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Search: subject_exact:"Media usage"
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Media usage
935
Mediennutzung
932
Internet
178
Deutschland
173
Germany
173
Consumer behaviour
154
Konsumentenverhalten
154
Social Web
150
Social web
150
USA
129
United States
128
Internet marketing
107
Online-Marketing
107
Communication media
97
Kommunikationsmedien
97
Advertising effects
73
Werbewirkung
73
Television
69
Fernsehen
68
Theorie
66
Theory
66
Media industries
63
Mediensektor
63
Fernsehwerbung
60
Television advertising
60
Fernsehprogramm
53
Television programme
53
Mobile communications
48
E-commerce
47
Electronic Commerce
47
Mobilkommunikation
47
Jugendliche
38
Online retailing
38
Online-Handel
38
Youth
38
Target group
35
Zielgruppe
35
Advertising
33
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630
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301
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10
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665
German
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Klingler, Walter
9
Bellman, Steven
6
Gerhards, Maria
5
Varan, Duane
5
Wilbur, Kenneth C.
5
Beal, Virginia
4
Buraimo, Babatunde
4
Eimeren, Birgit van
4
Feierabend, Sabine
4
Hudders, Liselot
4
Silberer, Günter
4
Simmons, Robert
4
Smit, Edith G.
4
Barwise, Patrick
3
Benesch, Christine
3
Braun, Michael
3
Chan-Olmsted, Sylvia M.
3
Döbler, Thomas
3
Etayo, Cristina
3
Flavián Blanco, Carlos
3
Forrest, David
3
Frees, Beate
3
Frey, Bruno S.
3
Gentzkow, Matthew Aaron
3
Gerhard, Heinz
3
Hauser, John R.
3
Liberali, Guilherme
3
Napoli, Philip M.
3
Oehmichen, Ekkehardt
3
Schenk, Michael
3
Schreyer, Dominik
3
Schweda, Anika
3
Segijn, Claire M.
3
Shin, Dong-Hee
3
Simon, Erk
3
Strauch, Hans-Joachim
3
Sánchez-Tabernero, Alfonso
3
Urban, Glen L.
3
Voorveld, Hilde
3
Zubayr, Camille
3
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Media-Perspektiven
41
The journal of media economics
34
Journal of advertising research
27
Young consumers : insight and ideas for responsible marketers
18
JMM : the international journal on media management
16
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
12
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
12
Web-Monitoring : Gewinnung und Analyse von Daten über das Kommunikationsverhalten im Internet
12
International journal of internet marketing and advertising : IJIMA
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Sport marketing quarterly : preferred journal of the Sport Marketing Association
9
International journal of market research : JMRS ; the journal of the Market Research Society
8
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of internet commerce
8
Journal of marketing communications
8
Psychology & marketing
8
Journal of promotion management : JPM
7
Leitfaden Online-Marketing ; [Bd. 1]
7
Journal of media business studies
6
Journal of sport management : the official journal of the North American Society of Sport Management
6
Schnittstellen (in) der Medienökonomie
6
The journal of consumer marketing
6
International journal on media management : JMM
5
Journal of business research : JBR
5
Journal of global information management : an official publication of the Information Resources Management Association
5
Journal of sports economics
5
Journal of targeting, measurement and analysis for marketing
5
Management information systems : mis quarterly
5
Neue Technik, neue Medien, neue Gesellschaft? : ökonomische Herausforderungen der Onlinekommunikation ; [Tagung]
5
Telecommunications policy : the international journal of digital economy, data sciences and new media
5
The Routledge companion to digital consumption
5
Ökonomie, Qualität und Management von Unterhaltungsmedien
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of marketing management : MM
4
Medien im Marketing : Optionen der Unternehmenskommunikation
4
The review of economics and statistics
4
Applied economics letters
3
Aus Politik und Zeitgeschichte : APuZ
3
Breaking new ground in theory and practice
3
Die Alten und das Netz : Angebote und Nutzung jenseits des Jugendkults
3
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ECONIS (ZBW)
936
RePEc
1
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301
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301
Comparative analysis of innovative diffusion in the high-tech markets of Japan and South Korea : a use–diffusion model approach
Sawng, Yeong-wha
;
Motohashi, Kazuyuki
;
Kim, Gang-hoon
- In:
Service business
7
(
2013
)
1
,
pp. 143-166
Persistent link: https://www.econbiz.de/10009728533
Saved in:
302
A typology of internet users based on comparative affective states : evidence from eight countries
Christodoulides, George
;
Michaelidou, Nina
;
Siamagka, …
- In:
European journal of marketing : EJM
47
(
2013
)
1/2
,
pp. 153-173
Persistent link: https://www.econbiz.de/10009718546
Saved in:
303
A perceptual approach to understanding user-generated media behavior
Thakur, Ramendra
;
Summey, John H.
