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Search: subject_exact:"Medienkonsum"
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Media usage
932
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932
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179
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173
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151
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151
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149
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128
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105
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97
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97
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72
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69
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66
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66
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63
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63
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60
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53
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47
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38
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Klingler, Walter
9
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6
Gerhards, Maria
5
Varan, Duane
5
Wilbur, Kenneth C.
5
Beal, Virginia
4
Buraimo, Babatunde
4
Eimeren, Birgit van
4
Feierabend, Sabine
4
Hudders, Liselot
4
Silberer, Günter
4
Simmons, Robert
4
Smit, Edith G.
4
Barwise, Patrick
3
Benesch, Christine
3
Braun, Michael
3
Chan-Olmsted, Sylvia M.
3
Döbler, Thomas
3
Etayo, Cristina
3
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3
Forrest, David
3
Frees, Beate
3
Frey, Bruno S.
3
Gentzkow, Matthew Aaron
3
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3
Hauser, John R.
3
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3
Napoli, Philip M.
3
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Segijn, Claire M.
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3
Simon, Erk
3
Strauch, Hans-Joachim
3
Sánchez-Tabernero, Alfonso
3
Urban, Glen L.
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Voorveld, Hilde
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Media-Perspektiven
41
The journal of media economics
34
Journal of advertising research
27
Young consumers : insight and ideas for responsible marketers
18
JMM : the international journal on media management
16
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
13
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
12
Web-Monitoring : Gewinnung und Analyse von Daten über das Kommunikationsverhalten im Internet
12
International journal of internet marketing and advertising : IJIMA
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Sport marketing quarterly : preferred journal of the Sport Marketing Association
9
International journal of market research : JMRS ; the journal of the Market Research Society
8
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of internet commerce
8
Journal of marketing communications
8
Psychology & marketing
8
Journal of promotion management : JPM
7
Leitfaden Online-Marketing ; [Bd. 1]
7
Journal of media business studies
6
Journal of sport management : the official journal of the North American Society of Sport Management
6
Schnittstellen (in) der Medienökonomie
6
The journal of consumer marketing
6
International journal on media management : JMM
5
Journal of business research : JBR
5
Journal of global information management : an official publication of the Information Resources Management Association
5
Journal of sports economics
5
Journal of targeting, measurement and analysis for marketing
5
Management information systems : mis quarterly
5
Neue Technik, neue Medien, neue Gesellschaft? : ökonomische Herausforderungen der Onlinekommunikation ; [Tagung]
5
Telecommunications policy : the international journal of digital economy, data sciences and new media
5
The Routledge companion to digital consumption
5
Ökonomie, Qualität und Management von Unterhaltungsmedien
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of marketing management : MM
4
Medien im Marketing : Optionen der Unternehmenskommunikation
4
The review of economics and statistics
4
Applied economics letters
3
Aus Politik und Zeitgeschichte : APuZ
3
Breaking new ground in theory and practice
3
Die Alten und das Netz : Angebote und Nutzung jenseits des Jugendkults
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ECONIS (ZBW)
935
USB Cologne (business full texts)
1
EconStor
1
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251
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251
Vom Produkt zum Produktionsmittel : was Medienunternehmen von Spotify lernen können
Haupt, Joachim
;
Grünewald, Lorenz
- In:
Digitale Dämmerung : die Entmaterialisierung der …
,
(pp. 97-115)
.
2014
Persistent link: https://www.econbiz.de/10010440822
Saved in:
252
The value of earned audiences : how social interactions amplify TV impact ; what programmers and advertisers can gain from earned social impressions
Nagy, Judit
;
Midha, Anjali
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 448-453
Persistent link: https://www.econbiz.de/10010481174
Saved in:
253
Trading dollars for dollars : the price of attention online and offline
Gentzkow, Matthew Aaron
- In:
The American economic review
104
(
2014
)
5
,
pp. 481-488
Persistent link: https://www.econbiz.de/10010390862
Saved in:
254
Has the increased access to computers at home caused reading achievement to decrease in Sweden?
Rosén, Monica
;
Gustafsson, Jan-Eric
- In:
Educational policy evaluation through international …
,
(pp. 207-211)
.
