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~subject:"Relationship marketing"
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Relationship marketing
Marktforschung
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Journal of the Academy of Marketing Science
5
Journal of marketing research : JMR
4
Qualitative market research : an international journal
4
Conjoint measurement : methods and applications
3
Customer retention in the automotive industry : quality, satisfaction and loyalty
3
Journal of business research : JBR
3
Journal of marketing analytics : JMA
3
Marketing intelligence & planning
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Service quality and management
3
International journal of business environment : IJBE
2
International journal of technology marketing : IJTMkt
2
International journal of wine business research : IJWBR
2
Journal of marketing management : MM
2
Journal of service research : JSR
2
Journal of targeting, measurement and analysis for marketing
2
Marketing letters : a journal of research in marketing
2
Product research : the art and science behind successful product launches
2
The marketing review
2
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1
Analyzing the strategic role of social networking in firm growth and productivity
1
Australasian marketing journal
1
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
Berichte aus der angewandten Innovationsforschung
1
Business horizons
1
Central European business review : CEBR
1
Collaborative customer relationship management : taking CRM to the next level; with 7 tables
1
Conjoint measurement : methods and applications ; with 91 tables
1
Contributions to management science
1
Critical marketing : defining the field
1
Der Markt : international journal of marketing
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
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Discussion paper / Center for Mathematical Studies in Economics and Management Science, Northwestern University
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ECONIS (ZBW)
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151
Developing business solutions from conjoint analysis
Simmons, Sid
;
Esser, Mark
- In:
Conjoint measurement : methods and applications
,
(pp. 67-96)
.
1999
Persistent link: https://www.econbiz.de/10001444666
Saved in:
152
Continuous conjoint analysis
Wittink, Dick R.
;
Keil, Sev K.
- In:
Conjoint measurement : methods and applications
,
(pp. 411-434)
.
1999
Persistent link: https://www.econbiz.de/10001444737
Saved in:
153
Kundenorientierte Produktgestaltung
Hertel, Günter
;
Virt, Wilfried
;
Huber, Frank
;
Akao, Yōji
-
2000
Persistent link: https://www.econbiz.de/10001463917
Saved in:
154
Dynamics in service quality perceptions : a longitudinal approach to evaluate the outcome dimension in service quality perceptions
Klausegger, Claudia
;
Scharitzer, Dieter
- In:
Service quality and management
,
(pp. 5-24)
.
1999
Persistent link: https://www.econbiz.de/10001407673
Saved in:
155
National customer satisfaction indices : a critical investigation from an application perspective
Hansen, Ursula
;
Hennig-Thurau, Thorsten
- In:
Service quality and management
,
(pp. 25-53)
.
1999
Persistent link: https://www.econbiz.de/10001407676
Saved in:
156
Achieving service quality through the application of importance-performance analysis
Govers, Robert
;
Go, Frank M.
- In:
Service quality and management
,
(pp. 161-185)
.
1999
Persistent link: https://www.econbiz.de/10001407690
Saved in:
157
Statisfaction with a web site : its measurement, factors and correlates
Alpar, Paul
- In:
Electronic business engineering
,
(pp. 271-287)
.
1999
Persistent link: https://www.econbiz.de/10001408133
Saved in:
158
Marketing and competition in the information age : proceedings of the 28th EMAC conference, May 11 - 14, 1999, Humboldt University Berlin
Hildebrandt, Lutz
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10001530954
Saved in:
159
Service quality and management
Kunst, Paul
(
ed.
);
Lemmink, Jos
(
ed.
);
Stauss, Bernd
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10014005928
Saved in:
160
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1998-: Thousand Oaks, CA : SAGE Publishing
;
1998-2008: …
;
…
-
12.1998 -
Persistent link: https://www.econbiz.de/10000657304
Saved in:
161
Taking a customer orientation
Johnson, Michael D.
;
Herrmann, Andreas
- In:
Die Unternehmung : Swiss journal of business research …
52
(
1998
)
3
,
pp. 131-143
Persistent link: https://www.econbiz.de/10001248771
Saved in:
162
Journal of interactive marketing
London : SAGE
;
-2008: New York, NY : Wiley
;
-2021: New …
-
12.1998 -
Persistent link: https://www.econbiz.de/10001430885
Saved in:
163
Method supplied investigation of customer loyalty in the automotive industry : results of a causal analytical study
Bauer, Hans H.
- In:
Customer retention in the automotive industry : …
,
(pp. 167-213)
.
1997
Persistent link: https://www.econbiz.de/10001299161
Saved in:
164
From value-orientated quality improvement to customer satisfaction : a case study for passenger cars
Herrmann, Andreas
- In:
Customer retention in the automotive industry : …
,
(pp. 93-115)
.
1997
Persistent link: https://www.econbiz.de/10001299164
Saved in:
165
Design of lines as a product-policy variant to retain customers in the automotive industry
Bauer, Hans H.
;
Huber, Frank
;
Keller, Thomas
- In:
Customer retention in the automotive industry : …
,
(pp. 67-92)
.
1997
Persistent link: https://www.econbiz.de/10001299165
Saved in:
166
Customer satisfaction in a global economy : challenges for the automobile industry
Johnson, Michael D.
- In:
Automobilmarktforschung : Nutzenorientierung von …
,
(pp. 1-14)
.
1996
Persistent link: https://www.econbiz.de/10001293682
Saved in:
167
Creating value through company-consumer interaction
Wikström, Solveig
- In:
Marketing im gesellschaftlichen Dialog
,
(pp. 247-266)
.
1996
Persistent link: https://www.econbiz.de/10001293763
Saved in:
168
Relationships between providers and users of market research : the role of personal trust
Moorman, Christine
;
Deshpandé, Rohit
;
Zaltman, Gerald
-
1993
Persistent link: https://www.econbiz.de/10000867282
Saved in:
169
An analysis of post-product development market research and its effects on firms and consumers
Reed, Randal L.
-
1992
Persistent link: https://www.econbiz.de/10000851212
Saved in:
170
Marketing information systems
Mayros, Van
;
Werner, Michael
-
1982
Persistent link: https://www.econbiz.de/10000053088
Saved in:
171
Marketing information systems
Schaffir, Kurt H.
;
Trentin, H. George
-
1973
Persistent link: https://www.econbiz.de/10013535197
Saved in:
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