;
Joby, John
- In:
The journal of consumer marketing
30
(
2013
)
1
,
pp. 4-16
Persistent link: https://www.econbiz.de/10009722357
Saved in:
304
Mediengestütztes Personalmanagement : Konzeption und Bewertung
Griesbeck, Stefanie
- In:
Zeitschrift für Personalforschung : ZfP
19
(
2005
)
4
,
pp. 343-346
Persistent link: https://www.econbiz.de/10010423193
Saved in:
305
New media usage and privacy policies of newspaper websites of the Baltic States
Kaupins, Gundars E.
;
Reed, Decateur
- In:
Verslo ir teisės aktualijos : mokslo darbai
7
(
2012
)
1
,
pp. 27-45
Persistent link: https://www.econbiz.de/10009780435
Saved in:
306
Status and influence in virtual communities : an examination of interactions between followers of a video blog
Sneath, Julie Z.
- In:
International journal of internet marketing and …
7
(
2012
)
2
,
pp. 157-179
Persistent link: https://www.econbiz.de/10009535758
Saved in:
307
Segmenting the social networking sites users : an empirical study
Lorenzo-Romero, Carlota
;
Constantinides, Efthymios
; …
- In:
International journal of internet marketing and …
7
(
2012
)
2
,
pp. 136-156
Persistent link: https://www.econbiz.de/10009535759
Saved in:
308
Changing user motivation for social networking site usage : implications for internet advertisers
Gangadharbatla, Harshavardhan
;
Hopp, Tobias
;
Sheehan, …
- In:
International journal of internet marketing and …
7
(
2012
)
2
,
pp. 120-135
Persistent link: https://www.econbiz.de/10009535760
Saved in:
309
Different strokes for different folks : why different user groups participate in online social media
Foster, Mary K.
;
Francescucci, Anthony
;
West, Bettina C.
- In:
International journal of internet marketing and …
7
(
2012
)
2
,
pp. 103-119
Persistent link: https://www.econbiz.de/10009535761
Saved in:
310
Audience behavior in the multi-screen "video-verse"
Phalen, Patricia F.
;
Ducey, Richard V.
- In:
JMM : the international journal on media management
14
(
2012
)
2
,
pp. 141-156
Persistent link: https://www.econbiz.de/10009571070
Saved in:
311
Measuring media use across platforms : evolving audience information systems
Taneja, Harsh
;
Mamoria, Utsav
- In:
JMM : the international journal on media management
14
(
2012
)
2
,
pp. 121-140
Persistent link: https://www.econbiz.de/10009571073
Saved in:
312
Current trends in US media measurement methods
Gunzerath, David
- In:
JMM : the international journal on media management
14
(
2012
)
2
,
pp. 99-106
Persistent link: https://www.econbiz.de/10009571077
Saved in:
313
Audience evolution and the future of audience research
Napoli, Philip M.
