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~type_genre:"Aufsatzsammlung"
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ECONIS (ZBW)
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1
Online program engagement and audience size during television ads
Fossen, Beth L.
;
Bleier, Alexander
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 743-761
Persistent link: https://www.econbiz.de/10012587469
Saved in:
2
Is OTT video a substitute for TV? : policy insights from cord-cutting
Malone, Jacob B.
;
Nevo, Aviv
;
Nolan, Zachary
;
Williams, …
- In:
The review of economics and statistics
105
(
2023
)
6
,
pp. 1615-1623
Persistent link: https://www.econbiz.de/10014462494
Saved in:
3
Armchair fans : modelling audience size for televised football matches
Buraimo, Babatunde
;
Forrest, David
;
McHale, Ian
;
Tena, J. D.
- In:
European journal of operational research : EJOR
298
(
2022
)
2
,
pp. 644-655
Persistent link: https://www.econbiz.de/10013206881
Saved in:
4
Consumer behaviour toward a new league and teams : television audiences as a measure of market acceptance
Fujak, Hunter
;
Frawley, Stephen
;
Lock, Daniel
;
Adair, Daryl
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
2
,
pp. 161-181
Persistent link: https://www.econbiz.de/10013177971
Saved in:
5
An assessment of video viewership preference of Indian viewers
Jain, Rashmi
- In:
International journal of Indian culture and business …
24
(
2021
)
4
,
pp. 465-480
Persistent link: https://www.econbiz.de/10012799073
Saved in:
6
Viewing time as a cross-media metric : comparing viewing time for video advertising on television and online
Bellman, Steven
;
Beal, Virginia
;
Wooley, Brooke
;
Varan, …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 103-113
Persistent link: https://www.econbiz.de/10012417105
Saved in:
7
Detecting falsification in a television audience measurement panel survey
Sharma, Sharan
;
Elliott, Michael R.
- In:
International journal of market research
62
(
2020
)
4
,
pp. 432-448
Persistent link: https://www.econbiz.de/10012308945
Saved in:
8
Channel preferences among sport consumers : profiling media-dominant consumers
Karg, Adam
;
McDonald, Heath
;
Leckie, Civilai
- In:
Journal of sport management : the official journal of …
33
(
2019
)
4
,
pp. 303-316
Persistent link: https://www.econbiz.de/10012175704
Saved in:
9
Loss aversion, upset preference, and sports television viewing audience size
Humphreys, Brad R.
;
Pérez, Levi
- In:
Journal of behavioral and experimental economics
78
(
2019
),
pp. 61-67
Persistent link: https://www.econbiz.de/10012240247
Saved in:
10
Revisiting quality television : audience perceptions
Bayo-Moriones, Alberto
;
Etayo, Cristina
; …
- In:
JMM : the international journal on media management
20
(
2018
)
3
,
pp. 193-215
Persistent link: https://www.econbiz.de/10011975613
Saved in:
11
Game outcome uncertainty in the English Premier League : do German fans care?
Schreyer, Dominik
;
Schmidt, Sascha Leonard
;
Torgler, Benno
- In:
Journal of sports economics
19
(
2018
)
5
,
pp. 625-644
Persistent link: https://www.econbiz.de/10011880047
Saved in:
12
Mobile diaries : benchmark against metered measurements : an empirical investigation
Lovett, Mitchell J.
;
Peres, Renana
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
2
,
pp. 224-241
Persistent link: https://www.econbiz.de/10011882549
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13
Game outcome uncertainty and the demand for international football games : evidence from the German TV market
Schreyer, Dominik
;
Schmidt, Sascha Leonard
;
Torgler, Benno
- In:
The journal of media economics
30
(
2017
)
1
,
pp. 31-45
Persistent link: https://www.econbiz.de/10012161571
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14
Star quality and competitive balance? : television audience demand for English Premier League football reconsidered
Scelles, Nicolas
- In:
Applied economics letters
24
(
2017
)
19
,
pp. 1399-1402
Persistent link: https://www.econbiz.de/10011852640
Saved in:
15
Factors determining TV soccer viewing : does uncertainty of outcome really matter?
Pérez, Leví
;
Puente, Víctor
;
Rodríguez, Plácido
- In:
International journal of sport finance
12
(
2017
)
2
,
pp. 124-139
Persistent link: https://www.econbiz.de/10011702891
Saved in:
16
Retaining the primetime television audience
Jardine, Bryony
;
Romaniuk, Jenni
;
Dawes, John G.
;
Beal, …
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1290-1307
Persistent link: https://www.econbiz.de/10011609041
Saved in:
17
The internet as a celestial TiVo : What can we learn from cable television adoption?
