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Market research
73
Marktforschung
73
Consumer behaviour
28
Konsumentenverhalten
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Qualitative Methode
25
Qualitative method
25
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17
Wissenschaftliche Methode
17
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7
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Belk, Russell W.
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Qualitative market research : an international journal
Journal of marketing research : JMR
385
Journal of marketing
175
Overseas business reports : OBR
155
Jahrbuch der Absatz- und Verbrauchsforschung
125
Journal of business research : JBR
119
International journal of market research : JMRS ; the journal of the Market Research Society
101
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
84
SpringerLink / Bücher
79
Journal of the Academy of Marketing Science
77
Journal of advertising research
69
Esomar congress
68
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
62
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
60
Journal of retailing
58
Marketing : ZFP ; journal of research and management
56
Europäische Hochschulschriften / 5
55
European marketing research review
51
Management science : journal of the Institute for Operations Research and the Management Sciences
49
Journal of business economics : JBE
48
Qualitative Marktforschung : Konzepte - Methoden - Analysen
47
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
46
Marketing letters : a journal of research in marketing
45
Gabler Edition Wissenschaft
43
Journal of marketing management : MM
42
Harvard business review : HBR
38
International journal of market research
38
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
37
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
36
Journal of the Market Research Society : JMRS
35
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
32
Journal of consumer behaviour : an international research review
32
The journal of business : B
31
Handbuch der Marktforschung
30
Business horizons
29
Die Betriebswirtschaft : DBW
29
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
Industrial marketing management : the international journal for industrial and high-tech firms
28
Springer eBook Collection / Business and Economics
28
The marketing review
28
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ECONIS (ZBW)
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1
Researching the sacred : a conversation with Samuelson Appau, Russ Belk and Diego Rinallo
Moufahim, Mona
;
Rodner, Victoria
;
El Jurdi, Hounaida
; …
- In:
Qualitative market research : an international journal
26
(
2023
)
2
,
pp. 173-182
Persistent link: https://www.econbiz.de/10014292037
Saved in:
2
Decolonising research approaches towards non-extractive research
Igwe, Paul Agu
;
Madichie, Nnamdi O.
;
Rugara, David Gamariel
- In:
Qualitative market research : an international journal
25
(
2022
)
4
,
pp. 453-468
Persistent link: https://www.econbiz.de/10013380493
Saved in:
3
An integrative review on online ethnography methods : differentiating theoretical bases, potentialities and limitations
Nascimento, Thaysa Costa do
;
Suarez, Maribel
;
Campos, …
- In:
Qualitative market research : an international journal
25
(
2022
)
4
,
pp. 492-510
Persistent link: https://www.econbiz.de/10013380495
Saved in:
4
Why papers are rejected and how to get yours accepted : advice on the construction of interpretive consumer research articles
Fischer, Eileen
;
Gopaldas, Daiame
;
Scaraboto, Daiane
- In:
Qualitative market research : an international journal
20
(
2017
)
1
,
pp. 60-67
Persistent link: https://www.econbiz.de/10011646908
Saved in:
5
From "participant" to “friend” : the role of Facebook engagement in ethnographic research
Edirisingha, Prabash Aminda
;
Abarashi, Jamal
;
Ferguson, …
- In:
Qualitative market research : an international journal
20
(
2017
)
4
,
pp. 416-434
Persistent link: https://www.econbiz.de/10011814279
Saved in:
6
Second Life as a research environment : avatar-based focus groups (AFG)
Gadalla, Eman
;
Abosag, Ibrahim
;
Keeling, Kathy
- In:
Qualitative market research : an international journal
19
(
2016
)
1
,
pp. 101-114
Persistent link: https://www.econbiz.de/10011535871
Saved in:
7
Qualitative projective techniques in political brand image research from the perspective of young adults
Pich, Christopher
;
Dean, Dianne
- In:
Qualitative market research : an international journal
18
(
2015
)
1
,
pp. 115-144
Persistent link: https://www.econbiz.de/10010491598
Saved in:
8
The use of the repertory grid technique in online trust research
Bauman, Antonina
- In:
Qualitative market research : an international journal
18
(
2015
)
3
,
pp. 362-382
Persistent link: https://www.econbiz.de/10011305121
Saved in:
9
One step closer to the field : visual methods in marketing and consumer research
Rohani, Laila Shin
;
Aung, May
;
Rohani, Khalil
- In:
Qualitative market research : an international journal
17
(
2014
)
4
,
pp. 300-318
Persistent link: https://www.econbiz.de/10010430685
Saved in:
10
Contextualising brand consumption experiences : a multi-modal enabling technique
Bulmer, Sandy
;
Buchanan-Oliver, Margo
- In:
Qualitative market research : an international journal
17
(
2014
)
2
,
pp. 151-167
Persistent link: https://www.econbiz.de/10010348848
Saved in:
11
Visual and projective methods in Asian research : commentary
Belk, Russell W.