- In:
JMM : the international journal on media management
14
(
2012
)
2
,
pp. 79-97
Persistent link: https://www.econbiz.de/10009571079
Saved in:
314
Partisan control, media bias, and viewer responses : evidence from Berlusconi's Italy
Durante, Ruben
;
Knight, Brian G.
- In:
Journal of the European Economic Association
10
(
2012
)
3
,
pp. 451-481
Persistent link: https://www.econbiz.de/10009573902
Saved in:
315
The BlackBerry veil : mobile use and privacy practices by young female Saudis
Lobo, Sunila
;
Elaluf-Calderwood, Silvia
- In:
Journal of Islamic marketing : JIMA
3
(
2012
)
2
,
pp. 190-206
Persistent link: https://www.econbiz.de/10009575243
Saved in:
316
The role of public service in digitization of radio
Kemppainen, Pentti
- In:
Journal of media business studies
9
(
2012
)
1
,
pp. 71-83
Persistent link: https://www.econbiz.de/10009578709
Saved in:
317
Warm it up with love : the effect of physical coldness on liking of romance movies
Jiewen Hong
;
Sun, Yacheng
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
2
,
pp. 293-306
Persistent link: https://www.econbiz.de/10009581295
Saved in:
318
How managers use multiple media : discrepant events, power, and timing in redundant communication
Leonardi, Paul M.
;
Neely, Tsedal B.
;
Gerber, Elizabeth M.
- In:
Organization science : a journal of the Institute for …
23
(
2012
)
1
,
pp. 98-117
Persistent link: https://www.econbiz.de/10009504431
Saved in:
319
The impact of advertising on media bias
Gal-Or, Esther
;
Geylani, Tansev
;
Yildirim, Tuba Pinar
- In:
Journal of marketing research : JMR
49
(
2012
)
1
,
pp. 92-99
Persistent link: https://www.econbiz.de/10009507244
Saved in:
320
Pricing experience goods in information good markets : the case of business service providers
Greenstein, Shane M.
;
Markovich, Sarit
- In:
International journal of the economics of business
19
(
2012
)
1
,
pp. 119-139
Persistent link: https://www.econbiz.de/10009508061
Saved in:
321
Adolescent motivations for reality television viewing : an exploratory study
Patino, Anthony
;
Kaltcheva, Velitchka D.
;
Smith, Michael F.
- In:
Psychology & marketing
29
(
2012
)
3
,
pp. 136-143
Persistent link: https://www.econbiz.de/10009510134
Saved in:
322
Committed to a failing strategy : celebrity CEO, intermediaries, media and stakeholders in a co-created drama
Sinha, Paresha N.
;
Inkson, Kerr
;
Barker, James R.
- In:
Organization studies : an international …
33
(
2012
)
2
,
pp. 223-245
Persistent link: https://www.econbiz.de/10009513319
Saved in:
323
Virale Empfehlungen und Social Media im Theaterbereich
Hausmann, Andrea
- In:
Betriebswirtschaftliche Forschung und Praxis : BFuP
64
(
2012
)
1
,
pp. 18-33
Persistent link: https://www.econbiz.de/10009488335
Saved in:
324
In-Video-Shopping auf Musik-Websites : Angebot und Nutzung von transaktionsorientierten Online-Musik-Videos
Funk, Lothar
;
Pagel, Sven
- In:
Ökonomie, Qualität und Management von Unterhaltungsmedien
,
(pp. 317-337)
.
2012
Persistent link: https://www.econbiz.de/10009490623
Saved in:
325
Das Ende der Kostenloskultur? : ökonomische Potenziale der mobilen Unterhaltung
Döbler, Thomas
;
Wahl, Anna-Maria
- In:
Ökonomie, Qualität und Management von Unterhaltungsmedien
,
(pp. 297-315)
.
2012
Persistent link: https://www.econbiz.de/10009490625
Saved in:
326
The Age of Porn? : Überlegungen zu einer Medienökonomie der Erwachsenenunterhaltung
Kolo, Castulus
;
Woll, Anna
- In:
Ökonomie, Qualität und Management von Unterhaltungsmedien
,
(pp. 107-128)
.
