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isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
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Mobile Business
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of retailing and consumer services
48
International journal of business information systems : IJBIS
23
Journal of payments strategy & systems
22
SpringerLink / Bücher
22
Technological forecasting & social change : an international journal
21
International journal of e-business research : an official publication of the Information Resources Management Association
19
Journal of business research : JBR
19
Information systems and e-business management : ISeB
18
Journal of internet commerce
17
International journal of electronic business
16
The international journal of bank marketing : IJBM
15
M-commerce : global experiences and perspectives
14
The Second International Conference on Mobile Business : m>Business 2003 ; [Die Konferenz "m>Business" fand vom 23. bis 24. Juni 2003 in Wien statt]
14
Information systems research : ISR
13
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
13
Electronic commerce research
12
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
12
International journal of electronic marketing and retailing : IJEMR
12
Premier reference source
12
Electronic commerce research and applications
11
Global mobile commerce : strategies, implementation, and case studies
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
11
International journal of bank marketing
11
Trends in mobile technology and business in the Asia-Pacific region
11
International journal of technology marketing : IJTMkt
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
Handbook of research in mobile business : technical, methodological, and social perspectives
9
Handbook of research on mobile marketing management
9
International journal of electronic commerce : IJEC
9
International journal of electronic customer relationship management : IJECRM
9
International journal of electronic finance : IJEF
9
International journal of internet marketing and advertising : IJIMA
9
International journal of networking and virtual organisations : IJNVO
9
International journal of retail & distribution management
9
Journal of electronic commerce research : JECR
9
Mobile electronic commerce : foundations, development, and applications
9
Electronic markets : the international journal on networked business
8
International journal of consumer studies
8
Journal of global information management : an official publication of the Information Resources Management Association
8
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ECONIS (ZBW)
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1
An empirical analysis of location-based mobile advertising : determinants, success factors, and moderating effects
Kurtz, Oliver Tuna
;
Wirtz, Bernd W.
;
Langer, Paul F.
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 69-85
Persistent link: https://www.econbiz.de/10012592158
Saved in:
2
Branded apps : explaining effects of brands' mobile phone applications on brand responses
Noort, Guda van
;
Reijmersdal, Eva A. van
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 16-26
Persistent link: https://www.econbiz.de/10011997971
Saved in:
3
App adoption : the effect on purchasing of customers who have used a mobile website previously
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 16-34
Persistent link: https://www.econbiz.de/10012060909
Saved in:
4
Touchable apps : exploring the usage of touch features and their impact on engagement
Shi, Savannah Wei
;
Kalyanam, Kirthi
- In:
Journal of interactive marketing : a quarterly …
44
(
2018
),
pp. 43-59
Persistent link: https://www.econbiz.de/10011949548
Saved in:
5
Mobile shopping through applications : understanding application possession and mobile purchase
Kim, Mingyung
;
Kim, Jeeyeon
;
Choi, Jeonghye
;
Trivedi, …
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 55-68
Persistent link: https://www.econbiz.de/10011743758
Saved in:
6
Mobile advertising : a framework and research agenda
Grewal, Dhruv
;
Bart, Yakov
;
Spann, Martin
;
Zubcsek, …
- In:
Journal of interactive marketing : a quarterly …
34
(
2016
),
pp. 3-14
Persistent link: https://www.econbiz.de/10011489406
Saved in:
7
Mobile promotions : a framework and research priorities
Andrews, Michelle
;
Goehring, Jody
;
Hui, Sam
;
Pancras, Joseph
- In:
Journal of interactive marketing : a quarterly …
34
(
2016
),
pp. 15-24
Persistent link: https://www.econbiz.de/10011489455
Saved in:
8
Consumer decision-making processes in mobile viral marketing campaigns
Pescher, Christian
;
Reichhart, Philipp Konstantin
; …
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
1
,
pp. 43-54
Persistent link: https://www.econbiz.de/10010347806
Saved in:
9
Perceived ubiquity in mobile services
Okazaki, Shintaro
;
Mendez, Felipe
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
2
,
pp. 98-111
Persistent link: https://www.econbiz.de/10009758378
Saved in:
10
Determinants of consumer perceptions toward mobile advertising : a comparison between Japan and Austria
Liu, Chia-Ling
;
Sinkovics, Rudolf R.
;
Pezderka, Noemi
; …
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
1
,
pp. 21-32
Persistent link: https://www.econbiz.de/10009490139
Saved in:
11
Mobile marketing : a synthesis and prognosis
Shankar, Venkatesh
;
Balasubramanian, Sridhar
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
2
,
pp. 118-129
Persistent link: https://www.econbiz.de/10003847118
Saved in:
12
Coupons going wireless : determinants of consumer intentions to redeem mobile coupons
Dickinger, Astrid
;
Kleijnen, Mirella
- In:
Journal of interactive marketing : a quarterly …
22
(
2008
)
3
,
pp. 23-39
Persistent link: https://www.econbiz.de/10003838625
Saved in:
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