- In:
Qualitative market research : an international journal
16
(
2013
)
1
,
pp. 94-107
Persistent link: https://www.econbiz.de/10010204006
Saved in:
12
Champagne purchasing : the influence of kudos and sentimentality
Morton, Anne-Louise
;
Rivers, Cheryl
;
Charters, Stephen
; …
- In:
Qualitative market research : an international journal
16
(
2013
)
2
,
pp. 150-164
Persistent link: https://www.econbiz.de/10009754932
Saved in:
13
Using netnography research method to reveal the underlying dimensions of the customer/tourist experience
Rageh, Ahmed
;
Melewar, T. C.
;
Woodside, Arch G.
- In:
Qualitative market research : an international journal
16
(
2013
)
2
,
pp. 126-149
Persistent link: https://www.econbiz.de/10009754937
Saved in:
14
Female students' drinking seen through collages and diaries
Siemieniako, Dariusz
;
Kubacki, Krzysztof
- In:
Qualitative market research : an international journal
16
(
2013
)
3
,
pp. 296-314
Persistent link: https://www.econbiz.de/10009765590
Saved in:
15
Queering beauty : fatshionistas in the fatosphere
Gurrieri, Lauren
;
Cherrier, Hélène
- In:
Qualitative market research : an international journal
16
(
2013
)
3
,
pp. 276-295
Persistent link: https://www.econbiz.de/10009765592
Saved in:
16
Competing while shopping : how women shoppers create experiential value through the process of competing, co-opeting, and cooperating at a bridal gown sale
Nichols, Bridget Satinover
;
Flint, Daniel J.
- In:
Qualitative market research : an international journal
16
(
2013
)
3
,
pp. 253-275
Persistent link: https://www.econbiz.de/10009765594
Saved in:
17
Satisfaction/dissatisfaction and choice tactic refinement for potatoes
McPherson, Mark
;
Dukeshire, Steven
;
Wang-Pruski, Gefu
; …
- In:
Qualitative market research : an international journal
15
(
2012
)
3
,
pp. 309-327
Persistent link: https://www.econbiz.de/10009573210
Saved in:
18
A mixed-methods approach for designing market-driven packaging
Metcalf, Lynn
;
Hess, Jeffrey S.
;
Danes, Jeffrey E.