2012
Persistent link: https://www.econbiz.de/10009490749
Saved in:
327
Das Ende der Zielgruppe! : Herausforderungen für das Management für Onlineunterhaltungsmedien
Boltze, Alexander
;
Rau, Harald
- In:
Ökonomie, Qualität und Management von Unterhaltungsmedien
,
(pp. 61-79)
.
2012
Persistent link: https://www.econbiz.de/10009490752
Saved in:
328
Veränderte Nachfragedynamik im Markt für Unterhaltungsmedien : diffusionstheoretische Überlegungen und methodische Anregungen
Sattelberger, Felix
- In:
Ökonomie, Qualität und Management von Unterhaltungsmedien
,
(pp. 43-59)
.
2012
Persistent link: https://www.econbiz.de/10009490753
Saved in:
329
Time to work or time to play : the effect of student employment on homework, sleep, and screen time
Kalenkoski, Charlene
;
Pabilonia, Sabrina Wulff
- In:
Labour economics : official journal of the European …
19
(
2012
)
2
,
pp. 211-221
Persistent link: https://www.econbiz.de/10009660040
Saved in:
330
Mediation of TV advertising to children : an empirical study of Indian mothers
Soni, Pavleen
;
Singh, Raghbir
- In:
Society and business review
7
(
2012
)
3
,
pp. 244-259
Persistent link: https://www.econbiz.de/10009667844
Saved in:
331
Gesellschaftliche Wertschöpfung klassischer Massenmedien : die Perspektiven von Medienorganisationen und Publikum in sechs Europäischen Ländern
Krebs, Isabelle
;
Russi, Loris
;
Siegert, Gabriele
- In:
Wertschöpfung durch Medien im Wandel
,
(pp. 361-377)
.
2012
Persistent link: https://www.econbiz.de/10009669516
Saved in:
332
A social me? : soziale Identität als Werttreiber für das Sozialkapital von TV-Sendern
Förster, Kati
- In:
Wertschöpfung durch Medien im Wandel
,
(pp. 137-154)
.
2012
Persistent link: https://www.econbiz.de/10009669528
Saved in:
333
Wertschöpfung in vernetzten Medienunternehmen : praxisrelevante Phänomene und strategische Implikationen für Geschäftsmodelle der neuen Medien
Werning, Stefan
;
Kunz, Reinhard
- In:
Wertschöpfung durch Medien im Wandel
,
(pp. 67-84)
.
2012
Persistent link: https://www.econbiz.de/10009669532
Saved in:
334
Does donor assistance for HIV respond to media pressure?
Carmignani, Fabrizio
;
Lordan, Grace
;
Tang, Kam Ki
- In:
Health economics
21
(
2012
),
pp. 18-32
Persistent link: https://www.econbiz.de/10009551459
Saved in:
335
The influence of media cue multiplicity on deceivers and those who are deceived
Xu, Jingjun
;
Cenfetelli, Ronald T.
;
Aquino, Karl
- In:
Journal of business ethics : JOBE
106
(
2012
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10009554775
Saved in:
336
The impact of movie reviews on box office : media portfolios and the intermediation of genre
Koschat, Martin A.
- In:
The journal of media economics
25
(
2012
)
1
,
pp. 35-53
Persistent link: https://www.econbiz.de/10009561493
Saved in:
337
Does media consumption make us happy? : evidence for Spain
Cuñado Eizaguirre, Juncal
;
Perez de Gracia, Fernando
- In:
The journal of media economics
25
(
2012
)
1
,
pp. 8-34
Persistent link: https://www.econbiz.de/10009561496
Saved in:
338
Using the technology acceptance model to evaluate user attitude and intention of use for online games
Zhu, Dauw-song
;
Lin, Thomson Chih-te
;
Hsu, You-chung
- In:
Total quality management & business excellence : an …
23
(
2012
)
8
,
pp. 965-980
Persistent link: https://www.econbiz.de/10009625424
Saved in:
339
Integrating loss aversion into a technology acceptance model to assess the relationship between website quality and website user's behavioural intentions
Chang, Kuo-chien
;
Chen, Mu-Chen
;
Hsu, Chia-lin
;
Kuo, Nien-te
- In:
Total quality management & business excellence : an …
23
(
2012
)
8
,
pp. 913-930
Persistent link: https://www.econbiz.de/10009625431
Saved in:
340
Media analysis and decision making
Cannon, Hugh M.