2014
Persistent link: https://www.econbiz.de/10010394469
Saved in:
255
The role of the marketing mix in television media and the concept of "consumer audience"
Petkovska Mirčevska, Tatjana
;
Filkov, German
- In:
Economic development : journal of the Institute of …
16
(
2014
)
1/2
,
pp. 11-29
Persistent link: https://www.econbiz.de/10010395707
Saved in:
256
Equilibria in a random viewer model of television broadcasting
Hansen, Bodil O.
;
Keiding, Hans
- In:
The journal of media economics
27
(
2014
)
1
,
pp. 3-19
Persistent link: https://www.econbiz.de/10010356834
Saved in:
257
From firm-controlled to consumer-contributed : consumer co-production of personal media marketing communication
Bacile, Todd J.
;
Ye, Christine
;
Swilley, Esther
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
2
,
pp. 117-133
Persistent link: https://www.econbiz.de/10010399436
Saved in:
258
News media channels : complements or substitutes? ; evidence from mobile phone usage
Xu, Jiao
;
Forman, Christopher
;
Kim, Jun B.
;
Ittersum, …
- In:
Journal of marketing
78
(
2014
)
4
,
pp. 97-112
Persistent link: https://www.econbiz.de/10010381384
Saved in:
259
Positioning consumption : a practice theoretical approach to contested consumption and media discourse
Keller, Margit
;
Halkier, Bente
- In:
Marketing theory
14
(
2014
)
1
,
pp. 35-51
Persistent link: https://www.econbiz.de/10010255572
Saved in:
260
Digitales Kundenerlebnis im Private Banking : Kundenerwartung und Realisierung
Meyer, Klaus-Georg
- In:
Trends im Private Banking ...
(
2014
),
pp. 201-216
Persistent link: https://www.econbiz.de/10010366248
Saved in:
261
Television and contraceptive use : a weak signal?
Peters, Jörg
;
Strupat, Christoph
;
Vance, Colin
- In:
The journal of development studies : JDS
50
(
2014
)
11
,
pp. 1538-1549
Persistent link: https://www.econbiz.de/10010469228
Saved in:
262
Television on women's empowerment in India
Ting, Hsin-Lan
;
Ao, Chon-Kit
;
Lin, Ming-Jeng
- In:
The journal of development studies : JDS
50
(
2014
)
11
,
pp. 1523-1537
Persistent link: https://www.econbiz.de/10010469230
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263
A consumer value analysis of mobile internet protocol television based on a means-end chain theory
Kang, Hyunsoo
;
Kang, Mincheol
;
Yoon, Sora
;
Kim, Dongju
- In:
Service business
8
(
2014
)
4
,
pp. 587-613
Persistent link: https://www.econbiz.de/10010469725
Saved in:
264
Online content : who is willing to pay and for what?
Tarkiainen, Anssi
;
Arminen, Heli
;
Kuivalainen, Olli
- In:
International journal of business information systems : …
17
(
2014
)
3
,
pp. 283-305
Persistent link: https://www.econbiz.de/10010478637
Saved in:
265
Internet versus television advertising : a brand-building comparison
Draganska, Michaela
;
Hartmann, Wesley R.
;
Stanglein, Gena
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 578-590
Persistent link: https://www.econbiz.de/10010489705
Saved in:
266
The effect of new media on consumer media usage : an empirical study in South Korea
Woo, JongRoul
;
Choi, Jae Young
;
Shin, Jungwoo
;
Lee, Jongsu
- In:
Technological forecasting & social change : an …
89
(
2014
),
pp. 3-11
Persistent link: https://www.econbiz.de/10010490621
Saved in:
267
Examining the impact of rich media on consumer willingness to pay in online stores
Li, Ting
;
Meshkova, Zornitsa
- In:
Electronic commerce research and applications
12
(
2013
)
6
,
pp. 449-461
Persistent link: https://www.econbiz.de/10010505460
Saved in:
268
Conceptualizing audiences in convergent media environments
Hasebrink, Uwe
;
Hölig, Sascha
- In:
Media and convergence management
,
(pp. 189-202)
.
2013
Persistent link: https://www.econbiz.de/10009767976
Saved in:
269
Media convergence and media multitasking
Kazakova, Snezhanka
;
Cauberghe, Verolien
- In:
Media and convergence management
,
(pp. 177-188)
.
2013
Persistent link: https://www.econbiz.de/10009767980
Saved in:
270
The motivations of college students’ use of social networking sites in travel information search behavior : the mediating effect of interacting with other users
Kim, Sung-Bum
;
Choi, Kyu Whan
;
Kim, Dae-young
- In:
Journal of travel and tourism marketing
30
(
2013
)
3/4
,
pp. 238-252
Persistent link: https://www.econbiz.de/10009775419
Saved in:
271
Attracted but unsatisfied : the effects of sensational content on television consumption choices
Stanca, Luca M.