; …
- In:
Qualitative market research : an international journal
15
(
2012
)
3
,
pp. 268-289
Persistent link: https://www.econbiz.de/10009573216
Saved in:
19
Undertaking research at the bottom of the pyramid using qualitative methods : from theoretical considerations to practical realities
Chikweche, Tendai
;
Fletcher, Richard
- In:
Qualitative market research : an international journal
15
(
2012
)
3
,
pp. 242-267
Persistent link: https://www.econbiz.de/10009573218
Saved in:
20
What can phenomenology offer the consumer? : marketing research as philosophical, method conceptual
Wilson, Tony
- In:
Qualitative market research : an international journal
15
(
2012
)
3
,
pp. 230-241
Persistent link: https://www.econbiz.de/10009573221
Saved in:
21
Not too many but also not too few : exploring the explanatory mechanisms for the negative effects of low customer density in retail settings
Uhrich, Sebastian
;
Luck, Michael
- In:
Qualitative market research : an international journal
15
(
2012
)
3
,
pp. 290-308
Persistent link: https://www.econbiz.de/10009573528
Saved in:
22
Evaluating resposes to celebrity endorsements using projective techniques
Tantiseneepong, Nisachon
;
Gorton, Matthew
;
White, John
- In:
Qualitative market research : an international journal
15
(
2012
)
1
,
pp. 57-69
Persistent link: https://www.econbiz.de/10009503726
Saved in:
23
Exploring consumer-brand relationship quality and identification : qualitative evidence from cosmetics brands
Papista, Erifili
;
Dimitriadis, Sergios
- In:
Qualitative market research : an international journal
15
(
2012
)
1
,
pp. 33-56
Persistent link: https://www.econbiz.de/10009503728
Saved in:
24
The Nominal Group Technique : an aid to brainstorming ideas in research
Boddy, Clive
- In:
Qualitative market research : an international journal
15
(
2012
)
1
,
pp. 6-18
Persistent link: https://www.econbiz.de/10009503731
Saved in:
25
Recovering children's voices in consumer research
Chitakunye, Pepukayi
- In:
Qualitative market research : an international journal
15
(
2012
)
2
,
pp. 206-224
Persistent link: https://www.econbiz.de/10009548802
Saved in:
26
Discursive constructions of the role of cultural intermediaries in the wine markets of Japan and Singapore
Rod, Michel
;
Ellis, Nick
;
Beal, Tim
- In:
Qualitative market research : an international journal
15
(
2012
)
2
,
pp. 128-147
Persistent link: https://www.econbiz.de/10009548841
Saved in:
27
Understanding challenges of qualitative research : rhetorical issues and reality traps
Kapoulas, Alexandros
- In:
Qualitative market research : an international journal
15
(
2012
)
4
,
pp. 354-368
Persistent link: https://www.econbiz.de/10009659827
Saved in:
28
Qualitative responses for innovative corporate and societal solutions
Kaufmann, Hans Rüdiger
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009659831
Saved in:
29
An exploration of men's brand relationships
Zayer, Linda Tuncay
;
Neier, Stacy
- In:
Qualitative market research : an international journal
14
(
2011
)
1
,
pp. 83-104
Persistent link: https://www.econbiz.de/10008858051
Saved in:
30
Dear Mr Chocolate : constructing a typology of contextualized chocolate consumption experiences through qualitative diary research
Zarantonello, Lia
;
Luomala, Harri T.
- In:
Qualitative market research : an international journal
14
(
2011
)
1
,
pp. 55-82
Persistent link: https://www.econbiz.de/10008858055
Saved in:
31
Storytelling research on international visitors : interpreting own experiences in Tokyo
Martin, Drew
;
Woodside, Arch G.
- In:
Qualitative market research : an international journal
14
(
2011
)
1
,
pp. 27-54
Persistent link: https://www.econbiz.de/10008858056
Saved in:
32
Mixed methods designs in marketing research
Harrison, Robert L.
;
Reilly, Timothy M.