Liebowitz, Stanley Jason
;
Zentner, Alejandro
- In:
Journal of cultural economics
40
(
2016
)
3
,
pp. 285-308
Persistent link: https://www.econbiz.de/10011711326
Saved in:
18
Designing to engage a television audience : how are different media used in TV ident creation?
Macdonald, Iain
- In:
Arts and the market
5
(
2015
)
2
,
pp. 139-153
Persistent link: https://www.econbiz.de/10011439892
Saved in:
19
The evolution of viewers' concerns and perceptions of television content quality
Artero, Juan P.
;
Etayo, Cristina
;
Sánchez-Tabernero, …
- In:
Journal of media business studies
12
(
2015
)
3/4
,
pp. 205-223
Persistent link: https://www.econbiz.de/10011611227
Saved in:
20
Creating online videos that engage viewers
Pirouz, Dante M.
;
Johnson, Allison R.
;
Thomson, Matthew
; …
- In:
MIT sloan management review
56
(
2014/15
)
4
,
pp. 83-88
Persistent link: https://www.econbiz.de/10011339896
Saved in:
21
Television advertising and online shopping
Liaukonyte, Jura
;
Teixeira, Thales
;
Wilbur, Kenneth C.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 311-330
Persistent link: https://www.econbiz.de/10011291352
Saved in:
22
The impact of color and animation on sports viewers' attention to televised sponsorship signage
Breuer, Christoph
;
Rumpf, Christopher
- In:
Journal of sport management : the official journal of …
29
(
2015
)
2
,
pp. 170-183
Persistent link: https://www.econbiz.de/10010526499
Saved in:
23
The determinants of television audience for professional cycling : the case of Spain
Rodríguez, César
;
Pérez, Levi
;
Puente, Víctor
; …
- In:
Journal of sports economics
16
(
2015
)
1
,
pp. 26-58
Persistent link: https://www.econbiz.de/10010481748
Saved in:
24
The role of the marketing mix in television media and the concept of "consumer audience"
Petkovska Mirčevska, Tatjana
;
Filkov, German
- In:
Economic development : journal of the Institute of …
16
(
2014
)
1/2
,
pp. 11-29
Persistent link: https://www.econbiz.de/10010395707
Saved in:
25
A consumer value analysis of mobile internet protocol television based on a means-end chain theory
Kang, Hyunsoo
;
Kang, Mincheol
;
Yoon, Sora
;
Kim, Dongju
- In:
Service business
8
(
2014
)
4
,
pp. 587-613
Persistent link: https://www.econbiz.de/10010469725
Saved in:
26
Internet versus television advertising : a brand-building comparison
Draganska, Michaela
;
Hartmann, Wesley R.
;
Stanglein, Gena
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 578-590
Persistent link: https://www.econbiz.de/10010489705
Saved in:
27
A note on income aspirations, television and happiness
Schneider, Lutz
- In:
Kyklos : international review for social sciences
66
(
2013
)
2
,
pp. 301-305
Persistent link: https://www.econbiz.de/10009756200
Saved in:
28
And now a word from our sponsor : do consumers perceive advertising on traditional television and online streaming video differently?
Logan, Kelty
- In:
Journal of marketing communications
19
(
2013
)
4
,
pp. 258-276
Persistent link: https://www.econbiz.de/10010187603
Saved in:
29
Do online video platforms cannibalize television? : how viewers are moving from old screens to new ones
Cha, Jiyoung
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 71-82
Persistent link: https://www.econbiz.de/10009745865
Saved in:
30
Media exposure and internal migration : evidence from Indonesia
Farré, Lídia
;
Fasani, Francesco
- In:
Journal of development economics
102
(
2013
),
pp. 48-61
Persistent link: https://www.econbiz.de/10009764553
Saved in:
31
Correcting audience externalities in television advertising
Wilbur, Kenneth C.
;
Xu, Linli
;
Kempe, David
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
6
,
pp. 892-912
Persistent link: https://www.econbiz.de/10010231828
Saved in:
32
Comparative analysis of innovative diffusion in the high-tech markets of Japan and South Korea : a use–diffusion model approach
Sawng, Yeong-wha
;
Motohashi, Kazuyuki
;
Kim, Gang-hoon
- In:
Service business
7
(
2013
)
1
,
pp. 143-166
Persistent link: https://www.econbiz.de/10009728533
Saved in:
33
Audience measurement and media fragmentation : revisiting the monopoly question
Taneja, Harsh
- In:
The journal of media economics
26
(
2013
)
4
,
pp. 203-219
Persistent link: https://www.econbiz.de/10010346821
Saved in:
34
Clash of the Titans: does Internet use reduce television viewing?
