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type_genre:"Article in journal"
~subject:"USA"
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Search: subject_exact:"Multi-channel marketing"
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ECONIS (ZBW)
14
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1
An omnichannel approach to retailing : demystifying and identifying the factors influencing an omnichannel experience
Hickman, Ellie
;
Kharouf, Husni
;
Sekhon, Harjit
- In:
The international review of retail, distribution and …
30
(
2020
)
3
,
pp. 266-288
Persistent link: https://www.econbiz.de/10012253877
Saved in:
2
Complementarity and cannibalization of offline-to-online targeting : a field experiment on omnichannel commerce
Luo, Xueming
;
Zhang, Yuchi
;
Zeng, Fue
;
Qu, Zhe
- In:
MIS quarterly
44
(
2020
)
2
,
pp. 957-982
Persistent link: https://www.econbiz.de/10012261989
Saved in:
3
The effect of cross-channel integration on cost efficiency
Tagashira, Takumi
;
Minami, Chieko
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 68-83
Persistent link: https://www.econbiz.de/10012060916
Saved in:
4
How Albert Heijn applied the Omni-channel strategy : a case study
Feddema, Daniek
;
Yen, Yung-Shen
- In:
Theoretical economics letters
9
(
2019
)
2
,
pp. 415-423
Persistent link: https://www.econbiz.de/10012005466
Saved in:
5
Individual preferences of digital touchpoints : a latent class analysis
Hallikainen, Heli
;
Alamäki, Ari
;
Laukkanen, Tommi
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 386-393
Persistent link: https://www.econbiz.de/10012114183
Saved in:
6
Multichanneling or channel elimination? : the empirical results of e-channel migration strategy
Bondos, Ilona
- In:
Annales Universitatis Mariae Curie-Skłodowska / H
51
(
2017
)
2
,
pp. 39-46
Persistent link: https://www.econbiz.de/10011983725
Saved in:
7
Consumer pseudo-showrooming and omni-channel placement strategies
Gu, Zheyin
;
Tayi, Giri Kumar
- In:
Management information systems : mis quarterly
41
(
2017
)
2
,
pp. 583-606
Persistent link: https://www.econbiz.de/10011689990
Saved in:
8
The future of retail is mobile
Fulgoni, Gian M.
;
Lipsman, Andrew
- In:
Journal of advertising research
56
(
2016
)
4
,
pp. 346-351
Persistent link: https://www.econbiz.de/10011628612
Saved in:
9
Realignment of the physical distribution process in omni-channel fulfillment
Ishfaq, Rafay
;
Defee, C. Clifford
;
Gibson, Brian J.
; …
- In:
International journal of physical distribution & …
46
(
2016
)
6/7
,
pp. 543-561
Persistent link: https://www.econbiz.de/10011588004
Saved in:
10
How omni-channel can be the future of retailing
Chopra, Sunil
- In:
Decision
43
(
2016
)
2
,
pp. 135-144
Persistent link: https://www.econbiz.de/10011534302
Saved in:
11
Omni-channel retail insights and the consumer's path-to-purchase : how digital has transformed the way people make purchasing decisions
Fulgoni, Gian M.
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 377-380
Persistent link: https://www.econbiz.de/10010481201
Saved in:
12
The CEO of Williams-Sonoma on blending instinct with analysis
Alber, Laura
- In:
Harvard business review : HBR
92
(
2014
)
9
,
pp. 41-44
Persistent link: https://www.econbiz.de/10010402180
Saved in:
13
Special issue: Information technology in retail : toward omnichannel retailing
Piotrowicz, Wojciech
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010391867
Saved in:
14
Direct and multi-channel marketing research
2009
Persistent link: https://www.econbiz.de/10003937395
Saved in:
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