;
Gui, Marco
;
Gallucci, Marcello
- In:
The journal of media economics
26
(
2013
)
2
,
pp. 82-97
Persistent link: https://www.econbiz.de/10009779198
Saved in:
272
Broadband internet : an information superhighway to sex crime?
Bhuller, Manudeep
;
Havnes, Tarjei
;
Leuven, Edwin
; …
- In:
The review of economic studies
80
(
2013
)
4
,
pp. 1237-1266
Persistent link: https://www.econbiz.de/10010202117
Saved in:
273
Peer effects on youth screen media consumption in Catalonia (Spain)
Escardíbul, Josep Oriol
;
Mora, Toni
;
Villarroya, Anna
- In:
Journal of cultural economics
37
(
2013
)
2
,
pp. 185-201
Persistent link: https://www.econbiz.de/10009750359
Saved in:
274
Assessing the influence of motivations and attitude on mobile social networking use
Sanz Blas, Silvia
;
Ruiz Mafe, Carla
;
Martí-Parreño, Jose
- In:
Global business perspectives
1
(
2013
)
2
,
pp. 164-179
Persistent link: https://www.econbiz.de/10009751225
Saved in:
275
Fusing aggregate and disaggregate data with an application to multiplatform media consumption
Feit, Elea McDonnell
;
Wang, Pengyuan
;
Bradlow, Eric T.
; …
- In:
Journal of marketing research : JMR
50
(
2013
)
3
,
pp. 348-364
Persistent link: https://www.econbiz.de/10009755700
Saved in:
276
A note on income aspirations, television and happiness
Schneider, Lutz
- In:
Kyklos : international review for social sciences
66
(
2013
)
2
,
pp. 301-305
Persistent link: https://www.econbiz.de/10009756200
Saved in:
277
The influence of parental styles on children's consumption
Wisenblit, Joseph Z.
;
Priluck, Randi
;
Pirog, Stephen F.
- In:
The journal of consumer marketing
30
(
2013
)
4
,
pp. 320-327
Persistent link: https://www.econbiz.de/10009788908
Saved in:
278
And now a word from our sponsor : do consumers perceive advertising on traditional television and online streaming video differently?
Logan, Kelty
- In:
Journal of marketing communications
19
(
2013
)
4
,
pp. 258-276
Persistent link: https://www.econbiz.de/10010187603
Saved in:
279
Digital youth, mobile phones and text messaging: assessing the profound impact of a technological afterthought
Patterson, Anthony
- In:
The Routledge companion to digital consumption
,
(pp. 83-92)
.
2013
Persistent link: https://www.econbiz.de/10009689954
Saved in:
280
Gender roles and gender identification in relation to media and consumption
Tufte, Birgitte
- In:
The Routledge companion to digital consumption
,
(pp. 378-385)
.
2013
Persistent link: https://www.econbiz.de/10009690716
Saved in:
281
Jack of all trades, master of ... some? : multitasking in digital consumers
Chinchanachokchai, Sydney
;
Duff, Brittany R. L.
- In:
The Routledge companion to digital consumption
,
(pp. 367-377)
.
2013
Persistent link: https://www.econbiz.de/10009690717
Saved in:
282
How non-western consumers negotiate competing ideologies of sharing through the consumption of digital technology
Siebert, Anton
- In:
The Routledge companion to digital consumption
,
(pp. 137-147)
.
2013
Persistent link: https://www.econbiz.de/10009690740
Saved in:
283
Researching children in a digital age : theoretical perspectives and observations from the field
Tingstad, Vebjørg
- In:
The Routledge companion to digital consumption
,
(pp. 113-123)
.
2013
Persistent link: https://www.econbiz.de/10009690743
Saved in:
284
Media multiplexing behavior : implications for targeting and media planning
Lin, Chen
;
Venkataraman, Sriram
;
Jap, Sandy D.
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
2
,
pp. 310-324
Persistent link: https://www.econbiz.de/10009736688
Saved in:
285
Developing an instrument to measure consumers' multimedia usage in the purchase process
Voorveld, Hilde A. M.
;
Bronner, Fred
;
Neijens, Peter C.