- In:
Qualitative market research : an international journal
14
(
2011
)
1
,
pp. 7-26
Persistent link: https://www.econbiz.de/10008858058
Saved in:
33
The power of qualitative research in the era of social media
Branthwaite, Alan
;
Patterson, Simon
- In:
Qualitative market research : an international journal
14
(
2011
)
4
,
pp. 430-440
Persistent link: https://www.econbiz.de/10009380572
Saved in:
34
A qualitative examination of decoupling, recpoupling and organizational survival of rural retailers
Jackson, Vanessa
;
Stoel, Leslie
- In:
Qualitative market research : an international journal
14
(
2011
)
4
,
pp. 410-428
Persistent link: https://www.econbiz.de/10009380581
Saved in:
35
How young, technical consumers assess online WOM credibility
O'Reilly, Kelley
;
Marx, Sherry
- In:
Qualitative market research : an international journal
14
(
2011
)
4
,
pp. 330-359
Persistent link: https://www.econbiz.de/10009380608
Saved in:
36
Technique of collage for store design atmospherics
Hamrouni, Amel Dakoumi
;
Touzi, Maha
- In:
Qualitative market research : an international journal
14
(
2011
)
3
,
pp. 304-323
Persistent link: https://www.econbiz.de/10009261190
Saved in:
37
Mobile phones as an extension of the participant observer's self : reflections on the emergent role of an emergent technology
Hein, Wendy
;
O'Donohoe, Stephanie
;
Ryan, Annmarie
- In:
Qualitative market research : an international journal
14
(
2011
)
3
,
pp. 258-273
Persistent link: https://www.econbiz.de/10009261195
Saved in:
38
Use of photography and video in observational research
Basil, Michael
- In:
Qualitative market research : an international journal
14
(
2011
)
3
,
pp. 246-257
Persistent link: https://www.econbiz.de/10009261196
Saved in:
39
New frontiers on observational research
Prince, Melvin
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009261198
Saved in:
40
Brand management perspectives in the twenty-first century
Herstein, Ram
;
Zvilling, Moti
- In:
Qualitative market research : an international journal
14
(
2011
)
2
,
pp. 188-206
Persistent link: https://www.econbiz.de/10009153376
Saved in:
41
Lexicon Rethoricae: the narrative theory of Kenneth Burke and its application to marketing
Hershey, Lewis
;
Branch, John
- In:
Qualitative market research : an international journal
14
(
2011
)
2
,
pp. 174-187
Persistent link: https://www.econbiz.de/10009153384
Saved in:
42
The Multi-Sensory Sort (MuSeS) : a new projective technique to investigate and improve the brand image
Cian, Luca
;
Cervai, Sara
- In:
Qualitative market research : an international journal
14
(
2011
)
2
,
pp. 138-159
Persistent link: https://www.econbiz.de/10009153394
Saved in:
43
Celebrating excellence in audio-visual representations in market research
Caldwell, Marylouise
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003940015
Saved in:
44
"Behind Closed Doors" : opportunity identification through observational research
Webster, Cynthia M.
;
Seymour, Richard
;
Daellenbach, Kate
- In:
Qualitative market research : an international journal
13
(
2010
)
1
,
pp. 24-35
Persistent link: https://www.econbiz.de/10003940025
Saved in:
45
Naturalistic group interviewing in China
Eckhardt, Giana M.
;
Bengtsson, Anders
- In:
Qualitative market research : an international journal
13
(
2010
)
1
,
pp. 36-44
Persistent link: https://www.econbiz.de/10003940027
Saved in:
46
Whose street is it anyway? : visual ethnography and self-reflection
Rabikowska, Marta
- In:
Qualitative market research : an international journal
13
(
2010
)
1
,
pp. 58-83
Persistent link: https://www.econbiz.de/10003940038
Saved in:
47
Constructing audio-visual representations of consumer archetypes
Caldwell, Marylouise
;
Henry, Paul
;
Alman, Ariell
- In:
Qualitative market research : an international journal
13
(
2010
)
1
,
pp. 84-96
Persistent link: https://www.econbiz.de/10003940053
Saved in:
48
I spy with my little eye : a comparison of manual versus computer-aided analysis of data gathered by projective techniques
Davidson, Lorraine
;
Skinner, Heather
- In:
Qualitative market research : an international journal
13
(
2010
)
4
,
pp. 441-459
Persistent link: https://www.econbiz.de/10008688935
Saved in:
49
Exploring consumers' reactions towards innovative mobile services
Broeckelmann, Philipp
- In:
Qualitative market research : an international journal
13
(
2010
)
4
,
pp. 414-429
Persistent link: https://www.econbiz.de/10008688946
Saved in:
50
Projective techniques in US marketing and management research : the influence of The Achievement Motive
Soley, Lawrence C.
- In:
Qualitative market research : an international journal
13
(
2010
)
4
,
pp. 334-353
Persistent link: https://www.econbiz.de/10008688964
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