- In:
Advertising theory
,
(pp. 313-336)
.
2012
Persistent link: https://www.econbiz.de/10009524034
Saved in:
341
Seeking the holy grail through gay and lesbian consumers : an exploratory content analysis of ads with gey/lesbian-specific content
Um, Nam-Hyun
- In:
Journal of marketing communications
18
(
2012
)
2
,
pp. 133-149
Persistent link: https://www.econbiz.de/10009532005
Saved in:
342
Nutzerintegration im Web 2.0 : eine empirische Analyse
Wirtz, Bernd W.
;
Nitzsche, Philipp
;
Ullrich, Sebastian
- In:
Die Betriebswirtschaft : DBW
72
(
2012
)
3
,
pp. 215-234
Persistent link: https://www.econbiz.de/10009539648
Saved in:
343
Do Millennials read books or blogs? : introducing a media usage typology of the internet generation
Kilian, Thomas
;
Hennings, Nadine
;
Langner, Sascha
- In:
The journal of consumer marketing
29
(
2012
)
2
,
pp. 114-124
Persistent link: https://www.econbiz.de/10009541762
Saved in:
344
"The creation of inspired lives" : female fan engagement with the Twilight Saga
Schau, Hope Jensen
;
Buchanan-Oliver, Margo
- In:
Gender, culture, and consumer behavior
,
(pp. 33-60)
.
2012
Persistent link: https://www.econbiz.de/10009544246
Saved in:
345
Software upgrade, consumer behaviour and software vendor's choice
Tu, Yanbin
;
Lu, Min
- In:
International journal of technology marketing : IJTMkt
7
(
2012
)
1
,
pp. 63-94
Persistent link: https://www.econbiz.de/10009545433
Saved in:
346
Grenzen und Möglichkeiten der Online-Datenerhebung innerhalb der Generation 50plus : eine Vergleichsstudie online und offline erhobener Daten in vier ausgewählten Altersgruppen
Wirth, Tom
;
Morasch, Christopher
- In:
Die Alten und das Netz : Angebote und Nutzung jenseits …
,
(pp. 266-279)
.
2012
Persistent link: https://www.econbiz.de/10009406178
Saved in:
347
Mediennutzung 50plus
Pfleiderer, Rolf
- In:
Die Alten und das Netz : Angebote und Nutzung jenseits …
,
(pp. 260-264)
.
2012
Persistent link: https://www.econbiz.de/10009406179
Saved in:
348
Best Ager nutzen immer intensiver Online-Zeitungen
Donnerstag, Joachim
;
Mika, Claudia
- In:
Die Alten und das Netz : Angebote und Nutzung jenseits …
,
(pp. 250-259)
.
2012
Persistent link: https://www.econbiz.de/10009406180
Saved in:
349
The role of media for inflation forecast disagreement of households and professional forecasters
Lamla, Michael
;
Maag, Thomas
- In:
Journal of money, credit and banking : JMCB
44
(
2012
)
7
,
pp. 1325-1350
Persistent link: https://www.econbiz.de/10009693642
Saved in:
350
Audience measurement and media fragmentation : revisiting the monopoly question
Taneja, Harsh
- In:
The journal of media economics
26
(
2013
)
4
,
pp. 203-219
Persistent link: https://www.econbiz.de/10010346821
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