Liebowitz, Stanley Jason
;
Zentner, Alejandro
- In:
The review of economics and statistics
94
(
2012
)
1
,
pp. 234-245
Persistent link: https://www.econbiz.de/10009565356
Saved in:
35
A living lab research approach for mobile TV
Schuurman, Dimitri
;
De Moor, Katrien
;
De Marez, Lieven
; …
- In:
Telematics and informatics : an interdisciplinary …
28
(
2011
)
4
,
pp. 271-282
Persistent link: https://www.econbiz.de/10009160286
Saved in:
36
Acceptance and rejection of mobile TV among young adults : a case of college students in South Korea
Lee, Hyunjoo
;
Kim, Daejoong
;
Ryu, Jungho
;
Lee, Sungjoon
- In:
Telematics and informatics : an interdisciplinary …
28
(
2011
)
4
,
pp. 239-250
Persistent link: https://www.econbiz.de/10009160290
Saved in:
37
Examining the factors affecting the rate of IPTV diffusion : empirical study on Korean IPTV
Shin, Dong-Hee
;
Hwang, Yongsuk
- In:
The journal of media economics
24
(
2011
)
3
,
pp. 174-200
Persistent link: https://www.econbiz.de/10009373396
Saved in:
38
An acceptance model for an Internet protocol television service in Korea with prior experience as a moderator
Choi, Hun
;
Kim, Youngchan
;
Kim, Jinwoo
- In:
The service industries journal
30
(
2010
)
11/12
,
pp. 1883-1901
Persistent link: https://www.econbiz.de/10008760002
Saved in:
39
Consumer behaviour in the mobile telecommunications' market : the individual's adoption decision of innovative services
Constantiou, Ioanna D.
- In:
Telematics and informatics : an interdisciplinary …
26
(
2009
)
3
,
pp. 270-281
Persistent link: https://www.econbiz.de/10003842513
Saved in:
40
Television: back to the future
Sharp, Byron
;
Beal, Virginia
;
Collins, Martin
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 211-219
Persistent link: https://www.econbiz.de/10003860576
Saved in:
41
A tale of two audiences: spectators, television viewers and outcome uncertainty in Spanish football
Buraimo, Babatunde
;
Simmons, Robert
- In:
Journal of economics & business
61
(
2009
)
4
,
pp. 326-338
Persistent link: https://www.econbiz.de/10003878332
Saved in:
42
Fernseh- bzw. Bewegtbildnutzung 2007 : Programmangebote, Spartennutzung und Formattrends
Gerhards, Maria
;
Klingler, Walter
- In:
Media-Perspektiven
(
2008
)
11
,
pp. 550-567
Persistent link: https://www.econbiz.de/10003786254
Saved in:
43
Does television crowd out spectators? : new evidence from the Scottish Premier League
Allan, Grant
;
Roy, Graeme
- In:
Journal of sports economics
9
(
2008
)
6
,
pp. 592-605
Persistent link: https://www.econbiz.de/10003788492
Saved in:
44
What do young people want from today's BBC? : initial observations from outreach work carried out by the BBC's Regional Audience Council for London
Fanthome, Christine
- In:
Young consumers : insight and ideas for responsible …
9
(
2008
)
4
,
pp. 254-264
Persistent link: https://www.econbiz.de/10003790600
Saved in:
45
Handy-TV vor ungewisser Zukunft : DMB und DVB-H erhalten Konkurrenz durch DVB-T und mobiles Internet
Breunig, Christian
- In:
Media-Perspektiven
(
2008
)
12
,
pp. 598-611
Persistent link: https://www.econbiz.de/10003792905
Saved in:
46
Tendenzen im Zuschauerverhalten : Fernsehgewohnheiten und Fernsehreichweiten im Jahr 2006
Zubayr, Camille
;
Gerhard, Heinz
- In:
Media-Perspektiven
(
2007
)
4
,
pp. 187-199
Persistent link: https://www.econbiz.de/10003463434
Saved in:
47
Was Kinder sehen : eine Analyse der Fernsehnutzung Drei- bis 13-Jähriger 2006
Feierabend, Sabine
;
Klingler, Walter
- In:
Media-Perspektiven
(
2007
)
4
,
pp. 200-214
Persistent link: https://www.econbiz.de/10003463462
Saved in:
48
Competition for viewers and advertisers in a TV oligopoly
Kind, Hans Jarle
;
Nilssen, Tore
;
Sørgard, Lars
- In:
The journal of media economics
20
(
2007
)
3
,
pp. 211-233
Persistent link: https://www.econbiz.de/10003559720
Saved in:
49
Income aspirations, television and happiness : evidence from the world values survey
Bruni, Luigino
;
Stanca, Luca M.
- In:
Kyklos : international review for social sciences
59
(
2006
)
2
,
pp. 209-225
Persistent link: https://www.econbiz.de/10003312839
Saved in:
50
Television and voter turnout
Gentzkow, Matthew Aaron
- In:
The quarterly journal of economics
121
(
2006
)
3
,
pp. 931-972
Persistent link: https://www.econbiz.de/10003353200
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