:
38
Marketing, realism, and reality : a plea for putting more '‘ideology"’ into historical research in marketing
Schwarzkopf, Stefan
- In:
Journal of macromarketing : examining the interactions …
31
(
2011
)
1
,
pp. 105-108
Persistent link: https://www.econbiz.de/10008935838
Saved in:
39
Marketing myths and marketing realities : a commentary on The consumer as voter, judge and jury
Shaw, Eric H.
- In:
Journal of macromarketing : examining the interactions …
31
(
2011
)
1
,
pp. 100-104
Persistent link: https://www.econbiz.de/10008935839
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40
On the founding of the Journal of Macromarketing
Hunt, Shelby D.
- In:
Journal of macromarketing : examining the interactions …
31
(
2011
)
2
,
pp. 199-214
Persistent link: https://www.econbiz.de/10009154822
Saved in:
41
Property rights design and market process : implications for market theory, marketing theory, and S-D logic
Haase, Michaela
;
Kleinaltenkamp, Michael
- In:
Journal of macromarketing : examining the interactions …
31
(
2011
)
2
,
pp. 148-159
Persistent link: https://www.econbiz.de/10009154834
Saved in:
42
From micro to macro : stakeholders and institutions
Vargo, Stephen L.
- In:
Journal of macromarketing : examining the interactions …
31
(
2011
)
2
,
pp. 125-128
Persistent link: https://www.econbiz.de/10009154844
Saved in:
43
Marketplace vulnerability of limited English proficient consumers : opportunities to increase knowledge in macromarketing
Adkins, Natalie Ross
;
Jae, Haeran
- In:
Journal of macromarketing : examining the interactions …
30
(
2010
)
1
,
pp. 93-104
Persistent link: https://www.econbiz.de/10003955676
Saved in:
44
The legacy of Charles C. Slater
Nason, Robert W.
- In:
Journal of macromarketing : examining the interactions …
30
(
2010
)
3
,
pp. 287-292
Persistent link: https://www.econbiz.de/10008650942
Saved in:
45
Ubiquitous externalities : characteristics, climate, and implications for post-acquisition behaviors
Mundt, JoNel
;
Houston, Franklin S.
- In:
Journal of macromarketing : examining the interactions …
30
(
2010
)
3
,
pp. 254-269
Persistent link: https://www.econbiz.de/10008650947
Saved in:
46
Marketing means and ends for a sustainable society : a welfare agenda for transformative change
Varey, Richard J.
- In:
Journal of macromarketing : examining the interactions …
30
(
2010
)
2
,
pp. 112-126
Persistent link: https://www.econbiz.de/10003988173
Saved in:
47
Can consumer culture be contained? : comment on ‘‘Marketing means and ends for a sustainable society’’
Burroughs, James E.
- In:
Journal of macromarketing : examining the interactions …
30
(
2010
)
2
,
pp. 127-132
Persistent link: https://www.econbiz.de/10003988175
Saved in:
48
Sustainable market orientation : a new approach to managing marketing strategy
Mitchell, Robert W.
;
Wooliscroft, Ben
;
Higham, James
- In:
Journal of macromarketing : examining the interactions …
30
(
2010
)
2
,
pp. 160-170
Persistent link: https://www.econbiz.de/10003988178
Saved in:
49
Special issue: Metric and interpretive explorations of macromarketing
2009
Persistent link: https://www.econbiz.de/10003893372
Saved in:
50
Metric and interpretive explorations of macromarketing
Shultz, Clifford J.
;
Holbrook, Morris B.
;
Lehmann, Donald R.
- In:
Journal of macromarketing : examining the interactions …
29
(
2009
)
3
,
pp. 217-219
Persistent link: https://www.econbiz.de/10003893379
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