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~isPartOf:"Journal of vacation marketing : an international journal"
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Search: subject_exact:"Marktsegmentierung"
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Market segmentation
15
Marktsegmentierung
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11
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9
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9
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Journal of vacation marketing : an international journal
Journal of retailing and consumer services
31
Tourism management : research, policies, practice
23
Journal of travel and tourism marketing
20
Journal of strategic marketing
18
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
18
Journal of business research : JBR
17
Marketing intelligence & planning
17
Management science : journal of the Institute for Operations Research and the Management Sciences
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Journal of targeting, measurement and analysis for marketing
15
Tourism analysis : an interdisciplinary tourism & hospitality journal
15
European journal of operational research : EJOR
14
Journal of revenue and pricing management
14
Tourism economics : the business and finance of tourism and recreation
12
European journal of marketing : EJM
11
International journal of contemporary hospitality management
11
International journal of hospitality management
11
Segmentation in social marketing : process, methods and application
11
The journal of consumer marketing
11
International journal of industrial organization
10
International journal of retail & distribution management
10
Journal of banking & finance
10
Journal of marketing management : MM
10
The international review of retail, distribution and consumer research
10
Asia Pacific journal of marketing and logistics
9
Jahrbuch der Absatz- und Verbrauchsforschung
9
Journal of financial economics
9
Journal of food products marketing
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
Journal of hospitality marketing & management
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Journal of international financial markets, institutions & money
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International journal of wine business research
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Journal of air transport management
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Applied economics
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Economics letters
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Instrumentarium zur Bearbeitung segmentierter Märkte
7
International journal of production economics
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International journal of production research
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International journal of wine business research : IJWBR
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Journal of international economics
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ECONIS (ZBW)
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1
To segment or not? : that is the question
Tkaczynski, Aaron
;
Rundle-Thiele, Sharyn R.
;
Prebensen, …
- In:
Journal of vacation marketing : an international journal
24
(
2018
)
1
,
pp. 16-28
Persistent link: https://www.econbiz.de/10011875974
Saved in:
2
An investigation into the segmentation of Japanese traditional "Ryokan" hotels using selection attributes
Choi, Kyuhwan
;
Meng, Bo
;
Lee, Timothy J.
- In:
Journal of vacation marketing : an international journal
24
(
2018
)
4
,
pp. 324-339
Persistent link: https://www.econbiz.de/10011951638
Saved in:
3
Re-segmenting a gaming destination market : a fresh look at Mainland Chinese tourists in Macau
Li, Jun
;
Wong, IpKin Anthony
;
Kim, Woo Gon
- In:
Journal of vacation marketing : an international journal
23
(
2017
)
3
,
pp. 205-216
Persistent link: https://www.econbiz.de/10011772894
Saved in:
4
Activity-based market segmentation of rural well-being tourists : comparing online information search
Pesonen, Juho
;
Tuohino, Anja
- In:
Journal of vacation marketing : an international journal
23
(
2017
)
2
,
pp. 145-158
Persistent link: https://www.econbiz.de/10011951164
Saved in:
5
A new perspective on the Plog psychographic system
Litvin, Stephen W.
;
Smith, Wayne W.
- In:
Journal of vacation marketing : an international journal
22
(
2016
)
2
,
pp. 89-97
Persistent link: https://www.econbiz.de/10011581848
Saved in:
6
Segmenting the senior tourism market in Ireland based on travel motivations
Ward, Aisling
- In:
Journal of vacation marketing : an international journal
20
(
2014
)
3
,
pp. 267-277
Persistent link: https://www.econbiz.de/10010390873
Saved in:
7
Activity-based segmentation of the outbound leisure tourism market of Saudi Arabia
Mumuni, Alhassan G.
;
Mansour, Mourad
- In:
Journal of vacation marketing : an international journal
20
(
2014
)
3
,
pp. 239-252
Persistent link: https://www.econbiz.de/10010390878
Saved in:
8
Segmenting Taiwanese tourists to China by ethnic identity and generation
Chen, Chun-Chu
;
Wang, Yao-Chin
;
Lin, Yueh-hsiu
;
Jiang, …
- In:
Journal of vacation marketing : an international journal
20
(
2014
)
2
,
pp. 181-191
Persistent link: https://www.econbiz.de/10010359536
Saved in:
9
Segmenting the rural tourism market : th case of Potter County, Pennsylvania, USA
Dong, Erwin
;
Wang, Yawei
;
Morais, Duarte
;
Brooks, David
- In:
Journal of vacation marketing : an international journal
19
(
2013
)
2
,
pp. 181-193
Persistent link: https://www.econbiz.de/10009743760
Saved in:
10
Preferences for destination attributes : differences between short and long breaks
Herington, Carmel
;
Merrilees, Bill
;
Wilkins, Hugh
- In:
Journal of vacation marketing : an international journal
19
(
2013
)
2
,
pp. 149-163
Persistent link: https://www.econbiz.de/10009743782
Saved in:
11
Segmenting indigenous tourists from a serious leisure perspective
Tsung-chiung, Wu
;
Chyong-ru, Liu
;
Wan-chen, Yu
- In:
Journal of vacation marketing : an international journal
18
(
2012
)
1
,
pp. 17-29
Persistent link: https://www.econbiz.de/10009502406
Saved in:
12
Attracting divergent segments to a destination : assessing segment compatibility by activities sought ; a case study of Macao
So, Siu-ian A.
;
Dioko, Leonardo A. N.
;
Fong, Hoc N.
- In:
Journal of vacation marketing : an international journal
18
(
2012
)
4
,
pp. 341-357
Persistent link: https://www.econbiz.de/10009673750
Saved in:
13
Connecting oenological and gastronomical tourisms at the Wine Roads, Veneto, Italy, for the promotion and development of agrotourism
Bitsani, Evgenia
;
Kavoura, Androniki
- In:
Journal of vacation marketing : an international journal
18
(
2012
)
4
,
pp. 301-312
Persistent link: https://www.econbiz.de/10009673764
Saved in:
14
The use of rank order data in segmentation analysis : a case study of Bruce Country, Ontario, Canada
Smith, Wayne W.
;
Smith, Stephen L. J.
- In:
Journal of vacation marketing : an international journal
17
(
2011
)
2
,
pp. 105-114
Persistent link: https://www.econbiz.de/10009160494
Saved in:
15
Segmenting special interest visitors to a destination region based on the volume of their expenditures: an application to rail-trail users
Spencer, Daniel M.
- In:
Journal of vacation marketing : an international journal
16
(
2010
)
2
,
pp. 83-95
Persistent link: https://www.econbiz.de/10003975359
Saved in:
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