; …
- In:
JMM : the international journal on media management
15
(
2013
)
1
,
pp. 43-65
Persistent link: https://www.econbiz.de/10009738737
Saved in:
286
User behaviour and structural embeddedness in social networks
Ahlf, Henning
;
Klein, Andreas
- In:
Events im Zeitalter von Social Media : Stand und …
,
(pp. 31-47)
.
2013
Persistent link: https://www.econbiz.de/10009740397
Saved in:
287
Do online video platforms cannibalize television? : how viewers are moving from old screens to new ones
Cha, Jiyoung
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 71-82
Persistent link: https://www.econbiz.de/10009745865
Saved in:
288
Media plurality and the intensity of readers' political preferences
Pires, Armando José Garcia
- In:
The journal of media economics
26
(
2013
)
1
,
pp. 41-55
Persistent link: https://www.econbiz.de/10009746580
Saved in:
289
Generation Y : wie man die Berufseinsteiger von morgen erreicht
Hucke, Maxi
;
Füssel, Benedikt
;
Goll, Alfred
;
Dietl, …
- In:
Handbuch strategisches Personalmanagement
,
(pp. 125-148)
.
2013
Persistent link: https://www.econbiz.de/10009746598
Saved in:
290
Social media : managerial and economic opportunities and challenges
Pérez-Latrel, Francisco J.
;
Tsourvakas, George
- In:
Handbook of social media management : value chain and …
,
(pp. 201-216)
.
2013
Persistent link: https://www.econbiz.de/10009762884
Saved in:
291
Media exposure and internal migration : evidence from Indonesia
Farré, Lídia
;
Fasani, Francesco
- In:
Journal of development economics
102
(
2013
),
pp. 48-61
Persistent link: https://www.econbiz.de/10009764553
Saved in:
292
Some effects from the consumption of newspapers, television programs, and internet movie reviews
Adilov, Nodir
;
Martin, Hugh J.
- In:
The journal of media economics
26
(
2013
)
2
,
pp. 57-59
Persistent link: https://www.econbiz.de/10009783293
Saved in:
293
Media proliferation and partisan selective exposure
Chan, Jimmy
;
Stone, Daniel F.
- In:
Public choice
156
(
2013
)
3/4
,
pp. 467-490
Persistent link: https://www.econbiz.de/10009787087
Saved in:
294
Do newspaper articles on card fraud affect debit card usage?
Kosse, Anneke
- In:
Journal of banking & finance
37
(
2013
)
12
,
pp. 5382-5391
Persistent link: https://www.econbiz.de/10010343694
Saved in:
295
Die deutsche Medienwirtschaft : Wachstums- oder Krisenbranche? ; Produktion und Nachfrage nach Medienprodukten seit 1991
Seufert, Wolfgang
- In:
Medienwirtschaft : MW ; Perspektiven der digitalen …
10
(
2013
)
4
,
pp. 20-36
Persistent link: https://www.econbiz.de/10010227434
Saved in:
296
Correcting audience externalities in television advertising
Wilbur, Kenneth C.
;
Xu, Linli
;
Kempe, David
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
6
,
pp. 892-912
Persistent link: https://www.econbiz.de/10010231828
Saved in:
297
A comparison of the social media consumer and the non-social media consumer
Reisenwitz, Timothy H.
- In:
International journal of internet marketing and …
8
(
2013
)
1
,
pp. 19-31
Persistent link: https://www.econbiz.de/10010242189
Saved in:
298
The effects of variance in perceived message sensation value and optimum stimulation levels on consumer responses to ads promoting violents sports media
Kwak, Dae Hee
;
McDaniel, Stephen R.
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
1
,
pp. 8-22
Persistent link: https://www.econbiz.de/10010406133
Saved in:
299
Differences in event brand personality between social media users and non-users
Walsh, Patrick
;
Clavio, Galen
;
Lovell, M. David
; …
- In:
Sport marketing quarterly : preferred journal of the …
22
(
2013
)
4
,
pp. 214-223
Persistent link: https://www.econbiz.de/10010257028
Saved in:
300
Comparative analysis of innovative diffusion in the high-tech markets of Japan and South Korea : a use–diffusion model approach
Sawng, Yeong-wha
;
Motohashi, Kazuyuki
;
Kim, Gang-hoon
- In:
Service business
7
(
2013
)
1
,
pp. 143-166
Persistent link: https://www.econbiz.de/10009728533
Saved in:
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